Content Strategy for Professionals: Managing Content from Coursera

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Delves into optimizing content delivery for various platforms, ensuring cross-channel engagement

Taught by acclaimed instructors recognized for their expertise in Content Strategy and Social Media Marketing

Unveils successful content management strategies used by businesses globally, providing practical insights

Equips learners with a comprehensive toolkit to enhance their content management practices

Integrates guest lectures from industry professionals, offering real-world perspectives on managing content effectively

Course materials are available for download, providing ongoing support beyond the course duration

Reviews summary

Content for professionals

Students who took Content Strategy for Professionals: Managing Content said that it was loaded with great info and tips for refining their craft. They enjoyed the toolkit that came as a bonus and found the course to be very informative. The course focuses mostly on managing content digitally and is great for beginners, but even more experienced students might find the information useful. The one complaint that several students shared was that the peer review process was difficult to manage.

Focuses on managing digital content.

"great options for managing your important content once it’s been created."

"You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design."

"Then, you'll take a close look at ways to best utilize social and mobile media"

Comes with a toolkit of resources.

"Can’t remember the 3 truths that frame all communications in the digital age?"

"Need to convince a co-worker that a human centered design approach is best for your project?"

"Want to review how you create an engaging brand for your content?"

Loaded with great info.

"I am so glad and lucky to attending this course."

"Excellent course and excellent specialization, so happy to be learning from these world-class professors"

"A lot of information was delivered, yet it was very well summarized and easy to digest."

Difficult peer review process.

"my biggest complaint Is the peer review."

"The course started off by saying there Is no grade, yet the peer review acts like a grade."

"It makes It difficult to progress and complete the certificate when no one Is reviewing your work."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Content Strategy for Professionals: Managing Content with these activities:

Read Content Strategy for the Web

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Review a book about content strategy to learn the best practices in the field.

View Content Strategy for the Web, 2nd Edition on Amazon

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Purchase or borrow a copy of the book.
Read the book and take notes.
Apply the principles of content strategy to your own work.

Review Media Platforms

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Review the different media platforms that are available to manage content, and how to use them effectively.

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Identify the different media platforms that are available.
Research the features and benefits of each platform.
Develop a strategy for using each platform to manage content.

Use a Content Management System (CMS)

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Learn how to use a CMS to manage your content.

Browse courses on Content Management System

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Choose a CMS that is right for your needs.
Install and configure the CMS.
Create and edit content using the CMS.

Five other activities

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Create a Content Calendar

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Create a content calendar to plan and schedule your content.

Browse courses on Content Calendar

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Identify the goals of your content.
Determine the target audience for your content.
Research the topics that your target audience is interested in.
Create a schedule for publishing your content.

Develop a Content Strategy for Your Organization

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Create a content strategy for your organization to help you achieve your goals.

Browse courses on Content Strategy

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Define your organization's goals and objectives.
Identify your target audience.
Develop a content calendar.
Create a content style guide.
Measure the results of your content strategy.

Contribute to a Content Strategy Open Source Project

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Contribute to a content strategy open source project to learn from others and give back to the community.

Browse courses on Open Source

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Find an open source project that you are interested in.
Join the project's community.
Contribute to the project in a way that is meaningful to you.

Participate in a Content Strategy Discussion Group

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Join a content strategy discussion group to connect with other professionals and learn from their experiences.

Browse courses on Content Strategy

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Find a content strategy discussion group that is relevant to your interests.
Introduce yourself and share your experience.
Participate in discussions and ask questions.

Organize Your Notes and Assignments

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Organize your notes and assignments from this course.

Browse courses on Organization

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Create a system for organizing your notes.
Organize your notes and assignments into folders.
Review your notes regularly.

Career center

Learners who complete Content Strategy for Professionals: Managing Content will develop knowledge and skills that may be useful to these careers:

Content Strategist

Content Strategists are tasked with developing and implementing content strategies to achieve specific business objectives. This course provides a solid foundation in content strategy principles, including platform selection, audience analysis, and content governance. It empowers Content Strategists to develop and manage effective content that meets the needs of their target audience.

See salaries and explore the career path for Content Strategist

Social Media Manager

Social Media Managers are responsible for managing social media accounts and creating engaging content that drives audience engagement and growth. This course offers valuable insights into social media platform utilization and content creation strategies. It helps Social Media Managers develop a comprehensive approach to managing social media presence and effectively engaging with their audience.

