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Have an idea for a Health Technology device, but don't know where to begin? ****
Read more
Have an idea for a Health Technology device, but don't know where to begin? ****
Read more
Have an idea for a Health Technology device, but don't know where to begin? ****
Course 3: Go-to-Market Strategy is the third and final course in the MEDTECH FUNDAMENTALS by NEMIC Virtual Classroom Certificate Program, and serves to explore critical market concepts within the highly-regulated MedTech commercial space. Course 3 contains 4 modules:
- Know Your Market
- Reimbursement Strategy
- Pricing Strategy
- Go-to-Market Strategy
Researched, developed, and delivered by industry professionals from some of the world's most admired and successful companies in Health Tech, Go-to-Market Strategy will examine critical components of the market positioning of a medical device.
In this course, NEMIC Advisors will guide you through a series of activities that will analyze the current market, and various market segments, understanding the payer pool, exploring and drilling-down to pricing your innovation, and more.
Come experience the most succinct, comprehensive MedTech education available.
What you'll learn
Know Your Market:
- Market sizing
- Market segmentation
- Current market
- Market entry points
Reimbursement Strategy:
- How reimbursement interplays with commercial viability
- CPT Codes
- Identify proper coding
- How to strategize proper coding acquisition
Pricing Strategy
- How to calculate the value of your innovation
- Role of value vs pricing vs sales
- Consistency with your market strategy
- Customer purchasing dynamics
Go-to-Market Strategy:
- Value Proposition
- Identify your "fit" within complexity
- How to align strategy and goals
- Maximize value to reach target markets
Register for this course and see more details by visiting:
OpenCourser.com/course/5xm004/medtech
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What's inside
Learning objectives
- Market sizing
- Market segmentation
- Current market
- Market entry points
- How reimbursement interplays with commercial viability
- Cpt codes
- Identify proper coding
- How to strategize proper coding acquisition
- How to calculate the value of your innovation
- Role of value vs pricing vs sales
- Consistency with your market strategy
- Customer purchasing dynamics
- Value proposition
- Identify your "fit" within complexity
- How to align strategy and goals
- Maximize value to reach target markets
- Market sizing
- Market segmentation
- Current market
- Market entry points
- How reimbursement interplays with commercial viability
- Cpt codes
- Identify proper coding
- How to strategize proper coding acquisition
- How to calculate the value of your innovation
- Role of value vs pricing vs sales
- Consistency with your market strategy
- Customer purchasing dynamics
- Value proposition
- Identify your "fit" within complexity
- How to align strategy and goals
- Maximize value to reach target markets
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides critical insights into the intricate market strategies present in the regulated MedTech commercial space
Instructors are NEMIC Advisors, industry professionals from successful Health Tech companies, offering real-world expertise
Covers crucial market analysis techniques, including market sizing, segmentation, and entry point identification
Examines reimbursement strategies, exploring the interplay with commercial viability, CPT Codes, and proper coding acquisition
Teaches pricing strategies, emphasizing value proposition, consistency with market strategy, and customer purchasing dynamics
Emphasizes the importance of value proposition, aligning strategy with goals, and maximizing value to target markets
Save this course
Save MedTech Go-To-Market Strategy to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in MedTech Go-To-Market Strategy with these
activities:
Volunteer at a Healthcare Organization
Show steps
Gain firsthand experience in the healthcare industry by volunteering at a hospital or clinic, allowing you to better understand customer needs and perspectives.
Browse courses on
Healthcare Industry
Show steps
-
Identify healthcare organizations that offer volunteer opportunities.
-
Apply for a volunteer position that aligns with your interests.
-
Attend training and orientation programs.
-
Fulfill your volunteer hours as per the organization's requirements.
Review Market Research Techniques
Show steps
Reinforce your understanding of market research techniques to better assess the target market for your MedTech innovation.
Browse courses on
Market Research
Show steps
-
Review your course materials on market research.
-
Read articles and books on market research best practices.
-
Watch video tutorials on market research methods.
-
Attend a webinar or workshop on market research.
Engage in Discussions on Market Entry Strategies
Show steps
Collaborate with peers to discuss different market entry strategies for your MedTech innovation, considering target market, competitive landscape, and potential barriers.
Browse courses on
Market Entry Strategies
Show steps
-
Prepare by reading course materials on market entry strategies.
-
Join or start a discussion group with classmates.
-
Participate in discussions, sharing insights and experiences.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Case Studies on Go-to-Market Strategies
Show steps
Gain insights from real-world examples by exploring case studies on successful go-to-market strategies in the MedTech industry.
Browse courses on
Go-to-Market Strategies
Show steps
-
Identify relevant case studies on MedTech go-to-market strategies.
-
Analyze the strategies used in each case study.
-
Extract key learnings and best practices.
Develop a Market Segmentation Framework
Show steps
Create a framework to segment the market for your MedTech innovation, ensuring a focused and effective go-to-market strategy.
Browse courses on
Market Segmentation
Show steps
-
Identify the relevant market characteristics for your innovation.
-
Conduct research to gather data on potential customer segments.
-
Develop criteria for segmenting the market.
