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Michelle Flores
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch.
Read more
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch.
Read more
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover with help of Easil. We will both use templates, and create designs from scratch.
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create edited social media photo posts using the free version of Easil. Easil is a web based all-in-one tool that helps you create visual content online.
Learners can easily create and implement creative edits with online design tools to use when marketing their business.
We can use Easil to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/bdyhzu/digital
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What's inside
Syllabus
Project Overview
By the end of this project, you will know how to use Easil to digitally promote and advertise your business on Social Media. You will have learned how to create a Facebook Ad and a Facebook Cover using the free version of Easil.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Helps marketing professionals create attention-grabbing visual social media content with minimal budget
Teaches learners the basics of using Easil, a free and easy-to-use online design tool
Focuses on practical application, providing hands-on experience in creating social media content using Easil
Suitable for beginners with little to no design experience, as it provides a comprehensive introduction to Easil and social media image editing
May require additional knowledge or experience in social media marketing to fully leverage the content creation techniques taught in the course
Limited to the free version of Easil, which may have limited features and functionality compared to paid plans
Save this course
Save Digital Business Marketing with Easil to your list so you can find it easily later:
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Reviews summary
Beginner-friendly digital business marketing
Learners say this course is beginner-friendly and provides the basic fundamentals of marketing using the Easil platform.
This course is accessible for complete beginners.
"good "
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Business Marketing with Easil with these
activities:
Social Media Image Editing
Show steps
Learn to use an image editing software to create engaging social media images for Facebook ads and covers.
Browse courses on
Image Editing
Show steps
-
Follow tutorials on basic image editing techniques.
-
Practice editing images using a free photo editing software.
-
Experiment with different filters and effects.
-
Create a portfolio of edited images.
-
Seek feedback on your work from peers.
Facebook Ad Creation
Show steps
Learn to create effective Facebook ads to promote your business.
Browse courses on
Facebook Ads
Show steps
-
Set up a Facebook Ads account.
-
Create a target audience for your ad.
-
Design an eye-catching ad creative.
-
Write compelling ad copy.
-
Set a budget and schedule for your ad.
-
Monitor and adjust your ad's performance.
Develop a Social Media Marketing Calendar
Show steps
Learn how to plan and execute a social media marketing campaign for your business.
Browse courses on
Social Media Marketing
Show steps
-
Set up a social media marketing calendar.
-
Identify key dates and holidays.
-
Create a content calendar for your social media channels.
-
Use a social media scheduling tool to schedule your posts.
Three other activities
Expand to see all activities and additional details
Show all six activities
Social Media Marketing Internship
Show steps
Learn how to manage social media accounts and create effective marketing campaigns in a real-world setting.
Browse courses on
Social Media Marketing
Show steps
-
Apply for a social media marketing internship.
-
Develop a social media marketing plan.
-
Create and manage social media content.
-
Monitor and track social media performance.
-
Report on social media results.
-
Participate in social media events.
Social Media Marketing Workshop
Show steps
Learn from experts in the field of social media marketing.
Browse courses on
Social Media Marketing
Show steps
-
Register for a social media marketing workshop.
-
Attend the workshop and learn about the latest social media marketing trends.
-
Network with other social media marketers.
-
Implement the strategies you learned in your own social media marketing campaigns.
Contribute to Open Source
Show steps
Get involved in the open source community and contribute to a project that interests you.
Browse courses on
Open Source
Show steps
-
Find an open source project to contribute to.
-
Contribute code or other content to the project.
-
Participate in discussions and help to improve the project.
Social Media Image Editing
Show steps
Learn to use an image editing software to create engaging social media images for Facebook ads and covers.
Browse courses on
Image Editing
Show steps
Show steps
Show steps
- Follow tutorials on basic image editing techniques.
- Practice editing images using a free photo editing software.
- Experiment with different filters and effects.
- Create a portfolio of edited images.
- Seek feedback on your work from peers.
Facebook Ad Creation
Show steps
Learn to create effective Facebook ads to promote your business.
Browse courses on
Facebook Ads
Show steps
Show steps
Show steps
- Set up a Facebook Ads account.
- Create a target audience for your ad.
- Design an eye-catching ad creative.
- Write compelling ad copy.
- Set a budget and schedule for your ad.
- Monitor and adjust your ad's performance.
Develop a Social Media Marketing Calendar
Show steps
Learn how to plan and execute a social media marketing campaign for your business.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Set up a social media marketing calendar.
- Identify key dates and holidays.
- Create a content calendar for your social media channels.
- Use a social media scheduling tool to schedule your posts.
Three other activities
Expand to see all activities and additional details
Show all six activities
Social Media Marketing Internship
Show steps
Learn how to manage social media accounts and create effective marketing campaigns in a real-world setting.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Apply for a social media marketing internship.
- Develop a social media marketing plan.
- Create and manage social media content.
- Monitor and track social media performance.
- Report on social media results.
- Participate in social media events.
Social Media Marketing Workshop
Show steps
Learn from experts in the field of social media marketing.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Register for a social media marketing workshop.
- Attend the workshop and learn about the latest social media marketing trends.
- Network with other social media marketers.
- Implement the strategies you learned in your own social media marketing campaigns.
Contribute to Open Source
Show steps
Get involved in the open source community and contribute to a project that interests you.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Find an open source project to contribute to.
- Contribute code or other content to the project.
- Participate in discussions and help to improve the project.
