We may earn an affiliate commission when you visit our partners.
This course is a part of the Digital Marketing Nanodegree Program.
Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
Register for this course and see more details by visiting:
OpenCourser.com/course/k77gdw/udacity
Here's a deal for you
We found an offer that may be relevant to this course.
Save money when you learn.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
UDACITY40
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Focuses on the imperative of measuring digital marketing efforts
Utilized by those seeking to evaluate and increase the return on their digital marketing investments
Suited for individuals with some experience in digital marketing, marketing analytics fundamentals, or web analytics
Emphasizes Google Analytics applications and the resulting insights, potentially limiting comprehensive coverage
Utilizes industry-standard tools for enhancing digital marketing strategies
Proficiency in web analytics is recommended
Save this course
Save Measure & Optimize with Google Analytics to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Measure & Optimize with Google Analytics with these
activities:
Review Basic Statistics
Show steps
Revisiting basic statistical concepts will strengthen the foundation for understanding and applying analytics in digital marketing.
Browse courses on
Statistics
Show steps
-
Review class notes or online resources
-
Complete practice problems
-
Take a refresher course or workshop
Read Marketing Management by Kotler and Keller
Show steps
This classic text provides a comprehensive overview of marketing principles and strategies, reinforcing course concepts and enhancing foundational knowledge.
View
Administração de Marketing (Portuguese Edition)
on Amazon
Show steps
-
Obtain a copy of the book
-
Read the assigned chapters
-
Take notes on key concepts
Join Study Group
Show steps
Studying with and learning from others can help reinforce learning by sharing interpretations and challenging one another in a supportive environment.
Browse courses on
Digital Marketing
Show steps
-
Identify and reach out to classmates
-
Set up regular meeting times
-
Prepare topics for discussion
Six other activities
Expand to see all activities and additional details
Show all nine activities
Attend Digital Marketing Workshop
Show steps
Workshops offer a unique opportunity for in-depth learning, networking, and exposure to industry professionals.
Browse courses on
Digital Marketing
Show steps
-
Identify relevant workshops
-
Register for and attend the workshop
-
Engage actively in discussions and activities
Google Analytics Academy Course
Show steps
Completing tutorials in Google Analytics Academy can supplement the course's coverage by providing additional practice and reinforcing concepts.
Browse courses on
Google Analytics
Show steps
-
Sign up for the Google Analytics Academy
-
Complete the designated tutorials
-
Apply the concepts learned to course projects
Quizzes and Exercises
Show steps
Regular practice with quizzes and exercises can reinforce concepts and improve understanding.
Browse courses on
Quizzes
Show steps
-
Access the course quizzes and exercises
-
Complete the quizzes and exercises
-
Review and learn from mistakes
Blog Post on Digital Marketing Case Study
Show steps
A case study can provide hands-on reinforcement of concepts by applying digital marketing principles and analyzing results.
Browse courses on
Case study
Show steps
-
Identify a relevant case study
-
Analyze the case and identify key takeaways
-
Write a blog post outlining your analysis
Marketing Plan Presentation
Show steps
Creating a marketing plan and developing a presentation can provide hands-on application of course concepts and enhance critical thinking.
Browse courses on
Marketing Plan
Show steps
-
Identify a product or service to market
-
Develop a marketing plan
-
Create a presentation outlining the plan
Contribute to Open-Source Analytics Projects
Show steps
Contributing to open-source projects provides practical experience, enhances problem-solving skills, and allows for collaboration with experts.
Browse courses on
Open-Source
Show steps
-
Identify relevant projects on platforms like GitHub
-
Review the project codebase
-
Make meaningful contributions
Review Basic Statistics
Show steps
Revisiting basic statistical concepts will strengthen the foundation for understanding and applying analytics in digital marketing.
Browse courses on
Statistics
Show steps
Show steps
Show steps
- Review class notes or online resources
- Complete practice problems
- Take a refresher course or workshop
Read Marketing Management by Kotler and Keller
Show steps
This classic text provides a comprehensive overview of marketing principles and strategies, reinforcing course concepts and enhancing foundational knowledge.
