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Digitales Business Marketing mit Easil

Michelle Flores

Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung einer FAcebook Anzeige und eines Facebook Titelbilds verwenden.

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Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Easil Version zur Erstellung einer FAcebook Anzeige und eines Facebook Titelbilds verwenden.

User von sozialen Netzwerken werden im heutigen Zeitalter von Informationen und Bildern regelrecht überschwemmt. Aufgabe des Social Media Marketings ist es daher, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.

Die webbasierte Plattform Easil bietet alle nötigen Werkzeuge um visuell attraktive und organisierte Produkte zu kreieren und in den sozialen Medien zu teilen. Deine neu erworbenen Kenntnisse werden dir in Zukunft dabei behilflich sein, dein Unternehmen in den sozialen Medien zu bewerben und deinen Wiedererkennungswert zu steigern.

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What's inside

Syllabus

Projekt-Überblick
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Easil zu nutzen und individuelle Posts für Soziale Medien zu kreieren.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Lehrt grundlegende Techniken und Taktiken, die in der Social-Media-Branche weit verbreitet sind
Beeindruckende Grafikdesignplattform, die von Social-Media-Managern häufig verwendet wird
Einfache und intuitive Oberfläche, die es neuen Benutzern leicht macht, die Plattform für ihre Social-Media-Marketingkampagnen zu nutzen

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digitales Business Marketing mit Easil with these activities:
Auffrischung von Grundkenntnissen in Designprinzipien
Stärkung deiner Grundlagen in Designprinzipien für effektivere Entwürfe.
Show steps
  • Überprüfe Online-Kurse oder Lehrbücher zu Designprinzipien
  • Analysiere Beispiele und wende Prinzipien in praktischen Übungen an
Zusammenstellung einer Sammlung von Designressourcen
Erstelle eine Sammlung wertvoller Ressourcen, die du für deine Designprojekte nutzen kannst.
Show steps
  • Identifiziere nützliche Online-Tools, Vorlagen und Inspirationen
  • Organisiere und verwalte deine Sammlung
  • Erstelle einen Online- oder Offline-Leitfaden zu deinen Ressourcen
Übungen zur Erstellung von Social-Media-Beiträgen
Verfeinere deine Fähigkeiten zur Erstellung ansprechender Social-Media-Beiträge durch gezielte Übungen.
Show steps
  • Erstelle einen Social-Media-Beitrag für eine fiktive Marke
  • Sammle Feedback von Kollegen oder Freunden
  • Überarbeite und optimiere deinen Beitrag
Five other activities
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Teilnahme an Peer-Review-Sessions
Erhalte konstruktives Feedback und verbessere deine Designfähigkeiten durch Zusammenarbeit.
Show steps
  • Finde Peer-Review-Partner oder -Gruppen
  • Präsentiere deine Designentwürfe und sammle Feedback
  • Analysiere das Feedback und implementiere Verbesserungen
Teilnahme an Networking-Events im Bereich Grafikdesign
Erweitere dein berufliches Netzwerk und tausche dich mit Gleichgesinnten aus.
Show steps
  • Recherchiere und identifiziere relevante Events
  • Bereite eine professionelle Selbstpräsentation vor
  • Nimm an den Events teil und vernetze dich
Teilnahme an Online-Tutorials zu fortgeschrittenen Designtechniken
Erweitere deine Fähigkeiten mit Online-Tutorials, die sich auf fortgeschrittene Designtechniken konzentrieren.
Show steps
  • Recherchiere und identifiziere relevante Tutorials
  • Finde einen Mentor oder erfahrene Designer für Unterstützung
  • Folge den Tutorials Schritt für Schritt
  • Übe die erlernten Techniken
Erstellung eines Portfolio mit Social-Media-Designs
Demonstriere deine Fähigkeiten und erstelle ein Portfolio, das deine besten Social-Media-Designs vorstellt.
Show steps
  • Erhalte Feedback von einem professionellen Designer
  • Sammle deine besten Social-Media-Designs
  • Erstelle ein Online-Portfolio oder Präsentationsdokument
  • Füge Beschreibungen und Einblicke zu jedem Design hinzu
Entwicklung einer Social-Media-Kampagne für ein lokales Unternehmen
Wende dein Wissen praktisch an, indem du eine umfassende Social-Media-Kampagne planst und umsetzt.
Show steps
  • Recherchiere Zielgruppe und Branche des Unternehmens
  • Definiere Kampagnenziele und KPIs
  • Erstelle eine Social-Media-Inhaltsstrategie
  • Implementiere und überwache die Kampagne
  • Analysiere Ergebnisse und nimm Anpassungen vor

