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Jasmine McNeil, MBA, MA

Through the voices of start-up and product leaders this course makes transparent what it takes to build a digital health product for healthcare customers large and small. It outlines the planning, resources, process, and team needed to get a healthcare technology product from idea to operational at a customer site. Get to know the range of possible software products and team roles associated with them, walk through the healthcare software design process, learn the key steps for healthcare software product planning, and then find out what it takes to deploy at a customer site. Start-up leaders share moments that made them pause, question what they knew, and knowledge they’d bestow on future start-up leaders throughout the course. Product leaders in healthcare reframe the software development process from the perspective of the healthcare industry, a space with unique stakeholders, customers, and users. Leave with a map of how to build technology and a product out of your digital health software concept.

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What's inside

Syllabus

Technology and Product Planning
Healthcare technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows. Digital Health start-up leaders also introduce their stories and talk about early product strategy, including an approach to scaling and when to pivot. This week also includes an introduction to human-centered healthcare technology design for products.
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Design Thinking for Healthcare Software
Use this module to design your healthcare technology by following the major steps of the design thinking process with modifications for digital health. Find out about design research techniques that are applicable to healthcare products, add activities to your toolkit for synthesizing research and brainstorming with a product team, explore the patterns and process behind wireframing digital health applications, and prepare to prototype your technology. This week will leave you with a design plan to get your digital health product ideas out of your head and on paper.
Digital Health Product Planning
This module will take you through the key steps for before, during, and after development of your digital health product with a software team. Start by learning how to identify healthcare stakeholders and map them with a product team. Discover project management methods for agile software development and explore the tools behind them. Walk through a project plan and creating user stories for your software development team, and see what it takes to prepare for deployment of your technology at a customer site.
Planning for Integration and Implementation with a Customer
Hear from three start-up leaders as they talk through challenges and approaches to implementing their technology with a customer. This module presents the different challenges of working with large and small health system customers, moving from one-to-many customers, evaluating your technology medically, and integrating your technology with existing systems. Find out electronic medical integration, and how to avoid common roadblocks when implementing your technology at a customer site.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores digital health product development process in healthcare settings
Provides insights from healthcare startup leaders and product leaders
Instructors have expertise in healthcare and business administration
Covers key steps for planning, designing, and deploying healthcare technology products
Suitable for individuals interested in healthcare product development and implementation
Provides guidance on navigating challenges in implementing technology with healthcare customers

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Technology and Product Planning with these activities:
Review Data Representation Concepts
Reinforce foundational data representation concepts for better understanding of data models, software design, and database implementation
Browse courses on Data Warehousing
Show steps
  • Read up on data types, schemas, and data structures
  • Explore data modeling techniques and their applications in healthcare
  • Practice designing and implementing data models for healthcare scenarios
Review Human-Centered Design
Solidify your knowledge of human-centered design to better understand its application in creating digital health products.
Browse courses on Human-Centered Design
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  • Summarize key principles of human-centered design
  • Reflect on case studies of human-centered design in healthcare
  • Identify ways to incorporate human-centered design into your own healthcare product development
Re-familiarize with human-centered design principles
Revisit and reactivate prior knowledge of human-centered design principles to enhance comprehension of the coursework on designing digital health products.
Browse courses on Human-Centered Design
Show steps
  • Review online resources and articles on human-centered design methodologies
  • Reflect on past experiences or projects where human-centered design was applied
  • Attend a workshop or webinar on human-centered design in healthcare
Three other activities
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Develop a Digital Health Product Idea
Gain hands-on experience by conceptualizing and outlining a digital health product idea.
Browse courses on Product Planning
Show steps
  • Identify a healthcare problem or opportunity
  • Research potential solutions and technologies
  • Develop a product concept and value proposition
  • Create a product roadmap and timeline
Attend Healthcare Technology Meetups
Connect with peers, learn about industry trends, and gain insights from healthcare technology professionals.
Show steps
  • Search for local healthcare technology meetups or events
  • Attend meetups and actively participate in discussions
  • Follow up with new connections and continue networking
Practice Agile Software Development
Enhance your understanding of agile software development methodologies used in healthcare technology.
Show steps
  • Complete online courses or tutorials on agile software development
  • Join a simulated or real-world agile development project
  • Practice using agile tools and techniques, such as Jira or Trello

