Content Marketing Masterclass: Create Content That Sells from Udemy

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.

Here are some of the things we'll cover:

Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here.
Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.
Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.
Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.
Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.
Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.
Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.
SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.
Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.
Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.
External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.
Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.

As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

I think you're going to love this course, and my confidence is backed by Udemy's 30-day money-back guarantee. If you're not satisfied, you get a full refund—no questions asked.

With all of that in mind, I hope to see you inside.

What's inside

Learning objectives

Increase your sales, traffic, and brand recognition using the power of digital content
Grow a business from scratch or build upon your existing strategy
Understand the cognitive buying journey and how your content can inspire people to take action
Optimize your website for content marketing and drive profitable user action
Develop a system for consistently generating new content ideas
Understand the importance of effective writing and how to become a better writer
Become familiar with some of the most effective types of content
Generate an endless stream of valuable content by repurposing what you've already created

Optimize your site for search engines to drive a consistent stream of free traffic
Promote your content and drive traffic from a wide variety of sources
Use valuable content to grow your email list and build an effective sales funnel
Learn about external marketing channels like facebook, twitter, and instagram
Collect and analyze data to measure your results and optimize future campaigns
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Increase your sales, traffic, and brand recognition using the power of digital content
Grow a business from scratch or build upon your existing strategy
Understand the cognitive buying journey and how your content can inspire people to take action
Optimize your website for content marketing and drive profitable user action
Develop a system for consistently generating new content ideas
Understand the importance of effective writing and how to become a better writer
Become familiar with some of the most effective types of content
Generate an endless stream of valuable content by repurposing what you've already created
Optimize your site for search engines to drive a consistent stream of free traffic
Promote your content and drive traffic from a wide variety of sources
Use valuable content to grow your email list and build an effective sales funnel
Learn about external marketing channels like facebook, twitter, and instagram
Collect and analyze data to measure your results and optimize future campaigns
Show more
Show less

Syllabus

Introduction

Classic Marketing Fundamentals

What Is Marketing?

How Marketing Has (And Hasn't) Changed

Understanding The Cognitive Buying Journey (And Funnels!)

A Good Way To Visualize AIDA

A Word Of Warning

Glossary Of Marketing Terms

Content Marketing Essentials

What Is Content Marketing, And How Does It Work?

Defining Your Goals

The Importance Of Storytelling: How To Tell Compelling Stories

How To Create Detailed Buyer Personas

Action Steps: Goals & Buyer Personas

Web Design

Why Good Design Matters

The Importance Of Responsive Design

How Minimizing Your Design Can Maximize Your Results

Why You Should Be Using Landing Pages (And When)

Baking Social Proof Into Your Site

Planning For Edge Cases

Why I Recommend Using WordPress

Action Steps: Web Design

Generating Content Ideas

The Importance Of Having A Reliable Ideation System

Creation Begins With Consumption

Conducting A "Brain Dump"

The #1 Tool For Content Research And Competitive Analysis

Questions Straight From Your Target Audience

Eavesdropping On Niche Communities

How Your Existing Audience And Content Can Help You Generate New Ideas

Action Steps: Generating Content Ideas

Copywriting

The Importance Of Effective Writing

How To Write Perfect Headlines

Matching Your Audience's Tone And Vocabulary

Maintaining Focus With Your Content

How To Write A Call-To-Action

How Grammatical Errors Can Cripple Your Marketing Efforts

How To Become A Better Writer

Types Of Content

Content Types Intro

How To Create Epic List Content

Teaching Your Audience With Tutorials

Two Approaches To Q&A Content

Interviews & Profiles

Combining A List With An Interview

How To Create Valuable Reviews And Comparisons

Working News Into Your Content Strategy

Creating Valuable Roundups And Resource Lists

Thought, Opinion, And Controversy

Stories As A Content Format

Statistics And Original Research

Presenting Complex Data For Visual Learners

How To Write A Case Study That Turns Readers Into Buyers

Action Steps: Types Of Content

Content Formats & Repurposing

Content Formats

How To Generate An Endless Stream Of Fresh Content

Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

Action Steps: Content Formats & Repurposing

SEO (Search Engine Optimization)

A Brief Introduction To SEO

Understanding Search Engines

Basic Site Setup For SEO

Titles And Meta Descriptions

Themes And Template Settings

How To Select The Right Keywords And Create High-Ranking Content On Any Topic

Does Keyword Density Matter?

