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Product Management Fundamentals

Product management is becoming more popular as organizations evolve to be more product-centric. There's a great need for product managers. This course teaches you what product managers do and how you should think about product in an organization.

Product management rarely comes in a one-size-fits-all approach. In this course, Product Management Fundamentals, you’ll learn core principles of product management and more importantly understand how to apply them for success. We'll look at how we can innovate to solve problems that our customers are experiencing to provide them with the best possible experiences. When you’re finished with this course, you’ll have the skills and knowledge of product management needed to be a successful product manager.

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What's inside

Syllabus

Course Overview

Introducing Product Management

Product Teams and Process

Product Vision and Discovery

Market Research

Product Strategy

Product Design

Product Launch

Product Leadership

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides background skills necessary for professionals in the field

Suitable for experienced and newly minted product managers

Covers core principles of product management in addition to exploring methods to apply those principles

Can provide a foundation for product manager certification if augmented with further study and training

May require supplementation if learners wish to develop advanced skills in a specialized field of product management

Does not include access to industry standard tools or software, which may require additional spending

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product Management Fundamentals with these activities:

Create a comprehensive study guide

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A well-organized study guide consolidates your understanding, making it easier to review and retain information.

Browse courses on Note-Taking

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Gather notes, assignments, and other course materials
Summarize key concepts and definitions
Organize the guide into logical sections

Read Inspired: How to Create Tech Products Customers Love

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By exploring case studies and practical advice, this book provides insights and strategies for developing products that meet customer needs.

View EMPOWERED on Amazon

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Identify the key principles of product management
Examine different approaches to customer research
Learn how to define and prioritize product requirements

Complete online courses on Agile development

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Understanding Agile methodologies enhances collaboration, adaptability, and continuous improvement in product development.

Browse courses on Agile Development

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Identify reputable online platforms offering Agile courses
Enroll in courses covering Scrum, Kanban, or other Agile frameworks
Complete assignments and engage in discussions

Five other activities

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Join a product management study group

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Engaging with peers through a study group fosters discussion, knowledge sharing, and diverse perspectives.

Browse courses on Collaboration

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Connect with other product management students
Schedule regular meetings to discuss course concepts
Share resources and insights

Write a product roadmap

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Developing a product roadmap helps you visualize your product's evolution, ensuring alignment with business objectives.

Browse courses on Product Roadmaps

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Define the product vision and goals
Identify key milestones and dependencies
Create a timeline and prioritize features

Solve product management case studies

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Engaging with case studies sharpens your analytical and decision-making abilities, preparing you for real-world challenges.

Browse courses on Case Studies

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Access case studies from industry publications or online repositories
Analyze the case and identify key issues
Develop and evaluate potential solutions

Build a portfolio of product management projects

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Creating a portfolio showcases your skills, demonstrates your understanding of the product development process, and enhances your job prospects.

Browse courses on Portfolio Development

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Identify projects that align with your interests and career goals
Develop a project plan and timeline
Execute the project and track progress
Document your learnings and成果

Guide junior product managers

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Mentoring others solidifies your understanding while contributing to the growth of fellow product managers.

Browse courses on Mentorship

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Identify junior product managers who could benefit from your guidance
Offer support, advice, and industry insights
Provide feedback and encouragement

Career center

Learners who complete Product Management Fundamentals will develop knowledge and skills that may be useful to these careers:

Product Manager

As a Product Manager, you lead a team to research, develop, and launch new products or features. Product Management Fundamentals will provide you with the core principles and methodologies to excel in this role by guiding you through real-world scenarios, problem-solving exercises and hands-on projects that allow you to apply your learnings in a practical setting. You will learn how to define a product vision, conduct market research, manage product development, and launch and promote products successfully.

See salaries and explore the career path for Product Manager

Product Marketing Manager

Product Marketing Managers are responsible for creating and executing marketing strategies for products and services. Product Management Fundamentals can provide valuable insights and tools for individuals interested in this role. The lessons on product vision, market research, and product strategy will help you build a strong foundation for success. You will gain an understanding of how to define and communicate product value propositions, identify target markets, and develop effective marketing campaigns.

See salaries and explore the career path for Product Marketing Manager

Product Designer

Product Designers are involved in the entire product development process, from conceptualization to launch. Product Management Fundamentals can provide a comprehensive understanding of the product management lifecycle, which is essential for Product Designers. The course will teach you how to identify user needs, create user personas, design prototypes, and conduct user testing. This knowledge will enable you to create user-centric products that meet the needs of the market.

