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Marketing and Selling Your Own Products and Services
Jason Alba
Jason Alba
Marketing and Selling Your Own Products: You have ideas for products or services, whether speaking, consulting, apps, or services. This course helps you know how to market and sell your offerings.
Read more
Marketing and Selling Your Own Products: You have ideas for products or services, whether speaking, consulting, apps, or services. This course helps you know how to market and sell your offerings.
Read more
Marketing and Selling Your Own Products: You have ideas for products or services, whether speaking, consulting, apps, or services. This course helps you know how to market and sell your offerings.
Marketing and sales are foundational to the success of your business, either the one you work in or the one you run. This course walks you through concepts, ideas, models, and tools to better understand marketing and sales. We talk about specific, actionable tactics that you can implement to help you sell more, or to support your company in its marketing and sales efforts. This course will also help you understand business in general, and how some of the pieces of business fit together.
Register for this course and see more details by visiting:
OpenCourser.com/course/sdiw46/marketing
What's inside
Syllabus
Introduction to Marketing Concepts
Introduction to Sales Concepts
Marketing Tactics
Sales Tactics
Read more
Syllabus
Introduction to Marketing Concepts
Introduction to Sales Concepts
Marketing Tactics
Sales Tactics
Read more
Bringing It All Together
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops a strong foundation for entrepreneurs to market and sell their own offerings
Suitable for complete beginners who want to start their own business or freelancers considering offering new services
Provides foundational knowledge in both marketing and sales
Covers general business topics, offering a comprehensive approach to business operations
Offers actionable tactics for learners to implement in their marketing and sales efforts
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Activities
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Marketing and Selling Your Own Products and Services.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Marketing and Selling Your Own Products and Services will develop knowledge and skills
that may be useful to these careers:
Sales Consultant
Sales Consultant
Sales Consultants advise clients on how to develop and implement effective sales strategies. They work with clients to identify and develop new business opportunities, and close deals. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of sales, helping you to develop and implement effective sales strategies for your clients. This will be crucial for success as a Sales Consultant.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve revenue goals. They develop and implement sales strategies, and work with customers to close deals. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of sales, helping you to develop and implement effective sales strategies. This will be crucial for success as a Sales Manager.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. They work with marketing and sales teams to ensure that products meet the needs of customers. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing and sales, helping you to develop and launch products that meet the needs of customers. This will be crucial for success as a Product Manager.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including marketing, sales, and product development. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing and sales, helping you to start and run your own business successfully.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities. They work with clients to develop and implement marketing and sales strategies. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing and sales, helping you to identify and develop new business opportunities. This will be crucial for success as a Business Development Manager.
Marketing Consultant
Marketing Consultant
Marketing Consultants advise clients on how to develop and implement effective marketing campaigns. They work with clients to develop marketing strategies, create marketing materials, and measure the effectiveness of marketing campaigns. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing, helping you to develop and implement effective marketing campaigns for your clients. This will be crucial for success as a Marketing Consultant.
Marketing Manager
Marketing Manager
Marketing Managers plan, execute, and measure marketing campaigns. They oversee the development of marketing materials such as brochures, websites, and social media posts. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing, helping you to develop and implement effective marketing campaigns. This will be crucial for success as a Marketing Manager.
Event Planner
Event Planner
Event Planners plan and execute events such as conferences, conventions, and trade shows. They work with clients to develop and implement event marketing campaigns. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing and sales, helping you to develop and implement effective event marketing campaigns for your clients. This will be crucial for success as an Event Planner.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists manage the public image of their clients. They work with the media to develop and implement public relations campaigns. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing and sales, helping you to develop and implement effective public relations campaigns for your clients. This will be crucial for success as a Public Relations Specialist.
Social Media Manager
Social Media Manager
Social Media Managers manage the social media presence of their clients. They work with clients to develop and implement social media marketing campaigns. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing and sales, helping you to develop and implement effective social media marketing campaigns for your clients. This will be crucial for success as a Social Media Manager.
Freelance Writer
Freelance Writer
Freelance Writers write articles, blog posts, website content, and other marketing materials. They work with clients to develop and implement marketing campaigns. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing, helping you to develop and implement effective marketing campaigns for your clients. This will be crucial for success as a Freelance Writer.
