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Sales Fire

B2B Sales & Business Development for Startups

Patrick Dang

No matter how amazing your product or service, if don’t have the right sales mindset, strategy, & tactics to convince others to buy into your vision and generate revenue, how will your business survive?

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No matter how amazing your product or service, if don’t have the right sales mindset, strategy, & tactics to convince others to buy into your vision and generate revenue, how will your business survive?

And building business relationships and generating sales is typically the most difficult part about growing your startup.

Most people aimlessly go into sales meetings without clear plan, force their products or services onto their prospects, and go home empty handed wondering why they didn’t close the deal.

As you know, this can be a huge waste of time.

Fortunately, I’ve created a PROVEN methodology specifically for startups and B2B businesses to master the art of sales and close more deals. And it’s called Sales Fire.

Unlike other courses, Sales Fire is the

As long as you use our proven Sales Fire Methodology (which I’ll show you how to do step by step), you’ll be able to close a deal with anyone.

Here are some of the many things I’ll cover for you in this course that trains on how to turn a complete stranger into a paying customer from start to finish:

  • We’ll show you how to build your own scalable sales process to consistently close new customers

  • You’ll learn the psychology of why people buy and how to make your product/service irresistible for your target market

  • The best sales strategies and tactics the top companies use to build their sales team from scratch and generate more revenue

  • How to write your own sales script that converts strangers into paying customers

  • The best way to pitch your idea and convince people to believe in you

  • How to get customers to buy emotionally and justify logically

  • How to close deals without using high pressure techniques

  • How to handle deal breaking objections and turn skeptics into buyers

  • Exactly how to run a successful business meeting

This course will teach you

I’ve personally tested all these bulletproof growth strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one the TOP sales people at Oracle and Y-Combinator backed startup, Lob.

I'm confident the Sales Fire Methodology WILL WORK for YOU to grow your business or your money back guarantee.

Now if you’re ready to take your sales skills to the next level, I’ll see you inside.

-Patrick

Enroll now

What's inside

Learning objectives

  • Students will master the step-by-step sales fire methodology to consistently close deals with anyone
  • Students will learn how to build their own "sales map" and develop their own sales and business development strategy to scale their business
  • How to understand the psychology of why people buy and how to influence others emotionally
  • The best way to pitch your product/service and close deals without sounding "sales-y"
  • How to become more persuasive and influential in your everyday life
  • How to exponentially grow your startup using the most advanced sales and business strategies the top silicon valley startups use

Syllabus

Welcome to Sales Fire. Here you'll get an introduction of how this course came to be.

Here you'll learn the origins of the Sales Fire Methodology.

Read more
We'll go over the sales and business development foundations you can use to grow your business.
Debunking Sales Misconceptions

The difference between business development and sales.

An high level overview of the Sales Fire Mindset, Strategy, & Tactics

Learn the secret psychology that goes into why and how people make purchasing decisions.

Here we'll get a look on how you can use the Sales Fire Formula to solidify the foundations of your business.

In this section, we'll be going over the Sales Map as well as the Sales skills involved in taking your business to the next level.

Here you'll get a high level overview of the Sales Map.

Learn how to make a strong first impression and get others to trust you.

How to set the agenda before any sales meeting.

Here you'll learn how to identify a prospects pain and the best way to solve them with your product/service.

How to use the power of questions to unlock you prospect's budget.

How to uncover who's involved in the decision making process in a business deal.

Learn how to close the deal in just 1 call.

How to close more complex deals that require more than 1 meeting.

How to give amazing presentations and close the deal.

The best way to handle objections for your product or service.

