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Einführung in Marketing für soziale Medien mit Visme

Michelle Flores

Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Visme zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Visme Version zur Erstellung unserer Projekte verwenden.

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Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Visme zu nutzen und individuelle Posts für Soziale Medien zu kreieren. Wir werden heute die kostenlose Visme Version zur Erstellung unserer Projekte verwenden.

User von sozialen Netzwerken werden im heutigen Zeitalter von Informationen und Bildern regelrecht überschwemmt. Aufgabe des Social Media Marketings ist es daher, kreative Wege zu finden um die Aufmerksamkeit der User für ihre Produkte und Dienstleistungen zu gewinnen. Dies erfolgt oftmals auf Basis eines sehr geringen Marketing Budgets.

Die webbasierte Plattform Visme bietet alle nötigen Werkzeuge um visuell attraktive und organisierte Produkte zu kreieren und in den sozialen Medien zu teilen. Deine neu erworbenen Kenntnisse werden dir in Zukunft dabei behilflich sein, dein Business zu bewerben und deinen Wiedererkennungswert zu steigern.

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What's inside

Syllabus

Projekt-Überblick
Nach Abschluss dieses Projekts wirst du gelernt haben Grafikdesignplattform Visme zu nutzen und individuelle Posts für Soziale Medien zu kreieren.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Michelle Flores, who are recognized for their work in x
Examines x, which is highly relevant to y
Examines x, which is highly relevant to y
Explores x, which is standard in industry y
Teaches x, which helps learners do y
Develops x and y, which are core skills for z

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Einführung in Marketing für soziale Medien mit Visme with these activities:
Besuche eine Social-Media-Marketingkonferenz
Bietet die Möglichkeit, dich mit Branchenexperten zu vernetzen und von ihren Erkenntnissen zu lernen.
Browse courses on Social Media Marketing
Show steps
  • Recherchiere nach anstehenden Social-Media-Marketing-Konferenzen.
  • Melde dich für eine Konferenz an, die deinen Interessen entspricht.
  • Bereite dich auf die Konferenz vor, indem du deine Ziele festlegst und eine Agenda erstellst.
  • Teilnahme an Sitzungen, Workshops und Networking-Veranstaltungen.
  • Nachbereitung der Konferenz und Kontakt zu neuen Kontakten.
Übe das Erstellen von Visme-Posts
Hilft dir dabei, dich mit der Visme-Oberfläche vertraut zu machen und deine ersten Social-Media-Posts zu erstellen.
Browse courses on Social Media Marketing
Show steps
  • Melde dich bei Visme an und erkunde die Benutzeroberfläche.
  • Wähle eine Vorlage für deinen Social-Media-Post aus.
  • Füge Text, Bilder und andere Elemente hinzu, um deinen Post anzupassen.
  • Vorschau und Veröffentlichung deines Beitrags.
Erstelle eine Infografik zur Förderung deines Unternehmens
Hilft dir dabei, wichtige Geschäftsinformationen ansprechend zu präsentieren und auf Social-Media-Plattformen zu teilen.
Browse courses on Social Media Marketing
Show steps
  • Sammle Daten und identifiziere wichtige Erkenntnisse, die du teilen möchtest.
  • Wähle eine Vorlage oder erstelle dein eigenes Infografik-Design.
  • Füge Daten, Diagramme und visuelle Elemente hinzu, um deine Erkenntnisse zu veranschaulichen.
  • Exportiere und teile deine Infografik auf Social-Media-Plattformen.
Show all three activities

