We may earn an affiliate commission when you visit our partners.

Harnessing HubSpot AI

Intelligent Marketing Success

Khristian Serrano

Experience hands-on learning as you build a marketing funnel from scratch, leveraging AI for content creation and customer engagement. Perfect for those looking to sharpen their marketing strategies, this course gives you real-world skills applicable in today's digital landscape.

Pre-requisites for optimal learning include a basic grasp of digital marketing concepts, familiarity with content creation, and a ready-to-use free HubSpot account. Whether you're aspiring to enhance your startup's marketing efforts or elevate your professional skill set, this project offers practical knowledge directly transferable to your marketing campaigns. Join us to unlock the potential of AI in marketing and stay ahead in the ever-evolving digital world.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

What's inside

Syllabus

Project Overview

Dive into the world of AI-driven marketing with the 'Harnessing HubSpot AI for Intelligent Marketing Success' Guided Project. Tailored for marketers, business owners, and digital marketing enthusiasts, this 1-hour course empowers you to master HubSpot's free AI tools for creating compelling content. Discover how to craft engaging blogs, effective emails, and high-converting landing pages, all integrated into a robust marketing funnel. Experience hands-on learning as you build a marketing funnel from scratch, leveraging AI for content creation and customer engagement. Perfect for those looking to sharpen their marketing strategies, this course gives you real-world skills applicable in today's digital landscape.Pre-requisites for optimal learning include a basic grasp of digital marketing concepts, familiarity with content creation, and a ready-to-use free HubSpot account. Whether you're aspiring to enhance your startup's marketing efforts or elevate your professional skill set, this project offers practical knowledge directly transferable to your marketing campaigns. Join us to unlock the potential of AI in marketing and stay ahead in the ever-evolving digital world.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces learners to the synergy of AI and digital marketing, arming them with the knowledge and skills to harness its power for more effective marketing campaigns

Taught by Khristian Serrano, an accomplished marketer, the course aligns with industry standards, ensuring that the knowledge and tools imparted are relevant and applicable to real-world business scenarios

Provides a hands-on approach, allowing learners to immediately apply their acquired knowledge through the creation of a robust AI-driven marketing funnel

Suitable for individuals looking to upskill and bolster their marketing capabilities, entrepreneurs seeking to enhance their startup's online presence, or aspiring marketing professionals

Harnessing the power of HubSpot's free AI tools, the course helps marketers elevate their content creation and digital marketing skills, enabling them to stay abreast of the evolving digital landscape

Save this course

Save Harnessing HubSpot AI: Intelligent Marketing Success to your list so you can find it easily later:

Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Harnessing HubSpot AI: Intelligent Marketing Success with these activities:

Review basic digital marketing concepts

Show steps

Familiarize yourself with the fundamentals of digital marketing before diving into the course.

Show steps

Read an introductory article or blog post on digital marketing.
Watch a video tutorial on the basic principles of digital marketing.
Create a mind map or outline of key digital marketing concepts.

Explore HubSpot's free AI tools

Show steps

Gain hands-on experience with HubSpot's AI tools before using them in the course project.

Show steps

Follow a guided tutorial on HubSpot's AI content generator.
Experiment with the AI-powered email optimization tool.

Create a marketing funnel template

Show steps

Build a solid foundation in creating marketing funnels by practicing with a template.

Show steps

Download a free marketing funnel template.
Fill in the template with your own ideas for a specific marketing campaign.
Get feedback on your funnel from a marketing professional or mentor.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Write an AI-driven blog post

Show steps

Apply the principles learned in the course to create a valuable piece of content for your target audience.

Browse courses on Content Marketing

Show steps

Choose a topic that aligns with your marketing goals and target audience.
Use HubSpot's AI content generator to assist with brainstorming and writing.
Optimize your blog post for search engines and share it on social media.

Develop an AI-driven marketing campaign

Show steps

Put all the pieces together and create a comprehensive AI-driven marketing campaign for your business.

Show steps

Define your target audience and marketing objectives.
Use HubSpot's AI tools to create tailored content and automate marketing processes.
Track and measure the results of your campaign and make adjustments as necessary.

Share your knowledge with other marketers

Show steps

Strengthen your understanding of course concepts by teaching and mentoring others.

Show steps

Join an online community or forum related to digital marketing.
Answer questions and provide guidance to other marketers seeking help.
Organize a workshop or webinar to share your expertise on AI-driven marketing.

Organize and review your marketing resources

Show steps

Consolidate and review your knowledge by compiling a collection of relevant resources.

Show steps

Gather articles, videos, and case studies related to AI-driven marketing.
Organize your resources into folders or a digital notebook.
Review your compilation regularly to reinforce your learning.

