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Chris Croft

Sales Training: Practical Sales Techniques

Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything.

Sales is all about listening to people and prescribing a solution. In every job you'll come across sales moments, whether you're selling yourself in a job interview or selling products to customers - it's an essential skill in all career paths. Sales needn't be slimy, immoral, or complicated - it's simply about getting the best solution for the customer so they are thrilled to buy from you.

Read more

Sales Training: Practical Sales Techniques

Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything.

Sales is all about listening to people and prescribing a solution. In every job you'll come across sales moments, whether you're selling yourself in a job interview or selling products to customers - it's an essential skill in all career paths. Sales needn't be slimy, immoral, or complicated - it's simply about getting the best solution for the customer so they are thrilled to buy from you.

With this course you can maximise your sales potential in just a few minutes - if you're already working in sales, or looking for a lucrative and enjoyable future career, effective selling is a valuable skill that you definitely need to master.

Chris Croft is an international speaker and widely published author, who's been teaching Sales skills to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.

This course covers everything you need to know about sales: from preparing and planning, relationship building, objection handling techniques, and closing the deal at a brilliant price. It looks at lots of real life examples (some of which will definitely get you laughing) and gives practical tools you can use right away to get better results.

Sales Hacking overview includes:

  • Planning your toolkit

  • Building a rapport and relationship

  • Handling objections and hidden excuses

  • Creating a foolproof efficiency system for organising your sales

  • Simple tricks to raise yourself above 90% of the competition

  • Simple phrases that will get you a brilliant closing price

  • And lots lots more.

This course comes with a 30 day money back guarantee.

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What's inside

Learning objectives

  • Enjoy selling by befriending customers
  • Close deals with confidence
  • Be organised and efficient
  • Understand the selling process and how to master it
  • Feel confident preparing for a sales meeting
  • Know different selling styles and their uses
  • Master body language and rapport to build relationships

Syllabus

Thanks for taking this course! Here you'll meet your trainer and hear the plan for the course.

Welcome to the course, here's an introduction to what we'll be covering over the next few hours.

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In this section we look at processes you need to follow to guarantee a sale

The sales process is kind of like a tightrope - if you just stick to the plan and go straight you'll succeed, but if you put a foot wrong you can't recover.This lecture looks at what the steps are.

Sales is often misunderstood to be a pushy process, but in this lecture we explain how it can HELP the customer and even make them happy!

In this section we look at how to make the customer like you, and why it's so important

In this section we'll be looking into relationships - why their important and how to get them right.

In this lecture we look at what the most important part of your pitch is - does it matter if they like you, or is it all about the product qualities?

First impressions are extremely important and very easy to get wrong - this lecture looks at common mistakes and fixes.

It's vital to befriend your customer and make them like you - but how do you do this by still being genuine? This lecture teaches you how!

Listening is vital, and harder than people think, and this lecture looks at simple tools to help you become a great listener.

Listening can be turned into an easy to follow process - and the questioning funnel can help with that. Make them feel important, while you still stay in control of the conversation.

When selling to people, it's very important you understand their thought process and personality types. This lecture introduces you to the 4 main types of people, and what sort of selling style works for them.

Don't just provide the basics - go that extra step and surprise your customer!

What Did You Learn?
In this section we look at how you diagnose what your customer needs and how you can help them

In this section we'll learn about how to find out what your customer really needs, and how to show them you can fulfil it.

Before you start offering solutions, you need to find out what they're looking for. This lecture demonstrated how to do that.

A common, and effective, way to get a customer on the buying process is to build up in their mind how serious their needs are. Then they'll be desperate to take your solution!

Far more powerful than you telling them what they need, is them saying they want it!

In this section we look at how you prescribe a solution to your customer and get them hooked!

In Part 3 we will be looking at offering a solution to your customer, and understanding the difference between Features and Benefits

It's easy to prescribe lots of features, but what the customer truly wants to know about is the benefits to them.

In this section we look at how you understand and remove the objections of you customer to close the sale

In this section we will be looking at how to handle objections from your customer. To get from the pitch conversation to closing the deal it's vital you understand their objections and how to remove them.

In this lecture you'll learn about why people object, why they might lie about it, and how to overcome them.

A great way of overcoming objections is to use this simple and highly effective technique - Feel Felt Found.

It's a good idea to prepare some responses to common objections and be ready to offer these as helpful solutions.

This is the most common objection, but it's in fact rarely true.... here's why and how to fix it.

In this section we look at closing the sale - don't let it slip away at the final hurdle!

In this section we'll look at closing the deal. This needn't be painful or pushy - it's simply about making life easy for your customer.

