Adobe Illustrator: aprende a crear presentaciones de impacto from edX

Este curso introductorio a Adobe Illustratorte brindará conceptos de diseño y presentación en general que te permitirán tener argumentos más gráficos para tus presentaciones y que ofrezcan un impacto visual. A partir de la suite de Adobe y en particular de Illustrator, aprenderás recursos para ser más claro en el lenguaje y mensaje a transmitir.

Este curso de diseño te presentará el programa de diseño vectorial Adobe Illustrator, conociendo el entorno y los elementos que se encuentran en este programa. Se explicará el uso de las diferentes herramientas con las que cuenta la aplicación, así como cómo trabajar con las paletas de diseño.

En este MOOC se crearán trazados sencillos en el programa de diseño Adobe Illustrator: trazados libres, líneas y formas básicas (rectángulos, elipses, polígonos, estrellas,...). Además, se describirá la forma de seleccionar y modificar de forma sencilla los objetos que existen en los documentos (moverlos, rotarlos o cambiar su tamaño), así como diversas herramientas de ayuda al dibujo (reglas, cuadrícula y guías). Este curso en línea te ayudará a crear presentaciones efectivas con las que entregarás el mensaje correcto e impactarás a tu público objetivo.

Este curso es introductorio, no necesitas habilidades especiales ni conocimientos previos, de una manera muy práctica podrás aplicar los conocimientos del curso a tus actividades.

What's inside

Learning objectives

Aprenderás conceptos básicos aplicables a adobe illustrator para tu trabajo.
Conocerás la interfaz básica de las herramientas de vectorización de adobe illustrator.
Trabajaremos la comunicación efectiva y el lenguaje gráfico.

Haremos retoque de imagen digital con adobe photoshop
Para complementar tus habilidades comunicativas con presentaciones creativas.
Cómo complementar tus habilidades comunicativas con presentaciones impactantes usando adobe illustrator

Aprenderás conceptos básicos aplicables a adobe illustrator para tu trabajo.
Conocerás la interfaz básica de las herramientas de vectorización de adobe illustrator.
Trabajaremos la comunicación efectiva y el lenguaje gráfico.
Haremos retoque de imagen digital con adobe photoshop
Para complementar tus habilidades comunicativas con presentaciones creativas.
Cómo complementar tus habilidades comunicativas con presentaciones impactantes usando adobe illustrator

Syllabus

Semana 1. Clima laboral y herramientas básicas.

Se le presentará el programa de diseño vectorial Adobe Illustrator, conociendo su entorno y los elementos que contiene. Se explicará el uso de las diferentes herramientas con las que cuenta la aplicación, así como cómo trabajar con las paletas.

Semana 2. Herramientas de dibujo y edición.

Se describirá el uso de las herramientas Pluma para crear trazados, así como la modificación y ajuste de estos trazados modificando los diferentes puntos que los componen, sus líneas de dirección o mediante otras herramientas y opciones (redondear, eliminar, perspectiva, simplificar y dividir o dividir caminos).

Semana 3. Herramientas de color, transformación y organización de objetos.

Se introducirán conceptos de modelo y modo de color, analizando las diferentes formas que existen de agregar color a los objetos incluyendo degradados y patrones, así como la creación de paletas de colores.

Se describirán las diferentes herramientas y comandos básicos para transformación, copiar y mover objetos, redimensionar, girar o rotar, distorsión y reflexión. Finalmente, describiremos cómo alinear o distribuir varios objetos en un documento.

Enseñará cómo combinar objetos para obtener objetos a partir de otros existentes, cómo se pueden agrupar objetos y para qué se utiliza esta característica y cómo trabajar con capas.

Semana 4. Importación de imágenes y conceptos de diseño.

Aprenderán las diferentes formas en las que podemos insertar imágenes de este tipo, qué opciones permite Illustrator a la hora de trabajar con estas imágenes, crear imágenes vectoriales a partir de ellas y aplicarles filtros y efectos.

Haremos hincapié en el retoque básico de imágenes digitales y la gestión de mapas de bits en Adobe Photoshop.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Proporciona conceptos de diseño y presentación esenciales para mejorar el impacto visual de las presentaciones

Dirigido a principiantes sin habilidades previas, permitiendo una fácil aplicación de los conocimientos adquiridos

Introduce el programa Adobe Illustrator y sus funciones básicas, proporcionando conocimientos esenciales de diseño vectorial

Enseña técnicas básicas de dibujo, edición y organización de objetos para mejorar la precisión y la eficiencia en el diseño

Incorpora conceptos de color, transformación y gestión de imágenes para mejorar las habilidades de comunicación visual

Cubre conceptos estándar de la industria, lo que garantiza la relevancia y aplicabilidad de los conocimientos adquiridos

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Adobe Illustrator: aprende a crear presentaciones de impacto with these activities:

Revise interface terms and concepts

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Reinforce your understanding of the basic terminology and concepts related to interface design to enhance your comprehension of the course materials.

