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Heidi Barker
HubSpot is a system you can use to manage all of your contacts no matter what type of business you are in. You can use the free app to assist you in marketing and sales. The integrations to your email make the program easy to use. You can build your team and follow up on contacts easily. This hands on course will have you all set to go with your contacts right now!
By the end of your time in this project you will have a Customer Relations Management system set up with HubSpot.
Read more
HubSpot is a system you can use to manage all of your contacts no matter what type of business you are in. You can use the free app to assist you in marketing and sales. The integrations to your email make the program easy to use. You can build your team and follow up on contacts easily. This hands on course will have you all set to go with your contacts right now!
By the end of your time in this project you will have a Customer Relations Management system set up with HubSpot.
Read more
HubSpot is a system you can use to manage all of your contacts no matter what type of business you are in. You can use the free app to assist you in marketing and sales. The integrations to your email make the program easy to use. You can build your team and follow up on contacts easily. This hands on course will have you all set to go with your contacts right now!
By the end of your time in this project you will have a Customer Relations Management system set up with HubSpot.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/yuxhsv/get
What's inside
Syllabus
Project Overview
Hubspot is a system you can use to manage all of your contacts no matter what type of business you are in. You can use the free app to assist you in marketing and sales. The integrations to your email make the program easy to use. You can build your team and follow up on contacts easily. This project will have you all set to go with your contacts right now!
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Beginners may find the on-boarding process particularly accessible
Provides a strong foundation for those new to customer relations management systems
Hands-on approach allows learners to apply their learnings directly
Recommended for individuals looking to streamline their marketing and sales efforts
Students are expected to have a functional understanding of email marketing
Save this course
Save Get Started with HubSpot to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Get Started with HubSpot with these
activities:
Read and Review The Lean Startup
Show steps
Expand your knowledge of lean startup principles and methodologies by reading this classic work in the field.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
-
Summarize the key concepts of the lean startup approach, such as build-measure-learn feedback loops.
-
Identify the different tools and techniques that lean startups use to validate their business ideas.
-
Evaluate the strengths and weaknesses of the lean startup approach for different types of businesses.
Read and Review Inbound Marketing
Show steps
Build a stronger foundation for the concepts you will learn in this course with a comprehensive review of inbound marketing basics.
View
Inbound Marketing, Revised and Updated: Attract...
on Amazon
Show steps
-
Summarize the key concepts of inbound marketing, such as attracting, engaging, and delighting customers.
-
Identify the different types of inbound marketing tactics, such as content creation, social media marketing, and email marketing.
-
Evaluate the effectiveness of inbound marketing campaigns using metrics such as website traffic, leads, and sales.
Join a study group or mastermind
Show steps
Enhance your learning experience by collaborating with other students and sharing knowledge in a peer group.
Show steps
-
Find a study group or mastermind that aligns with your learning goals.
-
Attend regular meetings and participate in discussions.
-
Share your knowledge and insights with others in the group.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow a tutorial on email marketing best practices
Show steps
Gain practical knowledge of email marketing by following a guided tutorial on industry best practices.
Browse courses on
Email Marketing
Show steps
-
Find a reputable tutorial on email marketing best practices.
-
Follow the steps outlined in the tutorial.
-
Apply what you learn to your own email marketing campaigns.
Create social media content calendar
Show steps
Develop your skills in planning and executing social media marketing campaigns by creating a content calendar.
Browse courses on
Content Marketing
Show steps
-
Identify your target audience.
-
Research your competitors' social media strategies.
-
Plan a variety of content formats, such as posts, images, and videos.
Attend a workshop on search engine optimization (SEO)
Show steps
Enhance your understanding of SEO principles and techniques by attending a workshop led by industry experts.
Browse courses on
Search Engine Optimization
Show steps
-
Research different SEO workshops in your area.
-
Choose a workshop that aligns with your learning goals.
-
Attend the workshop and take notes.
