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Comienza con Facebook Messenger for Business

Mike Nieva

En este proyecto, hablaremos de Facebook Messenger for Business y daremos parámetros, características y funcionalidades básicas para trabajar con esta herramienta. Adicionalmente, estableceremos recomendaciones para vincularla con una página de fans de Facebook.

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What's inside

Syllabus

Visión general del proyecto
Aquí describirá de qué trata el proyecto... dará una visión general de lo que el alumno conseguirá al completar este proyecto.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Diseñado para estudiantes interesados en community management y marketing en redes sociales

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comienza con Facebook Messenger for Business with these activities:
Form a study group with other course participants
Join or form a study group with other course participants to enhance your understanding, share insights, and support each other's learning.
Show steps
  • Connect with other course participants through the class discussion forum or social media.
  • Organize regular meetings to discuss course materials, work on projects, and quiz each other.
  • Share resources, notes, and insights to support everyone's learning.
Assist a non-profit organization with their Facebook Messenger communications
Volunteer your skills to help a non-profit organization enhance their communication efforts and reach a wider audience through Facebook Messenger.
Browse courses on Volunteerism
Show steps
  • Identify non-profit organizations that are actively using Facebook Messenger.
  • Contact the organizations and offer your assistance.
  • Provide support with content creation, chatbot development, or community engagement.
Compile resources on Facebook Business Suite
Create a comprehensive compilation of resources, including articles, tutorials, and videos, on Facebook Business Suite to enhance your understanding of its features and capabilities.
Browse courses on Facebook Business Suite
Show steps
  • Research and gather articles, tutorials, and videos on Facebook Business Suite.
  • Organize the resources into categories, such as features, best practices, and case studies.
  • Include a brief summary of each resource and highlight its key takeaways.
Four other activities
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Explore case studies on successful Facebook Messenger campaigns
Review case studies of successful Facebook Messenger campaigns to learn best practices and gain insights into effective strategies.
Browse courses on Case Studies
Show steps
  • Identify case studies of brands that have successfully used Facebook Messenger for marketing.
  • Analyze the strategies and tactics employed in these campaigns.
  • Extract key learnings and best practices to apply in your own campaigns.
Create a chatbot using Facebook Messenger for Business
Develop a chatbot using Facebook Messenger for Business to gain hands-on experience in creating automated customer interactions.
Browse courses on Chatbot Development
Show steps
  • Design the chatbot's functionality and user flow.
  • Integrate the chatbot with Facebook Messenger using the API.
  • Test and refine the chatbot's responses and interactions.
Develop a social media marketing plan for a small business using Facebook Messenger
Create a comprehensive social media marketing plan that incorporates Facebook Messenger as a key channel for customer engagement and acquisition.
Show steps
  • Conduct a target audience analysis and define the business's marketing objectives.
  • Develop a content strategy that aligns with the target audience and objectives.
  • Create a Facebook Messenger chatbot and integrate it into the marketing plan.
  • Measure and track the campaign's performance and make adjustments as needed.
Record a video tutorial on how to use Facebook Messenger for Business
Create a video tutorial that provides a step-by-step guide to using Facebook Messenger for Business, sharing your knowledge with others.
Browse courses on Content Creation
Show steps
  • Plan the content and structure of the tutorial.
  • Record a screencast of yourself demonstrating the steps involved.
  • Edit the video and add narration, annotations, and callouts.

