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Experience Summit
This talk with Amy Bither will cover recruiting tactics, various research formats, nurturing those relationships, and amplifying the research's impact on product development and the company's goals.
The key to building a network of users who will participate in your research efforts is by applying methods of customer development. How can you form tight-knit relationships with your users and turn them into advocates? This talk will cover recruiting tactics, various research formats, nurturing those relationships, and amplifying the research's impact on product development and the company's goals.
Register for this course and see more details by visiting:
OpenCourser.com/course/5uf52d/making
What's inside
Syllabus
Making Your Research Captivating
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops customer development methods, which are core skills for UX research
Teaches recruiting tactics, which helps learners improve research quality
Examines various research formats, which is standard in industry research
Explores nurturing relationships, which is highly relevant in UX research
Investigates research's impact, which is core knowledge for researchers
Explicitly requires students to take other courses first as prerequisites
Save this course
Save Making Your Research Captivating to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Making Your Research Captivating with these
activities:
Read: The Mom Test - How to talk to customers and learn if your business is a good idea
Show steps
Develop a deep understanding of customer validation techniques.
View
The Mom Test: How to talk to customers & learn...
on Amazon
Show steps
-
Read the book and take notes on key concepts
-
Apply the principles to your own business or product ideas
-
Summarize the main takeaways and share them with your team
-
Discuss the book with other students or practitioners
-
Use the book as a reference guide for future research projects
Review key concepts in qualitative and quantitative research
Show steps
Strengthen your foundation in research principles and methodologies.
Browse courses on
Qualitative Research
Show steps
-
Review lecture notes or course materials on qualitative research
-
Review lecture notes or course materials on quantitative research
-
Complete practice exercises or quizzes to test your understanding
-
Attend a workshop or webinar on research methods
-
Read articles or case studies on the applications of qualitative and quantitative research
Explore online resources on customer research
Show steps
Enhance your understanding of research methods and best practices.
Browse courses on
Online Resources
Show steps
-
Browse through the course resources and recommended readings
-
Follow online tutorials on customer research techniques
-
Watch webinars and videos on user experience research
-
Join online forums and communities related to customer research
-
Experiment with different research tools and platforms
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice customer research exercises
Show steps
Reinforce understanding of research methods through real-world applications.
Browse courses on
Questioning Techniques
Show steps
-
Read the provided research materials and case studies
-
Design a research plan for a specific problem statement
-
Conduct mock research interviews or surveys
-
Analyze and interpret research data
-
Write a report on your findings
Participate in a research discussion group
Show steps
Engage with peers and share insights to broaden your perspectives.
Show steps
-
Join a discussion group focused on customer research
-
Participate in online or offline discussions
-
Share your experiences and learn from others
-
Collaborate on research projects or case studies
-
Provide constructive feedback to your peers
Create a customer journey map
Show steps
Develop a deeper understanding of user interactions and pain points.
Browse courses on
Customer Experience
Show steps
-
Identify the key touchpoints in a user's journey with your product or service
-
Map out the steps and emotions involved in each touchpoint
-
Analyze the journey for areas of improvement
-
Present your findings to your team or stakeholders
-
Iterate and refine your customer journey map over time
Design and implement a user research program
Show steps
Gain hands-on experience in planning and executing a real-world research program.
Browse courses on
User Research
Show steps
-
Define the objectives of your research program
-
Develop a research plan and methodology
-
Recruit and engage research participants
-
Conduct research and collect data
-
Analyze and interpret research findings
-
Develop actionable recommendations based on your research
Design a research study and collect data
Show steps
Gain practical experience in conducting end-to-end research projects.
Show steps
-
Define the research question and objectives
-
Develop a research design and methodology
-
Design and distribute survey questionnaires or interview guides
-
Collect and clean research data
-
Analyze and interpret research findings
-
Present your research results to stakeholders
Read: The Mom Test - How to talk to customers and learn if your business is a good idea
Show steps
Develop a deep understanding of customer validation techniques.
View
The Mom Test: How to talk to customers & learn...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts
- Apply the principles to your own business or product ideas
- Summarize the main takeaways and share them with your team
- Discuss the book with other students or practitioners
- Use the book as a reference guide for future research projects
Review key concepts in qualitative and quantitative research
Show steps
Strengthen your foundation in research principles and methodologies.
Browse courses on
Qualitative Research
Show steps
Show steps
Show steps
- Review lecture notes or course materials on qualitative research
- Review lecture notes or course materials on quantitative research
- Complete practice exercises or quizzes to test your understanding
- Attend a workshop or webinar on research methods
- Read articles or case studies on the applications of qualitative and quantitative research
Explore online resources on customer research
Show steps
Enhance your understanding of research methods and best practices.
