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E-Marketing

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.

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What's inside

Three courses

Identifying, Attracting, and Growing Your Digital Audience

(0 hours)

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.

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Strategies for Converting and Retaining Customers Online

(0 hours)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business.

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Mobile Marketing, Optimization Tactics, and Analytics

(0 hours)

Welcome to Course 3 of the E-Marketing Specialization. This course will introduce you to mobile marketing and provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. You will also have the opportunity to apply all the skills you have learned throughout the previous courses in this series by completing a peer-reviewed activity.

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Learning objectives

Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service

Apply testing and analytics to optimize your marketing efforts and improve business outcomes

Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Apply testing and analytics to optimize your marketing efforts and improve business outcomes

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Time

24 hours

Level

Introductory

Via

Coursera

Institution

University of California, Irvine

Instructor

Stephane Muller

Level

Introductory

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