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Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
Our learning goals for this course are to:
- Explore how to leverage keywords and search engine marketing in your ad campaigns
- Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals
- Analyze a landing page and identify successful and unsuccessful elements
- Recognize how to apply calls-to-action to increase customer conversion
- Identify tactics of customer conversion and retention to add to your digital marketing plan
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| Rating | Not enough ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 2-3 hours of work per week |
| Starts | Jul 3 (44 weeks ago) |
| Cost | $49 |
| From | University of California, Irvine via Coursera |
| Instructor | Stephane Muller |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
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| Rating | Not enough ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 2-3 hours of work per week |
| Starts | Jul 3 (44 weeks ago) |
| Cost | $49 |
| From | University of California, Irvine via Coursera |
| Instructor | Stephane Muller |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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