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Benjamin Kepner
and
Anke Audenaert
Acquire the skills to unlock the value of marketing data and technologies in your business with Udacity’s Marketing Data, Technology & Analytics Training.
Prerequisite details
To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:
- Value proposition
- Marketing channels
- Marketing fundamentals
- Marketing objectives
- User personas
- Customer journey maps
Read more
Acquire the skills to unlock the value of marketing data and technologies in your business with Udacity’s Marketing Data, Technology & Analytics Training.
Prerequisite details
To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:
- Value proposition
- Marketing channels
- Marketing fundamentals
- Marketing objectives
- User personas
- Customer journey maps
Read more
Acquire the skills to unlock the value of marketing data and technologies in your business with Udacity’s Marketing Data, Technology & Analytics Training.
Prerequisite details
To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:
- Value proposition
- Marketing channels
- Marketing fundamentals
- Marketing objectives
- User personas
- Customer journey maps
You will also need to be able to communicate fluently and professionally in written and spoken English.
Register for this course and see more details by visiting:
OpenCourser.com/course/l9ie4x/marketing
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What's inside
Syllabus
This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.
This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.
Read more
Syllabus
This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.
This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.
Read more
In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.
Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.
In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.
This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.
In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.
In this project, you'll explore marketing data to build data-driven insights for your marketing plans.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores marketing data and technologies, which are standard in the marketing industry
Taught by Benjamin Kepner and Anke Audenaert, who are recognized for their work in marketing
Develops skills in marketing data analysis and technologies, which are core skills for marketing professionals
Examines marketing trends and technologies, which are highly relevant to the marketing field
Builds a foundation for beginners in marketing data and technologies
Strengthens existing foundation for intermediate learners in marketing data and technologies
Save this course
Save Marketing Data and Technology to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Data and Technology with these
activities:
Review Digital Marketing Fundamentals
Show steps
Refreshes your understanding of key digital marketing concepts.
Show steps
Practice Tracking Key Marketing Metrics
Show steps
Familiarizes you with practical methods of tracking and analyzing marketing metrics.
Show steps
-
Identify the key marketing metrics for your business
-
Set up tracking mechanisms for these metrics
-
Regularly track and analyze your marketing data
-
Make data-driven decisions to improve your marketing campaigns
Exploring Google Analytics Case Studies
Show steps
Provides insights into real-world applications of Google Analytics.
Show steps
-
Find case studies showcasing successful Google Analytics implementations
-
Analyze these case studies to identify best practices
-
Apply these best practices to your own Google Analytics account
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a Marketing Technology Workshop
Show steps
Exposes you to the latest marketing technologies and trends.
Show steps
Develop a Marketing Analytics Dashboard
Show steps
Develops your skills in creating and presenting marketing analytics data.
Show steps
-
Choose relevant marketing metrics to include in your dashboard
-
Design a visually appealing and easy-to-understand dashboard
-
Use data visualization tools to present your data effectively
Implement an A/B Test for a Marketing Campaign
Show steps
Provides hands-on experience in conducting A/B tests for marketing campaigns.
Show steps
-
Choose a marketing variable to test
-
Create two or more variations of your marketing campaign
-
Run the A/B test and collect data
-
Analyze the results to determine the winning variation
Participate in a Marketing Analytics Competition
Show steps
Challenges you to apply your marketing analytics skills in a competitive environment.
Show steps
Review Digital Marketing Fundamentals
Show steps
Refreshes your understanding of key digital marketing concepts.
Show steps
Show steps
Show steps
Practice Tracking Key Marketing Metrics
Show steps
Familiarizes you with practical methods of tracking and analyzing marketing metrics.
Show steps
Show steps
Show steps
- Identify the key marketing metrics for your business
- Set up tracking mechanisms for these metrics
- Regularly track and analyze your marketing data
- Make data-driven decisions to improve your marketing campaigns
Exploring Google Analytics Case Studies
Show steps
Provides insights into real-world applications of Google Analytics.
Show steps
Show steps
Show steps
- Find case studies showcasing successful Google Analytics implementations
- Analyze these case studies to identify best practices
- Apply these best practices to your own Google Analytics account
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a Marketing Technology Workshop
Show steps
Exposes you to the latest marketing technologies and trends.
Show steps
Show steps
Show steps
Develop a Marketing Analytics Dashboard
Show steps
Develops your skills in creating and presenting marketing analytics data.
Show steps
Show steps
Show steps
- Choose relevant marketing metrics to include in your dashboard
- Design a visually appealing and easy-to-understand dashboard
- Use data visualization tools to present your data effectively
Implement an A/B Test for a Marketing Campaign
Show steps
Provides hands-on experience in conducting A/B tests for marketing campaigns.
Show steps
Show steps
Show steps
- Choose a marketing variable to test
- Create two or more variations of your marketing campaign
- Run the A/B test and collect data
- Analyze the results to determine the winning variation
Participate in a Marketing Analytics Competition
Show steps
Challenges you to apply your marketing analytics skills in a competitive environment.
Show steps
Show steps
Show steps
Career center
Learners who complete Marketing Data and Technology will develop knowledge and skills
that may be useful to these careers:
Marketing Data Analyst
Marketing Data Analyst
Marketing Data Analysts use their skills in data analysis to develop strategies around what data says about customers. The course explores how data is used in digital marketing and the role that AB testing plays. The course is a great starting point to make the shift into becoming a Marketing Data Analyst.
