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馮勃翰
透過個案故事和邏輯推演，帶領學生認識賽局理論的核心觀念，幫助學生建立一套完整實用的策略思考架構，並將之應用在各種商業決策，包括產品企劃、定價、談判、行銷、銷售與人際溝通。這門課和其他所有賽局理論課程不同，沒有數學、不討論理論模型，而是把學生帶入歷史上不同經理人所曾經面對的決策情境。
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Syllabus
賽局的基本概念
了解何謂賽局、何謂賽局理論、以及賽局理論的基本精神，並提出賽局的五個基本元素：參與者、附加價值、規則、認知、大局。
賽局五個基本元素之一：參與者
這個關鍵元素我們需要思考和學習的就是如何從其他參與者的角度來看問題。 當我做了一個決策，當我採取了一個行動，其他的參與者會怎麼來回應？在這一週的課程，我們就是深入探討這件事。
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Syllabus
賽局的基本概念
了解何謂賽局、何謂賽局理論、以及賽局理論的基本精神，並提出賽局的五個基本元素：參與者、附加價值、規則、認知、大局。
賽局五個基本元素之一：參與者
這個關鍵元素我們需要思考和學習的就是如何從其他參與者的角度來看問題。 當我做了一個決策，當我採取了一個行動，其他的參與者會怎麼來回應？在這一週的課程，我們就是深入探討這件事。
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Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
實用性強，能直接運用在商業決策上，包括產品規劃、定價、談判、行銷、銷售與人際溝通。
以個案故事和邏輯推演引導學習，建立一套策略思考架構。
提供賽局理論的基本觀念，有利於理解和應用在商業情境中。
不會數學，不會討論理論模型，可降低對數學知識的門檻。
由馮勃翰講師授課，擁有豐富的產業經驗。
內容涵蓋賽局理論的核心觀念，包含參與者、附加價值、規則、認知、大局。
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Reviews summary
實用商業導向賽局理論入門
根據學生說法，這門「賽局與產業競爭策略」課程極受歡迎。學生們認為課程最大的特色是完全避開複雜的數學模型，讓沒有數學背景的人也能無痛學習 賽局理論。課程強調邏輯推演 並透過豐富的商業個案 幫助理解，許多人表示課程提供的思考框架 和商業應用 非常實用，能夠立即應用在工作或商業決策中。老師的講解被讚譽為清晰且有啟發性。不過，也有部分評論提到，對於已具備一定賽局基礎或尋求深入理論探討 的學習者來說，課程內容可能顯得較為入門。課程節奏稍快 對部分人來說可能需要重複聆聽。整體而言，這是一門為商業人士量身打造、強調實用性的優質賽局入門課程。
入門好課，但對進階學習者可能淺。
"對於想深入學習特定模型的同學來說可能會覺得不夠。"
"概念講解得不錯，但感覺深度有限。主要是帶你入門。"
"對於有一定賽局基礎的人來說太淺了。"
"內容是入門級別，對於沒接觸過的人是個好的開始。"
老師邏輯順暢，概念解釋易於理解。
"老師講解非常清晰，邏輯性很強。"
"老師的邏輯很順暢，聽課很舒服。"
"老師太棒了！用簡單的方式講複雜的概念，非常受啟發。"
"老師將複雜內容講得很清楚，很容易跟上。"
透過個案故事，幫助理解賽局概念。
"用了很多商業個案故事，讓賽局理論不再是冰冷的數學。"
"老師太棒了！... 案例都選得很好。"
"案例分析也很有趣，讓人印象深刻。"
"個案分析是亮點，理論結合實例更容易懂。"
提供思考框架，能直接應用於商業決策。
"真的能應用在日常的商業決策中。學到了考慮五個要素的框架。"
"提供的思考框架非常實用，立刻可以用在工作討論上。"
"實用性很強的課程... 學到的思考框架很有價值。作為一個產品經理，覺得很有幫助。"
"學到的談判和競爭新視角對工作很有幫助。"
