Content Strategy for Professionals: Capstone Project from Coursera

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops comprehensive content strategy for hypothetical startup's website

Enhances understanding of content strategy's scope and impact

Taught by Randy Hlavac, Candy Lee, and John Lavine who are experienced in content strategy

Based on up-to-date case study of a fictional web startup

Emphasizes practical application of content strategy principles

Requires prior knowledge in content strategy

Reviews summary

Informative capstone project

Students express uniform delight with this final culminating project. They describe it as a 'hands-on experience' that gives them confidence in their subject knowledge and skills. They also comment on the uniqueness of the project for each student with a 'consistent brief' that unifies the cohort's approach.

Enjoy working on unique projects with a consistent brief.

"The best part was how the project was designed to be unique for everyone and yet had a consistent brief and background."

Capstone project is a great way to showcase your skills.

"Since I am still preparing to become a Content Strategist and did not have any actual project work to show people, it gave me an opportunity to showcase what I have to offer."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Content Strategy for Professionals: Capstone Project with these activities:

Preview course materials

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Builds foundational understanding of the core concepts of content strategy to prepare for the course.

Browse courses on Content Strategy

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Review the course syllabus and overview materials
Explore the recommended readings and resources

Read 'Content Strategy for the Web'

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Provides insights and best practices for developing effective content strategies for websites and digital platforms.

View Content Strategy for the Web, 2nd Edition on Amazon

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Read the book thoroughly
Take notes and highlight key concepts
Apply the learnings to your website prototype project

Develop a content calendar

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Applies concepts of content strategy to plan and organize content for a social media platform.

Browse courses on Content Calendar

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Identify target audience and goals
Research and gather relevant content ideas
Create a content calendar using a template or tool
Schedule and plan for content distribution

Two other activities

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Build a website prototype

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Provides hands-on experience in designing and developing a website that aligns with the principles of content strategy.

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Plan and sketch out the website structure and layout
Create wireframes and mockups
Develop the website using HTML, CSS, and JavaScript
Test and refine the website for usability and accessibility

Contribute to an open-source content management system project

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Provides practical experience in working on a real-world content management system project and contributing to the open-source community.

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Identify an open-source content management system project
Review the project's documentation and codebase
Make contributions to the project, such as bug fixes or feature enhancements
Collaborate with other developers and contribute to the project's community

Career center

Learners who complete Content Strategy for Professionals: Capstone Project will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies. Some of your responsibilities may include creating and managing social media content, engaging with customers, and running social media ads.

See salaries and explore the career path for Social Media Manager

Content Marketing Manager

Content Marketing Managers oversee the creation and execution of content marketing campaigns. You would be responsible for developing a content strategy that aligns with the overall business goals of Wish I Was There, and for creating and managing content that engages and attracts the target audience.

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Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. You would be responsible for developing and executing a digital marketing strategy for Wish I Was There, and for managing the company's online presence.

See salaries and explore the career path for Digital Marketing Manager

Content Strategist

Content Strategists develop and execute content strategies that align with the overall business goals of an organization. You would be responsible for developing a content strategy for Wish I Was There, and for creating and managing content that engages and attracts the target audience.

See salaries and explore the career path for Content Strategist

Community Manager

Community Managers are responsible for building and managing online communities. Some of your responsibilities may include creating and managing online content, engaging with customers, and running community events.

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Public relations manager

Public Relations Managers are responsible for managing the public image of an organization. You would be responsible for developing and executing a public relations strategy for Wish I Was There, and for managing the company's media relations.

See salaries and explore the career path for Public relations manager

Marketing Communications Manager

Marketing Communications Managers are responsible for developing and executing marketing communications campaigns. You would be responsible for developing and executing a marketing communications strategy for Wish I Was There, and for managing the company's marketing communications efforts.

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Brand Manager

Brand Managers are responsible for developing and managing the brand of an organization. You would be responsible for developing and executing a brand strategy for Wish I Was There, and for managing the company's brand identity.

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UX Designer

UX Designers are responsible for designing the user experience of websites and apps. UX design is important for ensuring a user-friendly and engaging experience for website visitors.

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Web Designer

Web Designers are responsible for designing the look and feel of websites. Web design is important for creating a visually appealing and engaging website that will encourage visitors to stay and explore.

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Graphic designer

Graphic Designers are responsible for creating visual content, such as logos, illustrations, and infographics. Graphic design is important for creating visually appealing and engaging content that will capture the attention of website visitors.

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Communications Specialist

Communications Specialists are responsible for developing and executing communications strategies. Some of your responsibilities may include writing and editing content, managing social media, and responding to media inquiries.

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Public Relations Specialist

Public Relations Specialists are responsible for managing the public image of an organization. Some of your responsibilities may include writing and distributing press releases, managing media relations, and responding to media inquiries.

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Content Writer

Content Writers are responsible for writing and editing content for websites, blogs, and other marketing materials. You would be responsible for writing and editing content for Wish I Was There, and for ensuring that the content is engaging and informative.

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Copywriter

Copywriters are responsible for writing marketing and advertising copy. You would be responsible for writing marketing and advertising copy for Wish I Was There, and for ensuring that the copy is persuasive and effective.

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