See salaries and explore the career path for Social Media Manager

Content Manager

Content Managers play a crucial role in managing and distributing content across various platforms to engage audiences and achieve business objectives. This course provides valuable insights into media platforms and storytelling techniques, helping Content Managers effectively convey their organization's message. Additionally, the focus on social and mobile media utilization aligns with the increasing importance of these channels in modern content distribution.

See salaries and explore the career path for Content Manager

Communications Manager

Communications Managers lead internal and external communication initiatives to maintain transparency and foster stakeholder engagement. This course provides a comprehensive overview of content management and storytelling techniques, enabling Communications Managers to effectively communicate with various audiences. The focus on social and mobile media utilization is particularly relevant, as Communications Managers increasingly leverage these channels to reach and engage their target audience.

See salaries and explore the career path for Communications Manager

Public relations manager

Public Relations Managers handle media relations, public outreach, and communication strategies to shape public perception of an organization. This course offers insights into content management and storytelling techniques, helping Public Relations Managers effectively convey their organization's message to the public. The focus on legal issues associated with content strategy is particularly relevant, as Public Relations Managers must ensure compliance with legal regulations.

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Digital Marketing Manager

Digital Marketing Managers are responsible for developing and executing digital marketing campaigns to reach target audiences online. This course offers a comprehensive overview of content management, including platform selection and audience engagement strategies. It helps Digital Marketing Managers create and distribute engaging content that aligns with their digital marketing goals.

See salaries and explore the career path for Digital Marketing Manager

Marketing Communications Manager

Marketing Communications Managers develop and execute marketing communication strategies to promote products, services, and brands. This course offers valuable insights into content management and storytelling techniques, helping Marketing Communications Managers create and distribute engaging content that resonates with their target audience. The focus on social and mobile media utilization aligns with the increasing importance of these channels in modern marketing communications.

See salaries and explore the career path for Marketing Communications Manager

Content Writer

Content Writers create and produce written content for various purposes, including marketing, journalism, and technical documentation. This course provides a strong foundation in content management principles and storytelling techniques, helping Content Writers create engaging and effective written content. The focus on legal issues associated with content strategy is also relevant, ensuring that Content Writers understand the legal implications of their work.

See salaries and explore the career path for Content Writer

Content Editor

Content Editors review, revise, and improve written content to ensure accuracy, clarity, and consistency. This course offers valuable insights into content management and storytelling techniques, helping Content Editors effectively evaluate and refine written content. The focus on legal issues associated with content strategy is also relevant, enabling Content Editors to ensure that content complies with legal regulations.

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Digital Content Producer

Digital Content Producers are responsible for creating and delivering high-quality digital content across various platforms. This course provides a foundation in content management and storytelling techniques, helping Digital Content Producers develop engaging content that aligns with their organization's goals. The focus on human-centered design is particularly relevant, as Digital Content Producers must create content that resonates with and meets the needs of their audience.

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Brand Manager

Brand Managers oversee the development and execution of brand strategies to maintain a consistent brand identity across all channels. This course provides a foundation in content management and storytelling techniques, helping Brand Managers create and distribute content that effectively communicates the brand's message and values. It also addresses legal considerations related to content strategy, ensuring that brand managers effectively navigate the legal landscape.

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Copywriter

Copywriters create written content for advertising, marketing, and public relations purposes. This course provides a foundation in content management and storytelling techniques, helping Copywriters develop engaging and persuasive written content. The focus on human-centered design is particularly relevant, as Copywriters must create content that resonates with and meets the needs of their target audience.

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Technical Writer

Technical Writers create and produce technical documentation, such as user manuals, white papers, and training materials. This course may be useful for Technical Writers who want to improve their skills in content management and storytelling techniques. It offers insights into platform selection, audience analysis, and content governance, enabling Technical Writers to develop and deliver effective technical documentation that meets the needs of their audience.

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Freelance Writer

Freelance Writers provide written content for various clients on a project-by-project basis. This course may be useful for Freelance Writers who want to enhance their skills in content management and storytelling techniques. It offers valuable insights into platform selection, audience analysis, and content governance, enabling Freelance Writers to create and deliver engaging content that meets the needs of their clients.

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Instructional Designer

Instructional Designers create and develop educational materials and resources to facilitate learning and development. This course may be useful for Instructional Designers who want to enhance their skills in content management and storytelling techniques. It offers valuable insights into platform selection, audience analysis, and content governance, enabling Instructional Designers to develop and deliver engaging educational materials that effectively support learning objectives.

See salaries and explore the career path for Instructional Designer