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Review the glossary of terms provided in the course materials.
Read articles or blog posts on interface design best practices.

Retoque Básico de Imágenes en Adobe Photoshop

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Desarrollar habilidades básicas de retoque fotográfico en Adobe Photoshop te permitirá mejorar la calidad de tus imágenes y hacerlas más visualmente atractivas.

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Ajustar brillo, contraste y balance de color
Eliminar imperfecciones y objetos no deseados

Ejercicios de Trazo de Herramienta de Pluma

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Repasar y practicar el uso de la herramienta de pluma de Adobe Illustrator te permitirá familiarizarte con esta herramienta esencial para el diseño de gráficos vectoriales.

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Dibujar líneas y curvas con la herramienta de pluma
Crear formas básicas con la herramienta de pluma
Modificar puntos y segmentos de trazo

Nine other activities

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Recopilar recursos de diseño

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Al crear una colección de recursos de diseño, puedes acceder fácilmente a las herramientas, plantillas y materiales de inspiración que necesitas para mejorar tus habilidades en Adobe Illustrator.

Browse courses on Adobe Illustrator

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Busca y recopila plantillas, fuentes, iconos y otros recursos relevantes
Organiza tus recursos en carpetas o una plataforma de almacenamiento en la nube
Etiquétalos y busca palabras clave para facilitar el acceso futuro

Practice using vector drawing tools

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Develop proficiency in using the Pen tool and other vector drawing tools to translate your designs into digital form effectively.

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Follow along with online tutorials or guided exercises on using vector drawing tools.
Create simple vector shapes and practice manipulating their properties.
Experiment with different blending modes and effects to enhance your designs.

Sesiones de Práctica de Diseño con Pares

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Involucrarse en sesiones de práctica con compañeros te permitirá recibir comentarios, compartir ideas y aprender de otras perspectivas de diseño.

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Formar un grupo de estudio o encontrar compañeros de práctica
Establecer objetivos de práctica y dividir las tareas
Proporcionar y recibir comentarios constructivos

Diseñar un Cartel o Folleto Promocional

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Crear un cartel o folleto promocional utilizando las técnicas aprendidas en este curso te permitirá poner en práctica tus habilidades de diseño y comunicar información de manera clara y atractiva.

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Determinar el propósito y el público objetivo
Conceptualizar y desarrollar el diseño
Incorporar elementos visuales y de texto
Refinar y finalizar el diseño

Diseñar un Logotipo con Adobe Illustrator

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Crear un logotipo original en Adobe Illustrator te permitirá aplicar tus conocimientos sobre formas, colores y herramientas de texto para crear un diseño visual impactante.

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Conceptualizar y bosquejar ideas de logotipos
Crear formas y combinarlas en Adobe Illustrator
Agregar texto y elegir una tipografía adecuada
Experimentar con degradados y sombras

Explore advanced Illustrator techniques

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Expand your knowledge and skills in Illustrator by exploring advanced techniques that will enable you to create more complex and visually appealing designs.

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Identify specific areas where you want to enhance your Illustrator skills.
Search for online tutorials or courses that cover these advanced techniques.
Follow the instructions and practice applying the techniques in your own designs.

Elaborar una Presentación Creativa con Adobe Illustrator

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Crear una presentación visualmente impactante utilizando Adobe Illustrator te permitirá mejorar tus habilidades de comunicación y transmitir tu mensaje de manera efectiva.

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Planificar la estructura y el flujo de la presentación
Diseñar diapositivas utilizando formas, imágenes y texto
Agregar efectos de transición y animaciones

Design a logo or branding elements

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Apply your acquired skills to create a practical and visually appealing design that showcases your understanding of branding and visual communication.

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Define the brand's personality, values, and target audience.
Sketch out initial concepts and explore different design options.
Digitize your design using Illustrator and refine its elements.
Present your final design and explain the rationale behind your choices.

Participate in a design challenge or competition

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Challenge yourself and showcase your skills by participating in design competitions or challenges to receive feedback and recognition for your work.

