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Technology and Product Planning

Jasmine McNeil, MBA, MA

Through the voices of start-up and product leaders this course makes transparent what it takes to build a digital health product for healthcare customers large and small. It outlines the planning, resources, process, and team needed to get a healthcare technology product from idea to operational at a customer site. Get to know the range of possible software products and team roles associated with them, walk through the healthcare software design process, learn the key steps for healthcare software product planning, and then find out what it takes to deploy at a customer site. Start-up leaders share moments that made them pause, question what they knew, and knowledge they’d bestow on future start-up leaders throughout the course. Product leaders in healthcare reframe the software development process from the perspective of the healthcare industry, a space with unique stakeholders, customers, and users. Leave with a map of how to build technology and a product out of your digital health software concept.

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What's inside

Syllabus

Technology and Product Planning
Healthcare technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows. Digital Health start-up leaders also introduce their stories and talk about early product strategy, including an approach to scaling and when to pivot. This week also includes an introduction to human-centered healthcare technology design for products.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores digital health product development process in healthcare settings
Provides insights from healthcare startup leaders and product leaders
Instructors have expertise in healthcare and business administration
Covers key steps for planning, designing, and deploying healthcare technology products
Suitable for individuals interested in healthcare product development and implementation
Provides guidance on navigating challenges in implementing technology with healthcare customers

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Reviews summary

Guide to digital health product development

According to students, this course provides a comprehensive and practical guide to product planning in the digital health sector. Learners particularly value the invaluable insights from start-up and product leaders, which make complex concepts tangible and highly relevant to real-world application. The course is praised for its solid foundation in areas like human-centered design thinking, stakeholder mapping, and understanding the unique challenges of healthcare integration and deployment. While most find it highly beneficial, especially those new to digital health product management or professionals transitioning, some experienced product managers might find certain discussions on agile project management methods or overall content to be introductory or high-level.
Well-structured and a significant highlight.
"The module on Design Thinking for Healthcare Software was particularly well-structured and provided actionable steps."
"The design thinking section was a highlight."
Offers actionable steps and applicable knowledge.
"The module on Design Thinking for Healthcare Software... provided actionable steps. I feel much more prepared..."
"I've already applied several concepts to my work."
"Incredibly comprehensive and practical."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Provides a strong foundation for new learners.
"A solid introduction to healthcare technology product planning."
"As a healthcare professional looking to transition into product management, this course was a godsend."
"Excellent for beginners in digital health product. The structure is logical..."
"I think it's better for those completely new to product management in general."
Highly relevant for digital health professionals.
"Fantastic course for anyone in digital health. The content is highly relevant..."
"The focus on healthcare is good..."
"It perfectly bridges the gap between clinical understanding and product development."
"Very relevant and timely content for the digital health space."
Real-world perspectives from industry experts.
"The insights from start-up leaders were invaluable, making complex healthcare product planning concepts very tangible."
"The different perspectives from start-up founders and product managers were incredibly helpful."
"The real-world experiences shared by the leaders are gold."
"I also really appreciated the perspectives from actual startup founders."
May lack depth for experienced professionals.
"If you're an experienced product manager, you'll find much of this repetitive."
"Not enough practical tools for seasoned pros."
"I found some of the project management discussions a bit basic if you already have experience with Agile."
"The course promises a lot but delivers an introductory overview."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Technology and Product Planning with these activities:
Review Data Representation Concepts
Reinforce foundational data representation concepts for better understanding of data models, software design, and database implementation
Browse courses on Data Warehousing
Show steps
  • Read up on data types, schemas, and data structures
  • Explore data modeling techniques and their applications in healthcare
  • Practice designing and implementing data models for healthcare scenarios
Review Human-Centered Design
Solidify your knowledge of human-centered design to better understand its application in creating digital health products.
Browse courses on Human-Centered Design
Show steps
  • Summarize key principles of human-centered design
  • Reflect on case studies of human-centered design in healthcare
  • Identify ways to incorporate human-centered design into your own healthcare product development
Re-familiarize with human-centered design principles
Revisit and reactivate prior knowledge of human-centered design principles to enhance comprehension of the coursework on designing digital health products.
Browse courses on Human-Centered Design
Show steps
  • Review online resources and articles on human-centered design methodologies
  • Reflect on past experiences or projects where human-centered design was applied
  • Attend a workshop or webinar on human-centered design in healthcare
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a Digital Health Product Idea
Gain hands-on experience by conceptualizing and outlining a digital health product idea.
Browse courses on Product Planning
Show steps
  • Identify a healthcare problem or opportunity
  • Research potential solutions and technologies
  • Develop a product concept and value proposition
  • Create a product roadmap and timeline
Attend Healthcare Technology Meetups
Connect with peers, learn about industry trends, and gain insights from healthcare technology professionals.
Show steps
  • Search for local healthcare technology meetups or events
  • Attend meetups and actively participate in discussions
  • Follow up with new connections and continue networking
Practice Agile Software Development
Enhance your understanding of agile software development methodologies used in healthcare technology.
Browse courses on Agile Software Development
Show steps
  • Complete online courses or tutorials on agile software development
  • Join a simulated or real-world agile development project
  • Practice using agile tools and techniques, such as Jira or Trello

