May 1, 2024
Updated May 11, 2025
16 minute read
Product Planning: Charting the Course for Product Success
Product planning is the ongoing process of envisioning, strategizing, and guiding the development and marketing of a product to meet customer needs and achieve business objectives. It involves a systematic approach to defining what to build, for whom, why, and when, ensuring that resources are allocated effectively and that the final product delivers value. This discipline sits at the intersection of business strategy, market understanding, and technical execution, making it a critical function in any organization that creates and sells products, whether physical goods or digital services.
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Find a path to becoming a Product Planning. Learn more at:
OpenCourser.com/topic/updxg5/product
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Planning.
Provides a comprehensive guide to product planning for digital products, covering topics such as market research, user experience design, and agile development. It is particularly relevant for those interested in the latest trends and best practices in product planning for digital products.
Provides a comprehensive guide to product roadmapping, covering topics such as product planning, product development, and product marketing. It is particularly relevant for those interested in learning how to create and manage product roadmaps.
Provides a comprehensive guide to product management, covering topics such as product planning, product development, and product marketing. It is particularly relevant for those interested in learning about the latest trends and best practices in product management.
Provides a practical guide to using the Lean Product Development process to develop successful products. It is particularly relevant for those interested in learning how to apply Lean principles to product planning and development.
Provides a comprehensive guide to using Scrum for product management. It is particularly relevant for those interested in learning how to apply Agile principles to product planning and development.
Provides a comprehensive guide to using design thinking for innovation. It is particularly relevant for those interested in learning how to apply design thinking principles to product planning and development.
Provides a practical guide to using Lean UX for product planning and development. It is particularly relevant for those interested in learning how to apply Lean UX principles to design and test products.
Provides a practical guide to developing disruptive innovations. It is particularly relevant for those interested in learning how to develop products that create new markets and change the way that people live and work.
Provides a comprehensive overview of product management, including topics such as product planning, product development, and product marketing. It is particularly relevant for those who are new to product management or who want to gain a broader understanding of the field.
Provides a practical guide to product management, covering topics such as product planning, product development, and product marketing. It is particularly relevant for those who are new to product management or who want to gain a broader understanding of the field.
Provides a practical guide to developing value propositions for products and services. It is particularly relevant for those interested in learning how to create products and services that meet the needs of customers.
Provides a practical guide to using user story mapping for product planning and development. It is particularly relevant for those interested in learning how to create user stories and user story maps.
Discusses the challenges that companies face in crossing the chasm from early adopters to mainstream customers. It is particularly relevant for those interested in understanding how to develop products that appeal to a broader market.
Provides a framework for developing good strategies. It is particularly relevant for those interested in learning how to develop product plans that are aligned with the overall strategic goals of the organization.
Explores the challenges that large companies face in innovating and introduces the concept of disruptive innovation. It is particularly relevant for those interested in understanding how to overcome the challenges of product planning and development in large organizations.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/updxg5/product
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