Career center

Learners who complete Harnessing HubSpot AI: Intelligent Marketing Success will develop knowledge and skills that may be useful to these careers:

Marketing Automation Specialist

Marketing Automation Specialists use software to automate marketing tasks, such as email marketing, social media marketing, and lead generation. This Guided Project can help you develop the skills needed to become a successful Marketing Automation Specialist by providing you with hands-on experience using HubSpot's free AI-powered marketing automation tools.

See salaries and explore the career path for Marketing Automation Specialist

Content Marketer

Content Marketers plan, create, and distribute content to attract and engage target audiences. They use a variety of formats, including blog posts, articles, videos, and infographics. This Guided Project can help you become a stronger Content Marketer by teaching you how to use HubSpot's free AI tools to create engaging and effective content.

See salaries and explore the career path for Content Marketer

Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns. They use a variety of channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media. This Guided Project can help you develop the skills needed to become a successful Digital Marketing Manager by providing you with hands-on experience using HubSpot's free AI tools.

See salaries and explore the career path for Digital Marketing Manager

Email Marketing Specialist

Email Marketing Specialists plan and execute email marketing campaigns. They use a variety of tools to create, send, and track emails. This Guided Project can help you develop the skills needed to become an effective Email Marketing Specialist by providing you with hands-on experience using HubSpot's AI-powered email tools.

See salaries and explore the career path for Email Marketing Specialist

Marketing Analyst

Marketing Analysts collect, analyze, and interpret data to help businesses understand their customers and make better marketing decisions. This Guided Project can help you develop the skills needed to become a successful Marketing Analyst by providing you with hands-on experience using HubSpot's AI-powered analytics tools.

See salaries and explore the career path for Marketing Analyst

Social Media Marketing Manager

Social Media Marketing Managers plan and execute social media marketing campaigns. They use a variety of social media platforms to reach target audiences. This Guided Project can help you develop the skills you need to create a successful social media marketing campaign using HubSpot's AI tools.

See salaries and explore the career path for Social Media Marketing Manager

Marketing Specialist

Marketing Specialists create and execute marketing campaigns to promote products or services. They use a variety of channels, including social media, email, and print advertising. The 'Harnessing HubSpot AI for Intelligent Marketing Success' Guided Project can help build a foundation for success in this role by providing you with the skills to create compelling content more efficiently, which could lead to higher conversion rates.

See salaries and explore the career path for Marketing Specialist

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for new and existing products. This Guided Project can help you develop the skills needed to become a successful Product Marketing Manager by providing you with hands-on experience using HubSpot's AI-powered product marketing tools.

See salaries and explore the career path for Product Marketing Manager

Brand Manager

Brand Managers are responsible for developing and managing a company's brand. This Guided Project can help you develop the skills needed to become a successful Brand Manager by providing you with hands-on experience using HubSpot's AI-powered brand management tools.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for managing a company's public relations. This Guided Project can help you develop the skills needed to become a successful Public Relations Manager by providing you with hands-on experience using HubSpot's AI-powered public relations tools.

See salaries and explore the career path for Public relations manager

Sales Manager

Sales Managers are responsible for leading and managing a sales team. This Guided Project may be useful for Sales Managers who want to learn how to use HubSpot's AI-powered sales tools to improve their sales performance.

See salaries and explore the career path for Sales Manager

Business Development Manager

Business Development Managers are responsible for generating new business for a company. This Guided Project may be useful for Business Development Managers who want to learn how to use HubSpot's AI-powered business development tools to improve their lead generation and sales performance.

See salaries and explore the career path for Business Development Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. This Guided Project may be useful for Customer Success Managers who want to learn how to use HubSpot's AI-powered customer success tools to improve their customer satisfaction and retention rates.

See salaries and explore the career path for Customer Success Manager

Project Manager

Project Managers are responsible for planning, executing, and closing projects. This Guided Project may be useful for Project Managers who want to learn how to use HubSpot's AI-powered project management tools to improve their project management skills.

See salaries and explore the career path for Project Manager

Operations Manager

Operations Managers are responsible for the day-to-day operations of a company. This Guided Project may be useful for Operations Managers who want to learn how to use HubSpot's AI-powered operations management tools to improve their operational efficiency.

See salaries and explore the career path for Operations Manager

Reading list

We've selected 21 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Harnessing HubSpot AI: Intelligent Marketing Success.

AI for Marketers: an Introduction and Primer

Save

Provides a comprehensive overview of AI in marketing, covering topics such as customer segmentation, personalization, and campaign optimization. It offers practical guidance on how to implement AI solutions in your marketing strategy.

Harnessing HubSpot AI

Intelligent Marketing Success

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses