Product Management is a craft whose concepts can seem simple, but take deep understanding and practice to master. This course will teach you how to think clearly about your product, with practical frameworks to maximize the impact you’ll have.
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Product Management is a craft whose concepts can seem simple, but take deep understanding and practice to master. This course will teach you how to think clearly about your product, with practical frameworks to maximize the impact you’ll have.
Product Management is a craft whose concepts can seem simple, but take deep understanding and practice to master. This course will teach you how to think clearly about your product, with practical frameworks to maximize the impact you’ll have.
As a Product Manager, your team relies on you to guide them through myriad decisions and challenges. In this course, Exploring Product Management Philosophies and Frameworks, you’ll learn to develop your philosophy of product management to build great products.. First, you’ll explore what separates good product managers from the bad. Next, you’ll discover how the best companies create hugely successful products through empowered, cross-functional teams. Finally, you’ll learn how to prioritize and deliver new products and features more effectively. When you’re finished with this course, you’ll have the skills and knowledge of the product management frameworks needed to build exceptional products.
What's inside
Syllabus
Course Overview
How Great Products Are Built
Building an Effective Product Organization
Upgrading Your Product Thinking
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Syllabus
Good to know
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Activities
Join a product management community or forum
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Allows you to connect with other product managers and to learn from their experiences.
Browse courses on
Product Management
Show steps
-
Join a product management community or forum.
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Introduce yourself and share your interests.
-
Participate in discussions and ask questions.
Read Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Show steps
Provides you with the foundational knowledge of how to market and sell technology products to a mainstream audience.
View
Crossing the Chasm, 3rd Edition: Marketing and...
on Amazon
Show steps
-
Read the first three chapters.
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Summarize the key concepts and frameworks in your own words.
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Identify examples from your own experience or research that illustrate these concepts.
-
Discuss the implications of these concepts for your current or future role in product management.
Participate in a product management online course or workshop
Show steps
Provides you with an opportunity to learn from experienced professionals.
Browse courses on
Product Management
Show steps
-
Research different product management online courses or workshops.
-
Choose a course or workshop that fits your learning goals and schedule.
-
Complete the course or workshop.
Four other activities
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Build a product roadmap for a new feature of an existing product
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Provides you with practical experience with one of the most important tools for product managers: the product roadmap.
Browse courses on
Product Roadmap
Show steps
-
Identify the problem that the new feature will solve.
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Define the target audience for the new feature.
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Brainstorm a list of possible solutions to the problem.
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Evaluate the pros and cons of each solution.
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Select the best solution and create a product roadmap for the new feature.
Write a blog post about a product management topic that you are passionate about
Show steps
Allows you to synthesize your knowledge on product management, engage with a wider audience.
Browse courses on
Product Management
Show steps
-
Choose a topic that you are passionate about and that you have some expertise in.
-
Conduct some research on the topic to ensure that your content is accurate and up-to-date.
-
Write your blog post in a clear and concise style.
-
Promote your blog post on social media and other platforms.
Create a prototype for a new product or feature
Show steps
Helps you to visualize your ideas and to test them with users before investing in a full-scale development.
Browse courses on
Product Development
Show steps
-
Identify the problem that the new product or feature will solve.
-
Define the target audience for the new product or feature.
-
Brainstorm a list of possible solutions to the problem.
-
Evaluate the pros and cons of each solution.
-
Select the best solution and create a prototype of the new product or feature.
Mentor a junior product manager or aspiring product manager
Show steps
Provides you with an opportunity to reinforce your knowledge and to develop your leadership skills.
Browse courses on
Product Management
Show steps
-
Identify a junior product manager or aspiring product manager who you can mentor.
-
Set up a regular meeting time.
-
Discuss the junior product manager's or aspiring product manager's goals and challenges.
-
Provide feedback and guidance.
Join a product management community or forum
Show steps
Allows you to connect with other product managers and to learn from their experiences.
Browse courses on
Product Management
Show steps
- Join a product management community or forum.
- Introduce yourself and share your interests.
- Participate in discussions and ask questions.
Read Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Show steps
Provides you with the foundational knowledge of how to market and sell technology products to a mainstream audience.
View
Crossing the Chasm, 3rd Edition: Marketing and...
on Amazon
Show steps
- Read the first three chapters.
- Summarize the key concepts and frameworks in your own words.
- Identify examples from your own experience or research that illustrate these concepts.
- Discuss the implications of these concepts for your current or future role in product management.
Participate in a product management online course or workshop
Show steps
Provides you with an opportunity to learn from experienced professionals.
Browse courses on
Product Management
Show steps
- Research different product management online courses or workshops.
- Choose a course or workshop that fits your learning goals and schedule.
- Complete the course or workshop.
Build a product roadmap for a new feature of an existing product
Show steps
Provides you with practical experience with one of the most important tools for product managers: the product roadmap.
Browse courses on
Product Roadmap
Show steps
- Identify the problem that the new feature will solve.
- Define the target audience for the new feature.
- Brainstorm a list of possible solutions to the problem.
- Evaluate the pros and cons of each solution.
- Select the best solution and create a product roadmap for the new feature.
Write a blog post about a product management topic that you are passionate about
Show steps
Allows you to synthesize your knowledge on product management, engage with a wider audience.
Browse courses on
Product Management
Show steps
- Choose a topic that you are passionate about and that you have some expertise in.
- Conduct some research on the topic to ensure that your content is accurate and up-to-date.
- Write your blog post in a clear and concise style.
- Promote your blog post on social media and other platforms.
Create a prototype for a new product or feature
Show steps
Helps you to visualize your ideas and to test them with users before investing in a full-scale development.
Browse courses on
Product Development
Show steps
- Identify the problem that the new product or feature will solve.
- Define the target audience for the new product or feature.
- Brainstorm a list of possible solutions to the problem.
- Evaluate the pros and cons of each solution.
- Select the best solution and create a prototype of the new product or feature.
Mentor a junior product manager or aspiring product manager
Show steps
Provides you with an opportunity to reinforce your knowledge and to develop your leadership skills.
Browse courses on
Product Management
Show steps
- Identify a junior product manager or aspiring product manager who you can mentor.
- Set up a regular meeting time.
- Discuss the junior product manager's or aspiring product manager's goals and challenges.
- Provide feedback and guidance.
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