Browse courses on
Online Resources
Show steps
Show steps
Show steps
- Browse through the course resources and recommended readings
- Follow online tutorials on customer research techniques
- Watch webinars and videos on user experience research
- Join online forums and communities related to customer research
- Experiment with different research tools and platforms
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice customer research exercises
Show steps
Reinforce understanding of research methods through real-world applications.
Browse courses on
Questioning Techniques
Show steps
Show steps
Show steps
- Read the provided research materials and case studies
- Design a research plan for a specific problem statement
- Conduct mock research interviews or surveys
- Analyze and interpret research data
- Write a report on your findings
Participate in a research discussion group
Show steps
Engage with peers and share insights to broaden your perspectives.
Show steps
Show steps
Show steps
- Join a discussion group focused on customer research
- Participate in online or offline discussions
- Share your experiences and learn from others
- Collaborate on research projects or case studies
- Provide constructive feedback to your peers
Create a customer journey map
Show steps
Develop a deeper understanding of user interactions and pain points.
Browse courses on
Customer Experience
Show steps
Show steps
Show steps
- Identify the key touchpoints in a user's journey with your product or service
- Map out the steps and emotions involved in each touchpoint
- Analyze the journey for areas of improvement
- Present your findings to your team or stakeholders
- Iterate and refine your customer journey map over time
Design and implement a user research program
Show steps
Gain hands-on experience in planning and executing a real-world research program.
Browse courses on
User Research
Show steps
Show steps
Show steps
- Define the objectives of your research program
- Develop a research plan and methodology
- Recruit and engage research participants
- Conduct research and collect data
- Analyze and interpret research findings
- Develop actionable recommendations based on your research
Design a research study and collect data
Show steps
Gain practical experience in conducting end-to-end research projects.
Show steps
Show steps
Show steps
- Define the research question and objectives
- Develop a research design and methodology
- Design and distribute survey questionnaires or interview guides
- Collect and clean research data
- Analyze and interpret research findings
- Present your research results to stakeholders
Career center
Learners who complete Making Your Research Captivating will develop knowledge and skills
that may be useful to these careers:
Product Marketer
Product Marketer
A Product Marketer is responsible for developing and executing marketing campaigns for new products. They work with the product development team to understand the product's features and benefits, and with the marketing team to develop a marketing strategy. This course can help you build the skills you need to be a successful Product Marketer by teaching you how to develop marketing campaigns, conduct market research, and measure the success of your campaigns. You will also learn how to use social media and other online marketing tools to reach your target audience.
Project Manager
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. They work with a team of project stakeholders to define the project scope, develop a project plan, and track the progress of the project. This course can help you build the skills you need to be a successful Project Manager by teaching you how to plan, execute, and close projects. You will also learn how to manage a team, develop budgets, and solve problems.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading a team of sales representatives. They develop sales strategies, set sales goals, and track the performance of their team. This course can help you build the skills you need to be a successful Sales Manager by teaching you how to develop sales strategies, manage a team, and motivate your team to achieve their goals. You will also learn how to use data analysis to identify opportunities for growth.
Business Analyst
Business Analyst
A Business Analyst works with businesses to identify and solve problems. They analyze data, develop solutions, and implement changes to improve business processes. This course can help you build the skills you need to be a successful Business Analyst by teaching you how to analyze data, develop solutions, and implement changes. You will also learn how to communicate with stakeholders and manage projects.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. They work with the marketing team to develop a marketing strategy, and with the sales team to implement that strategy. This course can help you build the skills you need to be a successful Marketing Manager by teaching you how to develop marketing campaigns, conduct market research, and measure the success of your campaigns. You will also learn how to use social media and other online marketing tools to reach your target audience.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make decisions. They work with data from a variety of sources, including customer surveys, sales data, and social media. This course can help you build the skills you need to be a successful Data Analyst by teaching you how to collect, analyze, and interpret data. You will also learn how to use data visualization tools to present your findings.
Product Manager
Product Manager
A Product Manager is responsible for the development and launch of new products. They work with the engineering team to design and implement new features, and with the marketing team to promote the product to customers. This course can help you build the skills you need to be a successful Product Manager by teaching you how to conduct user research, develop product roadmaps, and launch new products. You will also learn how to measure the success of your products and make data-driven decisions.
Operations Manager
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. They oversee a team of employees, manage budgets, and ensure that the business runs smoothly. This course can help you build the skills you need to be a successful Operations Manager by teaching you how to manage a team, develop budgets, and solve problems. You will also learn how to use data analysis to identify opportunities for improvement.
