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Posicionamiento en redes
estrategias de contenido.
Esther González Garín,
José Javier De la Fuente,
and
Pedro Soler Rojas
Esther González Garín,
José Javier De la Fuente,
and
Pedro Soler Rojas
Este curso está dirigido no solo a los profesionales de los medios de comunicación sino también a cualquier personal interesada en conocer las redes sociales, diferenciarlas, utilizar herramientas para generar contenido para las redes sociales y evitar errores en su generación, sin importar la edad o el nivel de instrucción.
Register for this course and see more details by visiting:
OpenCourser.com/course/eb54n5/posicionamiento
What's inside
Syllabus
El consumo de redes sociales.
¿Cómo estar en redes sociales?
Contenido para las redes sociales
Read more
Syllabus
El consumo de redes sociales.
¿Cómo estar en redes sociales?
Contenido para las redes sociales
Read more
Instrumentos para tus estrategias de contenido en redes sociales
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Curso idóneo para profesionales de medios de comunicación y personal interesado en redes sociales, independientemente de su edad o nivel educativo
Abarca temáticas fundamentales para el manejo de redes sociales, como consumo, presencia, contenido y herramientas para estrategias
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Career center
Learners who complete Posicionamiento en redes: estrategias de contenido. will develop knowledge and skills
that may be useful to these careers:
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Community Managers build and maintain thriving online communities.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing a company's public image, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Public Relations Specialists create effective and successful public relations campaigns.
Digital Strategist
Digital Strategist
Digital Strategists are responsible for developing and implementing digital marketing strategies, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Digital Strategists create effective and successful digital marketing campaigns.
Social Media Consultant
Social Media Consultant
Social Media Consultants provide advice and guidance to businesses on how to use social media platforms to achieve their marketing goals. This course provides a foundation in social media marketing, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Social Media Consultants provide valuable advice to their clients.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Social Media Managers create effective and successful campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers oversee the creation and implementation of digital marketing campaigns, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Digital Marketing Managers create effective and successful campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for managing a company's brand, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Brand Managers create and maintain a strong and consistent brand image.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers are responsible for developing and implementing marketing communications campaigns, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Marketing Communications Managers create effective and successful campaigns.
Content Creator
Content Creator
Content Creators are responsible for creating and producing content for a variety of platforms, including social media, websites, and blogs. This course provides a foundation in content creation, teaching students how to generate engaging content for different audiences. It also covers tools for generating content and avoiding common errors, which can help Content Creators produce high-quality content that meets the needs of their target audience.
Freelance Writer
Freelance Writer
Freelance Writers create written content for a variety of clients, including businesses, organizations, and individuals. This course provides a foundation in content creation, teaching students how to generate engaging content for different audiences. It also covers tools for generating content and avoiding common errors, which can help Freelance Writers produce high-quality content that meets the needs of their clients.
Public Relations Officer
Public Relations Officer
Public Relations Officers manage a company's public image, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Public Relations Officers create and maintain a positive public image for their company.
Journalist
Journalist
Journalists research, write, and report on news and current events, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Journalists create and publish high-quality news and current events content.
Blogger
Blogger
Bloggers create and publish content on a regular basis, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Bloggers create and maintain successful blogs.
Communications Manager
Communications Manager
Communications Managers oversee the development and implementation of communications strategies, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Communications Managers create and implement effective communications strategies.
Marketing Manager
Marketing Manager
Marketing Managers oversee the development and implementation of marketing campaigns, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Marketing Managers create effective and successful marketing campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/eb54n5/posicionamiento
Reading list
We've selected four books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Posicionamiento en redes: estrategias de contenido..
Comprehensive guide to using social media marketing to grow your business. It covers everything from developing a social media strategy to creating engaging content and measuring your results to how best utilize today's most popular social media platforms.
Save
Comprehensive guide to social media marketing for professionals. It covers everything from developing a social media strategy to creating engaging content and measuring your results.
Comprehensive guide to social media marketing for beginners. It covers everything from setting up your social media accounts to creating engaging content and growing your audience.
Save
Comprehensive guide to social media marketing for businesses. It covers everything from developing a social media strategy to creating engaging content and measuring your results.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/eb54n5/posicionamiento
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Effort
4 semanas, 5 horas semana.
Level
Introductory
Via
Coursera
Institution
Radio y Televisión Española
Instructors
Esther González Garín
José Javier De la Fuente
Pedro Soler Rojas
Language
Español
This course belongs to a
collection
called
Competencias y habilidades esenciales en el entorno digital. It's comprised of three courses:
- Competencias y recursos básicos para entornos digitales
- Posicionamiento en redes: estrategias de contenido. (viewing)
- Búsqueda avanzada y verificación de información
Good to know
Curso idóneo para profesionales de medios de comunicación y personal interesado en redes sociales, independientemente de su edad o nivel educativo
Abarca temáticas fundamentales para el manejo de redes sociales, como consumo, presencia, contenido y herramientas para estrategias
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