Develop a marketing plan for a local business
Show steps
Apply the concepts you learn in this course to a real-world project by developing a marketing plan for a local business.
Browse courses on
Marketing Plan
Show steps
-
Identify a local business that you would like to help.
-
Conduct a market analysis to understand the business's target audience, competition, and marketing environment.
-
Develop a marketing strategy that outlines your goals, target audience, and marketing tactics.
Read and Review The Lean Startup
Show steps
Expand your knowledge of lean startup principles and methodologies by reading this classic work in the field.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
Show steps
Show steps
- Summarize the key concepts of the lean startup approach, such as build-measure-learn feedback loops.
- Identify the different tools and techniques that lean startups use to validate their business ideas.
- Evaluate the strengths and weaknesses of the lean startup approach for different types of businesses.
Read and Review Inbound Marketing
Show steps
Build a stronger foundation for the concepts you will learn in this course with a comprehensive review of inbound marketing basics.
View
Inbound Marketing, Revised and Updated: Attract...
on Amazon
Show steps
Show steps
Show steps
- Summarize the key concepts of inbound marketing, such as attracting, engaging, and delighting customers.
- Identify the different types of inbound marketing tactics, such as content creation, social media marketing, and email marketing.
- Evaluate the effectiveness of inbound marketing campaigns using metrics such as website traffic, leads, and sales.
Join a study group or mastermind
Show steps
Enhance your learning experience by collaborating with other students and sharing knowledge in a peer group.
Show steps
Show steps
Show steps
- Find a study group or mastermind that aligns with your learning goals.
- Attend regular meetings and participate in discussions.
- Share your knowledge and insights with others in the group.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow a tutorial on email marketing best practices
Show steps
Gain practical knowledge of email marketing by following a guided tutorial on industry best practices.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Find a reputable tutorial on email marketing best practices.
- Follow the steps outlined in the tutorial.
- Apply what you learn to your own email marketing campaigns.
Create social media content calendar
Show steps
Develop your skills in planning and executing social media marketing campaigns by creating a content calendar.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Identify your target audience.
- Research your competitors' social media strategies.
- Plan a variety of content formats, such as posts, images, and videos.
Attend a workshop on search engine optimization (SEO)
Show steps
Enhance your understanding of SEO principles and techniques by attending a workshop led by industry experts.
Browse courses on
Search Engine Optimization
Show steps
Show steps
Show steps
- Research different SEO workshops in your area.
- Choose a workshop that aligns with your learning goals.
- Attend the workshop and take notes.
Develop a marketing plan for a local business
Show steps
Apply the concepts you learn in this course to a real-world project by developing a marketing plan for a local business.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Identify a local business that you would like to help.
- Conduct a market analysis to understand the business's target audience, competition, and marketing environment.
- Develop a marketing strategy that outlines your goals, target audience, and marketing tactics.
Career center
Learners who complete Get Started with HubSpot will develop knowledge and skills
that may be useful to these careers:
Marketing Automation Specialist
Marketing Automation Specialist
Marketing Automation Specialists use software to automate marketing tasks, such as email campaigns and social media posts. This course may be useful as it teaches how to use HubSpot, a marketing automation platform.
Inbound Marketing Specialist
Inbound Marketing Specialist
Inbound Marketing Specialists use a variety of techniques to attract and engage customers, such as content marketing and social media marketing. This course may be useful as it teaches how to use HubSpot, an inbound marketing platform.
CRM Specialist
CRM Specialist
Customer Relationship Management Specialists implement and maintain customer relationship management (CRM) systems to help companies track and manage their interactions with customers. This course would be useful as it provides hands-on experience with HubSpot, a popular CRM system.
Customer Success Manager
Customer Success Manager
Customer Success Managers ensure that customers are successful with a company's products or services. This course may be useful as it teaches how to use HubSpot, a customer relationship management (CRM) system.
