About this Specialization
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.
| From | University System of Georgia via Coursera |
|---|---|
| Hours | 68 |
| Instructor | Jagdish Sheth |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
MBA class of 2013 $49k
Class A Driver 4 $49k
Mechanic Class A $49k
Master MBA Candidate, Class of 2015 $50k
A class welder $50k
Class A CDL $53k
CLASS Observer DC $56k
Class A Mechanic $58k
Class Producer $60k
Class 12 $69k
Class 8 Truck Mechanic $72k
Master Petty Officer Second Class $84k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jun |
What Are the 4 A’s of Marketing - Jagdish Sheth The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of... Coursera | University System of Georgia |
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Jun |
Social Media & Marketing - Jagdish Sheth Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course... Coursera | University System of Georgia |
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Jun |
Emerging Markets - Jagdish Sheth The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies... Coursera | University System of Georgia |
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Jun |
The Good, Bad, and Ugly of Marketing - Jagdish Sheth This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and... Coursera | University System of Georgia |
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| From | University System of Georgia via Coursera |
|---|---|
| Hours | 68 |
| Instructor | Jagdish Sheth |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
MBA class of 2013 $49k
Class A Driver 4 $49k
Mechanic Class A $49k
Master MBA Candidate, Class of 2015 $50k
A class welder $50k
Class A CDL $53k
CLASS Observer DC $56k
Class A Mechanic $58k
Class Producer $60k
Class 12 $69k
Class 8 Truck Mechanic $72k
Master Petty Officer Second Class $84k
Similar Courses
Sorted by relevance