Career center
Learners who complete Digital Business Marketing with Easil will develop knowledge and skills
that may be useful to these careers:
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and executing social media strategies for a company. They work with other members of the marketing team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Social Media Strategist. Creating visually appealing content is an important part of social media strategy and this course provides hands-on experience in creating such content.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for planning and executing e-commerce strategies for a company. They work with other members of the marketing team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become an E-commerce Manager. Creating visually appealing content is an important part of e-commerce and this course provides hands-on experience in creating such content.
Brand Manager
Brand Manager
A Brand Manager is responsible for planning and executing brand marketing campaigns for a company. They work with other members of the marketing team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Brand Manager. Creating visually appealing content is an important part of brand marketing and this course provides hands-on experience in creating such content.
Marketing Specialist
Marketing Specialist
A Marketing Specialist is responsible for developing and executing marketing campaigns for a company. They work with other members of the marketing team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Marketing Specialist. Creating visually appealing content is an important part of marketing and this course provides hands-on experience in creating such content.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for developing and executing digital marketing campaigns for a company. They work with other members of the marketing team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Digital Marketing Specialist. Creating visually appealing content is an important part of digital marketing and this course provides hands-on experience in creating such content.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for planning and executing product marketing campaigns for a company. They work with other members of the marketing team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Product Marketing Manager. Creating visually appealing content is an important part of product marketing and this course provides hands-on experience in creating such content.
Content Creator
Content Creator
A Content Creator is responsible for creating and managing content for a variety of platforms, including websites, social media, and email. They work with other members of the marketing team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Content Creator. Creating visually appealing content is an important part of content creation and this course provides hands-on experience in creating such content.
Communications Specialist
Communications Specialist
A Communications Specialist is responsible for developing and executing communications strategies for a company. They work with other members of the communications team to develop and execute content strategies. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Communications Specialist. Creating visually appealing content is an important part of communications and this course provides hands-on experience in creating such content.
Social Media Manager
Social Media Manager
A Social Media Manager is primarily responsible for developing, executing, and analyzing social media strategies for businesses. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Social Media Manager. Creating visually appealing content is an important part of social media marketing and this course provides hands-on experience in creating such content.
Graphic designer
Graphic designer
A Graphic Designer is responsible for creating visual content for a variety of purposes, including marketing, advertising, and branding. They work with clients to develop concepts and execute designs that meet their specific needs. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Graphic Designer. Creating visually appealing content is an important part of graphic design and this course provides hands-on experience in creating such content.
Creative Director
Creative Director
A Creative Director is responsible for overseeing the creative vision of a project. They work with clients to develop concepts and execute designs that meet their specific needs. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Creative Director. Creating visually appealing content is an important part of creative direction and this course provides hands-on experience in creating such content.
Art Director
Art Director
An Art Director is responsible for overseeing the visual aspects of a project. They work with clients to develop concepts and execute designs that meet their specific needs. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become an Art Director. Creating visually appealing content is an important part of art direction and this course provides hands-on experience in creating such content.
Web Designer
Web Designer
A Web Designer is responsible for designing and developing websites. They work with clients to understand their needs and create websites that are both visually appealing and functional. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Web Designer. Creating visually appealing content is an important part of web design and this course provides hands-on experience in creating such content.
Marketing Manager
Marketing Manager
A Marketing Manager is in charge of planning and executing marketing campaigns for a company. They work with other departments to ensure that marketing goals are aligned with the company's overall business objectives. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Marketing Manager. Creating visually appealing content is an important part of marketing and this course provides hands-on experience in creating such content.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. They work with the media, customers, and other stakeholders to build and maintain positive relationships. Given that this course teaches how to use Easil to create visually appealing social media content, it may be useful for someone who wants to become a Public Relations Manager. Creating visually appealing content is an important part of public relations and this course provides hands-on experience in creating such content.
For more career information including salaries, visit:
OpenCourser.com/course/bdyhzu/digital
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Business Marketing with Easil.
Save
Provides a comprehensive overview of social media marketing, including how to use Easil to create effective social media content.
Teaches you how to create content that will help you attract and retain customers.
Comprehensive guide to digital marketing, including social media marketing.
Provides a strategic framework for content marketing, helping readers understand how to create and distribute valuable content that attracts and engages customers.
Teaches you how to use visuals to tell stories and communicate your message effectively.
Save
Provides a comprehensive overview of social media for businesses, covering topics such as strategy, content creation, and community management.
Save
Teaches you how to measure the ROI of your social media marketing campaigns.
Practical guide to social media marketing for nonprofits, covering topics such as content strategy, community engagement, and fundraising.
Beginner-friendly guide to social media marketing, covering topics such as setting up social media profiles, creating content, and running ads.
Teaches you how to avoid the innovator's dilemma and build a successful business in the face of disruption.
Teaches you how to market and sell technology products to mainstream customers.
Save
Teaches you how to develop a good strategy for your business.
Teaches you how to build a healthy organization that will be successful in the long run.
Save
Teaches you how to get customers for your startup.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bdyhzu/digital
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
English
Good to know
Helps marketing professionals create attention-grabbing visual social media content with minimal budget
Teaches learners the basics of using Easil, a free and easy-to-use online design tool
Focuses on practical application, providing hands-on experience in creating social media content using Easil
Suitable for beginners with little to no design experience, as it provides a comprehensive introduction to Easil and social media image editing
May require additional knowledge or experience in social media marketing to fully leverage the content creation techniques taught in the course
Limited to the free version of Easil, which may have limited features and functionality compared to paid plans
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