How To Grow A Profitable Construction Business from Udemy

Marketing has been very badly handled in the construction industry and sometimes even overlooked.This course is all about how to grow your construction business, whatever market sector you are in and will enable you to discover key principles and strategies to develop your sales pipeline and grow in profitability. Steve teaches proven strategies that have worked for him over many years as a Business Development Consultant in the construction industry where he has generated millions for main contractors and small specialist trades. Here's what you get in the Course:

Ten video lectures by Steve.
Downloadable Worksheets which can be used for individual or group use - great for staff training.
PDF Copies of all the Power Point Presentations used.
Steve's updated 63,000 word eBook, "Marketing For Construction" - selling elsewhere for £27 GBP $47 US as a single item.

If you don't already have a marketing manager in your company, these lectures will enable you to get up to speed with the latest strategies for growing your business. If you do have a marketing manager, these lectures and materials will be an ideal refresher course to enable your staff to be more effective in business development principles. Companies invest large chunks of their annual budget for course material like this, so this course represents incredible value for money and if implemented, will result in growing profitability for your company and in return, higher productivity from your workforce. Steve sets out achievable targets and realistic goals to enable you to get excited again about the future of your business. What Steve's construction clients say: “I really enjoyed Marketing For Construction and found lots of depth in it. From his 101 marketing ideas through to his analysis of the evolution of sales approaches, the book is well thought out, well written and refreshing. His section on lead research questions and partnering are relevant to every field.” Reg Nordman, Rocket Builders, USA

“We’ve worked with you for some time now and have been very impressed with your industry knowledge, marketing flair and your ability to enthuse and help in very practical ways. Your e-book is great – tons of highly practical material drawn from years of successful experience. Wider distribution now with the power of personal tuition will mean even more people will be impacted and a lot of new business generated with the secrets to success you are now unlocking.” David Crick, Contractors Marketing Services

“We have been successful in business for 10 years, but had reached a point where we wanted to expand our company but were struggling to find fresh inspiration and direction for the marketing side of our business. Once we employed the services of Making Construction Work, Steve Flashman helped us find the inspiration/direction and assisted us in maintaining focus in the right areas of successfully marketing our company. He has had a huge impact on our business and also on us as individuals. It is a pleasure to include Steve as part of our valuable team and we would not hesitate to recommend Marketing For Construction to anyone.” Darryl & Stephanie Higgins, Directors, Premier ACS Ltd

“We have had first hand experience of the Construction Marketing Consultancy Services of Steve Flashman through Making Construction Work in the development of our own business and can highly recommend his services to you.” Colin Garwood, Director, Electrical Services & Projects

What's inside

Learning objectives

Learn how to develop a business building strategy and marketing plan as part of your overall business strategy for your company
Learn up to date marketing principles that have been tried, tested and proven in various sectors of the construction industry

Identify and implement strategies to fill in the missing pieces in gaining business for your construction company
Discover the marketing blunders that will cripple your construction business

Learn how to develop a business building strategy and marketing plan as part of your overall business strategy for your company
Learn up to date marketing principles that have been tried, tested and proven in various sectors of the construction industry
Identify and implement strategies to fill in the missing pieces in gaining business for your construction company
Discover the marketing blunders that will cripple your construction business

Syllabus

Laying The Foundation

This is where it begins. Professionals in the Construction Industry are often suspicious of marketing people. Quite right too! Marketing in the construction industry is nothing to do with slick marketing jargon, the quick fix and empty promises. IT IS ALL ABOUT building relationships with people who want to buy into your products and services. Let's get started.

From Research To Contract In Seven Steps

The Four Building Blocks Of Construction Marketing

Proven Strategies For Construction Marketing

The Top Ten Construction Marketing Strategies

Six Proven Ways To Reach The Decision Maker

Building The Reputation Of Your Company

Nine Essentials For Customer Retention

Ten Tips For An Effective Business Presentation

Seven Keys To Effective CSR Marketing

Building Lucrative Relationships

Social Media Marketing For Construction

Building Business Through Networking

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ironically, teaches how to grow a construction business when it's taught by a Business Development Consultant as opposed to someone with demonstrable experience in the building and construction industry

Instructors have millions in revenue within the construction industry themselves

Examines details of business development in construction including raising profitability, generating leads, and identifying sales pipelines

Provides real-world examples of strategies from the instructors' personal experiences from working in the construction industry

Teaches strategies for developing business plans as part of overall business strategy

Builds a strong foundation for beginners who are seeking to improve their marketing acumen for construction

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How To Grow A Profitable Construction Business with these activities:

Marketing for Dummies

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Will help you understand the basics of marketing.

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Read the book
Take notes on the key points
Complete the exercises in the book

Marketing vocabulary practice

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Will strengthen your comprehension of key principles and marketing terms.

Browse courses on Vocabulary

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Review the course materials on marketing vocabulary
Take practice quizzes on marketing vocabulary
Use flashcards to memorize marketing vocabulary

Construction marketing tutorial

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This will allow you to learn at your own pace and reinforce your understanding of the course material.

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Find a construction marketing tutorial that is relevant to your interests
Follow the steps in the tutorial
Complete the exercises in the tutorial

Six other activities

Expand to see all activities and additional details

Show all nine activities

Sample of construction marketing plan

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Help you create a effective marketing plan for your construction business.

Browse courses on Marketing Plan

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Identify your target audience
Develop your marketing objectives
Create a marketing budget
Develop your marketing strategies
Monitor your marketing results

Identify marketing blunders in construction industry

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Practice identifying common marketing mistakes made in the construction industry to better avoid them in your own business.

