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Esther González Garín,
José Javier De la Fuente,
and
Pedro Soler Rojas
Este curso está dirigido no solo a los profesionales de los medios de comunicación sino también a cualquier personal interesada en conocer las redes sociales, diferenciarlas, utilizar herramientas para generar contenido para las redes sociales y evitar errores en su generación, sin importar la edad o el nivel de instrucción.
Register for this course and see more details by visiting:
OpenCourser.com/course/eb54n5/posicionamiento
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What's inside
Syllabus
El consumo de redes sociales.
¿Cómo estar en redes sociales?
Contenido para las redes sociales
Read more
Syllabus
El consumo de redes sociales.
¿Cómo estar en redes sociales?
Contenido para las redes sociales
Read more
Instrumentos para tus estrategias de contenido en redes sociales
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Curso idóneo para profesionales de medios de comunicación y personal interesado en redes sociales, independientemente de su edad o nivel educativo
Abarca temáticas fundamentales para el manejo de redes sociales, como consumo, presencia, contenido y herramientas para estrategias
Save this course
Save Posicionamiento en redes: estrategias de contenido. to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Posicionamiento en redes: estrategias de contenido. with these
activities:
Revise the fundamentals of social media management
Show steps
Refreshes foundational skills for creating and managing social media content, allowing for more efficient learning in the course.
Browse courses on
Social Media Management
Show steps
-
Review concepts related to social media platforms
-
Go over best practices for creating engaging content
-
Practice using social media management tools
Revise basic social media concepts and definitions
Show steps
Begin this learning journey with a strong foundation by reviewing key social media terms and principles.
Browse courses on
Social Media Platforms
Show steps
-
Review course materials, articles, or online resources on social media concepts
-
Identify key terms and definitions, such as social media platforms, content, engagement, and algorithms
-
Explain the differences between major social media platforms like Facebook, Twitter, Instagram, and LinkedIn
Create Social Media Content
Show steps
Hands-on practice in creating social media content will reinforce your understanding of effective content strategies.
Browse courses on
Social Media Content
Show steps
-
Choose a target audience for your content.
-
Identify the goals of your content.
-
Craft a message that resonates with your audience.
-
Select an appropriate social media platform for your content.
-
Create engaging visual or written content.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Experiment with different social media posting formats
Show steps
Strengthen your social media proficiency by experimenting with various content formats.
Browse courses on
Social Media Content
Show steps
-
Create posts in different formats, including text, images, videos, and live streams
-
Use different social media platforms to reach diverse audiences
-
Analyze post performance metrics to identify effective formats
-
Refine your posting strategy based on insights gained
Explore social media analytics tools and platforms
Show steps
Enhance your understanding of social media analytics by exploring industry-leading tools.
Browse courses on
Social Media Analytics
Show steps
-
Identify and research different social media analytics tools
-
Enroll in online courses or tutorials on social media analytics
-
Follow industry experts and blogs dedicated to social media analytics
Explore Social Media Analytics
Show steps
Understanding social media analytics will help you measure the effectiveness of your strategies and make data-driven decisions.
Browse courses on
Social Media Analytics
Show steps
-
Identify relevant metrics for your goals.
-
Use social media analytics tools to track your progress.
-
Analyze the data to identify areas for improvement.
Participate in a social media campaign or initiative
Show steps
Gain practical experience by volunteering for a social media campaign aligned with your interests.
Browse courses on
Social Media Engagement
Show steps
-
Identify social media campaigns or initiatives that resonate with you
-
Reach out to organizations or individuals leading these campaigns
-
Offer your skills and support in content creation, community engagement, or data analysis
Develop a Social Media Strategy
Show steps
Creating a comprehensive social media strategy will help you apply the concepts of audience analysis, goal setting, and content planning to a real-world scenario.
Browse courses on
Social Media Strategy
Show steps
-
Define your target audience and their demographics.
-
Establish specific and measurable goals for your social media presence.
-
Research industry trends and best practices.
-
Identify key performance indicators (KPIs) to track your progress.
Contribute to open-source social media projects
Show steps
Expand your knowledge and make a meaningful impact by contributing to open-source social media projects.
Browse courses on
Open Source
Show steps
-
Identify open-source social media projects on platforms like GitHub
-
Review the project documentation and codebase
-
Identify areas where you can contribute, such as bug fixes, feature enhancements, or documentation improvements
Develop a social media marketing plan for a specific brand
Show steps
Put your knowledge into practice by creating a comprehensive social media marketing plan.
