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Digital Content Planning and Management

Marisa Peacock

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations. 

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The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations. 

This practical course is designed for current career-professionals who want to learn how to build a real-world content strategy and a plan to execute it. You will leave this course with an understanding of how create, manage, review and govern digital content.

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What's inside

Syllabus

Course Orientation
You will learn more about this course, your classmates, and the Coursera learning environment, including the technical skills required to complete the course successfully.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops understanding of what digital content management is, which is standard in industry
Strengthens an existing foundation for intermediate learners in digital content management
Covers unique perspectives and ideas that may add color to other topics and subjects
Teaches digital content creation, which helps learners perform digital marketing tasks
Takes a creative approach to an otherwise established topic, field, or subject
Builds a strong foundation for beginners in digital content management

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Reviews summary

Practical foundation in digital content strategy

According to learners, this course provides a strong practical foundation in digital content planning and management, making it highly suitable for career professionals looking to build a robust content strategy. Many praise the clear and well-structured modules, which make complex topics accessible and easy to understand. Students particularly appreciate the real-world applicability of the concepts taught, enabling them to immediately implement strategies in their work. While largely positive, some learners, especially those with prior experience, found the content to be more of a comprehensive introduction rather than diving into advanced techniques. The course is generally viewed as an excellent starting point for anyone serious about digital content management.
The course load is well-paced and achievable for busy professionals.
"I found the workload perfectly balanced, allowing me to complete the course alongside my full-time job."
"I found the time commitment reasonable, fitting well into my weekly routine."
"It's a great course if you're looking for something practical without being overwhelmingly time-consuming."
The instructor effectively delivers content with expertise and clarity.
"I found the instructor fantastic, explaining complex ideas in a way that was easy to grasp."
"Her insights were invaluable, and I felt I was learning from a true expert in the field."
"I appreciated the instructor's clear communication and engagement throughout the course."
Modules are well-organized and easy to follow for effective learning.
"I found the course material very well-structured and presented clearly, making it easy to absorb new concepts."
"I really appreciated the logical flow of the modules, building foundational knowledge step-by-step."
"I found everything broken down into digestible parts, which was perfect for my busy schedule."
Equips learners with strategies directly usable in their careers.
"I found the content directly applicable to my job as a marketing professional, especially the audit and planning modules."
"This course taught me practical tools and strategies that I could apply immediately to my work."
"The concepts presented here genuinely helped me rethink our company's entire content workflow. Highly recommended for professionals."
Provides a solid introduction but less for experienced professionals.
"While a great introduction for beginners, I was hoping for more advanced strategies and deeper dives into tools."
"If you're already familiar with content marketing, much of this course might feel like a refresher, but it's great for solidifying basics."
"I felt the course provided a good overview, but I'll need to seek additional resources for advanced content management techniques."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Content Planning and Management with these activities:
Review Course Syllabus
Reviewing the syllabus will help you gain a comprehensive understanding of the course content and structure.
Show steps
  • Read the syllabus thoroughly
  • Identify key topics and concepts
  • Note down any prerequisites or recommended readings
Practice Writing Clear and Concise Content
Clear and concise writing is essential for effective digital content management.
Show steps
  • Write short paragraphs and sentences
  • Use active voice and avoid jargon
  • Proofread your work carefully
  • Ask for feedback from others
Develop a Content Audit Template
Creating a content audit template will streamline your content analysis and help you identify areas for improvement.
Browse courses on Content Analysis
Show steps
  • Create a spreadsheet or database to store your data
  • Identify the purpose of your content audit
  • Determine the metrics and KPIs you want to track
  • Define the categories and fields you want to include
  • Test your template on a sample of content
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Content Calendar
A content calendar will enhance your planning and execution of digital content campaigns.
Browse courses on Content Planning
Show steps
  • Define your target audience
  • Identify your content goals
  • Research and gather content ideas
  • Plan your content schedule
  • Assign tasks and responsibilities
Read 'Content Strategy for the Web'
This book provides insights and practical advice on developing effective content strategies.
View Content Strategy for the Web, 2nd Edition on Amazon
Show steps
  • Read the book thoroughly
  • Take notes on key concepts and ideas
  • Apply the principles to your own content strategy
Follow Tutorials on Digital Content Governance
Tutorials will help you understand the principles and best practices of digital content governance.
Show steps
  • Search for tutorials on digital content governance
  • Select tutorials that cover relevant topics
  • Follow the tutorials step-by-step
  • Take notes and ask questions as needed
Gather Case Studies and Best Practices
A compilation of case studies and best practices will provide you with practical examples and valuable insights.
Browse courses on Case Studies
Show steps
  • Identify relevant case studies and best practices
  • Collect and organize the materials
  • Analyze the key findings and takeaways
  • Create a presentation or document to share your findings
Develop a Digital Content Management Plan
A comprehensive digital content management plan will guide your content strategy and ensure consistency and alignment.
Show steps
  • Define your target audience and goals
  • Conduct a content audit and identify gaps
  • Develop a content calendar and workflow
  • Establish content governance and quality standards
  • Monitor and evaluate your content performance

