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Jordan Morrow

To properly capitalize on data, one must be able to communicate the strategies, analysis, and insights properly. This Executive Briefing will walk the user through communicating with data, what data storytelling is, and how it ties to data literacy.

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To properly capitalize on data, one must be able to communicate the strategies, analysis, and insights properly. This Executive Briefing will walk the user through communicating with data, what data storytelling is, and how it ties to data literacy.

Tech leaders need a fundamental understanding of the tools and technologies their teams use to build solutions. In this course, Communicating Data through Storytelling: Executive Briefing, you will learn foundational knowledge on the principles of communicating with data. First, you will learn about the importance of data communication. Next, you will discover data storytelling. Finally, you will explore the three U's of data storytelling and how these principles tie to data literacy. When you're finished with this course, you will have the skills and knowledge of communicating with data needed to help empower an organization.

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What's inside

Syllabus

Understanding the Importance of Communication in Data
Learning the Concept of Data Storytelling
Utilizing the Three U's of Data Storytelling
Empowering Data Literacy through Data Storytelling
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Covers critical concepts in effective data communication, including data literacy, which is essential for modern professionals
Taught by renowned industry expert Jordan Morrow, who brings valuable insights and practical experience to the course
Emphasis on the 'Three U's' of data storytelling provides a structured approach to engaging and persuasive communication
Designed for tech leaders and professionals who need a solid understanding of data communication principles
Might require some prior familiarity with data analysis concepts to fully grasp some of the technical aspects

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Communicating Data through Storytelling: Executive Briefing with these activities:
Review: Data Science for Business
Foster an understanding of the fundamental concepts of data science to enhance your comprehension of data storytelling and data literacy.
Show steps
  • Read Chapters 1-3 to gain an overview of data science concepts.
  • Complete the exercises at the end of each chapter to test your understanding.
Data Storytelling Resources Collection
Expand your knowledge and stay up-to-date with the latest trends in data storytelling by compiling a collection of valuable resources.
Browse courses on Data Storytelling
Show steps
  • Search for articles, books, videos, and online courses on data storytelling.
  • Filter and select the most relevant and informative resources.
  • Organize your collection into categories, such as best practices, case studies, or tools.
  • Share your collection with peers or use it for your own reference.
Tableau Tutorial for Beginners
Develop proficiency in data visualization by following a comprehensive tutorial on Tableau, a popular tool for data storytelling.
Browse courses on Data Visualization
Show steps
  • Watch the introductory videos to familiarize yourself with Tableau's interface and capabilities.
  • Follow along with the step-by-step instructions to create interactive visualizations from scratch.
  • Complete the practice exercises to reinforce your learning.
Five other activities
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Data Storytelling Discussion Group
Enhance your understanding of data storytelling principles by engaging in discussions with peers, sharing insights, and providing constructive feedback.
Browse courses on Data Storytelling
Show steps
  • Join a small group of peers who are also taking the course.
  • Meet regularly to discuss assigned readings, case studies, or current events related to data storytelling.
  • Share your perspectives and experiences on effective data communication techniques.
  • Collaborate on creating a data visualization or presentation to showcase your collective learning.
Review: Storytelling with Data
Deepen your understanding of the principles and techniques of effective data storytelling through Cole Nussbaumer Knaflic's renowned book.
Show steps
  • Read Chapters 1-3 to understand the importance and impact of data storytelling.
  • Follow the exercises and case studies to practice applying the storytelling principles.
Data Storytelling Workshop
Enhance your practical skills through a hands-on workshop that focuses on applying the principles of data storytelling to real-world scenarios.
Browse courses on Data Storytelling
Show steps
  • Attend the workshop and actively participate in the interactive sessions.
  • Collaborate with other participants on data storytelling exercises.
  • Develop a data visualization or presentation to showcase your learning.
Data Visualization Project
Demonstrate your ability to communicate data effectively by creating an interactive data visualization using the principles of data storytelling.
Browse courses on Data Visualization
Show steps
  • Choose a dataset that aligns with your interests or a specific business problem.
  • Analyze the data to identify key insights and trends.
  • Design and create an interactive visualization using Tableau or a similar tool.
  • Present your visualization to a small group and gather feedback.
  • Refine and finalize your visualization based on the feedback received.
Data Storytelling Portfolio
Build a collection of data visualizations and case studies that demonstrate your proficiency in data storytelling and communication.
Browse courses on Data Storytelling
Show steps
  • Identify different types of data storytelling projects that align with your interests or career goals.
  • Create a plan for each project, outlining the dataset, analysis approach, and visualization techniques you will use.
  • Develop and refine your data visualizations, ensuring they are visually compelling and communicate the key insights effectively.
  • Write accompanying case studies that describe the context, methodology, and impact of your data storytelling projects.
  • Share your portfolio with potential employers or clients to showcase your skills and expertise.