Closing can often be an intimidating phase of selling, but this lecture will make it easy for you to see how to guide customers through it pain free.

This lecture will give you simply phrases to help close without intimidating the customer.

An important part of closing is not letting the customer take control of the ongoing conversation, keep the ball in your court!

In this section we look at what systems you should have in place to be better than all your competition!

In this section we'll be learning methods and tools to ensure you don't let customers down. Efficiency is a huge part of selling, and can help you rise above 90% of your competitors.

Here are 7 skills for efficiency that we think will transform your sales results. Simply getting these handy changes right will mean customers are constantly impressed with your reliability and trustworthiness.

As well as meeting with customers and doing presentations, it's important that you have a scientific handle on your sales process. This lecture teaches you how to measure your process and ensure you're creating long term success as well as short term.

Congratulations - you've completed the whole course!

Congratulations on completing the course, please do leave a review as it really helps a lot. Thank you!

How To Get Your Certificate
Bonus: Latest Content Updates
Avoid the Three Reasons Why We Lose Sales
Communication Options
What If The Customer Is Unhappy With The Price?
Don't Make a Small Reduction to Get The Deal
Remember: It's OK to Lose Some Loss-Making Customers
Why You Should Be Losing Half Your Business On Price
What To Do AFTER The Sale
Juggling Selling and Negotiating At The Same Time

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops practical sales strategies and techniques that can be useful for a range of careers
Taught by Chris Croft, an experienced speaker and sales instructor who has taught for over 20 years
Examines effective sales techniques applicable across various industries
Explores the use of body language, rapport building, and handling objections to improve sales outcomes
Provides a structured sales process that can help learners improve their efficiency and effectiveness
May require additional materials or access to software for some activities, which could pose a barrier for learners with limited resources

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Reviews summary

Easy-to-understand sales training

Learners say Sales Training: Practical Sales Techniques is easy to understand and helps simplify the selling process. Sales Mistakes are addressed, leaving learners feeling less Frustrated after taking the course.
Less Frustrated
"I no longer feel frustrated"
Mistakes Addressed
"I can clearly see where I made some sales mistakes"
Easy to Understand
"It was short to the point."
"Thank you for simplifying the selling process."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Sales Training: Practical Sales Techniques with these activities:
Compile course materials
Organizes notes, assignments, quizzes, and exams from the course which can increase retention of the knowledge
Show steps
  • Gather all course materials including notes, assignments, quizzes, and exams
  • Review the materials and identify key concepts
  • Organize the materials by topic
Review textbooks
Provides real-life examples and reinforces key concepts discussed in the course
Show steps
  • Read the assigned chapters
  • Summarize the key points
  • Answer the review questions
Sign up for a sales training webinar
Provides additional guidance and expert insights not covered in the course
Browse courses on Sales Training
Show steps
  • Research and identify relevant webinars
  • Register for the webinar
  • Attend the webinar and take notes
Six other activities
Expand to see all activities and additional details
Show all nine activities
Practice Closing the Deal
Reinforce your newly acquired closing skills by role-playing different closing scenarios with a peer or colleague.
Show steps
  • Identify a peer or colleague to practice with.
  • Generate a list of different closing scenarios.
  • Take turns playing the roles of the salesperson and the customer.
  • Provide each other with feedback on your closing techniques.
Participate in a sales simulation group
Provides a safe and supportive environment to practice sales techniques and receive feedback
Browse courses on Sales Techniques
Show steps
  • Find a group of peers who are also interested in practicing sales techniques
  • Set up a regular meeting time
  • Take turns role-playing different sales scenarios
  • Provide feedback to each other
Complete sales practice exercises
Provides ample opportunities to apply and reinforce key sales concepts
Browse courses on Sales Techniques
Show steps
  • Identify sales scenarios and challenges
  • Develop and practice sales pitches
  • Handle objections and negotiate effectively
Attend industry sales conferences and events
Provides access to industry experts and cutting-edge sales techniques
Browse courses on Sales Techniques
Show steps
  • Research and identify relevant conferences and events
  • Register for the event
  • Attend the event and take notes
Launch a small-scale sales project
Provides practical experience in applying sales techniques and strategies
Browse courses on Sales Techniques
Show steps
  • Identify a target market and product or service to sell
  • Develop a sales plan
  • Implement the sales plan and track progress
  • Evaluate the results and make adjustments as needed
Volunteer in a sales-related organization
Provides opportunities to engage with potential customers and gain valuable experience
Browse courses on Sales Techniques
Show steps
  • Research and identify relevant volunteer opportunities
  • Apply for the volunteer position
  • Attend the training provided by the organization
  • Perform the volunteer duties as assigned