Career center

Learners who complete Comienza con Facebook Messenger for Business will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager plans, executes, and analyzes social media campaigns. They develop social media content, manage social media accounts, and engage with customers on social media platforms. In this course, you will learn about Facebook Messenger for Business, which is an important tool for social media managers. You will learn how to use Messenger to build relationships with customers, provide customer support, and drive traffic to your website.
See salaries and explore the career path for Social Media Manager
Customer Success Manager
A Customer Success Manager helps customers achieve their desired outcomes with a product or service. They provide training, support, and onboarding to customers. In this course, you will learn about Facebook Messenger for Business, which can be used to provide customer support. You will learn how to use Messenger to answer questions, resolve issues, and build relationships with customers.
See salaries and explore the career path for Customer Success Manager
Community Manager
A Community Manager builds and manages online communities. They engage with members, create content, and moderate discussions. In this course, you will learn about Facebook Messenger for Business, which can be used to communicate with community members. You will learn how to use Messenger to build relationships with members, answer questions, and moderate discussions.
See salaries and explore the career path for Community Manager
Content Marketer
A Content Marketer plans, creates, and distributes content to attract and engage a target audience. They develop content strategies, write blog posts, create videos, and manage social media accounts. In this course, you will learn about Facebook Messenger for Business, which can be used to distribute content to customers and engage with them on a personal level. You will learn how to use Messenger to build relationships with customers and drive traffic to your website.
See salaries and explore the career path for Content Marketer
Account Executive
An Account Executive manages relationships with existing clients. They provide support, answer questions, and upsell products and services. In this course, you will learn about Facebook Messenger for Business, which can be used to communicate with clients. You will learn how to use Messenger to build relationships with clients, answer questions, and upsell products and services.
See salaries and explore the career path for Account Executive
Marketing Consultant
A Marketing Consultant provides marketing advice to businesses and organizations. They develop marketing strategies, create marketing materials, and manage marketing campaigns. In this course, you will learn about Facebook Messenger for Business, which can be used to implement marketing strategies. You will learn how to use Messenger to create and manage Messenger campaigns, track campaign performance, and improve your marketing ROI.
See salaries and explore the career path for Marketing Consultant
Event Manager
An Event Manager plans, executes, and analyzes events. They book venues, coordinate vendors, and market events. In this course, you will learn about Facebook Messenger for Business, which can be used to communicate with attendees and promote events. You will learn how to use Messenger to send out event updates, answer questions, and drive ticket sales.
See salaries and explore the career path for Event Manager
E-commerce Manager
An E-commerce Manager plans, executes, and analyzes e-commerce strategies. They manage e-commerce websites, optimize product listings, and process orders. In this course, you will learn about Facebook Messenger for Business, which can be used to provide customer support, answer questions, and upsell products to customers. You will learn how to use Messenger to improve the customer experience and increase sales.
See salaries and explore the career path for E-commerce Manager
Sales Manager
A Sales Manager leads and manages a team of sales representatives. They develop sales strategies, coach sales reps, and close deals. In this course, you will learn about Facebook Messenger for Business, which can be used to communicate with leads and close deals. You will learn how to use Messenger to build relationships with leads, answer questions, and schedule appointments.
See salaries and explore the career path for Sales Manager
Marketing Communications Manager
A Marketing Communications Manager plans, executes, and analyzes marketing communications campaigns. They develop marketing communications strategies, write press releases, and manage media relations. In this course, you will learn about Facebook Messenger for Business, which can be used to communicate with journalists and other media professionals. You will learn how to use Messenger to build relationships with the media and get your story covered in the press.
See salaries and explore the career path for Marketing Communications Manager
Public relations manager
A Public Relations Manager plans, executes, and analyzes public relations campaigns. They manage media relations, write press releases, and organize events. In this course, you will learn about Facebook Messenger for Business, which can be used to communicate with journalists and other media professionals. You will learn how to use Messenger to build relationships with the media and get your story covered in the press.
See salaries and explore the career path for Public relations manager
Business Development Manager
A Business Development Manager develops and executes business development strategies. They identify new business opportunities, develop partnerships, and close deals. In this course, you will learn about Facebook Messenger for Business, which can be used to communicate with potential partners and close deals. You will learn how to use Messenger to build relationships with potential partners, answer questions, and schedule appointments.
See salaries and explore the career path for Business Development Manager
Digital Marketing Manager
A Digital Marketing Manager plans, executes, and analyzes digital marketing campaigns. They collaborate with cross-functional teams to ensure that marketing initiatives align with overall business objectives. In this course, you will learn about Facebook Messenger for Business, which is an essential tool for engaging with customers on social media. You will gain the skills and knowledge needed to create and manage effective Messenger campaigns that can help drive traffic to your website, generate leads, and increase sales.
See salaries and explore the career path for Digital Marketing Manager
User Experience Designer
A User Experience Designer designs and evaluates user interfaces. They conduct user research, create prototypes, and test user interfaces. In this course, you will learn about Facebook Messenger for Business, which can be used to collect user feedback. You will learn how to use Messenger to send out surveys, collect feedback, and improve the user experience of your website or app.
See salaries and explore the career path for User Experience Designer
Data Analyst
A Data Analyst collects, analyzes, and interprets data. They use data to identify trends, make predictions, and improve decision-making. In this course, you will learn about Facebook Messenger for Business, which can be used to collect data from customers. You will learn how to use Messenger to track customer interactions, measure campaign performance, and improve your marketing strategy.
See salaries and explore the career path for Data Analyst

