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Content Strategy for Professionals

Content Strategy for Professionals,

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

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Rating 4.3 based on 21 ratings
Length 4 weeks
Effort 1-3 hours/week
Starts Jul 17 (48 weeks ago)
Cost $59
From Northwestern University via Coursera
Instructors Candy Lee, John Lavine, Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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What people are saying

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That explains everything De los mejores cursos sobre Content Marketing H The project for this course, as with all in the specialization, really emphasized the learning.

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As an INFLUENCER who has been approached by many marketers in the past decade "to help them understand something" (etc) I can tell you, we do suss you out quickly and treat you appropriately.

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Words are still key online--are there ANY websites major who do not use words?

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Obvious each person could spend days speaking about these topics.

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I'd condense some of the commonsense aspects into other sections of the course and eliminate the 20-40 minutes of filler videos.

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Another valuable chapter in the five course series.

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Presenters with deep multiple layers of experience and confidence in their value.

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Clarity of highlighting specific points for presentations of this length.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Coordinator, Content Strategy, Native $44k

Content Strategy Coordinator $58k

Strategy Analyst, Corporate Strategy $73k

Content $76k

Content Planning & Strategy Copywriter $76k

Associate Wells Fargo Enterprise Content Strategy Program Manager $82k

Associate Global Co-Head, Brand and Content Strategy $102k

Strategy and M&A $126k

Regional Wells Fargo Enterprise Content Strategy Program Manager $133k

Content strategy $188k

Content strategy Consultant $191k

Content strategy Lead $209k

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Rating 4.3 based on 21 ratings
Length 4 weeks
Effort 1-3 hours/week
Starts Jul 17 (48 weeks ago)
Cost $59
From Northwestern University via Coursera
Instructors Candy Lee, John Lavine, Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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