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Content Marketing Masterclass

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.

Here are some of the things we'll cover:

  • Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here.

  • Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.

  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.

  • Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.

  • Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.

  • Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.

  • Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.

  • SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.

  • Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.

  • Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.

  • External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.

  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.

As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

I think you're going to love this course, and my confidence is backed by Udemy's 30-day money-back guarantee. If you're not satisfied, you get a full refund—no questions asked.

With all of that in mind, I hope to see you inside.

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Rating 4.4 based on 295 ratings
Length 4 total hours
Starts On Demand (Start anytime)
Cost $19
From Udemy
Instructor Brad Merrill
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Marketing Content Marketing

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What people are saying

content marketing

Gave a good overview of all the components of content marketing.

Thanks Content Marketing Masterclass: Create Content That Sells I do think anyone interested in Content Marketing should take this course.

From a better understanding of the ins and outs of content marketing to how to better promote future clients' brands, this class will teach you everything you need to know to guarantee your success.

Looking forward to doing more This course was in-depth and it taught me many aspects of content marketing which I was unaware of.

The course gave me a good insight into content marketing.

This course offered great insights on the subject of Content Marketing!

For a content marketing masterclass, the engagement and delivery of EVERY ASPECT OF THIS COURSE was testament that a real maestro put this course together.

This course was really good, to the point and offered valuable information even to a person like me, who is already familiar with content marketing and has been working in the field for a few years now.

This course didn't feel like a textbook, but as it was winding up, I realized I could pretty much outline a very succinct textbook on content marketing from it.

yes, it did fulfill my hunger and developed more of my interest into content marketing.

Worth every dollars Covered everything related to content marketing... good course This course made me realize that everything that I have been already doing is content marketing!

A really good opportunity to learn more about Content Marketing.

it's an over qualified course .. thank you for your content about how to make content and a lots more stuff that is SO important for any marketer <3 Brad Merrill highlights all the Content Marketing strategies, and gives us the power to be an efficient story teller.

Covers the different aspects of content marketing and did great justice to it.

Read more

easy to follow

Very informative, easy to follow and understand.

Extremely valuable and easy to follow.

Straight forward and easy to follow.

He is straightforward and easy to follow and provides graphical backup for an excellent visual of the content being taught.

It has the simplicity for new topics, but the short little lectures make it easy to follow even if you know the content being discussed.

The course is also easy to follow for a beginner, but fast enough for an experienced marketer.

It was easy to follow and easy on the eyes despite of being quite lengthy.

I find it very engaging and easy to follow along.

Other than that, the class was helpful and was easy to follow along.

it's like smart stuff, and i'm pretty dumb so it's helpful The coarse provide concise steps to take that were practical and easy to follow.

Very easy to follow and I like the use of the whiteboard​ animation to explain.

Love the way this was presented, well organised, easy to follow and engaging.

I also currently write for a real estate blog and is helping me expand my knowledge for ideas This course is very well broken down detail on topic and easy to follow.

Clear and easy to follow.

Read more

so far

So far all good, Thanks!

it's good to refresh knowledge a person might already have So far, I find it useful in giving, worthwhile, snippets of information for someone generally new to content marketing and resourceful links that every content writer ought to have in hand.

Got some good reminders on this course so far.

I really like the content so far, but I’m having a hard time with the Power Point / slides.

So far it is that active-cartoon drawing.

so far, yes Very straightforward.

So far, it’s easy to understand and well arranged.

Definitely a great course and quite useful so far so good.. great animations fro visual learners As someone who is about to start a career in content marketing, I have found this course extremely useful so far.

Very simple and easy to follow so far Not much helpful info Great explained Yes, it has laid all the basics upfront, so we know what to expect from it going forward.

Lot of amazing content It reiterates the fundamentals I know in a simple and engaging way so far -- it makes taking a refresher course fun and informative.

great match Zeer compact met overzicht so far so good sure :) totally, i love this Yes So far so good.

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very informative

The course has been very informative and does initiate me to take a strategic approach in implementing the best practices.

Excellent information, precise, concise, and overall very informative!

Very informative and interesting.

Very informative course!

YES VERY INFORMATIVE Good video instruction Great course for both experienced individuals and newbies that would like to familiarize themselves with the said field.

Very informative, I learned a lot and the content is very simple and digest-able.

Very informative.

The course was very informative, the graphics used in the presentation were helpful, and the information provided can be easily applied.

The course is very informative and helpful to the marketing needs I have to publish a book.

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so much

I'm in the process of starting my freelance writing business, and this course provided so much value and information on how to make that happen.

Thank you so much!

Thank you so much !

it relates exactly to my current proposals and its gives me so much ideas.

Very useful and simplified So much I did not know.

i am learning so much, thank you!!!

I am really happy about all the good information the course provide us I'm not regret to take the course because it provides so much value happy thanks a lot Awesome course.

Thank you so much This was a fun course.

Only just started the course and I already have so much useful information.

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highly recommend

I highly recommend Content Marketing Masterclass.

Would highly recommend this course for newbie content marketers!

Highly recommend!

I highly recommend this course!

I highly recommend it to anyone interested in using content marketing to grow their business or the businesses of their clients.

I highly recommend this course.

I highly recommend it to everyone who seeks information on this topic.

Read more

looking for

I am really enjoying this class and looking forward to learning all that this class offers.

I think this course definitely covered the basics, which is what I was looking for.

Totally a great match, just what I was looking for.

i love all the graphics to go along with the audio It's very helpful This was definitely worth the time, I learnt a lot and the teacher is amazing , totally looking forward to practicing some of the things learnt.

Though I was looking for something that goes more in depth, perhaps a run through of how to execute some of the concepts.

Easy to understand and useful information Yeah, I was looking for a course to help me with content marketing and so for the journey has been great!

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for beginners

This is a must-have course for beginners like myself.

some more practical knowledge should be included in this course... well its good for beginners clear and concise.

Its a great course for beginners.

It is useful for beginners or people like me who want to fill a missing gap in their career.

Perfect for beginners and intermediate students.

This is a good course for beginners, as it really just skims the top of each topic being covered.

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little bit

it's good, I'm enjoying it which means I learn new things and understand better as I have a little bit of knowledge about marketing but with your explanation understanding some points that i wasn't know.

For someone that knows a little bit about content marketing and has a general knowledge of the terms and tactics, I definitely still gained some valuable tidbits.

The only thing I found as a little bit of a drawback was the section on Web Design.

great so far only have gone a little bit of the way so we will see how good it is down the road!!

Read more


An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Content Marketing Designer $43k

Junior Content Marketing $47k

Manager of Content Marketing $60k

Content, Community & Marketing $61k

Designer | Content Marketing $62k

Manager Content Marketing $64k

Marketing and Content Specialist $71k

Marketing Content Analyst $74k

Marketing and Content Manager $80k

Manager, Marketing Content $83k

Marketing Manager, Content $98k

Marketing Content Editor $100k

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Rating 4.4 based on 295 ratings
Length 4 total hours
Starts On Demand (Start anytime)
Cost $19
From Udemy
Instructor Brad Merrill
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Marketing Content Marketing

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