View
Administração de Marketing (Portuguese Edition)
on Amazon
Show steps
Show steps
Show steps
- Obtain a copy of the book
- Read the assigned chapters
- Take notes on key concepts
Join Study Group
Show steps
Studying with and learning from others can help reinforce learning by sharing interpretations and challenging one another in a supportive environment.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Identify and reach out to classmates
- Set up regular meeting times
- Prepare topics for discussion
Six other activities
Expand to see all activities and additional details
Show all nine activities
Attend Digital Marketing Workshop
Show steps
Workshops offer a unique opportunity for in-depth learning, networking, and exposure to industry professionals.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Identify relevant workshops
- Register for and attend the workshop
- Engage actively in discussions and activities
Google Analytics Academy Course
Show steps
Completing tutorials in Google Analytics Academy can supplement the course's coverage by providing additional practice and reinforcing concepts.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Sign up for the Google Analytics Academy
- Complete the designated tutorials
- Apply the concepts learned to course projects
Quizzes and Exercises
Show steps
Regular practice with quizzes and exercises can reinforce concepts and improve understanding.
Browse courses on
Quizzes
Show steps
Show steps
Show steps
- Access the course quizzes and exercises
- Complete the quizzes and exercises
- Review and learn from mistakes
Blog Post on Digital Marketing Case Study
Show steps
A case study can provide hands-on reinforcement of concepts by applying digital marketing principles and analyzing results.
Browse courses on
Case study
Show steps
Show steps
Show steps
- Identify a relevant case study
- Analyze the case and identify key takeaways
- Write a blog post outlining your analysis
Marketing Plan Presentation
Show steps
Creating a marketing plan and developing a presentation can provide hands-on application of course concepts and enhance critical thinking.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify a product or service to market
- Develop a marketing plan
- Create a presentation outlining the plan
Contribute to Open-Source Analytics Projects
Show steps
Contributing to open-source projects provides practical experience, enhances problem-solving skills, and allows for collaboration with experts.
Browse courses on
Open-Source
Show steps
Show steps
Show steps
- Identify relevant projects on platforms like GitHub
- Review the project codebase
- Make meaningful contributions
Career center
Learners who complete Measure & Optimize with Google Analytics will develop knowledge and skills
that may be useful to these careers:
Web Analyst
Web Analyst
Web Analysts play a key role in helping organizations understand how users interact with their websites. They must use tools, like Google Analytics, to track website traffic, analyze data, and make recommendations for improvements. This course provides actionable insights into how Google Analytics can help Web Analysts perform data-driven research and deliver actionable insights to stakeholders.
Marketing Analyst
Marketing Analyst
Marketing Analysts help organizations measure the effectiveness of their marketing campaigns. This course in Google Analytics will help Marketing Analysts better understand how to track and measure digital marketing campaigns and use data to make better decisions.
Growth Hacker
Growth Hacker
Growth Hackers are responsible for developing and implementing strategies to grow a company's customer base. This course will provide Growth Hackers with the skills to use Google Analytics to gain insights into user behavior and how to use that data to develop and implement effective growth strategies.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media campaigns. They must use tools, like Google Analytics, to track campaign performance and make recommendations for improvements. This course will provide Social Media Managers with the skills to use Google Analytics to gain insights into how users interact with their social media content and how to optimize campaigns for better results.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and executing digital marketing campaigns. These professionals must keep track of campaign performance to demonstrate ROI and optimize future campaigns. This course provides the foundational skills in Google Analytics that are essential to the success of any digital marketing professional.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for developing and managing e-commerce websites. This course will provide E-commerce Managers with the skills to use Google Analytics to gain insights into user behavior and how to use that data to make better decisions about e-commerce strategy.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for developing and executing email marketing campaigns. They must use tools, like Google Analytics, to track campaign performance and make recommendations for improvements. This course will provide Email Marketing Managers with the skills to use Google Analytics to gain insights into how users interact with their email campaigns and how to optimize campaigns for greater engagement and conversions.
Digital Marketing Strategist
Digital Marketing Strategist
Digital Marketing Strategists develop and execute digital marketing campaigns. This course will provide Digital Marketing Strategists with the skills to use Google Analytics to gain insights into user behavior and how to use that data to make better decisions about digital marketing strategy.