Career center

Learners who complete Digital Content Planning and Management will develop knowledge and skills that may be useful to these careers:
Digital Content Manager
Digital Content Managers plan, create, and manage digital content to engage audiences and achieve business goals. This course can prepare you for this career by providing a comprehensive understanding of digital content management, including content creation, content strategy, and content governance.
See salaries and explore the career path for Digital Content Manager
Content Strategist
Content Strategists develop and execute content strategies to meet business objectives. This course provides a solid foundation in content strategy. You will learn about content planning, content creation, content analysis, and content governance, which are essential skills for Content Strategists.
See salaries and explore the career path for Content Strategist
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns to promote products or services. This course can help Digital Marketing Managers develop the skills needed to create and manage digital content, which is essential for successful digital marketing campaigns.
See salaries and explore the career path for Digital Marketing Manager
Social Media Manager
Social Media Managers create and manage content for social media platforms to engage audiences and achieve business goals. This course provides a solid foundation in digital content management, which is essential for Social Media Managers. You will learn about content creation, content strategy, and content governance.
See salaries and explore the career path for Social Media Manager
Content Writer
Content Writers create written content for websites, blogs, social media, and other platforms. This course can help Content Writers develop the skills needed to create high-quality, engaging content that meets business objectives. You will learn about content creation, content strategy, and content governance.
See salaries and explore the career path for Content Writer
Copywriter
Copywriters create persuasive written content for marketing and advertising campaigns. This course can help Copywriters develop the skills needed to create effective copy that drives results. You will learn about content creation, content strategy, and content governance.
See salaries and explore the career path for Copywriter
Content Editor
Content Editors review and edit written content for accuracy, grammar, and style. This course can help Content Editors develop the skills needed to ensure that content is clear, concise, and error-free. You will learn about content creation, content strategy, and content governance.
See salaries and explore the career path for Content Editor
Front-End Developer
Front-End Developers build the front-end of websites and apps. This course may be useful for Front-End Developers who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create more user-friendly and visually appealing front-ends.
See salaries and explore the career path for Front-End Developer
Back-End Developer
Back-End Developers build the back-end of websites and apps. This course may be useful for Back-End Developers who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create more efficient and scalable back-ends.
See salaries and explore the career path for Back-End Developer
Instructional Designer
Instructional Designers create and develop educational materials and programs. This course may be useful for Instructional Designers who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create more effective and engaging educational materials.
See salaries and explore the career path for Instructional Designer
Information Architect
Information Architects design and organize the structure and content of websites and apps. This course may be useful for Information Architects who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create more user-friendly and effective information architectures.
See salaries and explore the career path for Information Architect
Technical Writer
Technical Writers create technical documentation for software, hardware, and other products. This course may be useful for Technical Writers who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create more user-friendly and effective technical documentation.
See salaries and explore the career path for Technical Writer
UX Designer
UX Designers design user interfaces for websites and apps to make them easy to use and enjoyable. This course may be useful for UX Designers who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create better user experiences.
See salaries and explore the career path for UX Designer
UI Designer
UI Designers design the look and feel of websites and apps. This course may be useful for UI Designers who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create more visually appealing and user-friendly interfaces.
See salaries and explore the career path for UI Designer
Web Designer
Web Designers create and maintain websites. This course may be useful for Web Designers who want to learn more about digital content management. You will learn about content creation, content strategy, and content governance, which can help you create more effective and engaging websites.
See salaries and explore the career path for Web Designer