Consultant
Consultant
A Consultant works with businesses to improve their performance. They provide advice on a variety of topics, including strategy, marketing, and operations. This course can help you build the skills you need to be a successful Consultant by teaching you how to analyze data, develop solutions, and communicate with stakeholders. You will also learn how to manage projects and build relationships with clients.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with their products and services. They work with customers to resolve issues, provide support, and identify opportunities for growth. This course can help you build the skills you need to be a successful Customer Success Manager by teaching you how to build relationships with customers, resolve issues, and identify opportunities for growth. You will also learn how to measure customer satisfaction and develop strategies to improve it.
UX Designer
UX Designer
A UX Designer is responsible for the design of user interfaces. They work with the engineering team to create interfaces that are easy to use and visually appealing. This course can help you build the skills you need to be a successful UX Designer by teaching you the principles of user experience design. You will also learn how to conduct user research, prototype interfaces, and test your designs with users.
Market Researcher
Market Researcher
A Market Researcher gathers and analyzes data about customers and markets. They use this data to help businesses make decisions about product development, marketing, and sales. This course can help you build the skills you need to be a successful Market Researcher by teaching you how to conduct market research, analyze data, and present your findings. You will also learn how to identify market trends and opportunities.
User Researcher
User Researcher
A User Researcher works with the product development team to ensure that customer needs are met. They conduct user research to understand customer pain points and develop solutions that meet those needs. This course can help you build the skills you need to be a successful User Researcher by teaching you how to recruit participants, conduct research, and analyze data. You will also learn how to build relationships with users and turn them into advocates for your product.
Growth Hacker
Growth Hacker
A Growth Hacker is responsible for developing and implementing strategies to grow a business. They work with the marketing team to acquire new customers, and with the product development team to develop new features that will appeal to customers. This course can help you build the skills you need to be a successful Growth Hacker by teaching you how to develop growth strategies, conduct market research, and measure the success of your campaigns. You will also learn how to use data analysis to identify opportunities for growth.
Software Engineer
Software Engineer
A Software Engineer designs, develops, and maintains software applications. They work with a team of software developers to create software that meets the needs of users. This course may be useful for Software Engineers who want to learn more about user research and how to incorporate user feedback into their software designs.
For more career information including salaries, visit:
OpenCourser.com/course/5uf52d/making
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Making Your Research Captivating.
Provides a comprehensive overview of customer development, including recruiting tactics, various research formats, and nurturing relationships with users. It valuable resource for anyone looking to build a network of users who will participate in research efforts.
Save
Provides a practical guide to design thinking, a process for solving problems and creating innovative solutions. It valuable resource for anyone looking to learn how to use design thinking to improve their research process.
Provides a classic overview of the innovator's dilemma, a theory that explains why large companies often fail to innovate. It valuable resource for anyone looking to understand the challenges of innovation.
Provides a practical guide to crossing the chasm, the gap between early adopters and mainstream customers. It valuable resource for anyone looking to learn how to market and sell new products and services.
Save
Provides a practical guide to traction, the process of getting customers to use and pay for a new product or service. It valuable resource for anyone looking to learn how to grow a startup business.
Provides a comprehensive overview of the Lean Startup methodology, a process for developing and launching products and services quickly and efficiently. It valuable resource for anyone looking to learn how to build a successful startup business.
Provides a contrarian view of innovation, arguing that the best way to create a successful business is to find a unique problem and solve it. It valuable resource for anyone looking to learn how to think differently about innovation.
Provides a practical guide to the challenges of running a startup business. It valuable resource for anyone looking to learn how to overcome the obstacles and build a successful company.
Save
Provides a framework for developing good strategy. It valuable resource for anyone looking to learn how to make better decisions and achieve better outcomes.
Provides a classic overview of innovation, arguing that it process that can be learned and managed. It valuable resource for anyone looking to learn how to create a more innovative organization.
Provides a practical guide to designing products and services that are easy to use and understand. It valuable resource for anyone looking to learn how to create better user experiences.
Provides a comprehensive overview of user experience design. It valuable resource for anyone looking to learn how to create better products and services for users.
Provides a practical guide to web usability. It valuable resource for anyone looking to learn how to create websites that are easy to use and navigate.
Provides a classic overview of the psychology of everyday things. It valuable resource for anyone looking to learn how to design products and services that are more user-friendly.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5uf52d/making
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Time
18 hours
Level
Introductory
Via
Pluralsight
Instructor
Experience Summit
Language
English
Good to know
Develops customer development methods, which are core skills for UX research
Teaches recruiting tactics, which helps learners improve research quality
Examines various research formats, which is standard in industry research
Explores nurturing relationships, which is highly relevant in UX research
Investigates research's impact, which is core knowledge for researchers
Explicitly requires students to take other courses first as prerequisites
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