Browse courses on
Social Media Marketing
Show steps
-
Research the brand, its target audience, and competitors
-
Establish specific social media goals and objectives
-
Develop a content calendar that aligns with the marketing plan
-
Create engaging and relevant content for each social media platform
-
Monitor and evaluate the plan's effectiveness and make adjustments as needed
Revise the fundamentals of social media management
Show steps
Refreshes foundational skills for creating and managing social media content, allowing for more efficient learning in the course.
Browse courses on
Social Media Management
Show steps
Show steps
Show steps
- Review concepts related to social media platforms
- Go over best practices for creating engaging content
- Practice using social media management tools
Revise basic social media concepts and definitions
Show steps
Begin this learning journey with a strong foundation by reviewing key social media terms and principles.
Browse courses on
Social Media Platforms
Show steps
Show steps
Show steps
- Review course materials, articles, or online resources on social media concepts
- Identify key terms and definitions, such as social media platforms, content, engagement, and algorithms
- Explain the differences between major social media platforms like Facebook, Twitter, Instagram, and LinkedIn
Create Social Media Content
Show steps
Hands-on practice in creating social media content will reinforce your understanding of effective content strategies.
Browse courses on
Social Media Content
Show steps
Show steps
Show steps
- Choose a target audience for your content.
- Identify the goals of your content.
- Craft a message that resonates with your audience.
- Select an appropriate social media platform for your content.
- Create engaging visual or written content.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Experiment with different social media posting formats
Show steps
Strengthen your social media proficiency by experimenting with various content formats.
Browse courses on
Social Media Content
Show steps
Show steps
Show steps
- Create posts in different formats, including text, images, videos, and live streams
- Use different social media platforms to reach diverse audiences
- Analyze post performance metrics to identify effective formats
- Refine your posting strategy based on insights gained
Explore social media analytics tools and platforms
Show steps
Enhance your understanding of social media analytics by exploring industry-leading tools.
Browse courses on
Social Media Analytics
Show steps
Show steps
Show steps
- Identify and research different social media analytics tools
- Enroll in online courses or tutorials on social media analytics
- Follow industry experts and blogs dedicated to social media analytics
Explore Social Media Analytics
Show steps
Understanding social media analytics will help you measure the effectiveness of your strategies and make data-driven decisions.
Browse courses on
Social Media Analytics
Show steps
Show steps
Show steps
- Identify relevant metrics for your goals.
- Use social media analytics tools to track your progress.
- Analyze the data to identify areas for improvement.
Participate in a social media campaign or initiative
Show steps
Gain practical experience by volunteering for a social media campaign aligned with your interests.
Browse courses on
Social Media Engagement
Show steps
Show steps
Show steps
- Identify social media campaigns or initiatives that resonate with you
- Reach out to organizations or individuals leading these campaigns
- Offer your skills and support in content creation, community engagement, or data analysis
Develop a Social Media Strategy
Show steps
Creating a comprehensive social media strategy will help you apply the concepts of audience analysis, goal setting, and content planning to a real-world scenario.
Browse courses on
Social Media Strategy
Show steps
Show steps
Show steps
- Define your target audience and their demographics.
- Establish specific and measurable goals for your social media presence.
- Research industry trends and best practices.
- Identify key performance indicators (KPIs) to track your progress.
Contribute to open-source social media projects
Show steps
Expand your knowledge and make a meaningful impact by contributing to open-source social media projects.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify open-source social media projects on platforms like GitHub
- Review the project documentation and codebase
- Identify areas where you can contribute, such as bug fixes, feature enhancements, or documentation improvements
Develop a social media marketing plan for a specific brand
Show steps
Put your knowledge into practice by creating a comprehensive social media marketing plan.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Research the brand, its target audience, and competitors
- Establish specific social media goals and objectives
- Develop a content calendar that aligns with the marketing plan
- Create engaging and relevant content for each social media platform
- Monitor and evaluate the plan's effectiveness and make adjustments as needed
Career center
Learners who complete Posicionamiento en redes: estrategias de contenido. will develop knowledge and skills
that may be useful to these careers:
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Community Managers build and maintain thriving online communities.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing a company's public image, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Public Relations Specialists create effective and successful public relations campaigns.
Digital Strategist
Digital Strategist
Digital Strategists are responsible for developing and implementing digital marketing strategies, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Digital Strategists create effective and successful digital marketing campaigns.