Internal Links

Image Optimization

Action Steps: SEO

Content Promotion

Why Promotion Is Important

Strategic Collaboration

The Formula For A Perfect Guest Post Pitch

A Simple Way To Get Leading Influencers To Share Your Content

Teasing Your Content On Social Media

How To Get Your Content Featured In Popular Resource Lists

Don't Neglect This Free Source Of On-Demand Traffic

How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)

An Extremely Effective Way To Significantly Grow Your Audience Overnight

Email Marketing

Why An Email List Is Essential For Your Marketing

How To Entice People To Opt In To Your List

Lead Magnet Ideas

Standard Opt-In Forms

High-Profile Opt-In Forms

How To Turn Commenters Into Subscribers

A Counterintuitive Strategy To Increase Your Conversion Rates

Using Social Proof To Grow Your Email List

Nurturing Your List: The Key To Maintaining Relationships Over Time

Action Steps: Email Marketing

External Marketing Channels

External Channels Intro

Facebook Pages & Ads

The Perfect Facebook Ad Funnel (For Leads)

Notes: The Perfect Facebook Ad Funnel

Facebook Groups

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Aims to help learners grow their business with content marketing in the digital age

Addresses beginners, making core marketing fundamentals accessible

Covers a large scope from content formats to search engine optimization, giving learners a comprehensive understanding

Offers a 30-day money-back guarantee, which minimizes risk for potential learners

Relies on a single instructor, so learners are not exposed to a variety of perspectives

Requires learners to have access to potentially costly software and tools, which may limit accessibility for some

Reviews summary

Content marketing comprehensive overview

Learners say this course provides a foundational understanding of content marketing.

Course materials are comprehensive.

"Gave a good overview of all the components of content marketing."

Course is very informative.

"Very informative, easy to follow and understand."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Content Marketing Masterclass: Create Content That Sells with these activities:

Discuss Content Strategy

Show steps

Engage in discussions to synthesize and clarify your knowledge of content marketing.

Browse courses on Web Design

Show steps

Join a study group and discuss the course material
Share your insights and experiences

Read Neuromarketing

Show steps

Learn how to apply the power of the brain to the art of marketing.

View The Persuasion Code: How Neuromarketing Can... on Amazon

Show steps

Read Chapters 1 through 3
Summarize the main points of each chapter

Headline Analyzer

Show steps

Study headlines to improve your understanding of their structure and effectiveness.

Browse courses on Copywriting

Show steps

Use a headline analyzer tool to evaluate several headlines
Identify the elements of effective headlines

Four other activities

Expand to see all activities and additional details

Show all seven activities

Write a Blog Post

Show steps

Develop your writing skills and explore a content format while applying your knowledge of content marketing.

Browse courses on Copywriting

Show steps

Decide on a topic within the scope of the course
Write a blog post of at least 800 words
Edit and proofread your post

Website Audit

Show steps

Become familiar with the aspects of a website that affect its content marketing capability.

Browse courses on Web Design

Show steps

Choose a website that you are not particularly fond of
Write down what you like and dislike about the site's design
Analyze the site's content and make recommendations for improvement
Check the site's SEO and provide suggestions for improvement
Write a report of your findings

Marketing Plan Contest

Show steps

Refine different elements of your marketing strategy and get feedback from experts.

Browse courses on Email Marketing

Show steps

Develop a complete marketing plan for a specific brand
Submit your plan to a marketing competition
Attend the competition, present your plan, and improve upon it

Email Drip Campaign

Show steps

Develop your understanding of the role of email marketing and gain practical experience with setting up an email campaign.

Browse courses on Email Marketing

Show steps

Create an email list of at least 100 subscribers
Develop a series of 5-7 automated emails and schedule them
Monitor the performance of the campaign and make adjustments

Career center

Learners who complete Content Marketing Masterclass: Create Content That Sells will develop knowledge and skills that may be useful to these careers:

Content Writer

Content Writers excel at telling gripping stories that move readers to take action. They may work independently or freelance. They are often employed by Content Marketing Agencies, but may also be hired by large corporations or other organizations. This course is a perfect match for aspiring Content Writers. It will help them create persuasive copy that resonates with specific target audiences. It will also teach them how to write for a variety of content formats, including blog posts, articles, website pages, and more.

See salaries and explore the career path for Content Writer

Copywriter

Copywriters use their words to persuade readers through the written word. They may work in advertising, marketing, or public relations, and are responsible for crafting compelling copy that sells products or services. This course is a valuable resource for aspiring Copywriters. It will teach them how to write effective headlines, calls-to-action, and other persuasive copy. They will also learn how to conduct market research and understand their target audience.