Career center

Learners who complete Technology and Product Planning will develop knowledge and skills that may be useful to these careers:
User Experience Designer
User Experience Designers design and evaluate user interfaces for software applications. In healthcare, User Experience Designers play a vital role in ensuring that digital health products are easy to use and navigate. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software could prove particularly valuable.
Healthcare Entrepreneur
Healthcare Entrepreneurs start and run their own healthcare businesses. This course can help you develop the skills needed to succeed in this role by providing insights into the planning and development of digital health products. Specifically, the module on Planning for Integration and Implementation with a Customer could prove particularly valuable.
Software Engineer
Software Engineers design, build, and maintain software applications. In healthcare, Software Engineers play a vital role in developing digital health products. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software and Digital Health Product Planning could prove particularly valuable.
Data Scientist
Data Scientists use data to solve problems and make informed decisions. In healthcare, Data Scientists play a vital role in developing and improving digital health products. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software and Digital Health Product Planning could prove particularly valuable.
Healthcare Project Manager
Healthcare Project Managers plan and execute healthcare projects, including the development and implementation of digital health products. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Digital Health Product Planning could prove particularly valuable.
Product Manager
Product Managers are responsible for the planning, development, and launch of new products. In healthcare, Product Managers play a crucial role in bringing digital health products to market. This course can help you develop the skills needed to succeed in this role by providing insights into the entire product development lifecycle. Specifically, the module on Digital Health Product Planning could prove particularly valuable.
Healthcare Marketing Manager
Healthcare Marketing Managers develop and execute marketing campaigns for healthcare products and services. This course can help you build a foundation for success in this role by providing insights into the planning and development of digital health products. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.
Healthcare Administrator
Healthcare Administrators plan, organize, and direct healthcare organizations. This course can be useful for Healthcare Administrators interested in implementing digital health products by providing insights into the planning and development process. Specifically, the module on Planning for Integration and Implementation with a Customer could prove particularly valuable.
Healthcare Analyst
Healthcare Analysts gather and analyze data to identify trends, patterns, and opportunities in the healthcare industry. This course can help you build a foundation for success in this role by providing insights into the planning and development of digital health products. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.
Health Informatics Specialist
Health Informatics Specialists bridge the gap between healthcare and technology by designing, implementing, and managing health information systems. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software and Digital Health Product Planning could prove particularly valuable.
Clinical Informatics Specialist
Clinical Informatics Specialists use technology to improve patient care. This course can be useful for Clinical Informatics Specialists interested in developing or implementing digital health products by providing insights into the planning and development process. Specifically, the module on Design Thinking for Healthcare Software could prove particularly valuable.
Healthcare Consultant
Healthcare Consultants guide healthcare organizations through challenges such as improving patient care, optimizing operations, and implementing new technologies. This course can help equip you with the knowledge and skills needed to succeed in this role by providing insights into the planning and development of digital health products. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.
Biomedical Engineer
Biomedical Engineers design and develop medical devices and technologies. This course can be useful for Biomedical Engineers interested in developing digital health products by providing insights into the planning and development process. Specifically, the module on Design Thinking for Healthcare Software could prove particularly valuable.
Healthcare Policy Analyst
Healthcare Policy Analysts analyze and develop policies that govern the healthcare system. This course can be useful for Healthcare Policy Analysts interested in developing policies that support the use of digital health products by providing insights into the planning and development process. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Technology and Product Planning.
Provides a practical guide to building a successful startup using the Lean Methodology, which is based on the idea of testing ideas quickly and cheaply.
Discusses the challenges of marketing and selling new products to mainstream customers.
Explains why large companies often fail to innovate and provides a framework for understanding how disruptive technologies can be used to create new markets.
Provides a clear and concise framework for developing and evaluating business strategies.
Provides a practical guide to building and launching successful digital products using the Lean Methodology.

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