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C. K. Gunsalus

You've thought about who you are and how you want your career to be. You have some soft skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?

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You've thought about who you are and how you want your career to be. You have some soft skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?

Skill-building in this course will include asking questions, listening, developing likeability (you’d better be stellar if you’re difficult), identifying cognitive bias, apologizing, receiving apologies, and the basics of whistleblowing. After this course, you will be able to:

- assess your own listening and reactions and retune them in advance or on the spot for a more constructive outcome

- add value at work by keeping situations easy instead of difficult

- manage your own approach

- be prepared when things go wrong

The prerequisite for this course is Course One of the Specialization "Professional IQ: Preventing and Solving Problems at Work".

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What's inside

Syllabus

Course Orientation
Find out what Shaping Your Professional Brand can offer you.
Week 1: Being Valued at Work
You will work on building your professional brand by learning the importance of listening and crafting effective questions.
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Week 2: Likability Matters
This week you will learn to be a more effective influencer at work through the tools we discuss.
Week 3: Cognitive Biases and Errors at Work
Find out about cognitive bias, and how to identify different types, and how to stop them from derailing you.
Week 4: When Things Go Wrong
Despite your best efforts, sometimes problems can’t be avoided. Learn an effective strategy for apologizing, and how to engage in disputes professionally.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops soft skills needed to manage situations and interact with colleagues in a professional setting
Taught by C. K. Gunsalus, who are experts in professional development
Builds a strong foundation for beginners in professional communication and interpersonal skills
Covers fundamental concepts such as listening, asking effective questions, and managing cognitive bias
Provides practical strategies for resolving conflicts and apologizing effectively
Requires prerequisite knowledge from Course One of the Specialization "Professional IQ: Preventing and Solving Problems at Work"

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Reviews summary

Professional development course

Learners say this professional development course is engaging and highly applicable on the job. Despite peer review assignments and grading delays due to low enrollment, students largely enjoyed the course and found it insightful.
Learnings can be applied directly to work.
"The topics I have learned here, I applied in my job and I can see the change in the way I am valued here at work."
Course is engaging and insightful.
"Great course. I learned a lot."
"My favorite topic is about identifying biases, most especially in myself and in the way I think."
Peer review assignments not necessary.
"Pear review assignments are not necessary"
Grading delays due to low enrollment.
"The only issue of this course today (august 2020) is that there is not enough people doing it. Meaning that you will sometimes wait 1 month to get a grade..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Shaping Your Professional Brand with these activities:
Review types of values
Reviewing types of values will help strengthen your foundational understanding of decision making
Browse courses on Cognitive Biases
Show steps
  • Review your notes and past assignments on values
  • Take a practice quiz on values
Find a mentor who can provide guidance on career development
Finding a mentor can provide you with valuable guidance and support
Browse courses on Mentorship
Show steps
  • Identify your goals and areas where you need support
  • Network with people in your field
  • Ask for referrals to potential mentors
  • Interview potential mentors
  • Select a mentor and establish a relationship
Attend a networking event
Attending a networking event will help you build your professional network
Browse courses on Networking
Show steps
  • Find a networking event to attend
  • Register for the event
  • Attend the event and introduce yourself to people
  • Follow up with the people you met
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice active listening
Practicing active listening will help you develop your communication skills
Browse courses on Listening
Show steps
  • Find a partner and take turns practicing active listening
Join a study group or discussion forum
Joining a study group or discussion forum will help you learn from others and improve your understanding of the course material
Show steps
  • Find a study group or discussion forum
  • Join the group or forum
  • Participate in discussions and ask questions
Attend a workshop on building rapport
Attending a workshop on building rapport will help you develop your communication skills
Show steps
  • Find a workshop on building rapport
  • Register for the workshop
  • Attend the workshop and take notes
  • Apply the techniques you learned in the workshop
Create a professional development plan
Creating a professional development plan will help you identify your goals and develop strategies for achieving them
Browse courses on Professional Development
Show steps
  • Identify your career goals
  • Assess your current skills and knowledge
  • Identify areas for improvement
  • Set goals for your professional development
  • Develop a plan to achieve your goals
Create a personal mission statement
Creating a personal mission statement will help you clarify your values and goals
Browse courses on Mission Statement
Show steps
  • Identify your core values
  • Brainstorm your short-term and long-term goals
  • Write a draft of your mission statement
  • Review and revise your mission statement