Career center

Learners who complete Digitales Business Marketing mit Easil will develop knowledge and skills that may be useful to these careers:
Marketing Manager
A Marketing Manager is responsible for planning, executing, and evaluating marketing campaigns. They develop and implement marketing strategies, manage budgets, and analyze data to measure the success of their campaigns. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Marketing Manager
Graphic designer
A Graphic Designer creates visual content, such as logos, brochures, and websites. They use a variety of design software, such as Adobe Photoshop and Illustrator, to create their work. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Graphic designer
Web Designer
A Web Designer is responsible for the design of websites. They work with a variety of teams, such as design, engineering, and marketing, to create visually appealing and functional websites. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Web Designer
Public relations manager
A Public Relations Manager is responsible for planning, executing, and evaluating public relations campaigns. They work with a variety of media outlets, such as newspapers, magazines, and television, to build and maintain a positive public image for their organization. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Public relations manager
User Experience Designer
A User Experience Designer is responsible for the design of user interfaces. They work with a variety of teams, such as design, engineering, and marketing, to create user-friendly and intuitive interfaces. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for User Experience Designer
Social Media Manager
A Social Media Manager uses digital tools and other resources to create engaging, interactive content that helps businesses reach their target audience. A course that teaches individuals how to create eye-catching social media content using the Easil platform may be useful for those in this field, as it can help them develop the skills necessary to create effective and visually appealing social media campaigns.
See salaries and explore the career path for Social Media Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and evaluating digital marketing campaigns. They use a variety of digital channels, such as social media, email, and paid advertising, to reach their target audience. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Digital Marketing Manager
Brand Manager
A Brand Manager is responsible for planning, executing, and evaluating brand marketing campaigns. They work with a variety of teams, such as marketing, sales, and public relations, to build and maintain a strong brand identity. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Brand Manager
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning, executing, and evaluating digital marketing campaigns. They use a variety of digital channels, such as social media, email, and paid advertising, to reach their target audience. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Digital Marketing Specialist
Product Marketing Manager
A Product Marketing Manager is responsible for planning, executing, and evaluating product marketing campaigns. They work with a variety of teams, such as product development, sales, and marketing, to bring new products to market. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Product Marketing Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for planning, executing, and evaluating marketing communications campaigns. They work with a variety of teams, such as marketing, sales, and public relations, to develop and implement marketing communications strategies. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Marketing Communications Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning, creating, and distributing content to attract and engage a target audience. They use a variety of content formats, such as blog posts, articles, videos, and social media posts, to reach their target audience. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Content Marketing Manager
Creative Director
A Creative Director is responsible for the overall creative vision of an organization. They work with a variety of teams, such as design, marketing, and sales, to develop and implement creative strategies. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Creative Director
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for planning, executing, and evaluating social media marketing campaigns. They use a variety of social media platforms, such as Facebook, Twitter, and Instagram, to reach their target audience. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Social Media Marketing Manager
Art Director
An Art Director is responsible for the visual direction of an organization. They work with a variety of teams, such as design, marketing, and sales, to develop and implement visual strategies. A course that teaches individuals how to use Easil to create social media content may be useful for those in this field, as it can help them develop the skills necessary to create visually appealing and engaging content.
See salaries and explore the career path for Art Director

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digitales Business Marketing mit Easil.
Cover image
How to Make Money with Social Media
Save
Provides a comprehensive overview of Facebook marketing strategies and best practices. It covers topics such as creating a Facebook page, running Facebook ads, and using Facebook Live.
(English) How to Make Money with Social Media: An Insider's...
Kindle Edition
$$
(English) How to Make Money with Social Media: An Insider's...
Hardcover
$$
Cover image
Social Marketing Digital Book Set
Save
Provides a comprehensive overview of social media marketing strategies and best practices. It covers topics such as creating a social media strategy, using social media to build relationships with customers, and measuring the success of your social media campaigns.
(English) Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
Likeable Business: Why Today's Consumers Demand...
Save
Provides a comprehensive overview of social media marketing strategies and best practices for the future. It covers topics such as using social media to build relationships with customers, using social media to drive traffic to your website, and using social media to measure the success of your marketing campaigns.
Likeable Business: Why Today's Consumers Demand...
Paperback
Check
Likeable Business: Why Today's Consumers Demand...
Kindle Edition
Check
Cover image
Epic Content Marketing, Second Edition: Break...
Save
Provides a comprehensive overview of content marketing strategies and best practices. It covers topics such as creating content that is relevant to your audience, promoting your content, and measuring the success of your content marketing campaigns.
(English) Epic Content Marketing, Second Edition: Break...
Hardcover
$$
(English) Epic Content Marketing, Second Edition: Break...
Kindle Edition
$$
Cover image
The New Rules of Marketing and PR
Save
Provides a comprehensive overview of social media marketing strategies and best practices. It covers topics such as creating a social media marketing plan, using social media to build relationships with customers, and measuring the success of your social media campaigns.
(English) The New Rules of Marketing and PR: How to Use...
Paperback
$$
(English) The New Rules of Marketing & PR: How to Use Content...
Paperback
$$
(English) The New Rules of Marketing & PR: How to Use Social...
Paperback
$$
(English) The New Rules of Marketing & PR, 6th Edition: How...
Audible Audiobook
$$
(English) The New Rules of Marketing & PR: How to Use Content...
Paperback
$$
(English) The New Rules of Marketing and PR: How to Use...
Paperback
$$
(English) The New Rules of Marketing and PR (6th Edition)...
Paperback
$$
(English) The New Rules of Marketing & PR: How to Use Social...
Paperback
$
(English) The New Rules of Marketing and PR: How to Use...
Audible Audiobook
$$
(English) The New Rules of Marketing and Pr, 5ed [Jan 01,...
Paperback
$$
(English) The New Rules of Marketing and PR: How to Use...
Kindle Edition
$$
Cover image
Nonprofit Management All-in-One For Dummies
Save
Provides a comprehensive overview of social media marketing strategies and best practices for beginners. It covers topics such as creating social media content, building a social media following, and using social media analytics.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$

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Course image
Effort
2 Stunden
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Deutsch
Good to know
Lehrt grundlegende Techniken und Taktiken, die in der Social-Media-Branche weit verbreitet sind
Beeindruckende Grafikdesignplattform, die von Social-Media-Managern häufig verwendet wird
Einfache und intuitive Oberfläche, die es neuen Benutzern leicht macht, die Plattform für ihre Social-Media-Marketingkampagnen zu nutzen
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