Introduction to Easil for Social Media from Coursera

By the end of this project, you will learn how to use and navigate the Easil website and you will create an Instagram post using the free version of Easil. You will also learn how to modify a template in Easil to create an individual project. Your new acquired skills will help you market your business and products on social media.

Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this project, learners will create edited social media photo posts using the free version of Easil. Easil is a web based all-in-one tool that helps you create visual content online.

Learners can easily create and implement creative edits with online design tools to use when marketing their business.

We can use Easil to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Project Overview

Good to know

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, and possible dealbreakers

Develops knowledge and experience in designing images for Instagram posts

Taught via Easil, an all-in-one tool for creating online visual content

Provides experience in modifying templates within Easil

Suitable for small business owners or entrepreneurs

May require additional knowledge or experience in social media marketing

Course access may be limited outside of the North America region

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Easil for Social Media with these activities:

Read 'The Social Media Marketing Book' by Dan Zarrella

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Expand your knowledge of social media marketing strategies and best practices by reviewing the comprehensive 'The Social Media Marketing Book'.

View Social Marketing Digital Book Set on Amazon

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Obtain a copy of the book.
Read and absorb the key concepts and insights presented in the book.
Apply the learnings from the book to your own social media marketing efforts.

Explore Online Tutorials on Canva Basics

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Build a foundational knowledge of visual content creation tools by exploring guided tutorials on Easil's basics and Canva, a similar platform.

Browse courses on Easil

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Identify online tutorials on Easil and Canva basics.
Follow the tutorials to learn about the interface, features, and tools of each platform.
Experiment with basic image editing and design techniques using the tutorials.

Join an Easil User Group or Community

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Connect with other Easil users by joining an online group or community to share ideas, troubleshoot, and provide mutual support.

Browse courses on Easil

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Identify and join an active Easil user group or community online.
Participate in discussions, ask questions, and share your own experiences with Easil.
Learn from others' insights and best practices to enhance your own skills.

Five other activities

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Explore Instagram Marketing Strategies and Best Practices

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Enhance your understanding of effective Instagram marketing techniques by exploring guided tutorials and resources that cover best practices.

Browse courses on Instagram Marketing

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Identify and follow reputable sources of Instagram marketing guidance.
Review tutorials and articles on topics such as content strategy, audience targeting, and engagement tactics.
Take notes and implement the strategies and best practices that align with your marketing goals.

Attend Social Media or Marketing Industry Events

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Connect with professionals in the social media and marketing industry by attending relevant events, where you can exchange ideas and expand your knowledge.

Browse courses on Social Media Marketing

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Research and identify upcoming social media or marketing industry events in your area.
Register for the event and attend the sessions and workshops.
Network with other attendees, exchange ideas, and gather insights.

Create Mock Instagram Posts in Easil

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Solidify your understanding of Easil's capabilities by creating mock Instagram posts using the platform's templates and tools.

Browse courses on Easil

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Choose a variety of Easil templates suitable for Instagram posts.
Edit, customize, and design the templates with your own images, text, and graphics.
Experiment with different design elements and layouts to create visually appealing posts.
Save and export the mock posts in the appropriate format for Instagram.

Participate in Easil Design Challenges or Competitions

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Challenge yourself and showcase your skills by participating in Easil design challenges or competitions, where you can compete against others and receive feedback.

Browse courses on Easil

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Identify upcoming Easil design challenges or competitions.
Review the challenge guidelines and submission requirements.
Develop and create your design using Easil.
Submit your design and receive feedback from judges or the community.

Create an Instagram Post for a Business or Product

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Utilize Easil to create a complete Instagram post for a real business or product, putting your skills to the test.

Browse courses on Easil

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Choose a specific business or product to promote.
Develop a concept and design for the Instagram post that aligns with the brand's aesthetics and message.
Use Easil's tools to create and edit images, add text, and incorporate branding elements.
Write engaging and informative caption copy for the post.
Save and export the post in the appropriate format for Instagram, including relevant hashtags and call-to-actions.

Career center

Learners who complete Introduction to Easil for Social Media will develop knowledge and skills that may be useful to these careers:

Graphic designer

Easil is a valuable tool for Graphic Designers, who are responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help Graphic Designers enhance their skills in using design software, learn how to create visually appealing content, and gain experience in using Easil, a popular tool in the industry.

See salaries and explore the career path for Graphic designer

Social Media Manager

In the role of a Social Media Manager, who is responsible for developing, executing, and analyzing social media strategies, it is important to have the ability to create visually appealing content that engages audiences on social media platforms. This course provides an introduction to Easil, an online tool for creating visual content, and can help Social Media Managers develop the skills needed to create visually appealing social media content that effectively communicates their message.