Career center

Learners who complete Einführung in Marketing für soziale Medien mit Visme will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers plan and execute social media campaigns for businesses and organizations. They create social media content, manage social media accounts, and track social media analytics. Visme is a powerful tool that can help Social Media Managers create visually appealing and engaging social media content. This course will help you learn how to use Visme to create custom social media posts, images, and videos. With your new skills, you'll be able to create social media content that will help your clients attract more attention and engagement.
See salaries and explore the career path for Social Media Manager
Content Creator
Content Creators generate written or visual content for online media, marketing, and advertising. They may work for businesses, organizations, or as independent contractors. Visme is a versatile tool that can be used to create a variety of online content, including blog posts, articles, infographics, and videos. This course will help you learn how to use Visme to create visually appealing and engaging content that will help you stand out from the competition.
See salaries and explore the career path for Content Creator
Graphic designer
As a Graphic Designer, you will create visual content for a variety of purposes, including social media posts. The Visme platform can help you create eye-catching and professional-looking designs that will help your clients stand out from the competition. This course will help you learn the basics of Visme and how to use it to create custom posts for social media. With your new skills, you'll be able to create visually appealing content that will help your clients attract more attention and engagement on social media.
See salaries and explore the career path for Graphic designer
Marketing Specialist
Marketing Specialists develop and implement marketing plans for businesses and organizations. They work with other departments to create and execute marketing campaigns, and they track the results of those campaigns. Visme is a helpful tool that can help Marketing Specialists create visually appealing and effective marketing materials. This course will help you learn how to use Visme to create custom marketing presentations, infographics, and social media content. With your new skills, you'll be able to create marketing materials that will help your clients attract more attention and engage.
See salaries and explore the career path for Marketing Specialist
Web Designer
Web Designers create and maintain websites. They work with clients to determine the goals of the website and then design and develop a website that meets those goals. Visme is a versatile tool that can be used to create a variety of web design elements, including banners, buttons, and icons. This course will help you learn how to use Visme to create visually appealing and functional web design elements. With your new skills, you'll be able to create websites that are both beautiful and effective.
See salaries and explore the career path for Web Designer
Sales Executive
Sales Executives sell products and services for businesses and organizations. They work with customers to identify their needs and then develop and present solutions that meet those needs. Visme is a useful tool that can help Sales Executives create visually appealing and persuasive sales presentations. This course will help you learn how to use Visme to create custom sales presentations, proposals, and marketing materials. With your new skills, you'll be able to create sales materials that will help you close more deals.
See salaries and explore the career path for Sales Executive
Freelance Writer
Freelance Writers write content for a variety of clients, including businesses, organizations, and individuals. They may work on a variety of projects, including blog posts, articles, website content, and more. Visme is a helpful tool that can help Freelance Writers create visually appealing and engaging content. This course will help you learn how to use Visme to create custom infographics, presentations, and other visual content that will help you stand out from the competition and win more clients.
See salaries and explore the career path for Freelance Writer
Manager
Managers supervise and lead teams of employees. They are responsible for planning, organizing, and directing the work of their teams. Visme is a helpful tool that can help Managers create visually appealing and informative presentations, reports, and other documents. This course will help you learn how to use Visme to create custom presentations, reports, and other documents that will help you communicate more effectively with your team and stakeholders.
See salaries and explore the career path for Manager
Public Relations Specialist
Public Relations Specialists manage the public image of businesses, organizations, and individuals. They work to create and maintain positive relationships with the media and the public. Visme is a useful tool that can help Public Relations Specialists create visually appealing and persuasive press releases, media kits, and other public relations materials. This course will help you learn how to use Visme to create custom press releases, media kits, and other materials that will help you get your clients' messages out to the public.
See salaries and explore the career path for Public Relations Specialist
Non-profit Professional
Non-profit Professionals work for non-profit organizations to help them achieve their goals. They may work in a variety of roles, including fundraising, marketing, and program management. Visme is a useful tool that can help Non-profit Professionals create a variety of non-profit-related materials, including marketing materials, fundraising proposals, and program reports. This course will help you learn how to use Visme to create visually appealing and persuasive non-profit materials. With your new skills, you'll be able to create materials that will help your non-profit organization achieve its goals.
See salaries and explore the career path for Non-profit Professional
Consultant
Consultants provide advice and guidance to businesses and organizations. They may work in a variety of fields, including marketing, finance, and human resources. Visme is a useful tool that can help Consultants create visually appealing and persuasive presentations, proposals, and other documents. This course will help you learn how to use Visme to create custom presentations, proposals, and other documents that will help you win more clients and grow your consulting business.
See salaries and explore the career path for Consultant
Entrepreneur
Entrepreneurs start and run their own businesses. They are responsible for all aspects of their business, including marketing, sales, finance, and operations. Visme is a valuable tool that can help Entrepreneurs create a variety of business-related materials, including marketing materials, sales presentations, and financial reports. This course will help you learn how to use Visme to create visually appealing and professional-looking business materials. With your new skills, you'll be able to create materials that will help your business grow.
See salaries and explore the career path for Entrepreneur
Educator
Educators teach students in a variety of settings, including schools, colleges, and universities. They are responsible for planning, organizing, and delivering instruction. Visme is a helpful tool that can help Educators create visually appealing and informative presentations, handouts, and other educational materials. This course will help you learn how to use Visme to create custom presentations, handouts, and other materials that will help you engage your students and make learning more interactive.
See salaries and explore the career path for Educator
Event Planner
Event Planners plan and execute events, such as conferences, weddings, and parties. They work with clients to determine the goals of the event and then develop and implement a plan to achieve those goals. Visme is a helpful tool that can help Event Planners create visually appealing and informative event proposals, timelines, and other event-related materials. This course will help you learn how to use Visme to create custom event proposals, timelines, and other materials that will help you win more clients and grow your event planning business.
See salaries and explore the career path for Event Planner
Business Owner
Business Owners run their own businesses. They are responsible for all aspects of their business, including marketing, sales, finance, and operations. Visme is a versatile tool that can help Business Owners create a variety of business-related materials, including marketing materials, sales presentations, and financial reports. This course will help you learn how to use Visme to create visually appealing and professional-looking business materials. With your new skills, you'll be able to create materials that will help your business grow.
See salaries and explore the career path for Business Owner

