Visual Presentation

Visual elements are critical components in effective communication and presentation. The importance of imagery and how it relates to branding, memory recall, and awareness cannot be underestimated. Whether it's a document, presentation, or video, using one relevant image can replace an entire section of text and be more impactful.

This course, part of the Communication Skills Professional Certificate program, is an introduction to key principles, best practices, and ethics of visual communication for professionals who are not designers by trade. Learners will practice creating visual communication that seeks to educate, inform, persuade, and/or entertain specific target audiences. You will also analyze visual messages appearing in a variety of media and digital platforms.

What you'll learn

How to utilize best practices for presenting quantitative data using images
How to incorporate basics of visual design in everyday workplace presentations
How to select impactful and appropriate images for various audiences to support your message
How to understand visual hierarchy and other text-to-image relationships

What's inside

Learning objectives

How to utilize best practices for presenting quantitative data using images
How to incorporate basics of visual design in everyday workplace presentations

How to select impactful and appropriate images for various audiences to support your message
How to understand visual hierarchy and other text-to-image relationships

How to utilize best practices for presenting quantitative data using images
How to incorporate basics of visual design in everyday workplace presentations
How to select impactful and appropriate images for various audiences to support your message
How to understand visual hierarchy and other text-to-image relationships

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Develops key principles, best practices, and ethics of visual communication for professionals who are not designers by trade

Taught by Kari Cameron

Examines how imagery relates to branding, memory recall, and awareness

Reviews summary

Practical visual communication for professionals

According to learners, this course is a highly practical and accessible guide to visual communication, especially beneficial for professionals who are not designers by trade. Students commend the clear and well-structured lectures and the engaging instructor, who provides excellent real-world examples. The course's strengths lie in teaching how to select impactful images, understand visual hierarchy, and effectively present quantitative data. While it offers a solid foundation for beginners, some students found certain parts to be too basic or desired more hands-on exercises and tool recommendations for immediate application. Overall, it's praised for its immediate applicability to workplace presentations.

Ideal for those new to visual design principles and concepts.

"Solid for beginners."

"Fantastic course for non-designers! It broke down complex visual concepts into easily digestible lessons."

"If you're completely new, it's probably fine..."

Instructor delivers concepts clearly with helpful real-world examples.

"The instructor explained things clearly and gave great examples."

"The content is well-structured, and the lectures are engaging."

"Loved it! The instructor clearly knows their stuff and makes it easy to follow."

Provides strategies immediately applicable to professional settings.

"This has been a game-changer for my business reports."

"This course was incredibly helpful for my job... I can already see the improvements in my slide decks."

"It really helped me understand how to apply these principles in my daily work."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

Some wished for more practical exercises or tool recommendations.

"More hands-on exercises would have been beneficial."

"I felt it could use more practical assignments or software tool recommendations to put theory into practice immediately."

"It didn't provide enough actionable advice or hands-on practice."

May be too basic for those with prior exposure to design.

"My only minor critique is that some parts felt a bit basic if you already have some exposure to design principles."

"Honestly, I was hoping for more advanced techniques... it was too basic and didn't offer enough new insights."

"I found this course quite disappointing. The information felt very generic, much of which I already knew."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Visual Presentation with these activities:

Visual Communication Resources

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Create a compilation of resources, tools, and best practices for creating effective visual communications

Browse courses on Visual Communication

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Research and gather
Organize and document

Malcolm Gladwell Books

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Read a book on branding and visual communication from an expert in social trends to improve your understanding of the importance of delivering clear visual messages

View Revenge of the Tipping Point: Overstories,... on Amazon

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Start with Malcolm Gladwell's books
Explore and summarize key concepts

Visual Hierarchy Exercises

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Practice manipulating visual elements such as font size, white space, and color to improve the clarity of your visual messages

Browse courses on Visual Hierarchy

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Find images, charts, data from online
Arrange them following best practices for visual hierarchy

Five other activities

Expand to see all activities and additional details

Show all eight activities

Visual Marketing Campaign

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Develop a visual marketing campaign for a product or service, using your knowledge of visual communication to create engaging and persuasive materials

Browse courses on Visual Communication

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Define campaign goals and target audience
Create visual content
Implement campaign
Track results and make adjustments

Visual Guide for Workplace Presentations

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Create a visual guide that outlines best practices for creating clear and effective workplace presentations