Business Analyst
Business Analyst
Business Analysts analyze business processes and make recommendations for improvement. They work with clients to develop and implement marketing and sales strategies. A course in Marketing and Selling Your Own Products and Services can provide a foundation in the principles of marketing and sales, helping you to develop and implement effective marketing and sales strategies for your clients. This will be crucial for success as a Business Analyst.
Accountant
Accountant
Accountants prepare and analyze financial statements. They work with clients to develop and implement financial strategies. A course in Marketing and Selling Your Own Products and Services may be useful for Accountants who want to learn more about the principles of marketing and sales. This knowledge can help Accountants to develop and implement more effective financial strategies for their clients.
Financial Analyst
Financial Analyst
Financial Analysts analyze financial data and make recommendations for investment. They work with clients to develop and implement investment strategies. A course in Marketing and Selling Your Own Products and Services may be useful for Financial Analysts who want to learn more about the principles of marketing and sales. This knowledge can help Financial Analysts to develop and implement more effective investment strategies for their clients.
Lawyer
Lawyer
Lawyers advise clients on legal matters and represent them in court. A course in Marketing and Selling Your Own Products and Services may be useful for Lawyers who want to learn more about the principles of marketing and sales. This knowledge can help Lawyers to develop and implement more effective marketing and sales strategies for their law firms.
For more career information including salaries, visit:
OpenCourser.com/course/sdiw46/marketing
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing and Selling Your Own Products and Services.
Save
A comprehensive textbook that provides a solid foundation in marketing principles and practices. It covers a wide range of topics, including market research, segmentation, targeting, positioning, and marketing communications. is commonly used as a textbook in marketing courses at both the undergraduate and graduate levels.
A classic book on marketing that provides timeless principles for building strong brands and achieving marketing success. It is written in a clear and concise style, making it easy to read and understand.
Save
A practical guide to the sales process, from prospecting to closing. It covers all the essential steps of selling, including building relationships, handling objections, and negotiating deals. is written in a conversational style, making it easy to read and apply.
A book that explores the psychology behind the sales process. It provides insights into the motivations and behaviors of buyers, and how to use this knowledge to close more deals. is written in a clear and concise style, making it easy to read and apply.
A comprehensive guide to digital marketing that covers all the essential channels, including search engine optimization (SEO), social media marketing, and email marketing. is written in a clear and concise style, making it easy to read and apply.
A book that introduces the concept of the lean startup methodology. It provides a step-by-step guide to building a successful startup by testing ideas quickly and cheaply. is written in a clear and concise style, making it easy to read and apply.
Save
A practical guide to getting customers for your startup. It covers a wide range of topics, including customer acquisition, marketing, and sales. is written in a clear and concise style, making it easy to read and apply.
A book that explores the challenges faced by established companies when they try to innovate. It provides insights into the different types of innovation and how to overcome the barriers to success. is written in a clear and concise style, making it easy to read and apply.
Save
A book that provides a framework for developing good strategy. It covers the essential elements of strategy, including clear goals, a defined target audience, and a feasible plan of action. is written in a clear and concise style, making it easy to read and apply.
A practical guide to starting and running a startup. It covers all the essential aspects of starting a business, including product development, marketing, and sales. is written in a clear and concise style, making it easy to read and apply.
A book that provides insights into the challenges faced by CEOs of high-growth startups. It covers a wide range of topics, including fundraising, hiring, and managing a team. is written in a clear and concise style, making it easy to read and apply.
A book that explores the idea of creating a monopoly in a new market. It provides insights into the different types of monopolies and how to build a successful one. is written in a clear and concise style, making it easy to read and apply.
A book that explores the challenges faced by founders of startups. It covers a wide range of topics, including equity, control, and conflict. is written in a clear and concise style, making it easy to read and apply.
Save
A book that provides guidance on how to launch a successful startup. It covers a wide range of topics, including marketing, sales, and fundraising. is written in a clear and concise style, making it easy to read and apply.
Save
A book that provides guidance on how to negotiate and close venture capital deals. It covers a wide range of topics, including term sheets, due diligence, and exit strategies. is written in a clear and concise style, making it easy to read and apply.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/sdiw46/marketing
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Time
123 hours
Level
Introductory
Via
Pluralsight
Instructor
Jason Alba
Language
English
Good to know
Develops a strong foundation for entrepreneurs to market and sell their own offerings
Suitable for complete beginners who want to start their own business or freelancers considering offering new services
Provides foundational knowledge in both marketing and sales
Covers general business topics, offering a comprehensive approach to business operations
Offers actionable tactics for learners to implement in their marketing and sales efforts
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