Content Strategy for Professionals
Capstone Project
Content Strategy for Professionals,
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
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| Rating | 4.3★ based on 9 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 3-4 hours/week |
| Starts | Nov 28 (28 weeks ago) |
| Cost | $59 |
| From | Northwestern University via Coursera |
| Instructors | Candy Lee, John Lavine, Randy Hlavac |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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What people are saying
building personas needs user
building personas needs user research, ideally).
as someone who bought
As someone who bought this course as one large pack (four courses, one capstone project), it would've been nice to see more intersection.
accurately aligned or represented
While I appreciated the challenge of the capstone project, I didn't feel like the assignment's requests accurately aligned or represented what was provided in the lecture series.
everyone designed their strategy
Everyone designed their strategy and the web page for a particular geography, which made it unique but with the same brief in mind, which helped maintain a consistent style and approach.
professional or professor weighed
Would be nice if maybe for the capstone only, some sort of professional or professor weighed in on your project for some legitimate and helpful critique.
will come back
Will come back for more.
graded negatively by
Additionally, I was graded negatively by some reviewers without reason, as happened in other sections.
word feedback comments
The 3 word feedback comments I got from all reviewers did not feel like worthy responses to the amount of time I put into this project.
peer reviewing other
content strategist
Since I am still preparing to become a Content Strategist and did not have any actual project work to show people, it gave me an opportunity to showcase what I have to offer.
instructional designer
Also, as an Instructional Designer, I believe that, ”Doing is the one of the best ways of learning" and after completing all the courses in this certification, a hands-on experience is what I needed to feel confident of my knowledge of the subject and skill.
some questions
Some questions, referring to budgets and site layouts, required skills that weren't learned in the course.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Coordinator, Content Strategy, Native $44k
Content Strategy Coordinator $58k
Strategy Analyst, Corporate Strategy $73k
Content $76k
Content Planning & Strategy Copywriter $76k
Associate Wells Fargo Enterprise Content Strategy Program Manager $82k
Associate Global Co-Head, Brand and Content Strategy $102k
Strategy and M&A $126k
Regional Wells Fargo Enterprise Content Strategy Program Manager $133k
Content strategy $188k
Content strategy Consultant $191k
Content strategy Lead $209k
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| Rating | 4.3★ based on 9 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 3-4 hours/week |
| Starts | Nov 28 (28 weeks ago) |
| Cost | $59 |
| From | Northwestern University via Coursera |
| Instructors | Candy Lee, John Lavine, Randy Hlavac |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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