See salaries and explore the career path for Social Media Manager

Art Director

For an Art Director, who is responsible for coordinating visual aspects, including design, layout, and production, of various projects, it is important to understand the principles of design in order to develop creative solutions that effectively communicate a message. This course, which teaches the basics of using Easil, an online tool for creating visual content, can help Art Directors improve their design skills and learn how to create visually appealing content.

See salaries and explore the career path for Art Director

Content Creator

For a Content Creator, who is responsible for developing and creating content, it is essential to have the ability to create visually appealing content that effectively communicates a message. This course introduces Easil, an online tool for creating visual content, and can help Content Creators develop the skills needed to create visually appealing content and enhance their overall content creation process.

See salaries and explore the career path for Content Creator

Web Designer

Web Designers, who are responsible for designing and developing websites, often need to create visually appealing layouts and graphics. This course provides an introduction to Easil, an online tool for creating visual content, and can help Web Designers develop the skills needed to create visually appealing web designs and enhance their overall web design efforts.

See salaries and explore the career path for Web Designer

Marketing Manager

For a Marketing Manager, who oversees the development and execution of marketing campaigns, it is essential to be able to create visually appealing marketing materials that effectively communicate a message. This course offers an introduction to Easil, an online tool for creating visual content, which can help Marketing Managers develop the skills needed to create visually appealing marketing materials and enhance their overall marketing efforts.

See salaries and explore the career path for Marketing Manager

Event Planner

For Event Planners, who are responsible for planning and executing events, it is important to be able to create visually appealing marketing materials that promote the event and attract attendees. This course provides an introduction to Easil, an online tool for creating visual content, and can help Event Planners develop the skills needed to create visually appealing marketing materials and enhance their overall event planning efforts.

See salaries and explore the career path for Event Planner

Public Relations Specialist

Public Relations Specialists, who are responsible for managing a company's public image and building relationships with the media, often need to create visually appealing press releases and other marketing materials. This course provides an introduction to Easil, an online tool for creating visual content, and can help Public Relations Specialists develop the skills needed to create visually appealing press releases and other marketing materials that effectively communicate their message.

See salaries and explore the career path for Public Relations Specialist

User Experience Designer

For a User Experience Designer, who is responsible for designing and evaluating user interfaces, it is important to understand the principles of design in order to create user interfaces that are both visually appealing and easy to use. This course offers an introduction to Easil, an online tool for creating visual content, and can help User Experience Designers develop the skills needed to create visually appealing user interfaces and enhance their overall user experience design efforts.

See salaries and explore the career path for User Experience Designer

UX Designer

For a UX Designer, who is responsible for designing and evaluating user interfaces, it is important to understand the principles of design in order to create user interfaces that are both visually appealing and easy to use. This course offers an introduction to Easil, an online tool for creating visual content, and can help UX Designers develop the skills needed to create visually appealing user interfaces and enhance their overall UX design efforts.

See salaries and explore the career path for UX Designer

Sales Manager

In the role of a Sales Manager, who is responsible for leading and managing a sales team, it is essential to be able to create visually appealing sales presentations that effectively communicate a product or service. This course provides an introduction to Easil, an online tool for creating visual content, and can help Sales Managers develop the skills needed to create visually appealing sales presentations that effectively communicate their message and enhance their overall sales efforts.

See salaries and explore the career path for Sales Manager

Product Manager

Product Managers, who are responsible for managing the development and launch of new products, often need to create visually appealing marketing materials to promote the product and attract customers. This course provides an introduction to Easil, an online tool for creating visual content, and can help Product Managers develop the skills needed to create visually appealing marketing materials and enhance their overall product management efforts.

See salaries and explore the career path for Product Manager

Business Analyst

Business Analysts, who are responsible for analyzing and evaluating business processes, often need to create visually appealing presentations to communicate their findings and recommendations. This course provides an introduction to Easil, an online tool for creating visual content, and can help Business Analysts develop the skills needed to create visually appealing presentations and enhance their overall business analysis efforts.

See salaries and explore the career path for Business Analyst

Copywriter

Copywriters, who are responsible for writing persuasive and engaging copy, often need to collaborate with designers to create visually appealing marketing materials. This course provides an introduction to Easil, an online tool for creating visual content, and can help Copywriters develop the skills needed to work effectively with designers and create visually appealing marketing materials that effectively communicate their message.

See salaries and explore the career path for Copywriter

Data Analyst

Data Analysts, who are responsible for collecting, analyzing, and interpreting data, often need to create visually appealing data visualizations to communicate their findings and insights. This course provides an introduction to Easil, an online tool for creating visual content, and can help Data Analysts develop the skills needed to create visually appealing data visualizations and enhance their overall data analysis efforts.

See salaries and explore the career path for Data Analyst