Account Manager
Account Manager
Account Managers manage relationships with existing customers and ensure they are satisfied with a company's products or services. This course may be useful as it teaches how to use HubSpot, a customer relationship management (CRM) system.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers develop and execute marketing strategies for specific products or services. This course may be useful as it teaches how to use HubSpot, a marketing automation platform.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing strategies to achieve business goals. This course may be useful as it teaches how to use HubSpot, a marketing automation platform.
Salesforce Administrator
Salesforce Administrator
Salesforce Administrators set up and maintain Salesforce, a popular CRM system, to meet the specific needs of their organization. This course may be useful as it provides experience with HubSpot, another popular CRM system.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers (CMOs) are responsible for developing and executing the overall marketing strategy for a company. This course may be useful as it provides a foundation in marketing principles and practices.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists plan and execute email marketing campaigns to promote products and services. This course may be useful as it teaches how to use HubSpot, an email marketing platform.
Social Media Marketing Specialist
Social Media Marketing Specialist
Social Media Marketing Specialists develop and execute social media marketing campaigns to promote products and services. This course may be useful as it provides experience with HubSpot, which can be integrated with social media platforms.
Content Marketing Specialist
Content Marketing Specialist
Content Marketing Specialists create and manage content to attract and engage customers. This course may be useful as it teaches how to use HubSpot, a content marketing platform.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve revenue goals. This course may be useful as it teaches how to use HubSpot, a customer relationship management (CRM) system.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities for companies. This course may be useful as it teaches how to use HubSpot, a customer relationship management (CRM) system.
Data Analyst
Data Analyst
Data Analysts study business trends and collect customer feedback to help companies make better decisions. This course may be useful as it teaches how to use HubSpot, a tool that can help analyze customer data.
For more career information including salaries, visit:
OpenCourser.com/course/yuxhsv/get
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Get Started with HubSpot.
Comprehensive guide to inbound marketing, which methodology that focuses on attracting customers through valuable content and experiences. It valuable reference for anyone who wants to learn more about how to use HubSpot to implement an inbound marketing strategy.
Provides a step-by-step framework for using HubSpot to build a sales acceleration program. It valuable resource for anyone who wants to learn more about how to use HubSpot to generate more leads, close more deals, and grow revenue.
Save
Comprehensive guide to HubSpot CRM, which powerful tool for managing customer relationships. It valuable resource for anyone who wants to learn more about how to use HubSpot to track customer interactions, manage sales pipelines, and provide excellent customer service.
Comprehensive guide to content marketing, which powerful way to attract and engage customers. It valuable resource for anyone who wants to learn more about how to use HubSpot to create and distribute high-quality content.
Save
Comprehensive guide to search engine optimization (SEO), which powerful way to improve the visibility of your website in search results. It valuable resource for anyone who wants to learn more about how to use HubSpot to improve their SEO ranking.
Comprehensive guide to customer relationship management (CRM), which powerful tool for managing customer relationships. It valuable resource for anyone who wants to learn more about how to use HubSpot to improve customer satisfaction and loyalty.
Comprehensive guide to data analysis, which powerful tool for understanding your customers and making better business decisions. It valuable resource for anyone who wants to learn more about how to use HubSpot to track and analyze customer data.
Comprehensive guide to social media analytics, which powerful tool for understanding your social media efforts and making better decisions. It valuable resource for anyone who wants to learn more about how to use HubSpot to track and analyze social media data.
Comprehensive guide to Google Analytics, which powerful tool for understanding your website traffic and making better decisions. It valuable resource for anyone who wants to learn more about how to use HubSpot to track and analyze website data.
Comprehensive guide to WordPress, which powerful content management system (CMS). It valuable resource for anyone who wants to learn more about how to use HubSpot to create and manage a website.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/yuxhsv/get
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Heidi Barker
Language
English
Good to know
Beginners may find the on-boarding process particularly accessible
Provides a strong foundation for those new to customer relations management systems
Hands-on approach allows learners to apply their learnings directly
Recommended for individuals looking to streamline their marketing and sales efforts
Students are expected to have a functional understanding of email marketing
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