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Einführung in Marketing für soziale Medien mit Visme.
Cover image
Content Inc.: How Entrepreneurs Use Content to...
Save
Valuable resource for understanding the fundamentals of content marketing and how to create effective content that will attract and engage your target audience.
(English) Content Inc.: How Entrepreneurs Use Content to...
Hardcover
$$
(English) Content Inc.: How Entrepreneurs Use Content to...
Kindle Edition
$$
Cover image
Digital Marketing
Save
Comprehensive guide to social media marketing. It covers the major social media platforms and how to use them effectively for business. It also includes case studies and examples from successful social media campaigns.
(English) Digital Marketing
Paperback
$$
(English) Digital Marketing
Paperback
$$$
(English) Digital Marketing (6th Edition)
Paperback
$$$
Cover image
Will the Real You Please Stand Up
Save
Practical guide to social media marketing. It provides step-by-step instructions on how to create and execute a successful social media campaign.
(English) Will the Real You Please Stand Up: Show Up, Be...
Paperback
$$
(English) Will the Real You Please Stand Up: Show Up, Be...
Kindle Edition
$$
Cover image
Epic Content Marketing, Second Edition: Break...
Save
Dieses Buch bietet praktische Ratschläge zur Entwicklung und Umsetzung effektiver Content-Marketing-Kampagnen und ist eine nützliche Ressource für alle, die ihre Social-Media-Marketingbemühungen verbessern möchten.
(English) Epic Content Marketing, Second Edition: Break...
Hardcover
$$
(English) Epic Content Marketing, Second Edition: Break...
Kindle Edition
$$
Cover image
Propaganda 2.1
Save
Dieses Buch bietet praktische Ratschläge zur Entwicklung und Umsetzung effektiver Social-Media-Marketingkampagnen für kleine Unternehmen und ist eine nützliche Ressource für alle, die ihre Social-Media-Marketingbemühungen verbessern möchten.
Propaganda 2.1
Paperback
Check
Propaganda 2.1
Kindle Edition
Check
Cover image
The Social Media Bible
Save
Dieses Buch bietet einen umfassenden Leitfaden für die Nutzung sozialer Medien zur Unternehmenskommunikation und ist eine wertvolle Ressource für alle, die ihre Social-Media-Marketing-Kenntnisse erweitern möchten.
The Social Media Bible
Paperback
Check
The Social Media Bible
Kindle Edition
Check

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Course image
Effort
2 Stunden
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Michelle Flores
Language
Deutsch
Good to know
Taught by Michelle Flores, who are recognized for their work in x
Examines x, which is highly relevant to y
Examines x, which is highly relevant to y
Explores x, which is standard in industry y
Teaches x, which helps learners do y
Develops x and y, which are core skills for z
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