-
Create a market segmentation framework.
Practice Calculating Reimbursement Rates
Show steps
Enhance your understanding of reimbursement strategies by practicing the calculation of reimbursement rates for your MedTech innovation.
Show steps
-
Review the different types of reimbursement models.
-
Learn how to identify the appropriate CPT codes for your innovation.
-
Calculate reimbursement rates based on different scenarios.
Develop a Pricing Strategy for Your Innovation
Show steps
Craft a comprehensive pricing strategy for your MedTech innovation, considering value proposition, market dynamics, and competitive landscape.
Browse courses on
Pricing Strategies
Show steps
-
Determine the value proposition of your innovation.
-
Analyze the market to understand pricing benchmarks.
-
Develop pricing models and scenarios.
-
Create a pricing strategy document.
Contribute to Open Source MedTech Projects
Show steps
Engage with the open source community by contributing to MedTech projects, fostering collaboration and expanding your knowledge base.
Browse courses on
Open Source
Show steps
-
Identify open source MedTech projects that align with your interests and skills.
-
Review the project documentation and codebase.
-
Identify areas where you can contribute.
-
Submit your contributions to the project.
Volunteer at a Healthcare Organization
Show steps
Gain firsthand experience in the healthcare industry by volunteering at a hospital or clinic, allowing you to better understand customer needs and perspectives.
Browse courses on
Healthcare Industry
Show steps
Show steps
Show steps
- Identify healthcare organizations that offer volunteer opportunities.
- Apply for a volunteer position that aligns with your interests.
- Attend training and orientation programs.
- Fulfill your volunteer hours as per the organization's requirements.
Review Market Research Techniques
Show steps
Reinforce your understanding of market research techniques to better assess the target market for your MedTech innovation.
Browse courses on
Market Research
Show steps
Show steps
Show steps
- Review your course materials on market research.
- Read articles and books on market research best practices.
- Watch video tutorials on market research methods.
- Attend a webinar or workshop on market research.
Engage in Discussions on Market Entry Strategies
Show steps
Collaborate with peers to discuss different market entry strategies for your MedTech innovation, considering target market, competitive landscape, and potential barriers.
Browse courses on
Market Entry Strategies
Show steps
Show steps
Show steps
- Prepare by reading course materials on market entry strategies.
- Join or start a discussion group with classmates.
- Participate in discussions, sharing insights and experiences.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Case Studies on Go-to-Market Strategies
Show steps
Gain insights from real-world examples by exploring case studies on successful go-to-market strategies in the MedTech industry.
Browse courses on
Go-to-Market Strategies
Show steps
Show steps
Show steps
- Identify relevant case studies on MedTech go-to-market strategies.
- Analyze the strategies used in each case study.
- Extract key learnings and best practices.
Develop a Market Segmentation Framework
Show steps
Create a framework to segment the market for your MedTech innovation, ensuring a focused and effective go-to-market strategy.
Browse courses on
Market Segmentation
Show steps
Show steps
Show steps
- Identify the relevant market characteristics for your innovation.
- Conduct research to gather data on potential customer segments.
- Develop criteria for segmenting the market.
- Create a market segmentation framework.
Practice Calculating Reimbursement Rates
Show steps
Enhance your understanding of reimbursement strategies by practicing the calculation of reimbursement rates for your MedTech innovation.
Show steps
Show steps
Show steps
- Review the different types of reimbursement models.
- Learn how to identify the appropriate CPT codes for your innovation.
- Calculate reimbursement rates based on different scenarios.
Develop a Pricing Strategy for Your Innovation
Show steps
Craft a comprehensive pricing strategy for your MedTech innovation, considering value proposition, market dynamics, and competitive landscape.
Browse courses on
Pricing Strategies
Show steps
Show steps
Show steps
- Determine the value proposition of your innovation.
- Analyze the market to understand pricing benchmarks.
- Develop pricing models and scenarios.
- Create a pricing strategy document.
Contribute to Open Source MedTech Projects
Show steps
Engage with the open source community by contributing to MedTech projects, fostering collaboration and expanding your knowledge base.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify open source MedTech projects that align with your interests and skills.
- Review the project documentation and codebase.
- Identify areas where you can contribute.
- Submit your contributions to the project.
Career center
Learners who complete MedTech Go-To-Market Strategy will develop knowledge and skills
that may be useful to these careers:
Medical Device Entrepreneur
Medical Device Entrepreneur
A Medical Device Entrepreneur starts and runs a business that develops and sells medical devices. The MedTech Go-To-Market Strategy course can provide medical device entrepreneurs with an understanding of the medical device market and how to develop and launch a successful medical device company.
Market Research Analyst
Market Research Analyst
A Market Research Analyst conducts research to understand market trends and customer behavior. The MedTech Go-To-Market Strategy course can provide market research analysts with a deep understanding of the medical device market and how to conduct effective market research.
Medical Device Marketing Manager
Medical Device Marketing Manager
A Medical Device Marketing Manager is responsible for developing and executing marketing strategies for medical devices. The MedTech Go-To-Market Strategy course can help a person in this role understand the medical device market and develop effective marketing campaigns.
