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Competencias y recursos básicos para entornos digitales

Pedro Soler Rojas and Ignacio Navarro Nozal

Este curso está dirigido no solo a profesionales de los los medios de comunicación, sino también a cualquier persona interesada en manejarse con fluidez en el actual entrono digital. Aprenderás habilidades esenciales para utilizar herramientas, programas y aplicaciones de carácter audiovisual que te facilitarán hacer uso de las redes sociales con seguridad cualquiera que sea tu edad o formación.

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What's inside

Syllabus

Primeros pasos en aplicaciones para entornos digitales
Inicios del periodismo con dispositivos móviles y videos digitales
Grabaciones con dispositivos móviles
Read more
¿Qué se está realizando hoy en redes sociales y en la web?
Herramientas para mejorar la comunicación presencial online

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Está especialmente diseñado para profesionales en comunicación y periodismo
Incluye herramientas de carácter audiovisual para facilitar el uso de redes sociales
Orienta en el manejo de dispositivos móviles y videos digitales
Aborda prácticas actuales en redes sociales y la web
No requiere formación previa ni conocimientos especializados
Cuenta con profesores reconocidos en el campo de periodismo y comunicación

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Competencias y recursos básicos para entornos digitales with these activities:
Revisa los conceptos básicos de redes sociales
Revisar los conceptos básicos te ayudará a comprender mejor cómo las redes sociales se utilizan en el periodismo digital.
Browse courses on Redes Sociales
Show steps
  • Lee artículos o mira videos sobre conceptos básicos de redes sociales.
  • Crea un perfil personal en al menos una plataforma de redes sociales.
Participa en grupos de estudio o sesiones de revisión
Participar en grupos de estudio te permitirá colaborar con otros estudiantes y reforzar tu comprensión.
Show steps
  • Forma o únete a un grupo de estudio con otros estudiantes del curso.
  • Reúnanse regularmente para discutir el material del curso y trabajar juntos en proyectos.
Crea vídeos cortos con tu dispositivo móvil
Mejorarás tus habilidades para grabar, editar y compartir videos usando solo tu teléfono inteligente.
Show steps
  • Graba un video corto presentándote y hablando de tus intereses.
  • Usa una aplicación de edición de video para agregar música y títulos a tu video.
  • Comparte tu video en las redes sociales y pide comentarios.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Sigue tutoriales sobre periodismo de datos
Seguir tutoriales te ayudará a desarrollar habilidades en periodismo de datos y visualización.
Show steps
  • Busca tutoriales sobre periodismo de datos en plataformas como YouTube o Udemy.
  • Completa un tutorial y aplica lo que aprendiste a un proyecto de periodismo de datos.
Crea una lista de recursos para periodismo digital
Crear una lista de recursos te ayudará a encontrar y utilizar herramientas y servicios útiles.
Show steps
  • Investiga y compila una lista de herramientas, aplicaciones y recursos relacionados con el periodismo digital.
  • Organiza tu lista en categorías o temas.
  • Comparte tu lista con otros estudiantes o profesionales.
Inicia un blog sobre periodismo digital
Comenzar un blog te permitirá practicar tus habilidades de escritura, periodismo e investigación.
Show steps
  • Elige un tema de nicho para tu blog.
  • Crea un calendario de contenido y comienza a publicar regularmente.
  • Promociona tu blog en las redes sociales y otras plataformas.
Crea un portafolio de periodismo digital
Crear un portafolio te permitirá mostrar tu trabajo y habilidades a posibles empleadores.
Show steps
  • Recopila tus mejores trabajos de periodismo digital.
  • Crea un sitio web o perfil en redes sociales para mostrar tu portafolio.
  • Actualiza tu portafolio regularmente con nuevos trabajos.
Asiste a encuentros de la industria y eventos de redes
Asistir a eventos de la industria te permitirá conectarte con otros profesionales y aprender sobre las últimas tendencias.
Show steps
  • Busca eventos de la industria y encuentros de redes relacionados con el periodismo digital.
  • Asiste a los eventos y presenta tu trabajo.
  • Conecta con otros profesionales y aprende sobre sus experiencias.

