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Content Marketing Masterclass

Create Content That Sells

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.

Here are some of the things we'll cover:

  • Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here.

  • Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.

  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.

  • Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.

  • Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.

  • Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.

  • Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.

  • SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.

  • Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.

  • Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.

  • External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.

  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.

As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

I think you're going to love this course, and my confidence is backed by Udemy's 30-day money-back guarantee. If you're not satisfied, you get a full refund—no questions asked.

With all of that in mind, I hope to see you inside.

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Udemy

Rating 4.4 based on 135 ratings
Length 4 total hours
Starts On Demand (Start anytime)
Cost $11
From Udemy
Instructor Brad Merrill
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Marketing Content Marketing

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What people are saying

According to other learners, here's what you need to know

content marketing in 23 reviews

You will get a basic understanding of what's important when you want to look into Content Marketing.

Un corso che copre tutte le aree importanti del content marketing.

I highly recommend it to anyone interested in using content marketing to grow their business or the businesses of their clients.

I learned a lot about content marketing that I did not know before.

So many topics are covered, many useful tips and practical tools to maintain perfect content marketing strategy online.

Overall, this is a solid course on content marketing.

I really wanted to learn about some widely accepted/ practiced content marketing phenomenon.

Read more

easy to follow in 7 reviews

Other than that, the class was helpful and was easy to follow along.

For a beginner like me, I appreciate some recommodation for some apps and pages that I got through this course to start my own web, get my hands on actual practice I found the instructor is very passionate about what he is doing which is important and his voice is very engaging, definitely follow him for next courses The coarse provide concise steps to take that were practical and easy to follow.

Love the way this was presented, well organised, easy to follow and engaging.

Clear and easy to follow.

This course is very well broken down detail on topic and easy to follow.

Definitely a great course and quite useful Very simple and easy to follow so far This was a fun course.

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highly recommend in 5 reviews

Highly recommend!

I highly recommend it to everyone who seeks information on this topic.

looking for in 5 reviews

Perfect match and have been looking for this exact "content".

Great explained Yeah, I was looking for a course to help me with content marketing and so for the journey has been great!

I think this course definitely covered the basics, which is what I was looking for.

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learnt a lot in 3 reviews

Else its very theoretical This was definitely worth the time, I learnt a lot and the teacher is amazing , totally looking forward to practicing some of the things learnt.

I have learnt a lot and this will surely reflect in my activities online going forward.

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recommend this course in 3 reviews

I highly recommend this course!

I highly recommend this course.

Read more

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Content Marketing Designer $43k

Junior Content Marketing $47k

Manager of Content Marketing $60k

Content, Community & Marketing $61k

Designer | Content Marketing $62k

Manager Content Marketing $64k

Marketing and Content Specialist $71k

Marketing Content Analyst $74k

Marketing and Content Manager $80k

Manager, Marketing Content $83k

Marketing Manager, Content $98k

Marketing Content Editor $100k

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Udemy

Rating 4.4 based on 135 ratings
Length 4 total hours
Starts On Demand (Start anytime)
Cost $11
From Udemy
Instructor Brad Merrill
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Marketing Content Marketing

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