賽局與產業競爭策略 (Game Theory and Business Strategy) from Coursera

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Syllabus

賽局的基本概念

了解何謂賽局、何謂賽局理論、以及賽局理論的基本精神，並提出賽局的五個基本元素：參與者、附加價值、規則、認知、大局。

賽局五個基本元素之一：參與者

這個關鍵元素我們需要思考和學習的就是如何從其他參與者的角度來看問題。當我做了一個決策，當我採取了一個行動，其他的參與者會怎麼來回應？在這一週的課程，我們就是深入探討這件事。

賽局五個基本元素之二：附加價值

附加價值簡單地來說就是在這個商業情境裡面，有你沒你到底會帶來怎樣的不同。當在分析不同商業問題時，你需要思考你能夠帶來哪些不同，其他人能夠帶來哪些不同。而在這個商業情境當中，每個人所能夠分得到的報酬理論上應該都不會超過他們所能帶來的貢獻，所以事前能夠去理清自己與其他參與者的附加價值是一件很重要的事情。

賽局五個基本元素之三：規則

第三個基本元素是規則，你可能會發現規則裡的細節有可能會翻轉買賣雙方的優勢劣勢，影響到最後交易的結果、成交的價格，甚至是這筆交易有沒有發生。

賽局五個基本元素之四：認知

認知所要講的就是每一個參與者各自有哪些資訊、對情境的理解是什麼。我們對現況的理解會影響到所做的決策跟採取的行動，以及回應別人的方式。這是為什麼認知是一件重要的事情，這也是為什麼布蘭登伯格跟奈勒波夫會把操縱其他參與者的認知當成是在賽局當中一個重要的戰術。

賽局五個基本元素之五：大局

五個元素中的最後一個就是範疇，或者是我稱之為大局。我們可以知道真實的人生其實是一個又一個不停的小賽局所串聯起來的，我們之間可能並不是只有這家公司這一次性的買賣，我們對於這家公司買賣交易的談判有可能需要互相聯動其他賽局，就是所謂的大局。你需要去思考大局會不會影響每一個參與者的誘因、思考和回應的方式。

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實用性強，能直接運用在商業決策上，包括產品規劃、定價、談判、行銷、銷售與人際溝通。

以個案故事和邏輯推演引導學習，建立一套策略思考架構。

提供賽局理論的基本觀念，有利於理解和應用在商業情境中。

不會數學，不會討論理論模型，可降低對數學知識的門檻。

由馮勃翰講師授課，擁有豐富的產業經驗。

內容涵蓋賽局理論的核心觀念，包含參與者、附加價值、規則、認知、大局。

Reviews summary

Engaging business strategy course

This course offers a practical and engaging approach to business strategy, using real-world examples to illustrate key concepts. Students appreciate the clear explanations and well-structured lessons.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 賽局與產業競爭策略 (Game Theory and Business Strategy) with these activities:

探索在线教程或视频以补充课程材料

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探索在线教程和视频可以补充课程材料，并使学生能够以不同的方式参与课程内容。

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查找与课程主题相关的在线教程或视频。
观看教程或视频，并记下任何新的见解或概念。

寻找博弈论领域的专家或从业者作为指导者

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寻找导师可以提供指导和支持，并帮助学生更深入地探索博弈论。

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参加会议或网络活动以结识博弈论专家。
联系你感兴趣的专家，询问他们是否有兴趣担任你的导师。

解决博弈论练习题和问题集

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解决练习题和问题集可以帮助学生巩固他们在课程中学到的概念并提高他们的解决问题的能力。

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从教科书、课程笔记或在线资源中收集练习题和问题集。
定期解决练习题和问题集，并检查你的答案是否正确。

Four other activities

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与同学讨论博弈的案例研究

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通过案例研究讨论博弈，学生可以将理论应用于实际情况，并培养批判性思维技能。

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选择一个感兴趣的案例研究。
与同学组队，分析案例并讨论参与者的策略。
准备一份简报，向小组的其他成员介绍你的分析结果。

创建一个信息图表或视频，解释博弈论中的一个概念

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创建信息图表或视频可以帮助学生深入理解博弈论中的一个概念，并培养他们的沟通技巧。

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选择一个你想解释的博弈论概念。
收集有关该概念的信息并创建草稿。
根据你的目标受众选择信息图表或视频格式。
创建信息图表或视频，清晰简洁地解释该概念。

指導其他學習賽局理論的學生

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透過指導他人，你將加深你對賽局理論的理解，並幫助其他學生取得進步。

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招募學生，指導他們學習賽局理論。
準備教材。
與你的學生定期見面。
回答他們的問題。

创建博弈模型来分析业务情境

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通过创建博弈模型，学生可以深入了解如何将博弈论应用于实际业务决策。

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选择一个业务情境，其中有多个参与者和竞争利益。
识别参与者、他们的偏好和行动。
构建一个博弈树或矩阵来表示博弈。
分析博弈，以确定每个参与者的最佳策略和预期结果。
准备一份报告，总结你的分析并就最佳行动方案提出建议。

Career center

Learners who complete 賽局與產業競爭策略 (Game Theory and Business Strategy) will develop knowledge and skills that may be useful to these careers:

Business Consultant

Business Consultants work with clients to improve their business processes. Game Theory is a fundamental concept for this career field. It enables professionals to understand how decisions made by one party can impact the decisions of other parties, which is a concept that is frequently relied upon in business. For example, Porter's Five Forces Analysis is a framework that is based on Game Theory principles. Many of the topics in the course are directly relevant to the career field of Business Consulting, such as "Understanding what a game is, what game theory is, and the basic spirit of game theory." Additionally, the course will introduce participants to "the five basic elements of a game: participants, value added, rules, cognition, and scope." These concepts will provide participants with a better understanding of how to analyze and make strategic decisions in a business environment.

