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Mobile Marketing, Optimization Tactics, and Analytics
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
Our learning goals for this course are to:
- Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
- Explore the various methods to enhance a mobile experience
- Analyze and optimize marketing efforts to improve business outcomes
- Develop a digital marketing plan designed to meet your goals and objectives
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Rating | Not enough ratings |
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Length | 5 weeks |
Effort | 4 weeks of study, 2-3 hours of work per week |
Starts | Jul 3 (44 weeks ago) |
Cost | $49 |
From | University of California, Irvine via Coursera |
Instructor | Stephane Muller |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Assistant Mobile Marketing Coordinator $69k
Manager, Email and Mobile Marketing $74k
Mobile Marketing Account Manager $77k
Assistant Mobile Marketing Manager $80k
Mobile Marketing Brand Ambassador $81k
Mobile Marketing Team $85k
Account Manager, Mobile Marketing $90k
Marketing Manager, Mobile Web $110k
Mobile Segment Marketing Manager $144k
Product & Partner Marketing - Mobile $160k
Mobile Partner Marketing $283k
Digital Marketing Manager (Mobile) $319k
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Rating | Not enough ratings |
---|---|
Length | 5 weeks |
Effort | 4 weeks of study, 2-3 hours of work per week |
Starts | Jul 3 (44 weeks ago) |
Cost | $49 |
From | University of California, Irvine via Coursera |
Instructor | Stephane Muller |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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