Social Media Consultant
Social Media Consultant
Social Media Consultants provide advice and guidance to businesses on how to use social media platforms to achieve their marketing goals. This course provides a foundation in social media marketing, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Social Media Consultants provide valuable advice to their clients.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Social Media Managers create effective and successful campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers oversee the creation and implementation of digital marketing campaigns, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Digital Marketing Managers create effective and successful campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for managing a company's brand, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Brand Managers create and maintain a strong and consistent brand image.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers are responsible for developing and implementing marketing communications campaigns, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Marketing Communications Managers create effective and successful campaigns.
Content Creator
Content Creator
Content Creators are responsible for creating and producing content for a variety of platforms, including social media, websites, and blogs. This course provides a foundation in content creation, teaching students how to generate engaging content for different audiences. It also covers tools for generating content and avoiding common errors, which can help Content Creators produce high-quality content that meets the needs of their target audience.
Freelance Writer
Freelance Writer
Freelance Writers create written content for a variety of clients, including businesses, organizations, and individuals. This course provides a foundation in content creation, teaching students how to generate engaging content for different audiences. It also covers tools for generating content and avoiding common errors, which can help Freelance Writers produce high-quality content that meets the needs of their clients.
Public Relations Officer
Public Relations Officer
Public Relations Officers manage a company's public image, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Public Relations Officers create and maintain a positive public image for their company.
Journalist
Journalist
Journalists research, write, and report on news and current events, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Journalists create and publish high-quality news and current events content.
Blogger
Blogger
Bloggers create and publish content on a regular basis, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Bloggers create and maintain successful blogs.
Communications Manager
Communications Manager
Communications Managers oversee the development and implementation of communications strategies, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Communications Managers create and implement effective communications strategies.
Marketing Manager
Marketing Manager
Marketing Managers oversee the development and implementation of marketing campaigns, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Marketing Managers create effective and successful marketing campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/eb54n5/posicionamiento
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Posicionamiento en redes: estrategias de contenido..
Comprehensive guide to using social media marketing to grow your business. It covers everything from developing a social media strategy to creating engaging content and measuring your results to how best utilize today's most popular social media platforms.
Save
Una guía completa sobre la creación de contenido atractivo para las redes sociales, incluyendo la identificación del público objetivo, la investigación de palabras clave y la optimización del contenido.
Save
Una guía para medir el retorno de la inversión en marketing en redes sociales, incluyendo métricas clave, herramientas de seguimiento y técnicas de análisis.
Una guía para profesionales de marketing que buscan desarrollar e implementar estrategias de marketing en redes sociales efectivas.
Save
Comprehensive guide to social media marketing for professionals. It covers everything from developing a social media strategy to creating engaging content and measuring your results.
Una guía para principiantes sobre el marketing en redes sociales, que cubre los conceptos básicos, las plataformas populares y las estrategias para comercializar con éxito en línea.
Save
Una guía integral sobre el marketing en redes sociales, que incluye estrategias para diferentes tipos de negocios, consejos para crear contenido efectivo y técnicas para medir el éxito.
Comprehensive guide to social media marketing for beginners. It covers everything from setting up your social media accounts to creating engaging content and growing your audience.
Save
Comprehensive guide to social media marketing for businesses. It covers everything from developing a social media strategy to creating engaging content and measuring your results.
Save
Un libro de texto integral sobre el marketing en redes sociales, que cubre los principios subyacentes, las estrategias clave y los estudios de casos prácticos.
Save
Una guía para principiantes sobre el marketing en redes sociales, que cubre los conceptos básicos, las plataformas populares y las estrategias para comercializar con éxito en línea.
Una guía fácil de seguir para principiantes sobre el marketing en redes sociales, que cubre los conceptos básicos, las plataformas populares y las estrategias para un marketing eficaz en línea.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/eb54n5/posicionamiento
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Effort
4 semanas, 5 horas semana.
Level
Introductory
Via
Coursera
Institution
Radio y Televisión Española
Instructors
Esther González Garín
José Javier De la Fuente
Pedro Soler Rojas
Language
Español
This course belongs to a
collection
called
Competencias y habilidades esenciales en el entorno digital. It's comprised of three courses:
- Competencias y recursos básicos para entornos digitales
- Posicionamiento en redes: estrategias de contenido. (viewing)
- Búsqueda avanzada y verificación de información
Good to know
Curso idóneo para profesionales de medios de comunicación y personal interesado en redes sociales, independientemente de su edad o nivel educativo
Abarca temáticas fundamentales para el manejo de redes sociales, como consumo, presencia, contenido y herramientas para estrategias
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