Career center

Learners who complete Technology and Product Planning will develop knowledge and skills that may be useful to these careers:
User Experience Designer
User Experience Designers design and evaluate user interfaces for software applications. In healthcare, User Experience Designers play a vital role in ensuring that digital health products are easy to use and navigate. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software could prove particularly valuable.
See salaries and explore the career path for User Experience Designer
Healthcare Entrepreneur
Healthcare Entrepreneurs start and run their own healthcare businesses. This course can help you develop the skills needed to succeed in this role by providing insights into the planning and development of digital health products. Specifically, the module on Planning for Integration and Implementation with a Customer could prove particularly valuable.
See salaries and explore the career path for Healthcare Entrepreneur
Software Engineer
Software Engineers design, build, and maintain software applications. In healthcare, Software Engineers play a vital role in developing digital health products. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software and Digital Health Product Planning could prove particularly valuable.
See salaries and explore the career path for Software Engineer
Data Scientist
Data Scientists use data to solve problems and make informed decisions. In healthcare, Data Scientists play a vital role in developing and improving digital health products. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software and Digital Health Product Planning could prove particularly valuable.
See salaries and explore the career path for Data Scientist
Healthcare Project Manager
Healthcare Project Managers plan and execute healthcare projects, including the development and implementation of digital health products. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Digital Health Product Planning could prove particularly valuable.
See salaries and explore the career path for Healthcare Project Manager
Healthcare Marketing Manager
Healthcare Marketing Managers develop and execute marketing campaigns for healthcare products and services. This course can help you build a foundation for success in this role by providing insights into the planning and development of digital health products. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.
See salaries and explore the career path for Healthcare Marketing Manager
Product Manager
Product Managers are responsible for the planning, development, and launch of new products. In healthcare, Product Managers play a crucial role in bringing digital health products to market. This course can help you develop the skills needed to succeed in this role by providing insights into the entire product development lifecycle. Specifically, the module on Digital Health Product Planning could prove particularly valuable.
See salaries and explore the career path for Product Manager
Healthcare Administrator
Healthcare Administrators plan, organize, and direct healthcare organizations. This course can be useful for Healthcare Administrators interested in implementing digital health products by providing insights into the planning and development process. Specifically, the module on Planning for Integration and Implementation with a Customer could prove particularly valuable.
See salaries and explore the career path for Healthcare Administrator
Healthcare Analyst
Healthcare Analysts gather and analyze data to identify trends, patterns, and opportunities in the healthcare industry. This course can help you build a foundation for success in this role by providing insights into the planning and development of digital health products. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.
See salaries and explore the career path for Healthcare Analyst
Health Informatics Specialist
Health Informatics Specialists bridge the gap between healthcare and technology by designing, implementing, and managing health information systems. This course can help you build a foundation for success in this role by providing an overview of the healthcare software design process and the key steps for healthcare software product planning. Specifically, the module on Design Thinking for Healthcare Software and Digital Health Product Planning could prove particularly valuable.
See salaries and explore the career path for Health Informatics Specialist
Clinical Informatics Specialist
Clinical Informatics Specialists use technology to improve patient care. This course can be useful for Clinical Informatics Specialists interested in developing or implementing digital health products by providing insights into the planning and development process. Specifically, the module on Design Thinking for Healthcare Software could prove particularly valuable.
See salaries and explore the career path for Clinical Informatics Specialist
Healthcare Consultant
Healthcare Consultants guide healthcare organizations through challenges such as improving patient care, optimizing operations, and implementing new technologies. This course can help equip you with the knowledge and skills needed to succeed in this role by providing insights into the planning and development of digital health products. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.
See salaries and explore the career path for Healthcare Consultant
Biomedical Engineer
Biomedical Engineers design and develop medical devices and technologies. This course can be useful for Biomedical Engineers interested in developing digital health products by providing insights into the planning and development process. Specifically, the module on Design Thinking for Healthcare Software could prove particularly valuable.
See salaries and explore the career path for Biomedical Engineer
Healthcare Policy Analyst
Healthcare Policy Analysts analyze and develop policies that govern the healthcare system. This course can be useful for Healthcare Policy Analysts interested in developing policies that support the use of digital health products by providing insights into the planning and development process. Specifically, the module on Healthcare Technology is reframed in this module as a product. We begin by exploring product possibilities, acknowledging the hierarchy, types, and care categories these products can touch. An overview of roles in creating healthcare products follows could prove particularly valuable.
See salaries and explore the career path for Healthcare Policy Analyst

