Social Media & Marketing - Jagdish Sheth from Coursera

What's inside

Syllabus

How Will Technology Shape Marketing (Part 1)

Technology is omnipresent, be it at enterprises or in households. This course focuses on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

How Will Technology Shape Marketing (Part 2)

Technology is omnipresent, be it at enterprises or in households. This course continues to focus on the forces that are shaping future markets, especially with advances in production, distribution, commerce and consumption technologies. Since industrial revolution technology has had a major impact on Marketing and how each technology is affecting it is further discussed in depth. New Marketing Paradigm is explained and an impact framework highlighting the six areas of Marketing practice affected by Technology.

How Social Media Will Disrupt Marketing (Part 1)

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture considers the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.

How Social Media Will Disrupt Marketing (Part 2)

Social Media has evolved into a truly disruptive and transformative force which has fundamentally changed the way we live. This lecture continues to consider the impact of Social Media on Marketing and how marketers should respond to the changing landscape. We see how the power of Social Media surpasses that of the traditional “Word of Mouth Marketing.” We also see how the locus of control is passing from the marketers to the market itself.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines recent advancements in technology and their impact on marketing practices

Explores the disruptive nature of social media and user-generated content on marketing campaigns

Provides a framework for understanding the impact of technology on the six key areas of marketing

Taught by a renowned marketing expert, Jagdish Sheth, who brings decades of experience and insights

Optionally requires prerequisite knowledge or experience in marketing, which may limit accessibility for some learners

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media & Marketing - Jagdish Sheth with these activities:

Brush Up on Basic Marketing Concepts

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Strengthen your foundation in marketing by reviewing core concepts and principles.

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Identify the key concepts that you need to refresh
Review these concepts using textbooks, online resources, or other materials

Organize and Review Course Materials

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Improve your understanding and retention of course material by organizing, reviewing, and summarizing key concepts.

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Gather all course materials, including notes, slides, and assignments
Organize the materials in a logical and accessible manner
Review the materials regularly and summarize key points

Follow Tutorials on Digital Marketing Tools

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Enhance your practical skills by following tutorials on industry-leading digital marketing tools and platforms.

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Identify the tools that are most relevant to your marketing needs
Find high-quality tutorials that provide step-by-step instructions
Follow the tutorials carefully and practice using the tools

Five other activities

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Join a Study Group for Marketing

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Engage with fellow students in a study group to discuss course material, share insights, and support each other's learning.

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Find or create a study group with like-minded individuals
Meet regularly to discuss course topics and assignments
Support and encourage each other through the learning process

Develop a Social Media Marketing Plan

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Demonstrate your understanding of social media marketing by creating a comprehensive plan that outlines your target audience, goals, strategies, and metrics.

Browse courses on Social Media Marketing

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Define your target audience
Establish your social media goals
Develop a content strategy
Identify key metrics for measuring success

Read 'Marketing Management: Strategy and Cases' by Jagdish Sheth

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Review the foundational principles of marketing management as articulated by leading marketing scholar Jagdish Sheth.

View Firms of Endearment: How World-Class Companies... on Amazon

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Read the book in its entirety
Take notes on the key concepts and theories presented
Identify the implications of these concepts for your own marketing practice

Attend Marketing Workshops

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Expand your knowledge and skills by attending workshops led by industry experts and practitioners.

Browse courses on Marketing Trends

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Identify workshops that align with your learning goals
Attend the workshops and actively participate in discussions
Apply the insights gained to your own marketing practice

Analyze Case Studies in Marketing

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Sharpen your analytical skills by examining real-world marketing case studies and identifying key insights and lessons learned.

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Select a case study that is relevant to your interests
Read the case study carefully and identify the key issues
Develop a solution to the problem or challenge presented

Career center

Learners who complete Social Media & Marketing - Jagdish Sheth will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for businesses. They use their knowledge of social media platforms and marketing trends to create content that engages audiences and drives traffic to websites. The Social Media & Marketing course can help Social Media Managers stay up-to-date on the latest social media trends and learn how to use social media to achieve their marketing goals.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They use their knowledge of digital marketing channels to create campaigns that reach target audiences and achieve business objectives. The Social Media & Marketing course can help Digital Marketing Managers learn about the latest digital marketing trends and how to use social media to achieve their marketing goals.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

Content Marketing Managers are responsible for planning and executing content marketing campaigns. They use their knowledge of content marketing best practices to create content that engages audiences and drives traffic to websites. The Social Media & Marketing course can help Content Marketing Managers learn about the latest content marketing trends and how to use social media to distribute their content.

