About this Specialization
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
| From | University of California, Irvine via Coursera |
|---|---|
| Hours | 45 |
| Instructor | Stephane Muller |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Support (Remote) $36k
Customized Itinerary Specialist - Explore America $54k
Digital Marketing Administrator $54k
Ecommerce - Digital Marketing Coordinator $65k
Digital Marketing Coordinator, Corporate Marketing $69k
Senior Digital Access Marketing $77k
Digital Marketing Manager - Acquisition $80k
Digital Marketing Manager - Email $82k
Digital Marketing Analytics $83k
Incoming Digital Marketing Analyst $83k
Digital Marketing Strategy Specialist $86k
Project Coordinator - Digital Marketing $106k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
|
Jul |
Identifying, Attracting, and Growing Your Digital Audience Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to... Coursera | University of California, Irvine |
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Jul |
Strategies for Converting and Retaining Customers Online Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search... Coursera | University of California, Irvine |
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Jul |
Mobile Marketing, Optimization Tactics, and Analytics Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing.... Coursera | University of California, Irvine |
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| From | University of California, Irvine via Coursera |
|---|---|
| Hours | 45 |
| Instructor | Stephane Muller |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Support (Remote) $36k
Customized Itinerary Specialist - Explore America $54k
Digital Marketing Administrator $54k
Ecommerce - Digital Marketing Coordinator $65k
Digital Marketing Coordinator, Corporate Marketing $69k
Senior Digital Access Marketing $77k
Digital Marketing Manager - Acquisition $80k
Digital Marketing Manager - Email $82k
Digital Marketing Analytics $83k
Incoming Digital Marketing Analyst $83k
Digital Marketing Strategy Specialist $86k
Project Coordinator - Digital Marketing $106k
Similar Courses
Sorted by relevance