Browse courses on Visual Communication

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Research and gather
Design and create
Share and get feedback

Visual Presentation Design

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Create a visual presentation that effectively communicates a clear message to a specific audience

Browse courses on Principles of Design

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Choose a topic and audience
Design slides using principles of visual design
Present visual presentation

Data Visualization Challenge

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Participate in an online data visualization challenge to showcase your skills and receive feedback from experts

Browse courses on Data Visualization

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Find a competition
Analyze data and prepare visualizations
Submit visualization to competition

Contribute to Open-Source Design Projects

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Contribute to open-source design projects to enhance your knowledge and showcase your skills in a collaborative environment

Browse courses on Open-Source

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Find open-source projects
Get involved and collaborate

Career center

Learners who complete Visual Presentation will develop knowledge and skills that may be useful to these careers:

Graphic Designer

Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course would be helpful for Graphic Designers because it would teach them how to incorporate the basics of visual design into their work.

See salaries and explore the career path for Graphic Designer

UX Designer

UX Designers research, design, and evaluate the user experience of products and services. This course would be helpful for UX Designers because it would teach them how to use visual elements to create user interfaces that are both effective and visually appealing.

See salaries and explore the career path for UX Designer

Motion Graphic Designer

Motion Graphic Designers create visual content that is used in videos, films, and other media. This course would be helpful for Motion Graphic Designers because it would teach them how to use visual elements to create engaging and effective motion graphics.

See salaries and explore the career path for Motion Graphic Designer

Web Designer

Web Designers create and maintain websites. This course would be helpful for Web Designers because it would teach them how to use visual elements to create websites that are both effective and visually appealing.

See salaries and explore the career path for Web Designer

Information Architect

Information Architects design and organize websites and other digital products. This course would be helpful for Information Architects because it would teach them how to use visual elements to create websites and digital products that are both effective and visually appealing.

See salaries and explore the career path for Information Architect

Social Media Manager

Social Media Managers develop and execute social media strategies to promote products or services. This course would be helpful for Social Media Managers because it would teach them how to use visual elements to create social media content that is engaging and effective.

See salaries and explore the career path for Social Media Manager

Photographer

Photographers use visual elements to create photographs that communicate stories and ideas. This course would be helpful for Photographers because it would teach them how to use visual elements to create engaging and effective photographs.

See salaries and explore the career path for Photographer

Videographer

Videographers use visual elements to create videos that communicate stories and ideas. This course would be helpful for Videographers because it would teach them how to use visual elements to create engaging and effective videos.

See salaries and explore the career path for Videographer

User Experience Researcher

User Experience Researchers research how users interact with products and services. This course would be helpful for User Experience Researchers because it would teach them how to use visual elements to create user interfaces that are both effective and visually appealing.

See salaries and explore the career path for User Experience Researcher

Art Director

Art Directors are responsible for the visual presentation of marketing materials, including print ads, websites, and social media campaigns. This course would be helpful for Art Directors because it would teach them how to use visual elements effectively to communicate their message.

See salaries and explore the career path for Art Director

Multimedia Artist

Multimedia Artists create visual content using a variety of media, including photography, video, and graphic design. This course would be helpful for Multimedia Artists because it would teach them how to use visual elements to create engaging and effective multimedia content.

See salaries and explore the career path for Multimedia Artist

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. This course would be helpful for Marketing Managers because it would teach them how to use visual elements to create marketing materials that are engaging and effective.

See salaries and explore the career path for Marketing Manager

Museum curator

Museum Curators research, acquire, and preserve museum collections. They also develop and implement educational programs and exhibitions. This course would be helpful for Museum Curators because it would teach them how to use visual elements to create engaging and educational museum exhibits.

See salaries and explore the career path for Museum curator

Public relations manager

Public Relations Managers develop and implement public relations campaigns to build and maintain a positive image for their organizations. This course would be helpful for Public Relations Managers because it would teach them how to use visual elements to communicate their message to the public.

See salaries and explore the career path for Public relations manager

Art teacher

Art Teachers teach students about art and how to create visual art. This course would be helpful for Art Teachers because it would teach them how to use visual elements to create engaging and effective lesson plans.

See salaries and explore the career path for Art teacher

What you'll learn

What's inside

Learning objectives

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Reviews summary

Practical visual communication for professionals

Activities

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