See salaries and explore the career path for Content Marketing Manager

Inbound Marketing Manager

Inbound Marketing Managers are responsible for attracting and converting leads into customers. They use their knowledge of inbound marketing techniques to create content and campaigns that attract target audiences and move them through the sales funnel. The Social Media & Marketing course can help Inbound Marketing Managers learn about the latest inbound marketing trends and how to use social media to attract and convert leads.

See salaries and explore the career path for Inbound Marketing Manager

Market Researcher

Market Researchers are responsible for conducting market research studies to gather data about customers and markets. They use their knowledge of market research principles and best practices to design and conduct studies that provide insights into customer behavior and market trends. The Social Media & Marketing course can help Market Researchers learn about the latest market research trends and how to use social media to gather data about customers and markets.

See salaries and explore the career path for Market Researcher

Public relations manager

Public Relations Managers are responsible for managing the public relations of organizations. They use their knowledge of public relations principles and best practices to build relationships with the media and other stakeholders. The Social Media & Marketing course can help Public Relations Managers learn about the latest public relations trends and how to use social media to build relationships with the media and other stakeholders.

See salaries and explore the career path for Public relations manager

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. They use their knowledge of marketing principles and best practices to create campaigns that reach target audiences and achieve business objectives. The Social Media & Marketing course can help Marketing Managers learn about the latest marketing trends and how to use social media to achieve their marketing goals.

See salaries and explore the career path for Marketing Manager

Brand Manager

Brand Managers are responsible for developing and managing brand strategies. They use their knowledge of branding principles and best practices to create brands that are recognizable, memorable, and desirable. The Social Media & Marketing course can help Brand Managers learn about the latest branding trends and how to use social media to build brand awareness and equity.

See salaries and explore the career path for Brand Manager

Advertising Manager

Advertising Managers are responsible for planning and executing advertising campaigns. They use their knowledge of advertising principles and best practices to create campaigns that reach target audiences and achieve business objectives. The Social Media & Marketing course can help Advertising Managers learn about the latest advertising trends and how to use social media to reach target audiences and achieve their advertising goals.

See salaries and explore the career path for Advertising Manager

Social Media Analyst

Social Media Analysts are responsible for analyzing social media data to measure the performance of social media campaigns. They use their knowledge of social media analytics principles and best practices to track key metrics and provide insights into campaign performance. The Social Media & Marketing course can help Social Media Analysts learn about the latest social media analytics trends and how to use social media data to measure the performance of social media campaigns.

See salaries and explore the career path for Social Media Analyst

Digital Analyst

Digital Analysts are responsible for analyzing digital data to measure the performance of marketing campaigns. They use their knowledge of digital analytics principles and best practices to track key metrics and provide insights into campaign performance. The Social Media & Marketing course can help Digital Analysts learn about the latest digital analytics trends and how to use social media data to measure the performance of marketing campaigns.

See salaries and explore the career path for Digital Analyst

Media Planner

Media Planners are responsible for planning and buying media space for advertising campaigns. They use their knowledge of media planning principles and best practices to create media plans that reach target audiences and achieve business objectives. The Social Media & Marketing course can help Media Planners learn about the latest media planning trends and how to use social media to reach target audiences and achieve their media planning goals.

See salaries and explore the career path for Media Planner

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They use their knowledge of sales principles and best practices to create sales strategies that achieve business objectives. The Social Media & Marketing course can help Sales Managers learn about the latest sales trends and how to use social media to generate leads and close deals.

See salaries and explore the career path for Sales Manager

Product Manager

Product Managers are responsible for developing and managing products. They use their knowledge of product development principles and best practices to create products that meet the needs of customers. The Social Media & Marketing course can help Product Managers learn about the latest product development trends and how to use social media to gather customer feedback and insights.

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Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They use their knowledge of customer success principles and best practices to build relationships with customers and resolve their issues. The Social Media & Marketing course can help Customer Success Managers learn about the latest customer success trends and how to use social media to build relationships with customers and resolve their issues.

See salaries and explore the career path for Customer Success Manager