Break Into A Technology Startup

In this section we will define and discuss startup marketing in great detail.

We will discuss how most technology entrepreneurs think about the process of marketing their product from start to finish, going through each stage in this marketing funnel so you have a strong idea how these companies hope to bring their product to market and drive sales.

If you really take the time to dig in and understand this section, and read all the supplementary sources provided, you will have a very strong marketing knowledge, that will allow you to discuss marketing with potential employers.

I this section, I discuss the common marketing challenges startups are facing today.

It is important to understand the challenges your target companies face, both in terms of business challenges, and pressure from investors.

If the value you provide demonstrates that you are able to solve these problems, you have gone a long way toward being a marketable candidate.

Unlike other roles within a company, such as sales or programming, the job of a startup marketer can vary widely from one company or department to another.

In this video, we will discuss the numbers job functions you might take on as a junior marketer, giving you in depth insight into the profession so you can position your interests to fit with specific job roles.

In this video, I highlight a aspects of being a strong marketer that might be overlooked by recent graduates coming from an informal university environment.

I want to focus on three specific aspects of being a great marketer in this video:

1. The ability to manage oneself
2. Detail & professionalism
3. The ability to work cross functionally and run projects

These are extremely important to demonstrating you are the right fit for a fast past startup environment.

In this section, I will talk a little bit about what will be expected from you as a junior marketer, what you workflow might look like, how to optimize that workflow, and give you some insight into what your boss is expecting this role to mean for the company.

These videos contain perhaps the most important lessons I can convey to you. We will be focusing on job search strategies. But this section will go well beyond a collection of tactics.

I hope to instill in you a methodology for systematically finding and closing in on your dream job.

In this video, I show you how to use Trello to organize your process, so you can keep track of your job prospects, prepare well in advance for interviews and networking, and make notes as you improve and grow your job search campaign.

In this section, I go into great detail, discussing how you can open up your deal flow. I show you exactly how to source and connect with companies you are dying to break into.

In this section, we are going to show you how to kick off your networking efforts and begin to build a contact list. We will show you how to use these initial connections to open up the door to discussions with hiring managers. This will eventually lead to interviews.

To start this section off, lets discuss a cornerstone strategy you can use to build up your network: Networking events.

In this section, we show you how to handle the post event follow up email so you can keep the discussion going and start building traction.

We will show you how to connect with people you have met at events and turn that initial meeting into a fruitful connection.

This important section offers exact follow up email templates you can use!

You are attending networking events on a regular basis, developing contacts and following up with great discussions. While you are doing this, it’s important that you ensure these efforts are having a direct impact on your job search. That’s what this section is all about.

Many aspiring startup marketers and business people believe that they do not have the requisite experience to land a startup job.

In this section, we will describe some strategies you can use, which, when paired with the networking skills described above, are very effective in solving this problem:

Startup founders love hustlers - in this section - we’ll show you how you can demonstrate hustle to a potential employer.

Creating a portfolio that demonstrates your skills and passion for the job is a powerful strategy that differentiates you from other applicants. In this video, we will discuss why this strategy works so well and provide some examples and suggestions you can use for your own marketing or business side portfolio peice.

And discuss when in the process you should use your work portfolio for maximum effect.

In this video, we are going to discuss taking an internship or apprenticeship at a company of interest, to develop your skills and network before moving onto a full time role.

In this video, we discuss career accelerators. These are incredibly valuable full time postgraduate training programs designed, like this course, to bridge that challenging gap between where you are now and the startup job of your dreams.

In this section, we talk about why these career accelerators are such a great resource for a recent graduate or career changer looking to break into tech.

In this section, we are going to show you how to kick off your networking efforts, begin to build a contact list, and use those initial connections to open up the door to an interivew at your dream company.

In this video, I walk you through a cold email to interview scenario. This video shows you how to begin developing warm connections with employees or decision makers at large companies by employing proven email outreach strategies.

In this video we will discuss the best way to follow up on a coffee or personal meeting and get a warm introduction to a contact in a hiring position at your target company.

You’ve worked incredibly hard to land an interview at the start up company of your dreams.

All of your hard work has paid off, and you have been invited to meet the team. Now comes the crucial moment where you distinguish yourself from other applicants and land your dream startup marketing job. This video shows you how to prepare for this critical final stage in the process.

Interviewing with the team is a critical moment, In this video, we show you how to use your personal experiences to craft a narrative that will be compelling to hiring managers looking for young marketing talent.

Answering questions is an extremely important part of making your performance shine. In this section, I will dig a little deeper into the response format discussed in the previous video. Since most candidates do not deliver succinct, information rich answers, doing this is an excellent way to distinguish yourself from other candidates.

I want to emphasize a career strategy and concept that is very important, but often overlooked. This strategy will change the way you think about how you build a successful career.

I conclude with a few important pieces of advice for startup marketers that will help them succeed in their first roles and beyond.

If you want to be successful in your new role, you’ll need to

Set realistic expectations

Be willing to ask questions

Get good at reporting and documenting work

And cultivate the ability to manage yourself

Getting the job is just the beginning, forming a habit of doing these things is an equally important piece of the puzzle.

Lets talk about each in turn.

This awesome quant spreadsheet is a great way to track all of your campaigns and progress, allowing you to report the efficacy of your campaigns to your manager.

Being able to do reporting like this can be a major distinguishing factor to your success.

In this section, I outline some excellent tools you should have familiarity with in order to be a well rounded, skilled marketer. Take the time to learn and use these tools and resources, and you will go far.

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