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Marketing

Foundations of Management,

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy
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Rating 3.9 based on 44 ratings
Length 5 weeks
Effort 4 weeks of study, 1-3 hours/week
Starts Dec 7 (7 weeks ago)
Cost $99
From IESE Business School via Coursera
Instructor Mario Capizzani
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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What people are saying

course for

Did not provide me with the knowledge that G Content wise its very rich and a good course for marketing student...must learn from this course.

Good course Wonderful Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen).

It is good course for any Marketing fresher who want to know more about practical things in current market.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Marketing Planner, In Store Marketing $49k

Hands-On, Controller—Successful Construction Firm $62k

Marketing Specialist, Corporate Marketing $74k

Associate Marketing Analyst, Specialty Marketing $74k

Regional Marketing Manager, Targeted Marketing $77k

Marketing Coordinator, Marketing Department $78k

Marketing Manager, Interactive Marketing $92k

Marketing Coordinator, Territory Marketing $94k

Marketing Specialist, Experiential Marketing $95k

Marketing Manager, Attendee Marketing $102k

Marketing Operations, Product Management, Channel Marketing, Product Marketing $116k

Product Marketing Engineer (Demo Marketing) $178k

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Rating 3.9 based on 44 ratings
Length 5 weeks
Effort 4 weeks of study, 1-3 hours/week
Starts Dec 7 (7 weeks ago)
Cost $99
From IESE Business School via Coursera
Instructor Mario Capizzani
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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