Exploring Product Discovery Foundations from Pluralsight

This course will teach you how product managers use discovery to learn and communicate the value proposition for their products. Learn how discovery helps product managers solve problems worth solving and build products worth building.

Every product manager needs to understand and be able to articulate the value their product delivers. What problem are you solving? Who are you serving? And what’s the measurable value of the product you’re delivering?

In this course, Exploring Product Discovery Foundations, you will learn to use product discovery to ask the right questions, discover who your customer is, understand and communicate their needs, and establish a value proposition for your product, aligned to overall business goals.

First, you’ll discover how the product approach enables teams to deliver the right product for the right market at the right time. Next, you’ll explore a case study in product management and learn how product discovery helps to validate - or invalidate - your assumptions. Then, you’ll apply your understanding as you consider a second case study from the perspective of a product manager. Finally, you’ll reflect on ways product discovery can help you deliver the most valuable products possible. By the end of this course, you’ll have the skills and knowledge to define your customers, their wants, and needs, so you can collaborate with your team and stakeholders to deliver real solutions.

What's inside

Syllabus

Course Overview

Exploring the Product Approach

Exploring Product Discovery

Case Study Walkthrough

Reflect and Apply

Putting It All Together

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

An Exploration of the Product Approach Helps. Product managers are crucial today in the business landscape, where they play a vital role in the development of their products, ensuring relevancy in the market and among users

Understanding the Role of Discovery in Product Development. This course highlights the importance of discovery in product development, empowering learners to understand the problem they aim to solve and ultimately build a product that meets the needs of their customers

Emphasis on Articulating Value Propositions. It is imperative for product managers to effectively convey the value of their products, and this course places significant emphasis on developing this skill, enabling learners to communicate the benefits and impact of their products to stakeholders

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Exploring Product Discovery Foundations with these activities:

Review basic statistics concepts

Show steps

Reinforce your understanding of statistical concepts, preparing you for the more advanced topics covered in this course.

Browse courses on Statistics

Show steps

Read through your previous course materials or textbooks on statistics.
Complete practice problems or online quizzes to test your understanding.

Create a product discovery framework

Show steps

Develop a practical framework that you can use to guide your own product discovery process, consolidating your learning.

Browse courses on Product Discovery

Show steps

Identify the key steps involved in product discovery, based on the course materials.
Create a flowchart or diagram to visualize the framework.
Define specific tools or techniques that you would use at each step.

Conduct customer interviews

Show steps

Gain practical experience in gathering customer insights and refining your value proposition.

Browse courses on Customer Research

Show steps

Identify potential customers to interview, based on target market demographics.
Prepare a list of open-ended questions to guide the interviews.
Conduct the interviews, taking detailed notes of customer responses.

Two other activities

Expand to see all activities and additional details

Show all five activities

Explore product discovery tools

Show steps

Enhance your understanding of industry tools and techniques for product discovery, extending your learning beyond the course content.

Browse courses on Data Analysis Tools

Show steps

Research and select product discovery tools that align with your interests or project needs.
Follow online tutorials or documentation to learn how to use the tools effectively.
Apply the tools to a real-world project or case study.

Mentor junior product managers

Show steps

Solidify your understanding by teaching and guiding others, reinforcing your knowledge and identifying areas for further growth.

Browse courses on Mentoring

Show steps

Connect with junior product managers or students interested in product discovery.
Provide guidance, feedback, and support on their product discovery projects or career development.
Share your experiences and insights to help them navigate the field.

Career center

Learners who complete Exploring Product Discovery Foundations will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is someone who is responsible for all aspects of bringing a product to market. They work with engineers, designers, and marketers to ensure that the product is developed and launched successfully. This course can help Product Managers learn how to use discovery to better understand their customers and their needs. This can lead to the development of products that are more successful in the marketplace.

See salaries and explore the career path for Product Manager

Product Owner

A Product Owner is responsible for managing the backlog of a product. They work with the development team to ensure that the product is built according to the requirements of the business. This course can help Product Owners learn how to use discovery to better understand the needs of the business and the customers. This can lead to the development of products that are more successful in the marketplace.

See salaries and explore the career path for Product Owner

Business Analyst

A Business Analyst is responsible for analyzing the business needs of an organization. They work with stakeholders to understand their requirements and then develop solutions that meet those needs. This course can help Business Analysts learn how to use discovery to better understand the needs of the business and its customers. This can lead to the development of solutions that are more effective and efficient.

See salaries and explore the career path for Business Analyst

Project Manager

A Project Manager is responsible for planning, executing, and closing a project. They work with stakeholders to ensure that the project is completed on time, within budget, and to the required quality standards. This course can help Project Managers learn how to use discovery to better understand the needs of the stakeholders and the project. This can lead to the development of projects that are more successful.

See salaries and explore the career path for Project Manager

User Experience Designer

A User Experience Designer is responsible for designing the user interface of a product. They work with engineers and designers to ensure that the product is easy to use and enjoyable.

See salaries and explore the career path for User Experience Designer

Marketer

A Marketer is responsible for developing and executing marketing campaigns. They work with product managers and other stakeholders to ensure that the product is marketed effectively.

See salaries and explore the career path for Marketer

Salesperson

A Salesperson is responsible for selling products or services to customers. They work with customers to understand their needs and then develop solutions that meet those needs.

See salaries and explore the career path for Salesperson

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a product or service. They work with customers to resolve issues and ensure that they are using the product or service to its full potential.

See salaries and explore the career path for Customer Success Manager

Consultant

A Consultant is responsible for providing advice and guidance to businesses. They work with businesses to help them solve problems and improve their performance.

See salaries and explore the career path for Consultant

Data Analyst

A Data Analyst is responsible for analyzing data to identify trends and patterns. They work with businesses to help them make better decisions.

See salaries and explore the career path for Data Analyst

Software Engineer

A Software Engineer is responsible for developing and maintaining software applications. They work with product managers and other stakeholders to ensure that the software meets the needs of the business and the customers.

See salaries and explore the career path for Software Engineer

Hardware Engineer

A Hardware Engineer is responsible for designing and developing hardware products. They work with product managers and other stakeholders to ensure that the hardware meets the needs of the business and the customers.

See salaries and explore the career path for Hardware Engineer

Technical Writer

A Technical Writer is responsible for writing technical documentation for products or services. They work with product managers and other stakeholders to ensure that the documentation is clear and accurate.

See salaries and explore the career path for Technical Writer

Quality Assurance Analyst

A Quality Assurance Analyst is responsible for testing products or services to ensure that they meet the required quality standards. They work with product managers and other stakeholders to identify and fix defects.

See salaries and explore the career path for Quality Assurance Analyst

Manufacturing Engineer

A Manufacturing Engineer is responsible for designing and developing manufacturing processes. They work with product managers and other stakeholders to ensure that the products can be manufactured efficiently and cost-effectively.

See salaries and explore the career path for Manufacturing Engineer