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Content Strategy for Professionals
Capstone Project
Candy Lee,
John Lavine,
and
Randy Hlavac
Candy Lee,
John Lavine,
and
Randy Hlavac
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand...
Read more
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand...
Read more
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.
The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
Register for this course and see more details by visiting:
OpenCourser.com/course/v3moj5/content
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops comprehensive content strategy for hypothetical startup's website
Enhances understanding of content strategy's scope and impact
Taught by Randy Hlavac, Candy Lee, and John Lavine who are experienced in content strategy
Based on up-to-date case study of a fictional web startup
Emphasizes practical application of content strategy principles
Requires prior knowledge in content strategy
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Reviews summary
Informative capstone project
Students express uniform delight with this final culminating project. They describe it as a 'hands-on experience' that gives them confidence in their subject knowledge and skills. They also comment on the uniqueness of the project for each student with a 'consistent brief' that unifies the cohort's approach.
Enjoy working on unique projects with a consistent brief.
"The best part was how the project was designed to be unique for everyone and yet had a consistent brief and background."
Capstone project is a great way to showcase your skills.
"Since I am still preparing to become a Content Strategist and did not have any actual project work to show people, it gave me an opportunity to showcase what I have to offer."
Career center
Learners who complete Content Strategy for Professionals: Capstone Project will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies. Some of your responsibilities may include creating and managing social media content, engaging with customers, and running social media ads.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers oversee the creation and execution of content marketing campaigns. You would be responsible for developing a content strategy that aligns with the overall business goals of Wish I Was There, and for creating and managing content that engages and attracts the target audience.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. You would be responsible for developing and executing a digital marketing strategy for Wish I Was There, and for managing the company's online presence.
Content Strategist
Content Strategist
Content Strategists develop and execute content strategies that align with the overall business goals of an organization. You would be responsible for developing a content strategy for Wish I Was There, and for creating and managing content that engages and attracts the target audience.
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities. Some of your responsibilities may include creating and managing online content, engaging with customers, and running community events.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of an organization. You would be responsible for developing and executing a public relations strategy for Wish I Was There, and for managing the company's media relations.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers are responsible for developing and executing marketing communications campaigns. You would be responsible for developing and executing a marketing communications strategy for Wish I Was There, and for managing the company's marketing communications efforts.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing the brand of an organization. You would be responsible for developing and executing a brand strategy for Wish I Was There, and for managing the company's brand identity.
UX Designer
UX Designer
UX Designers are responsible for designing the user experience of websites and apps. UX design is important for ensuring a user-friendly and engaging experience for website visitors.
Web Designer
Web Designer
Web Designers are responsible for designing the look and feel of websites. Web design is important for creating a visually appealing and engaging website that will encourage visitors to stay and explore.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual content, such as logos, illustrations, and infographics. Graphic design is important for creating visually appealing and engaging content that will capture the attention of website visitors.
Communications Specialist
Communications Specialist
Communications Specialists are responsible for developing and executing communications strategies. Some of your responsibilities may include writing and editing content, managing social media, and responding to media inquiries.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing the public image of an organization. Some of your responsibilities may include writing and distributing press releases, managing media relations, and responding to media inquiries.
Content Writer
Content Writer
Content Writers are responsible for writing and editing content for websites, blogs, and other marketing materials. You would be responsible for writing and editing content for Wish I Was There, and for ensuring that the content is engaging and informative.
Copywriter
Copywriter
Copywriters are responsible for writing marketing and advertising copy. You would be responsible for writing marketing and advertising copy for Wish I Was There, and for ensuring that the copy is persuasive and effective.
For more career information including salaries, visit:
OpenCourser.com/course/v3moj5/content
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Content Strategy for Professionals: Capstone Project.
Provides a comprehensive overview of content strategy, including how to develop a content strategy, create effective content, and measure the success of your content.
Provides a practical guide to content strategy, with step-by-step instructions on how to develop and implement a content strategy.
Provides a concise overview of the elements of content strategy, including how to define your audience, create effective content, and measure the success of your content.
Provides a guide to content strategy for social media, including how to develop a content strategy, create effective content, and measure the success of your content.
Provides a beginner-friendly guide to content strategy, covering the basics of how to develop a content strategy and create effective content.
Provides a guide to content strategy for small businesses, including how to develop a content strategy, create effective content, and measure the success of your content.
Provides a guide to content strategy for healthcare organizations, including how to develop a content strategy, create effective content, and measure the success of your content.
Provides a guide to content strategy for global businesses, including how to develop a content strategy, create effective content, and measure the success of your content.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/v3moj5/content
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Time
18 hours
Via
Coursera
Institution
Northwestern University
Instructors
Candy Lee
John Lavine
Randy Hlavac
This course belongs to a
collection
called
Content Strategy for Professionals. It's comprised of five courses:
- Content Strategy for Professionals: Capstone Project (viewing)
- Content Strategy for Professionals: Ensuring Your Content's Impact
- Content Strategy for Professionals: Expanding Your Content’s Reach
- Content Strategy for Professionals: Engaging Audiences
- Content Strategy for Professionals: Managing Content
Good to know
Develops comprehensive content strategy for hypothetical startup's website
Enhances understanding of content strategy's scope and impact
Taught by Randy Hlavac, Candy Lee, and John Lavine who are experienced in content strategy
Based on up-to-date case study of a fictional web startup
Emphasizes practical application of content strategy principles
Requires prior knowledge in content strategy
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