Building Your Own Sales Map

Here you'll learn how you can build your own sales map using the Sales Map Template

You'll learn how you can iterate and improve your sales map.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Meant for beginners seeking a step-by-step guide to the fundamentals of sales
Taught by a recognized expert in the field of sales, Patrick Dang
Offers a comprehensive study of the entire sales process, from understanding consumer psychology to closing deals
Provides hands-on practice through exercises and case studies, ensuring practical application of the concepts learned
Emphasizes building strong business relationships and using emotional intelligence in sales interactions
Course fee may pose a barrier to access for some students

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Sales Fire: B2B Sales & Business Development for Startups with these activities:
Refresh your product development process
It is important to have a solid understanding of the product development process before taking a course on sales.
Show steps
  • Review your current process
  • Identify areas for improvement
  • Research best practices
Learn about the latest sales techniques
Staying up-to-date on the latest sales techniques will help you to close more deals.
Browse courses on Sales Techniques
Show steps
  • Read articles and blog posts about sales techniques
  • Watch videos of sales experts
  • Attend webinars on sales techniques
Practice pitching your product or service
Practicing your pitches will help you to become more confident and persuasive when talking to potential customers.
Show steps
  • Develop a clear and concise pitch
  • Practice your pitch in front of a mirror or with a friend
  • Get feedback from others and refine your pitch
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a sales funnel
Having a sales funnel will help you to track your progress and identify areas for improvement.
Browse courses on Sales Funnel
Show steps
  • Identify the different stages of your sales process
  • Create a visual representation of your sales funnel
  • Track your progress through your sales funnel
Join a sales mastermind group
Joining a sales mastermind group will allow you to learn from and collaborate with other sales professionals.
Show steps
  • Find a sales mastermind group that is a good fit for you
  • Attend meetings regularly
  • Participate in discussions and share your insights
Attend sales conferences and events
Attending sales conferences and events will allow you to network with other sales professionals and learn about the latest trends.
Show steps
  • Find sales conferences and events that are relevant to your industry
  • Register for the events and make sure to attend
  • Network with other attendees and learn from the speakers

Career center

Learners who complete Sales Fire: B2B Sales & Business Development for Startups will develop knowledge and skills that may be useful to these careers:
Sales Manager
A Sales Manager manages a team of salespeople. In this role, you will provide leadership, guidance, and support to your team. To be successful in this role, you may want to consider the Sales Fire course. Sales Fire will teach you how to implement a scalable sales process in your team. This will help ensure that the team is working together effectively and efficiently towards achieving sales goals.
Business Development Manager
A Business Development Manager identifies and pursues new business opportunities. These new business opportunities can be with new clients, or they can be for new products and/or services offered by the current clients of the company. In order to do this successfully, you should consider enrolling in the Sales Fire course. Sales Fire will teach you how to get customers to buy emotionally and justify logically. You can increase your chances of closing deals and business development opportunities by taking the Sales Fire course.
Salesperson
A Salesperson sells products or services to customers. To be successful in this role, you may want to take the Sales Fire course. Sales Fire will teach you how to turn strangers into paying customers from start to finish. This course will be especially helpful if you are newer to sales.
Account Manager
An Account Manager is responsible for managing relationships with existing customers. In this role, you will develop and maintain relationships with clients that ensure their satisfaction and continued business. You can increase your chances of success in this role by taking Sales Fire. Sales Fire will teach you how to build your own scalable sales process to consistently close new customers. You will also learn the psychology behind why people buy, which will help you better understand your customer's needs.
Strategy Consultant
A Strategy Consultant helps businesses develop and implement strategies. To be successful in this role, you may want to consider taking the Sales Fire course. Sales Fire will teach you how to persuade and influence others. You will also learn how to develop and implement strategies. These skills will be essential when working with clients to develop and implement strategies.
Customer Success Manager
A Customer Success Manager helps customers achieve success with a company's product or service. In this role, you will work with customers to identify their needs, provide training and support, and resolve any issues. To be successful in this role, you may want to take the Sales Fire course. Sales Fire will help you learn how to build strong relationships with customers. You will also learn how to identify customer pain points and develop solutions to address them.
Entrepreneur
Entrepreneurs launch and lead their own business ventures. To be successful in this role, you may want to take the Sales Fire course. Sales Fire will expand upon the proven methodology for building a sales process. If you take Sales Fire, you will learn effective strategies and tactics used by today's most successful companies.
Marketing Manager
A Marketing Manager oversees the marketing strategy and operations of a company. This role may be a good fit if you take the Sales Fire course. By enrolling in Sales Fire, you will learn effective sales tactics. These may not only help your marketing team but also for educating the sales team on best practices. Sales Fire will even give you insights on how to close deals without coming off as "sales-y."
Public relations manager
A Public Relations Manager builds and maintains relationships with the media. In this role, you will work to promote a company's image and reputation. To be successful in this role, you may want to consider the Sales Fire course. Sales Fire will teach you how to build and maintain relationships with others. You will also learn how to influence others emotionally. These skills will be helpful in building relationships with the media.
Technical Writer
A Technical Writer creates technical documentation, such as user manuals, white papers, and training materials. In this role, you will work with subject matter experts to gather information and write clear and concise documentation. To be successful in this role, you may want to consider taking the Sales Fire course. Sales Fire will teach you how to communicate effectively with others. You will also learn how to persuade and influence others. These skills will be helpful in getting buy-in on your documentation from subject matter experts and other stakeholders.
Advertising Manager
An Advertising Manager devises and implements advertising budgets, campaigns, and programs. To succeed in this role, you may want to consider taking the Sales Fire course. Sales Fire will help build a solid understanding of the sales process. Understanding the psychology of why customers make purchasing decisions can go a long way towards creating effective advertising campaigns.
Product Manager
A Product Manager is responsible for the strategy, development, and marketing of a product. To succeed in this role, you may want to take the Sales Fire course. Sales Fire will help build a foundation in sales psychology. This can go a long way towards bridging the gap between what the sales team is asking for and what the customers actually want.
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses. To succeed in this role, you may want to take the Sales Fire course. Sales Fire will help build a solid foundation in sales. Understanding sales can help you create more effective marketing campaigns.
Business Analyst
A Business Analyst helps businesses identify and solve problems. You may want to consider taking the Sales Fire course. Sales Fire can help build a foundation in sales. Understanding sales will help with understanding the customer and their pain points.
Project Manager
A Project Manager plans, executes, and closes projects. You may be interested in taking the Sales Fire course. Sales Fire will teach you how to influence others emotionally. This skill can come in handy when you are trying to get buy-in on projects from stakeholders.

Reading list

We've selected 20 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Sales Fire: B2B Sales & Business Development for Startups.
Provides a comprehensive overview of sales management, from the strategic to the operational level. It covers topics such as sales planning, forecasting, pricing, and relationship management.
Challenges the traditional sales approach and argues that salespeople need to be more proactive and take control of the sales conversation. It provides a framework for salespeople to use to identify and qualify prospects, build relationships, and close deals.
SPIN Selling sales methodology that helps salespeople to ask the right questions to uncover customer needs and build rapport. It is based on the premise that customers buy from people they like and trust.
Provides a step-by-step process for building a sales machine that can generate predictable revenue and drive business growth.
Practical guide to sales, covering everything from prospecting to closing deals. It is full of tips and techniques that can help you improve your sales skills.
Practical guide to building a predictable sales pipeline. It provides a step-by-step process for identifying and qualifying prospects, building relationships, and closing deals.
Introduces a sales methodology that focuses on asking the right questions to uncover your prospects' needs. It valuable resource for salespeople who want to improve their ability to close deals.
Provides a comprehensive overview of the psychology of selling. It covers topics such as motivation, persuasion, and negotiation.
The 7 Habits of Highly Effective People book that provides a set of principles for personal and professional success. It covers topics such as being proactive, setting goals, and putting first things first.
Sales Management. A Dynamic Perspective textbook that provides a comprehensive overview of sales management. It covers topics such as sales strategy, sales planning, sales forecasting, and sales performance management.
The Ultimate Sales Machine book that provides a set of principles for building a successful sales team. It covers topics such as hiring, training, and motivating salespeople.
The Sales Playbook book that provides a set of templates and tools for sales teams. It covers topics such as sales presentations, sales proposals, and sales contracts.
The New Sales Simplified book that provides a simplified approach to sales. It covers topics such as building relationships, understanding customer needs, and closing deals.
Fanatical Prospecting book that provides a set of techniques for generating leads and finding new customers. It covers topics such as cold calling, email marketing, and social media marketing.
The Greatest Salesman in the World book that provides a set of inspirational stories and lessons about sales. It covers topics such as the importance of perseverance, the power of positive thinking, and the value of helping others.
Must-read for any entrepreneur or startup founder. It provides a step-by-step guide to building a successful business using the Lean Startup methodology.

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