Save for later

Sales Enablement

HubSpot Sales Representative,

This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool. The course will teach you about automation tools to use in your sales enablement strategy and about how to enable continued customer success after a sale. By the end of this course you will be able to: • Describe what sales enablement is and why it's important • Create a vision and goal that can motivate and align sales and marketing teams • Develop a lead qualification framework • Create an SLA • Plan and run effective ‘smarketing’ meetings • Identify your target audience • Develop a buyer persona • Use the jobs-to-be-done framework to understand your buyer • Create a hero statement to connect with your buyer • Develop a content strategy to increase your sales team efficiency and velocity • Plan a company-wide content creation initiative • Write impactful content • Enable ongoing customer success • Identify technology needs for sales enablement • Develop your technology strategy for sales enablement This course will help you build a solid foundation for developing a sales enablement strategy and working effectively with your sales and marketing teams. The course is intended for anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative. It does not require any background knowledge or experience to get started. Throughout the course, you will complete exercises that allow you to apply the skills you have learned in a practical way, such as evaluating a lead qualification framework, planning a “smarketing” meeting, creating a buyer persona, and writing an email to potential customers. You will compile your work and submit it as a project at the end of the course.

Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera and may earn a commission when you buy through our links.

Get a Reminder

Send to:
Rating Not enough ratings
Length 6 weeks
Effort 5 weeks of study, 5-6 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From HubSpot Academy via Coursera
Instructor Tiphaine Amblard
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Business Strategy

Get a Reminder

Send to:

Similar Courses

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Assistant Sales Enablement Manager $44k

Trainer--Sales Skill: Sales Enablement $59k

Sales Strategy and Enablement Specialist $74k

Sales Enablement Program Manager $85k

Vice President Sales Enablement Manager $86k

Sales Enablement - Content Specialist $97k

Regional Sales Enablement Manager $124k

Sales Enablement Coordinator Manager $128k

Sales & Marketing Enablement Program Manager $140k

National Sales Enablement Manager $140k

Senior Sales Enablement $146k

Senior Sales Enablement Manager $170k

Write a review

Your opinion matters. Tell us what you think.

Rating Not enough ratings
Length 6 weeks
Effort 5 weeks of study, 5-6 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From HubSpot Academy via Coursera
Instructor Tiphaine Amblard
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Business Strategy

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now