Content Strategy for Professionals
Managing Content
Content Strategy for Professionals,
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
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| Rating | 4.7★ based on 29 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 1-3 hours/week |
| Starts | Nov 7 (31 weeks ago) |
| Cost | $59 |
| From | Northwestern University via Coursera |
| Instructors | Candy Lee, John Lavine, Randy Hlavac |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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What people are saying
for my specific situation
For my specific situation the part on curated content was the most pertinent.
copy certificate after finish
Interesting material good course :)can i get hard copy certificate after finish all modules sir?
further understanding wherever required
The instructors explained all concepts in an easy manner and provided diagrams and tools for further understanding wherever required.
prefer more case study
But I prefer more case study in the lecture to help the learners better understand the rules.
audiencias virtuales y herramientas
Excelente, sobretodo el tema de audiencias virtuales y herramientas de medios y plataformas I loved the course.
sobretodo el tema de
covered various ways
Covered various ways we can manage content whether individually or on an organizational level.
deep dive into
Deep dive into the process.
get hard copy
gets quite boring
I wish they'd have a higher level of interactivity because sometimes it gets quite boring.
high quality contents
Professor Lavine is able to focus on the most relevant informations for his audience (we, the students :) demonstrating that he is not just talking about managing content but he is able to create relevant and high quality contents on his own.
many interesting segments
There are many interesting segments in this course.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Coordinator, Content Strategy, Native $44k
Content Strategy Coordinator $58k
Strategy Analyst, Corporate Strategy $73k
Content $76k
Content Planning & Strategy Copywriter $76k
Associate Wells Fargo Enterprise Content Strategy Program Manager $82k
Associate Global Co-Head, Brand and Content Strategy $102k
Strategy and M&A $126k
Regional Wells Fargo Enterprise Content Strategy Program Manager $133k
Content strategy $188k
Content strategy Consultant $191k
Content strategy Lead $209k
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| Rating | 4.7★ based on 29 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 1-3 hours/week |
| Starts | Nov 7 (31 weeks ago) |
| Cost | $59 |
| From | Northwestern University via Coursera |
| Instructors | Candy Lee, John Lavine, Randy Hlavac |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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