See salaries and explore the career path for Copywriter

Digital Marketing Specialist

Digital Marketing Specialists are in charge of planning and executing digital marketing campaigns, such as search engine optimization (SEO) and social media marketing. They work closely with other marketing professionals to create integrated marketing campaigns that reach target audiences and drive business growth. This course is an excellent fit for aspiring Digital Marketing Specialists. It will provide them with a comprehensive understanding of digital marketing fundamentals and best practices. They will also learn how to plan and measure the success of digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

Marketing Managers oversee all aspects of marketing for an organization, including developing and executing marketing campaigns, managing budgets, and conducting market research. They work closely with other departments, such as sales and product development, to ensure that marketing efforts are aligned with the overall business strategy. This course is a valuable resource for aspiring Marketing Managers. It will provide them with a strong foundation in marketing principles and best practices. They will also learn how to develop and implement effective marketing campaigns that drive business growth.

See salaries and explore the career path for Marketing Manager

Public Relations Specialist

Public Relations Specialists are responsible for managing the public image of an organization or individual. They work with the media to promote positive coverage and manage negative publicity. They may also be responsible for developing and implementing public relations campaigns. This course is a useful resource for aspiring Public Relations Specialists. It will help them understand the principles of public relations and how to develop and implement effective public relations campaigns. They will also learn how to work with the media and manage public relations crises.

See salaries and explore the career path for Public Relations Specialist

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for organizations and individuals. They create and manage social media content, engage with followers, and track the results of social media campaigns. This course is a great fit for aspiring Social Media Managers. It will teach them how to develop and implement effective social media strategies, create engaging content, and track the results of their campaigns. They will also learn how to use social media to build relationships with customers and promote products or services.

See salaries and explore the career path for Social Media Manager

Market Research Analyst

Market Research Analysts conduct market research to gather data about consumer behavior, market trends, and competitor activity. They use this data to help businesses make informed decisions about product development, marketing, and pricing. This course is a useful resource for aspiring Market Research Analysts. It will help them understand the principles of market research and how to conduct effective market research studies. They will also learn how to analyze data and draw insights that can help businesses make better decisions.

See salaries and explore the career path for Market Research Analyst

SEO Specialist

SEO Specialists are responsible for optimizing websites for search engines. They use a variety of techniques to improve the visibility of websites in search results, such as keyword research and content optimization. This course is a great fit for aspiring SEO Specialists. It will teach them the principles of SEO and how to optimize websites for search engines. They will also learn how to track the results of SEO campaigns and make adjustments as needed.

See salaries and explore the career path for SEO Specialist

UX Designer

UX Designers are responsible for designing the user experience for websites and apps. They work with other designers and developers to create websites and apps that are easy to use and enjoyable to interact with. This course may be useful for aspiring UX Designers. It will help them understand the principles of UX design and how to create user-friendly websites and apps. They will also learn how to conduct user research and test prototypes.

See salaries and explore the career path for UX Designer

Web Developer

Web Developers are responsible for designing, developing, and maintaining websites. They work with other professionals, such as designers and content writers, to create websites that meet the needs of users. This course may be useful for aspiring Web Developers. It will help them understand the principles of web development and how to create websites that are visually appealing and functional. They will also learn how to use web development tools and technologies.

See salaries and explore the career path for Web Developer

Product Manager

Product Managers are responsible for developing and managing products. They work with other professionals, such as engineers and designers, to bring products to market and ensure that they meet the needs of customers. This course may be useful for aspiring Product Managers. It will help them understand the principles of product management and how to develop and launch successful products. They will also learn how to track the results of product launches and make adjustments as needed.

See salaries and explore the career path for Product Manager

Business Analyst

Business Analysts are responsible for analyzing and improving business processes. They work with other professionals, such as managers and IT professionals, to identify areas for improvement and develop solutions. This course may be useful for aspiring Business Analysts. It will help them understand the principles of business analysis and how to identify and solve business problems. They will also learn how to use business analysis tools and techniques.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers are responsible for planning and executing projects. They work with other professionals, such as team members and stakeholders, to ensure that projects are completed on time, within budget, and to the required quality standards. This course may be useful for aspiring Project Managers. It will help them understand the principles of project management and how to plan and execute successful projects. They will also learn how to use project management tools and techniques.

See salaries and explore the career path for Project Manager

Entrepreneur

Entrepreneurs are individuals who start their own businesses. They are responsible for all aspects of their business, from developing the idea to marketing and selling products or services. This course may be useful for aspiring Entrepreneurs. It will help them understand the principles of entrepreneurship and how to start and grow a successful business. They will also learn how to develop a business plan, raise capital, and market their products or services.

See salaries and explore the career path for Entrepreneur

Freelance Writer

Freelance Writers are self-employed writers who work on a project-by-project basis. They may write for a variety of clients, including businesses, magazines, and websites. This course may be useful for aspiring Freelance Writers. It will help them learn how to find clients, develop a portfolio, and market their services. They will also learn how to write different types of content, such as blog posts, articles, and website pages.

See salaries and explore the career path for Freelance Writer