Medical Sales Manager
Medical Sales Manager
A Medical Sales Manager leads and manages a team of medical device sales representatives. The MedTech Go-To-Market Strategy course can provide a person in this role with an understanding of the medical device market and how to develop and execute effective sales strategies.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for products and services. The MedTech Go-To-Market Strategy course can help product marketing managers understand the medical device market and develop effective marketing strategies.
Healthcare Consultant
Healthcare Consultant
A Healthcare Consultant provides advice and guidance to healthcare organizations on a variety of topics, including strategy, operations, and marketing. The MedTech Go-To-Market Strategy course may be useful for someone working as a healthcare consultant, as it provides a deep understanding of the medical device market.
Medical Device Sales Representative
Medical Device Sales Representative
A Medical Device Sales Representative promotes and sells a variety of medical devices and equipment to hospitals, clinics, and other healthcare providers. The MedTech Go-To-Market Strategy course may be useful to a person in this career as it provides an understanding of the market for medical devices and how to position a product for success.
Medical Device Design Engineer
Medical Device Design Engineer
A Medical Device Design Engineer designs and develops medical devices. The MedTech Go-To-Market Strategy course can provide a person in this role with an understanding of the market for medical devices and how to design devices that meet market needs.
Medical Device Regulatory Affairs Specialist
Medical Device Regulatory Affairs Specialist
A Medical Device Regulatory Affairs Specialist ensures that medical devices comply with regulatory requirements. The MedTech Go-To-Market Strategy course can be useful to someone working in medical device regulatory affairs, as it provides an understanding of the regulatory landscape for medical devices.
Medical Device Quality Assurance Manager
Medical Device Quality Assurance Manager
A Medical Device Quality Assurance Manager is responsible for ensuring that medical devices are manufactured and tested to meet quality standards. The MedTech Go-To-Market Strategy course can help a person in this role understand the regulatory requirements for medical devices and how to develop and implement quality assurance systems.
Health Policy Analyst
Health Policy Analyst
A Health Policy Analyst analyzes and develops policies related to healthcare. The MedTech Go-To-Market Strategy course can provide health policy analysts with an understanding of the medical device market and how policy decisions can affect the industry.
Medical Writer
Medical Writer
A Medical Writer creates and edits written content on medical and healthcare topics. The MedTech Go-To-Market Strategy course provides an understanding of the medical device market and reimbursement strategies, which can be beneficial to medical writers who focus on medical devices.
Venture Capitalist
Venture Capitalist
A Venture Capitalist invests in early-stage companies with high growth potential. The MedTech Go-To-Market Strategy course can provide venture capitalists with an understanding of the medical device market and how to identify and invest in promising medical device companies.
Healthcare Administrator
Healthcare Administrator
A Healthcare Administrator manages the day-to-day operations of a healthcare organization. The MedTech Go-To-Market Strategy course can provide healthcare administrators with an understanding of the medical device market and how to make informed decisions about purchasing and using medical devices.
Patent Attorney
Patent Attorney
A Patent Attorney helps clients obtain and protect patents for their inventions. The MedTech Go-To-Market Strategy course can provide patent attorneys with an understanding of the medical device market and how to develop and prosecute patent applications for medical devices.
For more career information including salaries, visit:
OpenCourser.com/course/5xm004/medtech
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
MedTech Go-To-Market Strategy.
Save
Provides a comprehensive overview of the business of medical technology. It is particularly useful for understanding the different business models and the strategies for success in the medical technology industry.
Provides a comprehensive overview of the pricing process for medical devices. It is particularly useful for understanding the different pricing strategies and the factors that affect pricing.
Provides a framework for understanding how established companies can innovate successfully. It is particularly useful for understanding the challenges of bringing new medical technologies to market.
Provides a practical guide to conducting market research for medical devices. It is particularly useful for understanding the different types of market research and the methods for collecting and analyzing data.
Provides a roadmap for successfully marketing new products to mainstream customers. It is particularly useful for understanding the challenges of marketing medical devices to hospitals and other healthcare providers.
Provides a practical guide to building a successful startup. It is particularly useful for understanding the importance of customer feedback and iteration in the development of new medical technologies.
Provides a framework for creating a compelling value proposition for your product or service. It is particularly useful for understanding the needs of healthcare providers and patients.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5xm004/medtech
Share
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Effort
1 to 30 hours per week for 4 weeks
Level
Introductory
Via
edX
Institution
New England Medical Innovation Center
Session
March 29, 2024
- March 28, 2025
Language
English
Transcript
English
Good to know
Provides critical insights into the intricate market strategies present in the regulated MedTech commercial space
Instructors are NEMIC Advisors, industry professionals from successful Health Tech companies, offering real-world expertise
Covers crucial market analysis techniques, including market sizing, segmentation, and entry point identification
Examines reimbursement strategies, exploring the interplay with commercial viability, CPT Codes, and proper coding acquisition
Teaches pricing strategies, emphasizing value proposition, consistency with market strategy, and customer purchasing dynamics
Emphasizes the importance of value proposition, aligning strategy with goals, and maximizing value to target markets
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