Marketing Consultant
Marketing Consultant
Marketing Consultants help organizations develop and execute marketing campaigns. This course will provide Marketing Consultants with the skills to use Google Analytics to gain insights into user behavior and how to use that data to make better decisions about marketing strategy.
SEO Specialist
SEO Specialist
SEO Specialists help organizations improve their visibility and ranking in search engine results pages (SERPs). This course will provide SEO Specialists with the skills to use Google Analytics to track website traffic, analyze data, and make recommendations for improvements that can help boost organic search visibility.
Product Manager
Product Manager
Product Managers are responsible for developing and managing products. They must use data, like that provided by Google Analytics, to understand user needs and make decisions about product development. This course will provide Product Managers with the skills to use Google Analytics to gain insights into user behavior and how to use that data to make better decisions about product development.
UX Designer
UX Designer
UX Designers are responsible for designing user interfaces (UIs). They must use data, like that provided by Google Analytics, to understand user behavior and make recommendations for UI improvements. This course will provide UX Designers with the skills to use Google Analytics to gain insights into how users interact with their UIs and how to optimize UIs for a better user experience.
Business Analyst
Business Analyst
Business Analysts help organizations improve their performance by analyzing data and making recommendations for improvements. This course will provide Business Analysts with the skills to use Google Analytics to gain insights into user behavior and how to use that data to make better decisions.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make better decisions. This course will provide Data Analysts with the skills to use Google Analytics to gain insights into user behavior and how to use that data to make better decisions.
SEM Specialist
SEM Specialist
SEM Specialists help organizations improve their visibility and ranking in search engine results pages (SERPs) through paid advertising. This course will provide SEM Specialists with the skills to use Google Analytics to track website traffic, analyze data, and make recommendations for improvements that can help maximize return on investment (ROI) for paid search campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/k77gdw/udacity
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Measure & Optimize with Google Analytics.
Provides a comprehensive overview of Google Analytics, covering the basics of setting up and using the platform to track and analyze website traffic.
Save
Provides a practical guide to using web analytics to improve website performance.
Save
Covers more advanced topics in Google Analytics, such as using custom reports and segments, creating dashboards, and performing data analysis.
Covers the use of analytics to measure and improve the effectiveness of digital marketing campaigns.
Provides a clear and concise introduction to Google Analytics, and covers the basics of setting up and using the platform to track website traffic.
Guide to using Google Analytics for developers. It covers topics such as the Google Analytics API, custom dimensions and metrics, and using Google Analytics with other tools.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/k77gdw/udacity
Share
Similar courses
Here are nine courses similar to
Measure & Optimize with Google Analytics.
Marketing Data and Technology
OpenCourser.com/course/l9ie4x/marketing
Marketing Data and Technology
Most relevant
Measure and Optimize Social Media Marketing Campaigns
OpenCourser.com/course/f1txi5/measure
Measure and Optimize Social Media Marketing Campaigns
Most relevant
Digital Marketing 2
OpenCourser.com/course/ecnfg6/digital
Digital Marketing 2
Most relevant
Digital Marketing Analytics
OpenCourser.com/course/rwvo7l/digital
Digital Marketing Analytics
Digital Media and Marketing Strategies
OpenCourser.com/course/cabl4n/digital
Digital Media and Marketing Strategies
Data Analytics Methods for Marketing
OpenCourser.com/course/a5qn5h/data
Data Analytics Methods for Marketing
Marketing Analytics Foundation
OpenCourser.com/course/hr5rtn/marketing
Marketing Analytics Foundation
Digital Marketing Analytics: Tools and Techniques
OpenCourser.com/course/63fybo/digital
Digital Marketing Analytics: Tools and Techniques
Online Marketing Strategies
OpenCourser.com/course/eahquu/online
Online Marketing Strategies
Via
Udacity
Good to know
Focuses on the imperative of measuring digital marketing efforts
Utilized by those seeking to evaluate and increase the return on their digital marketing investments
Suited for individuals with some experience in digital marketing, marketing analytics fundamentals, or web analytics
Emphasizes Google Analytics applications and the resulting insights, potentially limiting comprehensive coverage
Utilizes industry-standard tools for enhancing digital marketing strategies
Proficiency in web analytics is recommended
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2024 OpenCourser