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Content Planning and Management.
Cover image
The Elements of Content Strategy
Save
Provides a concise and practical guide to content strategy. It covers everything from defining your audience to creating and distributing content.
The Elements of Content Strategy (Brief Books for...
Paperback
$$
The Elements of Content Strategy
Paperback
$$
(中文) 网站情感化设计与内容策略（异步图书） (Chinese Edition)
Kindle Edition
$
Cover image
Content Strategy for the Web
Save
Provides a comprehensive overview of content strategy, including planning, development, and measurement. It valuable resource for anyone who wants to learn more about the field.
Content Strategy for the Web, 2nd Edition
Paperback
$$
(Italiano) Content strategy per il web. I contenuti fanno la...
Perfect Paperback
$$
Content Strategy for the Web (Voices That Matter)
Kindle Edition
$$
Cover image
Content Strategy
Save
Provides a toolkit for content strategy, covering everything from marketing to measurement and analytics.
Content Strategy: Connecting the Dots Between...
Paperback
$$
Content Strategy: Connecting the dots between...
Kindle Edition
$$
Cover image
The Social Media Bible
Save
Provides a comprehensive guide to social media marketing, covering everything from social media strategy to social media analytics.
The Social Media Bible
Paperback
Check
The Social Media Bible
Kindle Edition
Check
Cover image
Strategic Alliances and Marketing Partnerships
Save
Provides a comprehensive guide to digital marketing, covering everything from search engine optimization to social media marketing.
Strategic Alliances and Marketing Partnerships
Paperback
Check
Strategic Alliances and Marketing Partnerships
Kindle Edition
Check
Cover image
Intelligent Content: A Primer
Save
Provides a comprehensive guide to managing enterprise content, including planning, development, and governance. It valuable resource for anyone who wants to learn more about the challenges and opportunities of managing content in a large organization.
Intelligent Content: A Primer
Paperback
$$
Intelligent Content: A Primer
Kindle Edition
$$
Cover image
Killing Marketing: How Innovative Businesses Are...
Save
Provides a practical guide to content marketing, including planning, development, and measurement. It good choice for those who want to learn more about how to use content to attract and engage customers.
Killing Marketing: How Innovative Businesses Are...
Paperback
Check
Killing Marketing: How Innovative Businesses Are...
Kindle Edition
Check
Cover image
Website Owner's Manual
Save
Provides a comprehensive guide to digital content marketing, including planning, development, and measurement. It good choice for those who want to learn more about how to use content to reach customers online.
Website Owner's Manual
Paperback
Check
Website Owner's Manual
Kindle Edition
Check
Cover image
Email Marketing By the Numbers
Save
Provides a comprehensive guide to content marketing, including planning, development, and measurement. It good choice for those who want to learn more about all aspects of content marketing.
Email Marketing By the Numbers: How to Use the...
Hardcover
$$
Email Marketing By the Numbers: How to Use the...
Kindle Edition
$$
Cover image
Content Inc.: How Entrepreneurs Use Content to...
Save
Provides a more general overview of content marketing, focusing on the importance of storytelling and emotion. It good choice for those who want to learn more about how to create content that is both engaging and effective.
Content Inc.: How Entrepreneurs Use Content to...
Paperback
Check
Content Inc.: How Entrepreneurs Use Content to...
Kindle Edition
Check
Cover image
Digital Branding
Save
Provides a more comprehensive guide to content marketing, including planning, development, and measurement. It good choice for those who want to learn more about all aspects of content marketing.
Digital Branding
Paperback
Check
Digital Branding
Kindle Edition
Check
Cover image
Engage!, Revised and Updated
Save
Provides a comprehensive guide to content strategy, including planning, development, and measurement. It good choice for those who want to learn more about all aspects of content strategy.
Engage!, Revised and Updated
Paperback
Check
Engage!, Revised and Updated
Kindle Edition
Check
Cover image
The Anxiety First Aid Kit
Save
Provides a comprehensive guide to digital content management, including planning, development, and measurement. It good choice for those who want to learn more about all aspects of digital content management.
The Anxiety First Aid Kit: Quick Tools for Extreme,...
Paperback
$$
The Anxiety First Aid Kit: Quick Tools for Extreme,...
Kindle Edition
$
Cover image
Comedy, Cameos, and Campaign Communication
Save
Provides a comprehensive overview of digital content planning, including planning, development, and measurement. It good choice for those who want to learn more about the technical aspects of digital content planning.
Comedy, Cameos, and Campaign Communication...
Hardcover
$$$
Comedy, Cameos, and Campaign Communication:...
Kindle Edition
$$

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Course image
Level
Introductory
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Marisa Peacock
Language
English
Transcripts
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Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Develops understanding of what digital content management is, which is standard in industry
Strengthens an existing foundation for intermediate learners in digital content management
Covers unique perspectives and ideas that may add color to other topics and subjects
Teaches digital content creation, which helps learners perform digital marketing tasks
Takes a creative approach to an otherwise established topic, field, or subject
Builds a strong foundation for beginners in digital content management
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