Mobile Marketing, Optimization Tactics, and Analytics from Coursera

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.

Our learning goals for this course are to:

- Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform

- Explore the various methods to enhance a mobile experience

- Analyze and optimize marketing efforts to improve business outcomes

- Develop a digital marketing plan designed to meet your goals and objectives

What's inside

Syllabus

Mobile Marketing

Welcome to Module 1: Introduction to Mobile Marketing. Cell phones, iPods, and iPads have become an everyday part of life. That’s why the ability to engage your audience in a mobile environment is key to the success of your business. In this module, we will review the basics of a mobile marketing strategy and identify the ways you can use mobile devices and networks to achieve your marketing objectives. We will also review how to select a mobile marketing platform that aligns with your business and its specific goals and needs.

Mobile Applications or Apps

Welcome to Module 2: Mobile Applications. Now that you are familiar with the basics of mobile marketing, it’s time to take a closer look at how mobile applications, known commonly as apps, differ from mobile websites. We will review hybrid models and various features of mobile apps that can enhance a customer’s mobile experience. These lessons will ultimately leave you with a better understanding of mobile apps and how, if designed effectively, they can generate revenue for your business or product.

Website Optimization

Welcome to Module 3: Once your audience has been acquired, converted, and retained, there are steps marketers can take that will make it easier and more affordable to sustain a marketing campaign and increase the likelihood that it will be successful in the long run. In this module, we will explore how to maximize your return on investment through website optimization tactics, and how to use Key Performance Indicators (KPIs) in your marketing plan.

Testing Methodologies and Tools for Analytics

Welcome to Module 4: Testing Methodologies and Tools for Analytics. The ability to collect and analyze data is key to any marketing campaign. Marketers need to know what specific aspects of a campaign are working and which aspects need improvement. That is why this final module is dedicated to testing. We will begin by reviewing various testing methodologies before learning how to create a unique testing strategy for your business or website.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for professionals who are interested in developing extensive knowledge in mobile marketing strategies

Aimed at learners who wish to learn about mobile marketing tactics and analytics

Beneficial for those looking to improve mobile user experience and boost engagement

Ideal for individuals seeking to interpret and optimize website analytics

Reviews summary

Strong focus on written material

Learners say this course focuses on reading with a nice blend of learning elements. It is especially well received by students who prefer written material over continuous lectures.

Course relies heavily on written content.

"If you enjoy written material instead of continuous lectures, this is the course for you."

"It's a nice blend of all learning elements with a focus on reading."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Mobile Marketing, Optimization Tactics, and Analytics with these activities:

Review 'Mobile Marketing: The Ultimate Guide' by Scott Brinker

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Read through this comprehensive guide to mobile marketing to supplement the course content.

View The New Automation Mindset: The Leadership... on Amazon

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Read the book
Take notes
Answer the discussion questions

Review basic marketing principles

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Review the fundamental concepts of marketing to refresh your knowledge and build a stronger foundation for this course.

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Read through your textbooks
Take practice quizzes
Review your notes

Join a study group to discuss the course material

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Collaborate with other students to enhance your understanding of the course material.

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Find or create a study group
Meet regularly to discuss the material
Work together on projects or assignments

Five other activities

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Analyze case studies of successful mobile marketing campaigns

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Examine real-world examples of effective mobile marketing campaigns to learn from their successes.

Browse courses on Case Studies

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Find case studies
Read and analyze the case studies
Identify the key success factors

Create a mobile marketing plan for your business

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Develop a comprehensive mobile marketing plan to apply the concepts you learn in this course.

Browse courses on Marketing Plan

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Define your target audience
Set your marketing objectives
Develop your mobile marketing strategies
Create a budget
Implement your plan

Follow tutorials on mobile marketing analytics

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Seek out tutorials to enhance your understanding of mobile marketing analytics.

Browse courses on Marketing Analytics

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Find tutorials
Watch the tutorials
Practice using the techniques

Create a mobile app prototype

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Design and prototype a mobile app to demonstrate your understanding of mobile app development.

Browse courses on Mobile App Design

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Choose a target audience
Define the purpose of your app
Design the user interface
Develop the app's functionality
Test your app

Write a blog post about the latest trends in mobile marketing

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Share your knowledge and understanding of mobile marketing by writing a blog post.

Browse courses on Marketing Trends

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Choose a topic
Research the topic
Write the blog post
Publish the blog post

Career center

Learners who complete Mobile Marketing, Optimization Tactics, and Analytics will develop knowledge and skills that may be useful to these careers:

Marketing Analyst

A Marketing Analyst analyzes market trends, customer behavior, and marketing campaign performance to provide insights and recommendations for marketing strategies. This course may be useful for aspiring Marketing Analysts as it provides a comprehensive understanding of marketing analytics and optimization techniques.

See salaries and explore the career path for Marketing Analyst

Data Analyst

A Data Analyst collects, analyzes, and interprets data to identify trends and patterns. This course may be useful for aspiring Data Analysts as it provides a solid foundation in marketing analytics and data visualization techniques.

See salaries and explore the career path for Data Analyst

Marketing Consultant

A Marketing Consultant provides advice and guidance to businesses on marketing strategies and tactics. This course may be useful for aspiring Marketing Consultants as it provides a comprehensive understanding of mobile marketing strategies and marketing analytics.

