May 1, 2024
Updated May 10, 2025
17 minute read
Visual communication is the art and science of conveying information, ideas, and emotions through visual elements. It's a broad field that encompasses any message delivered using sight, from intricate charts and dynamic videos to carefully chosen colors and fonts. Essentially, if a message relies on what you see rather than what you hear or read in long form, it falls under the umbrella of visual communication. This powerful form of expression transcends language barriers, simplifies complex information, and has the ability to evoke strong emotions and create lasting memories.
7t3w4d|
Find a path to becoming a Visual Communication. Learn more at:
OpenCourser.com/topic/7t3w4d/visual
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Visual Communication.
A classic work on the principles of data visualization, focusing on the effective presentation of quantitative information. Essential reading for anyone involved in data analysis and visualization.
Focuses on the principles of effective communication, providing insights into how to create memorable and impactful visual messages.
A classic work on visual communication in German, exploring the psychological and perceptual aspects of visual perception.
Explores the power of visual storytelling in engaging audiences, providing techniques for creating compelling narratives through visuals.
A comprehensive textbook on visual communication in German, covering a wide range of topics from semiotics to digital media.
A user-friendly guide to the basics of graphic design, providing tips and techniques for non-designers to create visually appealing designs.
A contemporary guide to graphic design, exploring new trends and technologies in the field.
Identifies and explains the fundamental principles of design that underlie effective visual communication.
Presents a collection of inspiring designs from 50 renowned graphic designers, providing insights into their creative process and techniques.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/7t3w4d/visual