Career center

Learners who complete Competencias y recursos básicos para entornos digitales will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers plan, develop, and execute social media strategies for businesses and organizations. They may also create and manage social media content, such as tweets, posts, and images. This course would be of interest to them because it provides essential training on how to use social media effectively, as well as an overview of the latest trends and best practices.
See salaries and explore the career path for Social Media Manager
Digital Media Specialist
Digital Media Specialists develop, implement, and maintain digital media strategies for organizations. They may also create and manage digital content, such as website content, blog posts, and social media updates. This course may be useful because it will help equip learners with the skills and knowledge needed to succeed in this role, including how to use social media, create digital content, and manage online communication.
See salaries and explore the career path for Digital Media Specialist
Video Producer
Video Producers plan, shoot, and edit video content for a variety of purposes, including marketing, education, and entertainment. They may work for television stations, production companies, or corporations. This course may be useful because it provides training on how to use video production equipment and techniques, as well as an overview of the latest trends and best practices in video production.
See salaries and explore the career path for Video Producer
Digital Marketing Specialist
Digital Marketing Specialists plan and execute digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. They also track and analyze campaign results to improve performance. This course may be useful because it provides training on how to use digital marketing tools and techniques, as well as an overview of the latest trends and best practices.
See salaries and explore the career path for Digital Marketing Specialist
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be useful because it provides training on how to use graphic design tools and techniques, as well as an overview of the latest trends and best practices in graphic design.
See salaries and explore the career path for Graphic designer
Motion Graphics Artist
Motion Graphics Artists create animated graphics for a variety of purposes, including marketing, education, and entertainment. They may work for television stations, production companies, or corporations. This course may be useful because it provides training on how to use motion graphics software and techniques, as well as an overview of the latest trends and best practices in motion graphics.
See salaries and explore the career path for Motion Graphics Artist
User Experience Designer
User Experience Designers create user interfaces for websites and apps. They focus on making sure that these interfaces are easy to use and enjoyable for users. This course may be useful because it provides an overview of the principles of user experience design, as well as training on how to use user experience design tools and techniques.
See salaries and explore the career path for User Experience Designer
Web Developer
Web Developers design and develop websites. They may work for businesses, governments, or non-profit organizations. This course may be useful because it provides training on how to use web development tools and techniques, as well as an overview of the latest trends and best practices in web development.
See salaries and explore the career path for Web Developer
Public Relations Specialist
Public Relations Specialists manage the public image of organizations and individuals. They may write press releases, manage social media accounts, and organize events. This course may be useful because it provides training on how to communicate effectively with the public, as well as an overview of the latest trends and best practices in public relations.
See salaries and explore the career path for Public Relations Specialist
Technical Writer
Technical Writers create instruction manuals, technical reports, and other documents that explain complex technical information. They may work for businesses, governments, or non-profit organizations. This course may be useful because it provides training on how to write clear and concise technical documentation, as well as an overview of the latest trends and best practices in technical writing.
See salaries and explore the career path for Technical Writer
Web Content Writer
Web Content Writers create and edit content for websites, including articles, blog posts, and product descriptions. They also optimize content for search engines (SEO) to improve visibility and traffic. This course may be helpful because it provides training on how to create engaging and informative web content, as well as an overview of SEO best practices.
See salaries and explore the career path for Web Content Writer
Audio Producer
Audio Producers plan, record, and edit audio content for a variety of purposes, including music, podcasts, and audiobooks. They may work for radio stations, production companies, or corporations. This course may be useful because it provides training on how to use audio production equipment and techniques, as well as an overview of the latest trends and best practices in audio production.
See salaries and explore the career path for Audio Producer
Multimedia Journalist
Multimedia Journalists use a variety of media, including text, images, video, and audio, to report the news. They may work for newspapers, magazines, websites, or television stations. This course may be useful because it provides training on how to use multimedia storytelling techniques, as well as an overview of ethical issues in journalism.
See salaries and explore the career path for Multimedia Journalist
Data Analyst
Data Analysts collect, analyze, and interpret data to provide insights that can help organizations make better decisions. They may work for businesses, governments, or non-profit organizations. This course may be useful because it provides training on how to use data analysis tools and techniques, as well as an overview of the latest trends and best practices in data analysis.
See salaries and explore the career path for Data Analyst
Software Engineer
Software Engineers design, develop, and maintain software applications. They may work for businesses, governments, or non-profit organizations. This course may be useful because it provides training on how to use software development tools and techniques, as well as an overview of the latest trends and best practices in software engineering.
See salaries and explore the career path for Software Engineer

