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Product Planner

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April 13, 2024 Updated June 11, 2024 4 minute read

Product planning is an in-demand career role that involves strategizing and managing the development of new products. Product planners work closely with stakeholders across the organization, including marketing, engineering, and sales, to bring new products to market that meet customer needs and business objectives.

Product Planning Responsibilities

Product planners are responsible for a wide range of tasks, including:

  • Conducting market research to identify customer needs and trends
  • Developing product specifications and roadmaps
  • Working with engineers to design and develop new products
  • Collaborating with marketing to launch and promote new products
  • Tracking product performance and making adjustments as needed

Product planning is a complex and challenging role that requires a combination of technical, business, and marketing skills.

Becoming a Product Planner

There are many ways to become a product planner. Some common paths include:

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Salaries for Product Planner

City
Median
New York
$158,000
San Francisco
$148,000
Seattle
$144,000
See all salaries
City
Median
New York
$158,000
San Francisco
$148,000
Seattle
$144,000
Austin
$156,000
Toronto
$122,000
London
£93,000
Paris
€61,000
Berlin
€81,000
Tel Aviv
₪603,000
Singapore
S$140,000
Beijing
¥673,000
Shanghai
¥330,000
Shenzhen
¥540,000
Bengalaru
₹1,820,000
Delhi
₹450,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Product Planner

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We've curated one courses to help you on your path to Product Planner. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Provides a comprehensive guide to product planning for digital products, covering topics such as market research, user experience design, and agile development. It is particularly relevant for those interested in the latest trends and best practices in product planning for digital products.
Provides a comprehensive guide to product roadmapping, covering topics such as product planning, product development, and product marketing. It is particularly relevant for those interested in learning how to create and manage product roadmaps.
Provides a comprehensive guide to product management, covering topics such as product planning, product development, and product marketing. It is particularly relevant for those interested in learning about the latest trends and best practices in product management.
Provides a practical guide to using the Lean Product Development process to develop successful products. It is particularly relevant for those interested in learning how to apply Lean principles to product planning and development.
Provides a comprehensive guide to using Scrum for product management. It is particularly relevant for those interested in learning how to apply Agile principles to product planning and development.
Provides a comprehensive guide to using design thinking for innovation. It is particularly relevant for those interested in learning how to apply design thinking principles to product planning and development.
Provides a practical guide to developing disruptive innovations. It is particularly relevant for those interested in learning how to develop products that create new markets and change the way that people live and work.
Provides a comprehensive overview of product management, including topics such as product planning, product development, and product marketing. It is particularly relevant for those who are new to product management or who want to gain a broader understanding of the field.
Provides a practical guide to product management, covering topics such as product planning, product development, and product marketing. It is particularly relevant for those who are new to product management or who want to gain a broader understanding of the field.
Provides a practical guide to developing value propositions for products and services. It is particularly relevant for those interested in learning how to create products and services that meet the needs of customers.
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