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Marc Badia, Mario Capizzani, Carlos García Pont, Anneloes Raes, and Miguel Antón

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.

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Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.

This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.

This Specialization will provide you with the skill set needed to help achieve the next step in your career.

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What's inside

Five courses

Accounting: Principles of Financial Accounting

(0 hours)
Financial Accounting, often called the language of business, is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. This course will provide you with the accounting language's essentials.

Finance for Managers

(0 hours)
When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. These insights will then become a tool for short-term decision-making at the top management level relating to current assets, current liabilities and the management of working capital.

Marketing: Customer Needs and Wants

(0 hours)
Understanding customers and their needs is essential for marketing success. This course explores methods to identify and classify customers, and how they make purchase decisions.

Organizational Behavior: How to Manage People

Peter Drucker, a management pioneer, said that people behave like human beings. Through organizational behavior, we can gain insights into what makes people tick within a work context. This course provides insight into four key areas: motivation, leadership, teamwork, and culture.

Analysis of Business Problems

(0 hours)
When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting. In this culminating course, you will use the business tools you have learned throughout the specialization to solve this real business problem.

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