See salaries and explore the career path for Product Designer

Program Manager

Program Managers oversee and coordinate multiple projects and initiatives within an organization. Product Management Fundamentals can provide valuable knowledge and skills for individuals aspiring to become Program Managers. The course will provide insights into project management methodologies, stakeholder management, and risk assessment. You will gain an understanding of how to define project scope, develop project plans, and manage project execution effectively.

See salaries and explore the career path for Program Manager

Business Analyst

Business Analysts gather and analyze data to identify business needs and opportunities. Product Management Fundamentals can provide valuable training for Business Analysts by providing a comprehensive overview of product management principles and methodologies. The course will teach you how to conduct market research, analyze data, and develop product requirements. This knowledge will enable you to effectively communicate business needs to technical teams and stakeholders.

See salaries and explore the career path for Business Analyst

UX Researcher

UX Researchers conduct research to understand user needs and behaviors. Product Management Fundamentals can provide valuable insights and tools for individuals interested in this role. The lessons on user research, user testing, and data analysis will help you build a strong foundation for success. You will gain an understanding of how to conduct user interviews, analyze user data, and create user-centered designs.

See salaries and explore the career path for UX Researcher

Technical Product Manager

Technical Product Managers have a deep understanding of technology and its applications. Product Management Fundamentals can provide a strong foundation for individuals who want to become Technical Product Managers. The course will provide insights into product development, Agile methodologies, and software engineering principles. You will gain an understanding of how to manage technical teams, prioritize features, and deliver high-quality products.

See salaries and explore the career path for Technical Product Manager

Scrum Master

Scrum Masters facilitate Agile development teams and ensure that projects are completed on time and within budget. Product Management Fundamentals can provide valuable knowledge and skills for individuals aspiring to become Scrum Masters. The course will provide insights into Agile methodologies, team management, and project management. You will gain an understanding of how to facilitate Scrum ceremonies, manage team dynamics, and resolve conflicts effectively.

See salaries and explore the career path for Scrum Master

Product Owner

Product Owners are responsible for defining and managing the product backlog. Product Management Fundamentals can provide a strong foundation for individuals who want to become Product Owners. The course will provide insights into product management principles, user research, and Agile methodologies. You will gain an understanding of how to define product vision, prioritize features, and manage the product roadmap.

See salaries and explore the career path for Product Owner

Consultant

Consultants provide advice and guidance to organizations on how to improve their performance. Product Management Fundamentals can provide valuable knowledge and skills for individuals who want to become Consultants. The course will provide insights into business analysis, strategic planning, and change management. You will gain an understanding of how to identify business problems, develop solutions, and implement change effectively.

See salaries and explore the career path for Consultant

Entrepreneur

Entrepreneurs start and manage their own businesses. Product Management Fundamentals can provide valuable knowledge and skills for individuals who want to become Entrepreneurs. The course will provide insights into product development, marketing, and finance. You will gain an understanding of how to identify business opportunities, develop business plans, and launch successful businesses.

See salaries and explore the career path for Entrepreneur

Project Manager

Project Managers plan and execute projects within an organization. Product Management Fundamentals may provide some useful insights and tools for individuals interested in this role. The lessons on project planning, resource management, and risk assessment can help you build a basic understanding of project management principles.

See salaries and explore the career path for Project Manager

Operations Manager

Operations Managers oversee the day-to-day operations of an organization. Product Management Fundamentals may provide some useful insights and tools for individuals interested in this role. The lessons on process improvement, resource management, and quality control can help you build a basic understanding of operations management principles.

See salaries and explore the career path for Operations Manager

Quality Assurance Manager

Quality Assurance Managers ensure that products and services meet quality standards. Product Management Fundamentals may provide some useful insights and tools for individuals interested in this role. The lessons on product testing, quality control, and risk assessment can help you build a basic understanding of quality assurance principles.

See salaries and explore the career path for Quality Assurance Manager

Sales Manager

Sales Managers lead sales teams and are responsible for achieving sales targets. Product Management Fundamentals may provide some useful insights and tools for individuals interested in this role. The lessons on product marketing, sales strategies, and customer relationship management can help you build a basic understanding of sales management principles.

See salaries and explore the career path for Sales Manager

Reading list

We've selected 17 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product Management Fundamentals.

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Provides a comprehensive overview of the product management process, from ideation to launch. It valuable resource for anyone who wants to learn more about the field of product management.

Product Management Fundamentals

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What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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