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Content Strategy for Professionals

Content Strategy for Professionals,

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.

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Rating 4.3 based on 9 ratings
Length 5 weeks
Effort 4 weeks of study, 3-4 hours/week
Starts Apr 19 (in 6 days)
Cost $59
From Northwestern University via Coursera
Instructors Candy Lee, John Lavine, Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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What people are saying

building personas needs user

building personas needs user research, ideally).

as someone who bought

As someone who bought this course as one large pack (four courses, one capstone project), it would've been nice to see more intersection.

accurately aligned or represented

While I appreciated the challenge of the capstone project, I didn't feel like the assignment's requests accurately aligned or represented what was provided in the lecture series.

everyone designed their strategy

Everyone designed their strategy and the web page for a particular geography, which made it unique but with the same brief in mind, which helped maintain a consistent style and approach.

professional or professor weighed

Would be nice if maybe for the capstone only, some sort of professional or professor weighed in on your project for some legitimate and helpful critique.

will come back

Will come back for more.

graded negatively by

Additionally, I was graded negatively by some reviewers without reason, as happened in other sections.

word feedback comments

The 3 word feedback comments I got from all reviewers did not feel like worthy responses to the amount of time I put into this project.

peer reviewing other

content strategist

Since I am still preparing to become a Content Strategist and did not have any actual project work to show people, it gave me an opportunity to showcase what I have to offer.

instructional designer

Also, as an Instructional Designer, I believe that, ”Doing is the one of the best ways of learning" and after completing all the courses in this certification, a hands-on experience is what I needed to feel confident of my knowledge of the subject and skill.

some questions

Some questions, referring to budgets and site layouts, required skills that weren't learned in the course.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Coordinator, Content Strategy, Native $44k

Content Strategy Coordinator $58k

Strategy Analyst, Corporate Strategy $73k

Content $76k

Content Planning & Strategy Copywriter $76k

Associate Wells Fargo Enterprise Content Strategy Program Manager $82k

Associate Global Co-Head, Brand and Content Strategy $102k

Strategy and M&A $126k

Regional Wells Fargo Enterprise Content Strategy Program Manager $133k

Content strategy $188k

Content strategy Consultant $191k

Content strategy Lead $209k

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Rating 4.3 based on 9 ratings
Length 5 weeks
Effort 4 weeks of study, 3-4 hours/week
Starts Apr 19 (in 6 days)
Cost $59
From Northwestern University via Coursera
Instructors Candy Lee, John Lavine, Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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