This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.
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This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.
Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets.
Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.
What's inside
Four courses
What Are the 4 A’s of Marketing - Jagdish Sheth
What Are the 4 A’s of Marketing - Jagdish Sheth
Social Media & Marketing - Jagdish Sheth
Social Media & Marketing - Jagdish Sheth
Emerging Markets - Jagdish Sheth
Emerging Markets - Jagdish Sheth
The Good, Bad, and Ugly of Marketing - Jagdish Sheth
The Good, Bad, and Ugly of Marketing - Jagdish Sheth
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