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Jillian Kaplan
This course will teach you how to strategize, organize and analyze the best possible outcome for bringing a product to market.
Read more
This course will teach you how to strategize, organize and analyze the best possible outcome for bringing a product to market.
Read more
This course will teach you how to strategize, organize and analyze the best possible outcome for bringing a product to market.
Learning to envision outcomes will ensure that the team does the proper pre-work before launch to ensure the solution is outcome driven to get optimal results. In this course, Envisioning Outcomes, you’ll learn to set up a product for success in market. First, you’ll explore the market and problem space Next, you’ll discover validating, assessing and aligning the product opportunity. Finally, you’ll learn how to ensure business and customer experience success. When you’re finished with this course, you’ll have the skills and knowledge of Envisioning Outcomes needed to ensure a product success in market.
Register for this course and see more details by visiting:
OpenCourser.com/course/aopgb7/envisioning
What's inside
Syllabus
Course Overview
Discovering the Market and Problem Space
Validate, Assess, and Align the Product Opportunity
Ensure Business and Customer Experience Success
Read more
Syllabus
Course Overview
Discovering the Market and Problem Space
Validate, Assess, and Align the Product Opportunity
Ensure Business and Customer Experience Success
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops skills to strategize, organize and analyze the best possible outcome for bringing a product to market
Introduces learners to tools and methods used in industry to ensure product success in market
Examines the market and problem space, which is critical knowledge for budding product managers
Relates to assessing and aligning the product opportunity, core skills for PMs
Taught by an experienced instructor, Jillian Kaplan
Requires prerequisite knowledge, like familiarity with product launches and strategy
Save this course
Save Envisioning Outcomes to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Envisioning Outcomes with these
activities:
Review slides and notes from introductory marketing courses
Show steps
Brings foundational marketing knowledge to the forefront of your mind so that you can more easily grasp the new material to be learned in this course.
Browse courses on
Marketing Fundamentals
Show steps
-
Gather your slides and notes
-
Read through each slide and note
-
Summarize each slide or note
Read 'Marketing Management' by Philip Kotler
Show steps
Provides a comprehensive overview of marketing principles and best practices, helping you to strengthen your foundational knowledge.
View
Reimagining Operational Excellence:...
on Amazon
Show steps
-
Acquire a copy of 'Marketing Management' by Philip Kotler
-
Read the book thoroughly, taking notes and highlighting key concepts
-
Summarize the main points of each chapter
Complete problem sets or quizzes
Show steps
Provides an opportunity to test your understanding of the concepts covered in the course and identify areas where you need further study.
Show steps
-
Access the problem sets or quizzes for the course
-
Attempt to solve the problems or answer the questions to the best of your ability
-
Review your answers and identify areas where you need improvement
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a marketing campaign for a small business
Show steps
Provides an opportunity to apply the concepts learned in the course to a real-world scenario and helps develop your critical thinking and decision-making skills.
Show steps
-
Choose a business to create a marketing campaign for
-
Research the business and their target audience
-
Brainstorm ideas for marketing strategies
-
Develop a marketing campaign
-
Evaluate the results of your campaign
Create a marketing plan for a product or service
Show steps
Provides an opportunity to apply the concepts learned in the course to a practical scenario and develop your marketing planning skills.
Browse courses on
Marketing Planning
Show steps
-
Choose a product or service to create a marketing plan for
-
Research the market and identify the target audience
-
Develop marketing strategies and tactics
-
Create a marketing budget
-
Evaluate the effectiveness of your marketing plan
Review slides and notes from introductory marketing courses
Show steps
Brings foundational marketing knowledge to the forefront of your mind so that you can more easily grasp the new material to be learned in this course.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Gather your slides and notes
- Read through each slide and note
- Summarize each slide or note
Read 'Marketing Management' by Philip Kotler
Show steps
Provides a comprehensive overview of marketing principles and best practices, helping you to strengthen your foundational knowledge.
View
Reimagining Operational Excellence:...
on Amazon
Show steps
Show steps
Show steps
- Acquire a copy of 'Marketing Management' by Philip Kotler
- Read the book thoroughly, taking notes and highlighting key concepts
- Summarize the main points of each chapter
Complete problem sets or quizzes
Show steps
Provides an opportunity to test your understanding of the concepts covered in the course and identify areas where you need further study.
Show steps
Show steps
Show steps
- Access the problem sets or quizzes for the course
- Attempt to solve the problems or answer the questions to the best of your ability
- Review your answers and identify areas where you need improvement
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a marketing campaign for a small business
Show steps
Provides an opportunity to apply the concepts learned in the course to a real-world scenario and helps develop your critical thinking and decision-making skills.
Show steps
Show steps
Show steps
- Choose a business to create a marketing campaign for
- Research the business and their target audience
- Brainstorm ideas for marketing strategies
- Develop a marketing campaign
- Evaluate the results of your campaign
Create a marketing plan for a product or service
Show steps
Provides an opportunity to apply the concepts learned in the course to a practical scenario and develop your marketing planning skills.