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Competencias y recursos básicos para entornos digitales.
Cover image
Information Visualization
Save
Un recurso completo sobre visualización de información, que cubre teoría, diseño y evaluación, esencial para aquellos que buscan profundizar su comprensión de la presentación efectiva de datos.
Information Visualization
Paperback
Check
Information Visualization
Kindle Edition
Check
Cover image
Beautiful Evidence
Save
Un clásico sobre la visualización de datos, que proporciona principios y técnicas esenciales para presentar información de manera clara y efectiva, particularmente útil para aquellos que trabajan con contenido visual en entornos digitales.
(English) Beautiful Evidence
Hardcover
$$
Cover image
CONTENT STRATEGY PER IL WEB
Save
Una guía completa para desarrollar y ejecutar estrategias de contenido efectivas, que brinda a los estudiantes y profesionales una hoja de ruta para crear contenido atractivo y valioso que impulse el compromiso y logre los objetivos de la audiencia.
CONTENT STRATEGY PER IL WEB
Paperback
Check
CONTENT STRATEGY PER IL WEB
Kindle Edition
Check
Cover image
The Story Paradox
Save
Una exploración fascinante del poder de las historias y su papel en la experiencia humana, proporcionando información valiosa sobre cómo crear contenido atractivo y significativo para audiencias digitales.
The Story Paradox
Paperback
Check
The Story Paradox
Kindle Edition
Check
Cover image
The Elements of Journalism, Revised and Updated 4th...
Save
Un texto fundamental sobre los principios y prácticas del periodismo, que proporciona una base sólida para los estudiantes y profesionales que buscan mejorar sus habilidades periodísticas.
The Elements of Journalism, Revised and Updated 4th...
Paperback
Check
The Elements of Journalism, Revised and Updated 4th...
Kindle Edition
Check
Cover image
The Associated Press Stylebook 2019
Save
Una referencia esencial para periodistas y estudiantes de periodismo, que establece los estándares de la industria para la redacción, el estilo y las prácticas éticas.
The Associated Press Stylebook 2019
Paperback
Check
The Associated Press Stylebook 2019
Kindle Edition
Check

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Effort
Exige 4 semanas de estudio a razón de 5 horas de dedicación por semana, aproximadamente.
Level
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Via
Coursera
Institution
Radio y Televisión Española
Instructors
Pedro Soler Rojas
Ignacio Navarro Nozal
Language
Español
This course belongs to a collection called Competencias y habilidades esenciales en el entorno digital. It's comprised of three courses:
  1. Competencias y recursos básicos para entornos digitales (viewing)
  2. Posicionamiento en redes: estrategias de contenido.
  3. Búsqueda avanzada y verificación de información
Good to know
Está especialmente diseñado para profesionales en comunicación y periodismo
Incluye herramientas de carácter audiovisual para facilitar el uso de redes sociales
Orienta en el manejo de dispositivos móviles y videos digitales
Aborda prácticas actuales en redes sociales y la web
No requiere formación previa ni conocimientos especializados
Cuenta con profesores reconocidos en el campo de periodismo y comunicación
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