See salaries and explore the career path for Marketing Consultant

Web Analyst

A Web Analyst collects, analyzes, and interprets data from websites and other digital platforms to improve user experience and optimize marketing efforts. This course may be useful for aspiring Web Analysts as it provides a solid foundation in website optimization techniques and marketing analytics.

See salaries and explore the career path for Web Analyst

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns across various online platforms. This course may be useful for aspiring Digital Marketing Managers as it provides a comprehensive understanding of mobile marketing strategies, optimization techniques, and analytics.

See salaries and explore the career path for Digital Marketing Manager

Product Manager

A Product Manager oversees the development and marketing of products or services. This course may be useful for aspiring Product Managers as it provides a comprehensive understanding of mobile marketing strategies and product optimization techniques.

See salaries and explore the career path for Product Manager

Brand Manager

A Brand Manager develops and manages the brand identity and reputation of a company or product. This course may be useful for aspiring Brand Managers as it provides insights into mobile marketing strategies and brand building techniques.

See salaries and explore the career path for Brand Manager

Social Media Manager

A Social Media Manager plans and executes social media campaigns to engage with customers and promote products or services. This course may be useful for aspiring Social Media Managers as it provides an overview of mobile marketing strategies and social media analytics.

See salaries and explore the career path for Social Media Manager

Content Marketer

A Content Marketer creates and distributes valuable content to attract and engage customers. This course may be useful for aspiring Content Marketers as it provides insights into mobile marketing strategies and content optimization techniques.

See salaries and explore the career path for Content Marketer

Email Marketing Manager

An Email Marketing Manager plans and executes email marketing campaigns to nurture leads and drive conversions. This course may be useful for aspiring Email Marketing Managers as it provides an overview of mobile marketing strategies and email marketing optimization techniques.

See salaries and explore the career path for Email Marketing Manager

Market Researcher

A Market Researcher conducts research to gather insights about target markets, customer behavior, and industry trends. This course may be useful for aspiring Market Researchers as it provides an overview of mobile marketing strategies and research methodologies.

See salaries and explore the career path for Market Researcher

Mobile Application Developer

A Mobile Application Developer designs, develops, and maintains mobile applications for various platforms. This course may be useful for aspiring Mobile Application Developers as it provides insights into mobile marketing strategies and user experience optimization techniques.

See salaries and explore the career path for Mobile Application Developer

User Experience Designer

A User Experience Designer focuses on designing and improving the user experience of websites, mobile applications, and other digital products. This course may be useful for aspiring User Experience Designers as it provides insights into mobile user experience optimization techniques and marketing strategies.

See salaries and explore the career path for User Experience Designer

Entrepreneur

An Entrepreneur starts and manages their own business. This course may be useful for aspiring Entrepreneurs as it provides insights into mobile marketing strategies and business planning.

See salaries and explore the career path for Entrepreneur

Marketing Specialist

A Marketing Specialist is responsible for developing and executing marketing campaigns that promote products or services. This course may be useful for aspiring Marketing Specialists as it provides an overview of mobile marketing tactics and analytics, which are essential skills for success in this field.

See salaries and explore the career path for Marketing Specialist

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Mobile Marketing, Optimization Tactics, and Analytics.

Take Control of Preview

Save

Provides a practical guide to designing user-friendly mobile applications. It covers fundamental principles, design patterns, and best practices for creating intuitive and engaging mobile experiences.

Take Control of Preview

Kindle Edition

Managing Content Marketing: The Real-World Guide...

Save

Provides a comprehensive guide to content marketing, covering topics such as content creation, distribution, and measurement. It offers practical advice and case studies to help readers create and implement effective content marketing strategies that drive traffic, leads, and conversions.

Managing Content Marketing: The Real-World Guide...

Paperback

Doody's Rating Service

Save

Provides a practical guide to marketing analytics, covering topics such as data collection, analysis, and visualization. It offers techniques and tools for measuring and understanding marketing performance, and provides insights into leveraging data for decision-making and optimization.

Doody's Rating Service: A Buyer's Guide to the 250...

Hardcover

$$$

Digital Marketing Strategy

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Provides a practical guide to digital marketing strategy, covering topics such as target audience identification, channel selection, and content marketing. It offers insights and frameworks to help readers develop and implement effective digital marketing strategies that drive business growth.

Digital Marketing Strategy: An Integrated Approach...

Paperback

Digital Marketing

Save

Provides a strategic approach to social media marketing, covering topics such as social media strategy, content creation, and social media advertising. It offers insights and frameworks to help readers develop and implement effective social media marketing campaigns that achieve business objectives.

Social Media Marketing All-in-One For Dummies

Save

Provides a practical guide to online marketing for small businesses, covering topics such as website optimization, social media marketing, and email marketing. It offers step-by-step instructions and actionable tips to help small businesses establish an effective online presence and drive growth.

Social Media Marketing All-in-One For Dummies

Paperback

Check price

Social Media Marketing All-in-One For Dummies

Kindle Edition

Check price

Implementing Digital Marketing That Actually Works

Save

Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content creation, and social media advertising. It offers practical guidance on leveraging social media platforms to reach target audiences and achieve marketing objectives.

Implementing Digital Marketing That Actually Works:...

Paperback

Mobile Marketing, Optimization Tactics, and Analytics

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What's inside

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Reviews summary

Strong focus on written material

Activities

Career center

Reading list

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