See salaries and explore the career path for Business Consultant

Operations Research Analyst

Operations Research Analysts develop and implement mathematical models to help organizations make better decisions. Game Theory is a fundamental concept for this career field. It enables professionals to understand how decisions made by one party can impact the decisions of other parties, which is a concept that is frequently relied upon in operations research. For instance, course participants will learn about "the five basic elements of a game: participants, value added, rules, cognition, and scope." This will help Operations Research Analysts to better understand the different factors that can influence a decision.

See salaries and explore the career path for Operations Research Analyst

Academic Researcher

Game Theory is a fundamental tool for academic researchers in many fields, such as economics, political science, and psychology. This course can help researchers to develop a deeper understanding of Game Theory and its applications. For example, the course on "the five basic elements of a game" can help researchers better understand how different factors can influence the outcome of a game. This can help researchers to design more effective experiments and to develop more accurate models.

See salaries and explore the career path for Academic Researcher

Game Designer

Game Designers create and design games. In their work, Game Designers must take into account how different players will interact with each other and the game itself. Game Theory provides a solid foundation for this career role, as it gives professionals insight into how people make decisions in competitive environments. For example, the course on "the five basic elements of a game" can help Game Designers better understand how players will react to different game mechanics. This can help Game Designers develop more engaging and challenging games.

See salaries and explore the career path for Game Designer

Strategy Consultant

Strategy Consultants help organizations to develop and execute strategies. Game Theory can help Strategy Consultants to understand how different stakeholders will react to different strategic decisions. For example, the course on "the five basic elements of a game" can help Strategy Consultants better understand how stakeholders will react to different market entry strategies. This can help Strategy Consultants to develop more effective strategies for their clients.

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Business Analyst

Business Analysts help organizations to improve their performance. A Business Analyst can use Game Theory to understand how different stakeholders will react to different decisions. This can help the Analyst to make better recommendations to their clients. For instance, course participants will learn about "the five basic elements of a game: participants, value added, rules, cognition, and scope." This will help Business Analysts to better understand the different factors that can influence a business decision.

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Economist

Economists apply economic theory and principles to address real-world issues. The course content on "the five basic elements of a game" is directly applicable to this career role. This will help Economists to better understand how different parties involved in an economic scenario will make decisions. This will lead to better models and more accurate predictions. The course may also help Economists to analyze situations from different perspectives, which can assist in the identification of new solutions.

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Negotiator

Negotiators help to resolve disputes between parties. Game Theory can help Negotiators to understand how different parties will react to different negotiation strategies. For example, the course on "the five basic elements of a game" can help Negotiators better understand how parties will react to different offers. This can help Negotiators to develop more effective negotiation strategies.

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Marketing Manager

Marketing Managers develop and execute marketing plans. Game Theory can help Marketing Managers to understand how different consumers will react to different marketing campaigns. For example, the course on "the five basic elements of a game" can help Marketing Managers better understand how consumers will react to different pricing strategies. This can help Marketing Managers to develop more effective marketing campaigns.

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Project Manager

Project Managers plan and execute projects. Game Theory can help Project Managers to understand how different stakeholders will react to different project decisions. For example, the course on "the five basic elements of a game" can help Project Managers better understand how stakeholders will react to different project timelines. This can help Project Managers to develop more effective project plans.

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Sales Manager

Sales Managers develop and execute sales plans. Game Theory can help Sales Managers to understand how different customers will react to different sales strategies. For example, the course on "the five basic elements of a game" can help Sales Managers better understand how customers will react to different pricing strategies. This can help Sales Managers to develop more effective sales plans.

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Data Scientist

Data Scientists analyze data to help organizations make better decisions. Game Theory can help Data Scientists to understand how different stakeholders will react to different data-driven decisions. For example, the course on "the five basic elements of a game" can help Data Scientists better understand how stakeholders will react to different pricing strategies. This can help Data Scientists to develop more effective data-driven solutions for their organizations.

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Product Manager

Product Managers develop and manage products. Game Theory can help Product Managers to understand how different consumers will react to different product features. For example, the course on "the five basic elements of a game" can help Product Managers better understand how consumers will react to different pricing strategies. This can help Product Managers to develop more successful products.

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Investment Analyst

Investment Analysts help clients to make investment decisions. Game Theory can help Investment Analysts to understand how different investors will react to different market conditions. For example, the course on "the five basic elements of a game" can help Investment Analysts better understand how investors will react to different economic news. This can help Investment Analysts to make better recommendations to their clients.

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Professor

Professors teach and conduct research in their field of expertise. Game Theory is a fundamental concept for this career field. It enables professionals to understand how decisions made by one party can impact the decisions of other parties, which is a concept that is frequently relied upon in academia. For instance, course participants will learn about "the five basic elements of a game: participants, value added, rules, cognition, and scope." This will help Professors to better understand the different factors that can influence a decision. Game Theory can be useful for Professors.

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賽局與產業競爭策略 (Game Theory and Business Strategy)

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Reviews summary

Engaging business strategy course

Activities

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