Doing Business in Europe from Coursera

Welcome to the MOOC “Doing Business in Europe”!

Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective?

With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context.

The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe:

1. Approaching the European market(s)

2. Innovating in Europe

3. Investing in Europe

4. Building the value chain

5. Integrating the diversity

There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy.

Please enroll and thank you in advance for choosing this course!

What's inside

Syllabus

Introduction

Unit 1: Approaching the European market(s)

The European market(s) are multiple yet increasingly integrated. That’s the reason why this first unit is dedicated to the topic “Approaching the European market (s)”. You will understand why Europe is the most important economic market in the world with an access to 600 millions of consumers and an accelerating growth. You will have an input on the Eurozone, which allows a fluent payments and transfers system with no currency costs and minimal administrative formalities. And you will get insights on the quality of business and life in Europe: Efficient transports, business friendly metropolis and beautiful cities…

Unit 2: Innovating in Europe

Doing business in Europe should start with a reflexion on how to innovate from the very beginning. That is the topic of this second unit “Innovating in Europe”. You will discover why Europe is an outstanding place for creativity: with a long history of establishing relations between business and creative minds, relentlessly bringing creativity to the core of organizations. You will get insights on Digital marketing, a MUST for the European market as a great opportunity to reach European consumers and engage them in new offers; a real opportunity for SMEs!

Unit 3: Investing in Europe

Where and how to invest in Europe? This unit “Investing in Europe” deals with location and entry mode choices in the European context. You will be trained to ask the right questions to choose the right location in Europe. You will discover that Europe is the largest market for franchising with a great potential for development, an opportunity to rapidly develop corporate positions in various European markets. And you will get insights on how to complete successfully a company acquisition process in Europe.

Unit 4: Building the value chain

In this unit, we present the ways to reach out to European customers in terms of supply chain and retail management “Building the value chain”, a continent with a challenging geography and a vast diversity of providers and consumers. You will learn that supply chain management is a key factor of success in Europe but it requires developing strong competencies to deal with national singularities. You will learn that retail management in Europe is unique: notably innovation, streamlining the go-to-market process, driving the most advanced market in the world towards sustainability

Unit 5: Integrating the diversity

Doing business in Europe unavoidably entails being confronted to its diversity. This unit on “Integrating the diversity” tries to make sense of this diversity and the ways to manage it. You will be better aware of the key challenges when managing European teams and notably key points as communication, conflict, cultural differences and diverse work styles. And you will also better understand why negotiation with European partners implies cultural intelligence and awareness.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches how to invest in Europe, which is an opportunity to rapidly develop corporate positions in various European markets

Provides insights on how to complete successfully a company acquisition process in Europe

Demonstrates how digital marketing is a great opportunity to reach European consumers and engage them in new offers

Develops understanding of how supply chain management is a key factor of success in Europe, but it requires developing strong competencies to deal with national singularities

Provides insights on retail management in Europe and its unique, innovative, and sustainable characteristics

Taught by Prof. Dr. Florence Pinot de Villechenon and Prof. Dr. Béatrice Collin, who have extensive experience in business in Europe

Reviews summary

Well-received course on eu business

Students say this course is well structured, informative, and provides a good foundation for entrepreneurs and those interested in learning more about the business landscape in Europe. Students particularly appreciate the diverse lecturers, clear explanations, and practical examples. Learners note that the course was created in 2018 and may need to be refreshed with more recent information.

Course includes practical examples and case studies.

"Great Course! "

"This course is a high comprehesive resume for those wnats to start thinking about doing in business in Europe."

Course features lecturers from various backgrounds.

"Different lecturers from different background really widened my horizon. Thanks a lot."

"This course, "Doing business in EU", provides me insightful experiences and ideas to achieve my dream."

Instructors provide clear explanations and examples.

"Teachers and successful students explain and share experience in a well structured and guided MOOC. Be ready to take notes and memorise facts :)"

"Each unit consists a clear and singnificant information for me, a business lady from Myanmar, who have only work experiences with Asian culture and countries."

"It's a good introductory course, however information shared is very brief, therefore I had to consult in the web to reinforce the knowledge."

Course was created in 2018 and may need to be updated.

"Was made in 2018 and maybe needs to be refreshed"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Doing Business in Europe with these activities:

Read 'Business in Europe: Practices and Strategies'

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Prepare yourself for the course by reviewing a classic reference work on the practices and strategies employed in business across Europe.

View International Business Strategy on Amazon

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Acquire the book through purchase or library loan.
Read the first three chapters.
Complete the chapter summaries at the end of the chapters you read.
Take notes on any unfamiliar concepts or terms.

Watch video tutorials on European business practices

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Supplement your learning by accessing video content that provides practical insights into European business practices.

Browse courses on Management

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Search for videos on platforms like YouTube or Coursera.
Select videos that align with the course topics.
Take notes or jot down key points during the video.