Career center

Learners who complete Communicating Data through Storytelling: Executive Briefing will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Marketing Managers use their skills in data analysis and visualization to help organizations create and execute successful marketing campaigns. This course will help you understand the principles of communicating with data, which is an essential skill for Marketing Managers.
Sales Manager
Sales Managers use their skills in data analysis and visualization to help organizations increase sales and improve customer relationships. This course will help you understand the principles of communicating with data, which is an essential skill for Sales Managers.
Data Scientist
Data Scientists translate complex data into insights that can drive more informed decision-making. They use their skills in data analysis and visualization to help organizations understand their customers, improve their operations, and make better decisions. This course will help you understand the principles of communicating with data, which is an essential skill for Data Scientists.
Business Analyst
Business Analysts use their skills in data analysis and visualization to help organizations understand their business processes and make better decisions. This course will help you understand the principles of communicating with data, which is an essential skill for Business Analysts.
Data Analyst
Data Analysts collect, clean, and analyze data to help organizations make informed decisions. They use their skills in data analysis and visualization to identify trends, patterns, and insights in data. This course will help you understand the principles of communicating with data, which is an essential skill for Data Analysts.
Financial Analyst
Financial Analysts use their skills in data analysis and visualization to help organizations make sound financial decisions. This course will help you understand the principles of communicating with data, which is an essential skill for Financial Analysts.
Product Manager
Product Managers use their skills in data analysis and visualization to help organizations develop and launch successful products. This course will help you understand the principles of communicating with data, which is an essential skill for Product Managers.
Operations Manager
Operations Managers use their skills in data analysis and visualization to help organizations improve their operations and efficiency. This course will help you understand the principles of communicating with data, which is an essential skill for Operations Managers.
Chief Technology Officer
Chief Technology Officers (CTOs) use their skills in data analysis and visualization to help organizations achieve their goals and objectives. This course will help you understand the principles of communicating with data, which is an essential skill for CTOs.
Chief Executive Officer
Chief Executive Officers (CEOs) use their skills in data analysis and visualization to help organizations achieve their goals and objectives. This course will help you understand the principles of communicating with data, which is an essential skill for CEOs.
Chief Operating Officer
Chief Operating Officers (COOs) use their skills in data analysis and visualization to help organizations achieve their goals and objectives. This course will help you understand the principles of communicating with data, which is an essential skill for COOs.
Chief Financial Officer
Chief Financial Officers (CFOs) use their skills in data analysis and visualization to help organizations achieve their goals and objectives. This course will help you understand the principles of communicating with data, which is an essential skill for CFOs.
Chief Marketing Officer
Chief Marketing Officers (CMOs) use their skills in data analysis and visualization to help organizations achieve their goals and objectives. This course will help you understand the principles of communicating with data, which is an essential skill for CMOs.
Chief Human Resources Officer
Chief Human Resources Officers (CHROs) use their skills in data analysis and visualization to help organizations achieve their goals and objectives. This course will help you understand the principles of communicating with data, which is an essential skill for CHROs.
Chief Sales Officer
Chief Sales Officers (CSOs) use their skills in data analysis and visualization to help organizations achieve their goals and objectives. This course will help you understand the principles of communicating with data, which is an essential skill for CSOs.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Communicating Data through Storytelling: Executive Briefing.
Provides a thorough examination of data visualization principles and best practices for communicating data clearly.
Focuses on the practical application of data storytelling in business settings, offering insights into creating compelling narratives with data.
Explores the intersections of data, gender, and social justice, providing a critical perspective on data storytelling.
Presents a simplified and accessible approach to understanding and interpreting data, providing a foundation for data literacy.
Explores the intersection of storytelling and data, discussing the use of narratives to communicate insights from data.
Offers practical guidance on creating engaging and informative information graphics for data storytelling.
Provides a beginner-friendly introduction to data visualization, covering the fundamentals of presenting data in a clear and visually appealing way.
Provides principles and techniques for crafting compelling stories, which can be applied to data storytelling.
Focuses on presentation techniques for effectively communicating complex information, including data.

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