Browse courses on
Marketing Planning
Show steps
Show steps
Show steps
- Choose a product or service to create a marketing plan for
- Research the market and identify the target audience
- Develop marketing strategies and tactics
- Create a marketing budget
- Evaluate the effectiveness of your marketing plan
Career center
Learners who complete Envisioning Outcomes will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work with marketing teams to create and implement marketing plans, and with sales teams to generate demand for products and services. The course 'Envisioning Outcomes' would be helpful for Marketing Managers because it teaches them how to strategize, organize, and analyze the best possible outcome for a marketing campaign.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with teams to ensure that projects are completed on time, within budget, and to the satisfaction of the customer. The course 'Envisioning Outcomes' would be helpful for Project Managers because it teaches them how to strategize, organize, and analyze the best possible outcome for a project.
Sales Manager
Sales Manager
Sales Managers are responsible for leading sales teams. They work with sales teams to develop and execute sales plans, and with marketing teams to generate demand for products and services. The course 'Envisioning Outcomes' would be helpful for Sales Managers because it teaches them how to strategize, organize, and analyze the best possible outcome for a sales team.
Business Analyst
Business Analyst
Business Analysts work with businesses to identify and solve problems. They use their analytical skills to help businesses improve their processes and make better decisions. The course 'Envisioning Outcomes' would be helpful for Business Analysts because it teaches them how to strategize, organize, and analyze the best possible outcome for a business.
Operations Manager
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of a business. They work with teams to ensure that the business runs smoothly and efficiently. The course 'Envisioning Outcomes' would be helpful for Operations Managers because it teaches them how to strategize, organize, and analyze the best possible outcome for a business's operations.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including product development, marketing, and operations. The course 'Envisioning Outcomes' would be helpful for Consultants because it teaches them how to identify and solve problems, and how to communicate their findings to clients.
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct research to identify and understand the needs of customers. They use this information to help businesses develop products and services that meet those needs. The course 'Envisioning Outcomes' would be helpful for Market Research Analysts because it teaches them how to discover the market and problem space, validate and assess the product opportunity, and ensure business and customer experience success.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They are responsible for every aspect of their business, from developing the product or service to marketing and sales. The course 'Envisioning Outcomes' would be helpful for Entrepreneurs because it teaches them how to strategize, organize, and analyze the best possible outcome for their business.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing plans for new products. They work with sales teams to generate demand for products and with customer service teams to ensure that customers are satisfied. The course 'Envisioning Outcomes' would be helpful for Product Marketing Managers because it teaches them how to set up a product for success in market.
Product Manager
Product Manager
Product Managers are responsible for leading the development and launch of new products. They work with engineers, designers, and marketers to create products that meet the needs of customers. The course 'Envisioning Outcomes' would be helpful for Product Managers because it teaches them how to strategize, organize, and analyze the best possible outcome for bringing a product to market.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. They work with teams to create and implement software solutions. The course 'Envisioning Outcomes' may be helpful for Software Engineers because it teaches them how to strategize, organize, and analyze the best possible outcome for a software project.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make better decisions. They work with data to identify trends, patterns, and insights. The course 'Envisioning Outcomes' may be helpful for Data Analysts because it teaches them how to organize and analyze data to identify the best possible outcome for a business.
Web Developer
Web Developer
Web Developers design, develop, and maintain websites. They work with teams to create and implement web solutions. The course 'Envisioning Outcomes' may be helpful for Web Developers because it teaches them how to strategize, organize, and analyze the best possible outcome for a web development project.
Financial Analyst
Financial Analyst
Financial Analysts analyze financial data to help businesses make better decisions. They work with data to identify trends, patterns, and insights. The course 'Envisioning Outcomes' may be helpful for Financial Analysts because it teaches them how to organize and analyze data to identify the best possible outcome for a business.
UX Designer
UX Designer
UX Designers design user experiences for websites and applications. They work with teams to create and implement user-friendly and intuitive interfaces. The course 'Envisioning Outcomes' may be helpful for UX Designers because it teaches them how to strategize, organize, and analyze the best possible outcome for a user experience design project.
For more career information including salaries, visit:
OpenCourser.com/course/aopgb7/envisioning
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Envisioning Outcomes.
Save
Provides practical guidance on how to use data to make better decisions and improve product development.
Offers a step-by-step guide to developing and launching successful products using the Lean Product Development methodology.
Helps you understand customer needs and develop a compelling value proposition for your product.
Provides insights into the challenges faced by established companies when facing disruptive innovation.
Save
Provides practical advice on how to acquire customers and build traction for your startup.
A comprehensive guide to product management, covering everything from strategy to execution.
Discusses the challenges involved in transitioning a product from early adopters to mainstream customers.
Provides a framework for building a successful startup, from idea validation to scaling.
Adapts the Lean Startup methodology for large organizations, providing tools and techniques for driving innovation.
Save
Provides motivational advice on how to achieve success by setting and achieving ambitious goals.
Shares the experiences and insights of a successful entrepreneur, providing valuable lessons on building a business.
Presents a different perspective on innovation, arguing that successful businesses are built on creating new markets rather than competing in existing ones.
Introduces the Lean Startup methodology, which emphasizes rapid iteration and validation of ideas.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/aopgb7/envisioning
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Time
57 hours
Level
Intermediate
Via
Pluralsight
Instructor
Jillian Kaplan
Language
English
Good to know
Develops skills to strategize, organize and analyze the best possible outcome for bringing a product to market
Introduces learners to tools and methods used in industry to ensure product success in market
Examines the market and problem space, which is critical knowledge for budding product managers
Relates to assessing and aligning the product opportunity, core skills for PMs
Taught by an experienced instructor, Jillian Kaplan
Requires prerequisite knowledge, like familiarity with product launches and strategy
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