Join a study group with other course participants

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Enhance your understanding by discussing course concepts and sharing insights with peers.

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Introduce yourself and your background.
Discuss the course content and share your insights.
Collaborate on assignments or projects.

Four other activities

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Complete online simulations or case studies on European business scenarios

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Test your understanding of European business concepts by engaging in simulated scenarios.

Browse courses on Management

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Identify online platforms that offer simulations or case studies.
Select simulations or case studies that cover relevant topics.
Complete the simulations or case studies.
Analyze your results and identify areas for improvement.

Write a blog post or article on a specific aspect of European business

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Demonstrate your understanding and enhance your writing skills by creating a piece of content that explores a particular aspect of business in Europe.

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Choose a specific topic within the realm of European business.
Research and gather information from credible sources.
Develop an outline and structure for your blog post or article.
Write the content, ensuring clarity and organization.
Proofread and edit your work.

Volunteer for an organization involved in European business or trade

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Gain practical experience and insights into the European business environment by volunteering your time to a relevant organization.

Browse courses on Business

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Identify organizations that align with your interests.
Establish contact and express your interest in volunteering.
Attend training or orientation programs.
Participate in volunteer activities and contribute to the organization's mission.

Contribute to open-source projects related to European business software or tools

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Enhance your technical skills and understanding of software used in European business by contributing to open-source projects.

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Identify open-source projects that align with your skills and interests.
Join the project community and familiarize yourself with their codebase.
Contribute to the project by fixing bugs or implementing new features.
Engage with the community and participate in discussions.

Career center

Learners who complete Doing Business in Europe will develop knowledge and skills that may be useful to these careers:

Sales Manager

Sales Managers who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Sales Manager in Europe. You will learn about the European sales landscape, the key challenges and opportunities, and the best practices for selling in Europe.

See salaries and explore the career path for Sales Manager

International Business Manager

International Business Managers who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as an International Business Manager in Europe. You will learn about the European business landscape, the key challenges and opportunities, and the best practices for doing business in Europe.

See salaries and explore the career path for International Business Manager

Venture Capitalist

Venture Capitalists who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Venture Capitalist in Europe. You will learn about the European venture capital landscape, the key challenges and opportunities, and the best practices for investing in Europe.

See salaries and explore the career path for Venture Capitalist

Project Manager

Project Managers who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Project Manager in Europe. You will learn about the European project management landscape, the key challenges and opportunities, and the best practices for managing projects in Europe.

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Investment Banker

Investment Bankers who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as an Investment Banker in Europe. You will learn about the European investment banking landscape, the key challenges and opportunities, and the best practices for doing business in Europe.

See salaries and explore the career path for Investment Banker

Technology Consultant

Technology Consultants who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Technology Consultant in Europe. You will learn about the European technology landscape, the key challenges and opportunities, and the best practices for doing business in Europe.

See salaries and explore the career path for Technology Consultant

Business Analyst

Business Analysts are in high demand with Europe being a major economic market with a population of over 600 million. Studying this course, you will learn about the European business landscape, how to approach the market, and how to build a value chain. This course will provide you with the skills and knowledge to succeed as a Business Analyst in Europe.

See salaries and explore the career path for Business Analyst

Human Resources Manager

Human Resources Managers who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Human Resources Manager in Europe. You will learn about the European HR landscape, the key challenges and opportunities, and the best practices for doing business in Europe.

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Market Research Analyst

Market Research Analysts who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Market Research Analyst in Europe. You will learn about the European market research landscape, the key trends, and the best practices for conducting market research in Europe.

See salaries and explore the career path for Market Research Analyst

Financial Analyst

Financial Analysts who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Financial Analyst in Europe. You will learn about the European financial landscape, the key challenges and opportunities, and the best practices for doing business in Europe.

See salaries and explore the career path for Financial Analyst

Product Manager

Product Managers who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Product Manager in Europe. You will learn about the European product management landscape, the key trends, and the best practices for developing and launching products in Europe.

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Supply Chain Manager

Supply Chain Managers who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Supply Chain Manager in Europe.

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Consultant

Consultants who have a strong understanding of the European market are in high demand. This course will help you gain the knowledge and skills you need to succeed as a Consultant in Europe. You will learn about the European business landscape, the key challenges and opportunities, and the best practices for doing business in Europe.

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Digital Marketing Manager

Digital Marketing Managers play a vital role in helping businesses reach their target audience in Europe. This course will help you develop the skills and knowledge you need to succeed as a Digital Marketing Manager in Europe. You will learn about the European digital marketing landscape, the key trends, and the best practices for reaching European consumers.

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Entrepreneur

Entrepreneurs who are looking to expand their business into Europe will benefit from taking this course. This course will provide you with the knowledge and skills you need to succeed as an Entrepreneur in Europe. You will learn about the European business landscape, the key challenges and opportunities, and the best practices for doing business in Europe.

See salaries and explore the career path for Entrepreneur