Digital Marketing Strategist
Digital Marketing Strategist
Working alongside Data Analysts, Digital Marketing Strategists use data and technology to develop campaigns that aim to fulfill company goals. The course will provide you with an understanding of the platforms and tools used in digital marketing.
Customer Success Manager
Customer Success Manager
Customer Success Managers work with customers and use data to ensure their success with a particular product or service. This course will help Customer Success Managers understand how to track data and assess where users are coming from.
UX Designer
UX Designer
UX Designers use data to improve the user experience by analyzing customer journey maps and user personas. The course can help build a foundation for UX Designers in understanding how to use data to assess where users came from on a website or app.
Marketing Manager
Marketing Manager
Marketing Managers can use the skills learned in this course to stay up-to-date with emerging trends and technologies. The course may be useful to build the necessary skills to implement agile marketing principles.
Growth Marketer
Growth Marketer
Growth Marketers work with data to develop strategies that will help increase engagement. The course may be useful for Growth Marketers looking to further their understanding of customer journey mapping.
Product Manager
Product Manager
Product Managers work with data to develop products that meet the needs of customers. The course may be useful for Product Managers looking to further their understanding of assessing where users are coming from on a website or app.
Brand Manager
Brand Manager
Brand Managers work with data to understand how customers perceive a brand. The course may be useful for Brand Managers looking to further their understanding of attribution models.
Social Media Manager
Social Media Manager
Social Media Managers use data to understand which strategies are working and which are not. The course may be useful for Social Media Managers looking to further their understanding of how to assess where users came from on a website or app.
Affiliate Marketing Manager
Affiliate Marketing Manager
Affiliate Marketing Managers work with data to understand which strategies are working and which are not. The course may be useful for Affiliate Marketing Managers looking to further their understanding of attribution models.
SEO Manager
SEO Manager
SEO Managers use data to understand how customers find a website. The course may be useful for SEO Managers looking to further their understanding of assessing where users are coming from on a website or app.
Content Marketer
Content Marketer
Content Marketers use data to understand which strategies are working and which are not. The course may be useful for Content Marketers looking to further their understanding of assessing where users came from on a website or app.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers use data to understand which strategies are working and which are not. The course may be useful for Email Marketing Managers looking to further their understanding of attribution models.
Data Scientist
Data Scientist
Data Scientists work with data to develop models that can be used to improve business outcomes. The course may be useful for Data Scientists looking to further their understanding of developing data-driven insights.
Software Engineer
Software Engineer
Software Engineers work with data to develop software applications. The course may be useful for Software Engineers looking to further their understanding of data analysis.
For more career information including salaries, visit:
OpenCourser.com/course/l9ie4x/marketing
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Data and Technology.
Save
Provides a comprehensive overview of marketing analytics, with a focus on using data-driven techniques to improve marketing decision-making. It covers a wide range of topics, including data collection, analysis, and visualization, as well as specific applications in areas such as customer segmentation, campaign optimization, and forecasting.
Provides a practical guide to using digital marketing analytics to improve marketing effectiveness. It covers a wide range of topics, including web analytics, social media analytics, and email marketing analytics.
Save
Provides a comprehensive guide to using Google Analytics 4, the latest version of Google's free web analytics platform. It covers all the essential features of Google Analytics 4, as well as advanced techniques for using the platform to track and measure marketing results.
Provides a comprehensive overview of data science, with a focus on applications in business. It covers a wide range of topics, including data mining, machine learning, and statistical modeling.
Provides a practical guide to using data science techniques to improve marketing effectiveness. It covers a wide range of topics, including data mining, machine learning, and predictive modeling.
Save
Provides a comprehensive overview of marketing management, with a focus on the latest trends and best practices. It covers all the essential aspects of marketing, including market research, product development, pricing, promotion, and distribution.
Provides a comprehensive guide to digital marketing, with a focus on strategy, implementation, and practice. It covers a wide range of topics, including search engine optimization, social media marketing, and email marketing.
Provides a comprehensive overview of customer relationship management (CRM), with a focus on the latest trends and best practices. It covers all the essential aspects of CRM, including customer segmentation, customer loyalty, and customer service.
Provides a comprehensive guide to email marketing, with a focus on building a successful email marketing campaign. It covers all the essential aspects of email marketing, including email list building, email content creation, and email marketing analytics.
Provides a comprehensive guide to search engine optimization (SEO), with a focus on getting your website on the first page of Google. It covers all the essential aspects of SEO, including keyword research, on-page optimization, and link building.
Save
Provides a comprehensive guide to growth hacking, with a focus on rapidly growing your business. It covers all the essential aspects of growth hacking, including growth hacking strategies, growth hacking tools, and growth hacking metrics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/l9ie4x/marketing
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Effort
4 weeks
Via
Udacity
Instructors
Benjamin Kepner
Anke Audenaert
Language
English
Good to know
Explores marketing data and technologies, which are standard in the marketing industry
Taught by Benjamin Kepner and Anke Audenaert, who are recognized for their work in marketing
Develops skills in marketing data analysis and technologies, which are core skills for marketing professionals
Examines marketing trends and technologies, which are highly relevant to the marketing field
Builds a foundation for beginners in marketing data and technologies
Strengthens existing foundation for intermediate learners in marketing data and technologies
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