Career center

Learners who complete Shaping Your Professional Brand will develop knowledge and skills that may be useful to these careers:
Business Development Manager
Business Development Managers identify and develop new business opportunities for their companies. This course will help Business Development Managers build their professional brand, which is essential for networking and building relationships with potential clients.
Sales Manager
Sales Managers lead and motivate teams of salespeople, and they must be able to effectively communicate with customers and build strong relationships with them.
Community Organizer
Active listening, effective communication, and conflict resolution are skills of paramount importance for Community Organizers.
Management Consultant
Management Consultants work with businesses to improve their performance.
Customer Service Manager
Customer Service Managers are responsible for overseeing the customer service department of a company. Shaping Your Professional Brand can help build the skills needed to succeed in this role, such as building strong relationships with customers, managing conflict, and effectively communicating with customers and employees.
Public Relations Specialist
Public Relations Specialists shape and manage the public image of their clients. Shaping Your Professional Brand may be helpful to someone looking to enter this field as it can help build the skills needed to manage client relationships and communicate effectively.
Human Resources Manager
Shaping Your Professional Brand provides a solid foundation for the interpersonal skills needed to succeed in the HR field. These skills include active listening, effective communication, conflict resolution, and empathy.
Marketing Manager
Marketing Managers plan and execute marketing campaigns for their companies. Shaping Your Professional Brand may be helpful to someone looking to enter this field as it can help build the skills needed to build relationships with customers and clients and effectively communicate with team members.
Advertising Manager
Effective communication, strategic planning, and relationship building are crucial skills for Advertising Managers. Shaping Your Professional Brand may be helpful to someone looking to enter this field as it provides a foundation in these areas.
Fundraising Manager
Fundraising Managers are responsible for raising funds for a variety of causes and organizations. Shaping Your Professional Brand may be helpful to someone looking to enter this field as it can help build the skills needed to build strong relationships with donors and effectively communicate the mission and goals of the organization.
Event Planner
Planning and coordinating events requires a keen eye for detail, as well as effective communication and organizational skills. Shaping Your Professional Brand may be helpful to someone looking to enter the field as it provides a solid foundation in these skills.
Digital Marketing Manager
Digital Marketing Managers help businesses market their products and services online. Shaping Your Professional Brand teaches the importance of building productive professional relationships, which is essential for collaboration within marketing teams.
Public relations manager
Effective communication, building positive relationships, and managing conflict are essential in the field of Public Relations. Shaping Your Professional Brand may be helpful to someone looking to enter this field.
Operations Manager
Operations Managers oversee the day-to-day operations of a business. Shaping Your Professional Brand may be helpful to someone looking to enter this field, as it can help them build the interpersonal skills needed to manage teams and collaborate with other departments.
Project Manager
Project Managers are responsible for overseeing and delivering the successful completion of projects.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Shaping Your Professional Brand.
Provides practical tools and techniques for having difficult conversations in a constructive and productive manner. It emphasizes the importance of active listening, empathy, and finding common ground.
Explores the concept of emotional intelligence and its role in workplace success. It provides insights into identifying and managing emotions, building relationships, and communicating effectively.
Explores the concept of emotional intelligence and its importance in professional success. It provides tools and techniques for developing self-awareness, managing emotions, and building relationships.
This classic book offers a comprehensive framework for personal and professional effectiveness. It covers topics such as goal setting, time management, and interpersonal communication.
Challenges the traditional view of introversion and extroversion. It provides insights into the strengths and challenges of introverts and offers strategies for leveraging their unique abilities in the workplace.
Provides a framework for understanding cultural differences in the workplace. It helps readers to identify and adapt to different cultural norms and values.
Explores the psychological principles of persuasion. It provides insights into how people are influenced by others and offers strategies for using these principles ethically and effectively.
Provides a structured approach to having difficult conversations. It offers tools and techniques for managing emotions, staying on track, and finding solutions.
This ancient Chinese military treatise offers insights into strategy, leadership, and conflict resolution. It valuable resource for anyone looking to improve their decision-making and problem-solving skills.
Provides a practical guide to the Lean Startup methodology. It offers tools and techniques for building successful businesses by iterating and testing ideas quickly and cheaply.
Explores the challenges faced by large organizations in adapting to disruptive technologies. It offers insights into the process of innovation and provides strategies for overcoming the Innovator's Dilemma.

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