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Research and identify relevant design competitions or challenges.
Read the competition guidelines carefully and prepare your submission accordingly.
Create a compelling design that meets the competition's requirements.
Submit your design and wait for the results.

Career center

Learners who complete Adobe Illustrator: aprende a crear presentaciones de impacto will develop knowledge and skills that may be useful to these careers:

Graphic designer

Graphic Designers use visual concepts, images, and text to communicate ideas with consumers. Many Graphic Designers work for advertising or marketing agencies, design consultancies, and printing or publishing companies. Web Designers, Art Directors, and Desktop Publishers are some related roles that require creativity and computer proficiency. This course can help you build a foundation in Adobe Illustrator, a commonly used tool for professionals in this field.

See salaries and explore the career path for Graphic designer

Web Developer

Web Developers design and create websites. They are responsible for the look, feel, and functionality of websites. Many Web Developers work for software companies, web design firms, or as independent contractors. User Experience (UX) Designers, Information Architects, and Web Designers are some related roles that require a strong understanding of user interface (UI) design.

See salaries and explore the career path for Web Developer

User Experience (UX) Designer

User Experience (UX) Designers are responsible for the overall user experience of a product or service. They research, design, and test user interfaces to make sure that they are easy to use, efficient, and enjoyable. Many UX Designers work for software companies, design consultancies, or as independent contractors. Web Developers, Graphic Designers, and Information Architects are some related roles that require a strong understanding of human-computer interaction (HCI).

See salaries and explore the career path for User Experience (UX) Designer

Product Designer

Product Designers are responsible for the design of physical products, such as cars, furniture, and appliances. They work closely with engineers and marketers to create products that are both functional and aesthetically pleasing. Many Product Designers work for manufacturing companies, design consultancies, or as independent contractors. Industrial Designers, Mechanical Engineers, and Human Factors Engineers are some related roles that require a strong understanding of product design and development.

See salaries and explore the career path for Product Designer

Information Architect

Information Architects design and organize the structure and content of websites, intranets, and other digital products. They work with UX Designers, Web Developers, and Content Strategists to create digital experiences that are easy to find, understand, and use. Many Information Architects work for software companies, web design firms, or as independent contractors.

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Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products or services. They work with a variety of stakeholders, including sales, product development, and customer service, to develop and implement marketing strategies. Many Marketing Managers work for companies of all sizes, from startups to large corporations.

See salaries and explore the career path for Marketing Manager

Public relations manager

Public Relations Managers develop and execute public relations campaigns to build and maintain a positive image of an organization or individual. They work with the media, customers, and other stakeholders to promote their clients' messages. Many Public Relations Managers work for public relations agencies, corporations, or non-profit organizations.

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Event Manager

Event Managers plan and execute events, such as conferences, trade shows, and product launches. They work with a variety of vendors, including venues, caterers, and entertainment providers, to create events that are both successful and memorable. Many Event Managers work for event planning companies, hotels, or corporations.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve sales goals. They develop and implement sales strategies, hire and train sales staff, and track sales performance. Many Sales Managers work for companies of all sizes, from startups to large corporations.

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Customer Service Manager

Customer Service Managers oversee customer service operations and ensure that customers have a positive experience with a company. They develop and implement customer service policies and procedures, hire and train customer service staff, and track customer satisfaction. Many Customer Service Managers work for companies of all sizes, from startups to large corporations.

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Technical Writer

Technical Writers create and maintain technical documentation, such as user manuals, white papers, and training materials. They work with engineers, product managers, and other stakeholders to ensure that technical information is clear, accurate, and easy to understand. Many Technical Writers work for software companies, hardware manufacturers, or consulting firms.

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Instructional Designer

Instructional Designers create and develop educational materials, such as online courses, e-learning modules, and training programs. They work with subject-matter experts and educators to ensure that educational materials are effective and engaging. Many Instructional Designers work for educational institutions, training companies, or corporations.

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Human Resources Manager

Human Resources Managers oversee human resources operations and ensure that employees are treated fairly and in accordance with the law. They develop and implement HR policies and procedures, hire and train employees, and manage employee benefits. Many Human Resources Managers work for companies of all sizes, from startups to large corporations.

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Financial Analyst

Financial Analysts evaluate and interpret financial data to make investment recommendations. They work with clients to develop investment portfolios and provide financial advice. Many Financial Analysts work for investment banks, asset management companies, or hedge funds.

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Accountant

Accountants prepare and maintain financial records for businesses and individuals. They ensure that financial information is accurate and compliant with regulations. Many Accountants work for accounting firms, corporations, or non-profit organizations.

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