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Technology and Product Planning.
Lean Startup: How Today's Entrepreneurs Use...
Save
Provides a practical guide to building a successful startup using the Lean Methodology, which is based on the idea of testing ideas quickly and cheaply.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Cover image
The Infinite Staircase
Save
Discusses the challenges of marketing and selling new products to mainstream customers.
The Infinite Staircase: What the Universe Tells Us...
Hardcover
$$
The Infinite Staircase
Kindle Edition
$$
Cover image
The Disruptive Innovation Set (2 Books)
Save
Explains why large companies often fail to innovate and provides a framework for understanding how disruptive technologies can be used to create new markets.
The Disruptive Innovation Set (2 Books)
Paperback
$$
The Disruptive Innovation Set (2 Books)
Kindle Edition
$$
Cover image
The Crux
Save
Provides a clear and concise framework for developing and evaluating business strategies.
The Crux: How Leaders Become Strategists
Hardcover
$$
The Crux: How Leaders Become Strategists
Kindle Edition
$$
Cover image
Playing to Win
Save
Explores the role of design thinking in business, and how it can be used to create innovative products and services.
Playing to Win: How Strategy Really Works
Hardcover
$$
Good Strategy Bad Strategy, Playing to Win...
Paperback
$$$
Playing to Win: How Strategy Really...
Paperback
$$$
Playing to Win: How Strategy Really Works
Kindle Edition
$$
Cover image
Sprint
Save
Provides a step-by-step guide to running a design sprint, which five-day process for solving big problems and testing new ideas.
Sprint: How to Solve Big Problems and Test New...
Hardcover
$$
(Español) Sprint: El método para resolver problemas y testar...
Kindle Edition
$
Penguin Readers Level 6: Sprint (ELT Graded Reader)
Paperback
$$
Cover image
The Big Pad of 50 Blank, Extra-Large Business Model...
Save
Provides a practical guide to developing and testing value propositions.
The Big Pad of 50 Blank, Extra-Large Business Model...
Paperback
Check
The Big Pad of 50 Blank, Extra-Large Business Model...
Kindle Edition
Check
Cover image
The Lean Product Playbook
Save
Provides a practical guide to building and launching successful digital products using the Lean Methodology.
The Lean Product Playbook: How to Innovate with...
Hardcover
$$
The Lean Product Playbook: How to Innovate with...
Kindle Edition
$$
Cover image
Traction
Save
Provides a practical guide to getting your first customers.
Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Cover image
What You Do Is Who You Are: How to Create Your...
Save
Provides a behind-the-scenes look at the challenges and rewards of building a successful startup.
What You Do Is Who You Are: How to Create Your...
Hardcover
$$
What You Do Is Who You Are: How to Create Your...
Kindle Edition
$$
Cover image
Zero to One
Save
Provides a contrarian view of innovation and argues that the best way to create value is to create something new.
Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
The $100 Startup By Chris Guillebeau and Zero to...
Paperback
$$
Zero To One,The $100 Startup, You Are a Badass at...
Paperback
$$$
(Português) De zero a um [From Zero to One]: O que aprender...
Audible Audiobook
$
(Pусский) От нуля к единице: Как создать стартап, который...
Kindle Edition
$
(हिंदी) Zero to One: Notes on Start Ups, or How to Build...
Paperback
$
Zero to One: Notes on Start Ups, or How to Build...
Paperback
$$
(Deutsch) Zero to One: Wie Innovation unsere Gesellschaft...
Hardcover
$$
Zero to one : creëer de toekomst: wat iedere...
Paperback
$$

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Course image
Via
Coursera
Institution
Johns Hopkins University
Instructor
Jasmine McNeil, MBA, MA
Language
English
Transcript
tiếng Việt
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Explores digital health product development process in healthcare settings
Provides insights from healthcare startup leaders and product leaders
Instructors have expertise in healthcare and business administration
Covers key steps for planning, designing, and deploying healthcare technology products
Suitable for individuals interested in healthcare product development and implementation
Provides guidance on navigating challenges in implementing technology with healthcare customers
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