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Content Strategy for Professionals

This course is a part of Content Strategy for Professionals, a 5-course Specialization series from Coursera.

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.

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Rating 4.2 based on 8 ratings
Length 5 weeks
Effort 4 weeks of study, 3-4 hours/week
Starts Aug 10 (5 days ago)
Cost $59
From Northwestern University via Coursera
Instructors Candy Lee, John Lavine, Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Coordinator, Content Strategy, Native $44k

Content Strategy Coordinator $58k

Strategy Analyst, Corporate Strategy $73k

Content $76k

Content Planning & Strategy Copywriter $76k

Associate Wells Fargo Enterprise Content Strategy Program Manager $82k

Associate Global Co-Head, Brand and Content Strategy $102k

Strategy and M&A $126k

Regional Wells Fargo Enterprise Content Strategy Program Manager $133k

Content strategy $188k

Content strategy Consultant $191k

Content strategy Lead $209k

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Rating 4.2 based on 8 ratings
Length 5 weeks
Effort 4 weeks of study, 3-4 hours/week
Starts Aug 10 (5 days ago)
Cost $59
From Northwestern University via Coursera
Instructors Candy Lee, John Lavine, Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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