Career center

Learners who complete Sales Training: Practical Sales Techniques will develop knowledge and skills that may be useful to these careers:
Sales Manager
A Sales Manager is responsible for leading and managing a team of sales professionals. The course 'Sales Training: Practical Sales Techniques' is a great fit for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in leading and managing a team of sales professionals. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Sales Managers.
Sales Associate
A Sales Associate is responsible for assisting customers with their purchases and providing them with information about products or services. The course 'Sales Training: Practical Sales Techniques' is a great fit for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in providing excellent customer service and closing sales. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Sales Associates.
Sales Consultant
A Sales Consultant is responsible for providing advice and guidance to customers on products or services. The course 'Sales Training: Practical Sales Techniques' is a great fit for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in providing excellent customer service and closing sales. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Sales Consultants.
Sales Representative
A Sales Representative is responsible for selling products or services to customers. The course 'Sales Training: Practical Sales Techniques' is a great fit for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in selling products or services to customers. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Sales Representatives.
Account Manager
An Account Manager is responsible for developing and maintaining relationships with existing clients, as well as identifying and acquiring new clients. The course 'Sales Training: Practical Sales Techniques' is a great fit for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in building and managing client relationships. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Account Managers.
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities for a company. The course 'Sales Training: Practical Sales Techniques' can be useful for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in identifying and acquiring new clients. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Business Development Managers.
Sales Engineer
A Sales Engineer is responsible for providing technical advice and support to customers on products or services. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in providing excellent customer service and closing sales. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Sales Engineers.
Software Sales Engineer
A Software Sales Engineer is responsible for selling software products or services to customers. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in selling software products or services to customers. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Software Sales Engineers.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns that promote a company's products or services. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in developing and executing marketing campaigns. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Marketing Managers.
Technical Sales Representative
A Technical Sales Representative is responsible for selling technical products or services to customers. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in selling technical products or services to customers. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Technical Sales Representatives.
Product Manager
A Product Manager is responsible for managing the development and launch of new products or services. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential sales skills, strategies, and techniques that can help you succeed in developing and launching new products or services. The course covers topics such as planning your toolkit, building a rapport and relationship, handling objections and hidden excuses, and closing the deal at a brilliant price, all of which are essential skills for Product Managers.
Management Consultant
A Management Consultant is responsible for providing advice and guidance to businesses on how to improve their operations. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential skills in understanding customer needs and developing solutions, which are both important for Management Consultants. The course covers topics such as building a rapport and relationship, diagnosing customer needs, and prescribing solutions, all of which are essential skills for Management Consultants.
Business Analyst
A Business Analyst is responsible for analyzing business processes and systems to identify areas for improvement. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential skills in understanding customer needs and developing solutions, which are both important for Business Analysts. The course covers topics such as building a rapport and relationship, diagnosing customer needs, and prescribing solutions, all of which are essential skills for Business Analysts.
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential skills in understanding customer needs and developing solutions, which are both important for Project Managers. The course covers topics such as building a rapport and relationship, diagnosing customer needs, and prescribing solutions, all of which are essential skills for Project Managers.
Entrepreneur
An Entrepreneur is responsible for starting and running their own business. The course 'Sales Training: Practical Sales Techniques' may be useful for those looking to enter this field, as it provides essential skills in understanding customer needs and developing solutions, which are both important for Entrepreneurs. The course covers topics such as building a rapport and relationship, diagnosing customer needs, and prescribing solutions, all of which are essential skills for Entrepreneurs.

Featured in The Course Notes

This course is mentioned in our blog, The Course Notes. Read one article that features Sales Training: Practical Sales Techniques:

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Sales Training: Practical Sales Techniques.
Classic sales training book that has been used by millions of salespeople around the world. It provides a step-by-step process for qualifying prospects, uncovering their needs, and closing deals.
Challenges the traditional sales model and provides a new approach that focuses on helping customers achieve their goals. It provides practical advice on how to build relationships with customers, identify their pain points, and develop solutions that meet their needs.
Provides a practical guide to sales management. It covers topics such as hiring, training, motivating, and evaluating sales teams.
Provides a step-by-step system for building a sales machine that generates leads, closes deals, and grows revenue.
Provides a quick and easy guide to sales success. It covers topics such as setting goals, building relationships, and closing deals.
Provides a deep dive into the science of motivation. It covers topics such as what motivates people, how to create motivating environments, and how to use motivation to achieve goals.

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