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Review lecture on marketing blunders in construction
Identify at least 5 marketing blunders from past projects
Develop strategies to avoid these blunders in future projects

Volunteer for Habitat for Humanity

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This will allow you to gain hands-on experience in the construction industry.

Browse courses on Construction

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Contact your local Habitat for Humanity affiliate
Sign up for a volunteer orientation
Complete the volunteer training
Start volunteering on construction projects

Develop a Marketing Plan

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Helps you apply marketing principles to your own construction business.

Browse courses on Marketing Strategy

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Research marketing strategies and best practices.
Identify target audience and market segments.
Set marketing objectives and goals.
Create a marketing budget and timeline.
Implement and monitor marketing plan.

Develop a marketing plan for a specific construction project

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Create a comprehensive marketing plan for a specific construction project to apply the principles and strategies learned in the course.

Browse courses on Marketing Plan

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Define the target audience for the project
Identify the marketing goals for the project
Develop a marketing budget for the project
Create a timeline for the marketing plan
Implement the marketing plan and track its progress

Increase sales in your business

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It can helps you identify marketing areas for improvement within your business and develop a plan to improve them.

Browse courses on Construction

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Analyze your current sales process
Identify areas for improvement
Develop a plan to improve your sales process
Implement your plan
Monitor your results

Career center

Learners who complete How To Grow A Profitable Construction Business will develop knowledge and skills that may be useful to these careers:

Construction Manager

A Construction Manager is responsible for the overall planning, coordination, and execution of construction projects. They work closely with clients, architects, engineers, and other contractors to ensure that projects are completed on time, within budget, and to the required quality standards. This course can help Construction Managers build a foundation in marketing principles and strategies that are specific to the construction industry. It can also help them develop the skills needed to identify and implement strategies to fill in the missing pieces in gaining business for their construction company.

See salaries and explore the career path for Construction Manager

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns that promote a company's products or services. They work closely with other departments, such as sales, product development, and customer service, to ensure that marketing campaigns are aligned with the company's overall business goals. This course can help Marketing Managers gain a deep understanding of the construction industry and the unique marketing challenges that it presents. It can also help them develop the skills needed to create and execute effective marketing campaigns that reach the target audience.

See salaries and explore the career path for Marketing Manager

Business Development Manager

A Business Development Manager is responsible for generating new business for a company. They work closely with clients to identify their needs and develop solutions that meet those needs. They also work with other departments, such as sales and marketing, to ensure that the company's sales pipeline is full. This course can help Business Development Managers gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the relationships that are essential for generating new business.

See salaries and explore the career path for Business Development Manager

Sales Manager

A Sales Manager is responsible for leading and motivating a team of sales representatives. They work closely with the sales team to develop sales strategies, set sales goals, and track sales performance. They also work with other departments, such as marketing and product development, to ensure that the sales team has the tools and resources they need to succeed. This course can help Sales Managers gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the leadership skills that are essential for managing a team of sales representatives.

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Account Manager

An Account Manager is responsible for managing relationships with key clients. They work closely with clients to understand their needs and develop solutions that meet those needs. They also work with other departments, such as sales and marketing, to ensure that the client's experience is positive. This course can help Account Managers gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the relationships that are essential for managing key clients.

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Project Manager

A Project Manager is responsible for planning, organizing, and executing projects. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course can help Project Managers gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the leadership skills that are essential for managing a project team.

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Estimator

An Estimator is responsible for estimating the cost of construction projects. They work closely with clients, architects, engineers, and other contractors to develop detailed cost estimates. This course can help Estimators gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the skills needed to create accurate and reliable cost estimates.

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Quantity Surveyor

A Quantity Surveyor is responsible for managing the financial aspects of construction projects. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed within budget. This course can help Quantity Surveyors gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the skills needed to create and manage budgets.

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Construction Inspector

A Construction Inspector is responsible for inspecting construction projects to ensure that they are built to code. They work closely with clients, contractors, and other stakeholders to ensure that projects are safe and meet the required quality standards. This course can help Construction Inspectors gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the skills needed to conduct thorough and accurate inspections.

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Field Engineer

A Field Engineer is responsible for overseeing the construction of projects on-site. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course can help Field Engineers gain the knowledge and skills needed to succeed in the construction industry. It can also help them develop the leadership skills that are essential for managing a construction team.

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Structural Engineer

A Structural Engineer is responsible for designing and analyzing the structural elements of buildings and other structures. They work closely with clients, architects, and other engineers to ensure that structures are safe and meet the required building codes. This course may be useful for Structural Engineers who are interested in learning more about the construction industry and the marketing principles that are specific to this industry.

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Civil Engineer

A Civil Engineer is responsible for designing and managing the construction of civil infrastructure projects, such as roads, bridges, and water systems. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course may be useful for Civil Engineers who are interested in learning more about the construction industry and the marketing principles that are specific to this industry.

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Architect

An Architect is responsible for designing buildings and other structures. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course may be useful for Architects who are interested in learning more about the construction industry and the marketing principles that are specific to this industry.

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Interior designer

An Interior Designer is responsible for designing the interior spaces of buildings. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course may be useful for Interior Designers who are interested in learning more about the construction industry and the marketing principles that are specific to this industry.

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Landscape Architect

A Landscape Architect is responsible for designing the outdoor spaces of buildings. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course may be useful for Landscape Architects who are interested in learning more about the construction industry and the marketing principles that are specific to this industry.

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