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Posicionamiento en redes

estrategias de contenido.

Esther González Garín, José Javier De la Fuente, and Pedro Soler Rojas

Este curso está dirigido no solo a los profesionales de los medios de comunicación sino también a cualquier personal interesada en conocer las redes sociales, diferenciarlas, utilizar herramientas para generar contenido para las redes sociales y evitar errores en su generación, sin importar la edad o el nivel de instrucción.

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What's inside

Syllabus

El consumo de redes sociales.

¿Cómo estar en redes sociales?

Contenido para las redes sociales

Instrumentos para tus estrategias de contenido en redes sociales

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Curso idóneo para profesionales de medios de comunicación y personal interesado en redes sociales, independientemente de su edad o nivel educativo

Abarca temáticas fundamentales para el manejo de redes sociales, como consumo, presencia, contenido y herramientas para estrategias

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Posicionamiento en redes: estrategias de contenido. with these activities:

Revise the fundamentals of social media management

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Refreshes foundational skills for creating and managing social media content, allowing for more efficient learning in the course.

Browse courses on Social Media Management

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Review concepts related to social media platforms
Go over best practices for creating engaging content
Practice using social media management tools

Revise basic social media concepts and definitions

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Begin this learning journey with a strong foundation by reviewing key social media terms and principles.

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Review course materials, articles, or online resources on social media concepts
Identify key terms and definitions, such as social media platforms, content, engagement, and algorithms
Explain the differences between major social media platforms like Facebook, Twitter, Instagram, and LinkedIn

Create Social Media Content

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Hands-on practice in creating social media content will reinforce your understanding of effective content strategies.

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Choose a target audience for your content.
Identify the goals of your content.
Craft a message that resonates with your audience.
Select an appropriate social media platform for your content.
Create engaging visual or written content.

Seven other activities

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Experiment with different social media posting formats

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Strengthen your social media proficiency by experimenting with various content formats.

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Create posts in different formats, including text, images, videos, and live streams
Use different social media platforms to reach diverse audiences
Analyze post performance metrics to identify effective formats
Refine your posting strategy based on insights gained

Explore social media analytics tools and platforms

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Enhance your understanding of social media analytics by exploring industry-leading tools.

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Identify and research different social media analytics tools
Enroll in online courses or tutorials on social media analytics
Follow industry experts and blogs dedicated to social media analytics

Explore Social Media Analytics

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Understanding social media analytics will help you measure the effectiveness of your strategies and make data-driven decisions.

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Identify relevant metrics for your goals.
Use social media analytics tools to track your progress.
Analyze the data to identify areas for improvement.

Participate in a social media campaign or initiative

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Gain practical experience by volunteering for a social media campaign aligned with your interests.

Browse courses on Social Media Engagement

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Identify social media campaigns or initiatives that resonate with you
Reach out to organizations or individuals leading these campaigns
Offer your skills and support in content creation, community engagement, or data analysis

Develop a Social Media Strategy

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Creating a comprehensive social media strategy will help you apply the concepts of audience analysis, goal setting, and content planning to a real-world scenario.

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Define your target audience and their demographics.
Establish specific and measurable goals for your social media presence.
Research industry trends and best practices.
Identify key performance indicators (KPIs) to track your progress.

Contribute to open-source social media projects

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Expand your knowledge and make a meaningful impact by contributing to open-source social media projects.

Browse courses on Open Source

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Identify open-source social media projects on platforms like GitHub
Review the project documentation and codebase
Identify areas where you can contribute, such as bug fixes, feature enhancements, or documentation improvements

Develop a social media marketing plan for a specific brand

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Put your knowledge into practice by creating a comprehensive social media marketing plan.

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Research the brand, its target audience, and competitors
Establish specific social media goals and objectives
Develop a content calendar that aligns with the marketing plan
Create engaging and relevant content for each social media platform
Monitor and evaluate the plan's effectiveness and make adjustments as needed

Career center

Learners who complete Posicionamiento en redes: estrategias de contenido. will develop knowledge and skills that may be useful to these careers:

Community Manager

Community Managers are responsible for building and managing online communities, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Community Managers build and maintain thriving online communities.

See salaries and explore the career path for Community Manager

Public Relations Specialist

Public Relations Specialists are responsible for managing a company's public image, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Public Relations Specialists create effective and successful public relations campaigns.

See salaries and explore the career path for Public Relations Specialist

Digital Strategist

Digital Strategists are responsible for developing and implementing digital marketing strategies, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Digital Strategists create effective and successful digital marketing campaigns.

See salaries and explore the career path for Digital Strategist

Social Media Consultant

Social Media Consultants provide advice and guidance to businesses on how to use social media platforms to achieve their marketing goals. This course provides a foundation in social media marketing, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Social Media Consultants provide valuable advice to their clients.

See salaries and explore the career path for Social Media Consultant

Social Media Manager

Social Media Managers are responsible for managing a company's social media presence, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Social Media Managers create effective and successful campaigns.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers oversee the creation and implementation of digital marketing campaigns, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Digital Marketing Managers create effective and successful campaigns.

See salaries and explore the career path for Digital Marketing Manager

Brand Manager

Brand Managers are responsible for managing a company's brand, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Brand Managers create and maintain a strong and consistent brand image.

See salaries and explore the career path for Brand Manager

Marketing Communications Manager

Marketing Communications Managers are responsible for developing and implementing marketing communications campaigns, and they must have a deep understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Marketing Communications Managers create effective and successful campaigns.

See salaries and explore the career path for Marketing Communications Manager

Content Creator

Content Creators are responsible for creating and producing content for a variety of platforms, including social media, websites, and blogs. This course provides a foundation in content creation, teaching students how to generate engaging content for different audiences. It also covers tools for generating content and avoiding common errors, which can help Content Creators produce high-quality content that meets the needs of their target audience.

See salaries and explore the career path for Content Creator

Freelance Writer

Freelance Writers create written content for a variety of clients, including businesses, organizations, and individuals. This course provides a foundation in content creation, teaching students how to generate engaging content for different audiences. It also covers tools for generating content and avoiding common errors, which can help Freelance Writers produce high-quality content that meets the needs of their clients.

See salaries and explore the career path for Freelance Writer

Public Relations Officer

Public Relations Officers manage a company's public image, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Public Relations Officers create and maintain a positive public image for their company.

See salaries and explore the career path for Public Relations Officer

Journalist

Journalists research, write, and report on news and current events, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Journalists create and publish high-quality news and current events content.

See salaries and explore the career path for Journalist

Blogger

Bloggers create and publish content on a regular basis, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Bloggers create and maintain successful blogs.

See salaries and explore the career path for Blogger

Communications Manager

Communications Managers oversee the development and implementation of communications strategies, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Communications Managers create and implement effective communications strategies.

See salaries and explore the career path for Communications Manager

Marketing Manager

Marketing Managers oversee the development and implementation of marketing campaigns, and they must have a strong understanding of social media platforms and content creation. This course provides a foundation in these areas, teaching students how to differentiate between social media platforms and generate engaging content for each one. It also covers tools for generating content and avoiding common errors, which can help Marketing Managers create effective and successful marketing campaigns.

See salaries and explore the career path for Marketing Manager

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Posicionamiento en redes: estrategias de contenido..

Framework for Marketing Management

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Comprehensive guide to using social media marketing to grow your business. It covers everything from developing a social media strategy to creating engaging content and measuring your results to how best utilize today's most popular social media platforms.

Posicionamiento en redes

estrategias de contenido.

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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