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Comienza con Facebook Messenger for Business.
Cover image
The Science of Marketing
Save
Este libro se enfoca específicamente en el marketing de Facebook, proporcionando estrategias y tácticas detalladas, lo que brinda a los estudiantes información adicional sobre el uso de Facebook Messenger como parte de una campaña de marketing más amplia.
The Science of Marketing
Paperback
Check
The Science of Marketing
Kindle Edition
Check
Cover image
Advertising Media Planning
Save
Este libro ofrece una guía práctica sobre el marketing de Messenger, cubriendo temas como la creación de contenido atractivo y la ejecución de campañas de publicidad, lo que brinda información adicional sobre el uso de Messenger para objetivos comerciales.
Advertising Media Planning
Paperback
Check
Advertising Media Planning
Kindle Edition
Check
Cover image
Conversational Marketing
Save
Este libro se enfoca en el marketing de chatbot, proporcionando estrategias para crear e implementar chatbots efectivos, lo que ayuda a los estudiantes a comprender el papel de los chatbots en el panorama general del marketing.
Conversational Marketing
Paperback
Check
Conversational Marketing
Kindle Edition
Check
Cover image
Facebook Marketing All-in-One For Dummies
Save
Esta guía completa cubre todos los aspectos del marketing de Messenger, desde la creación de contenido hasta la automatización de mensajes, lo que proporciona información integral para los estudiantes que buscan profundizar su comprensión de la plataforma.
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
(English) Facebook Marketing All-in-One for Dummies
Paperback
$$
Cover image
Instagram Power: Build Your Brand and Reach More...
Save
Este libro se enfoca en el uso de Messenger para pequeñas empresas, proporcionando estrategias y tácticas específicas, lo que brinda información adicional para los estudiantes que buscan aplicar los conceptos del curso a un contexto empresarial específico.
Instagram Power: Build Your Brand and Reach More...
Paperback
Check
Instagram Power: Build Your Brand and Reach More...
Kindle Edition
Check
Cover image
Social Media ROI
Save
Este libro se enfoca en medir el retorno de la inversión (ROI) de las redes sociales, cubriendo métricas y estrategias clave, lo que ayuda a los estudiantes a comprender cómo demostrar el valor de sus esfuerzos en Facebook Messenger.
(English) Social Media ROI: Managing and Measuring Social...
Paperback
$$
(English) Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
Nonprofit Management All-in-One For Dummies
Save
Esta guía para principiantes proporciona una introducción integral al marketing en redes sociales, lo que ayuda a los estudiantes a comprender los conceptos básicos de Facebook Messenger y su papel en las estrategias de marketing.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$

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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mike Nieva
Language
Español
Good to know
Diseñado para estudiantes interesados en community management y marketing en redes sociales
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