課程避開複雜數學，更容易入門。
"這門課打破了我對賽局理論都是數學的刻板印象。完全無痛學習。"
"老師講解非常清晰，用了很多商業個案故事，讓賽局理論不再是冰冷的數學。"
"完全符合課程描述，沒有數學，都是紮實的商業思考。"
"對我這種數學不好的人來說很友好，終於可以學賽局了。"
部分學習者覺得節奏較快，需重複聽。
"節奏稍快，需要花時間消化。"
"老師的語速有點快，有時需要重複聽才能完全理解。"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 賽局與產業競爭策略 (Game Theory and Business Strategy) with these
activities:
探索在线教程或视频以补充课程材料
Show steps
探索在线教程和视频可以补充课程材料，并使学生能够以不同的方式参与课程内容。
Show steps
-
查找与课程主题相关的在线教程或视频。
-
观看教程或视频，并记下任何新的见解或概念。
寻找博弈论领域的专家或从业者作为指导者
Show steps
寻找导师可以提供指导和支持，并帮助学生更深入地探索博弈论。
Show steps
-
参加会议或网络活动以结识博弈论专家。
-
联系你感兴趣的专家，询问他们是否有兴趣担任你的导师。
解决博弈论练习题和问题集
Show steps
解决练习题和问题集可以帮助学生巩固他们在课程中学到的概念并提高他们的解决问题的能力。
Show steps
-
从教科书、课程笔记或在线资源中收集练习题和问题集。
-
定期解决练习题和问题集，并检查你的答案是否正确。
Four other activities
Expand to see all activities and additional details
Show all seven activities
与同学讨论博弈的案例研究
Show steps
通过案例研究讨论博弈，学生可以将理论应用于实际情况，并培养批判性思维技能。
Show steps
-
选择一个感兴趣的案例研究。
-
与同学组队，分析案例并讨论参与者的策略。
-
准备一份简报，向小组的其他成员介绍你的分析结果。
创建一个信息图表或视频，解释博弈论中的一个概念
Show steps
创建信息图表或视频可以帮助学生深入理解博弈论中的一个概念，并培养他们的沟通技巧。
Show steps
-
选择一个你想解释的博弈论概念。
-
收集有关该概念的信息并创建草稿。
-
根据你的目标受众选择信息图表或视频格式。
-
创建信息图表或视频，清晰简洁地解释该概念。
指導其他學習賽局理論的學生
Show steps
透過指導他人，你將加深你對賽局理論的理解，並幫助其他學生取得進步。
Show steps
-
招募學生，指導他們學習賽局理論。
-
準備教材。
-
與你的學生定期見面。
-
回答他們的問題。
创建博弈模型来分析业务情境
Show steps
通过创建博弈模型，学生可以深入了解如何将博弈论应用于实际业务决策。
Show steps
-
选择一个业务情境，其中有多个参与者和竞争利益。
-
识别参与者、他们的偏好和行动。
-
构建一个博弈树或矩阵来表示博弈。
-
分析博弈，以确定每个参与者的最佳策略和预期结果。
-
准备一份报告，总结你的分析并就最佳行动方案提出建议。
探索在线教程或视频以补充课程材料
Show steps
探索在线教程和视频可以补充课程材料，并使学生能够以不同的方式参与课程内容。
Show steps
Show steps
Show steps
- 查找与课程主题相关的在线教程或视频。
- 观看教程或视频，并记下任何新的见解或概念。
寻找博弈论领域的专家或从业者作为指导者
Show steps
寻找导师可以提供指导和支持，并帮助学生更深入地探索博弈论。
Show steps
Show steps
Show steps
- 参加会议或网络活动以结识博弈论专家。
- 联系你感兴趣的专家，询问他们是否有兴趣担任你的导师。
解决博弈论练习题和问题集
Show steps
解决练习题和问题集可以帮助学生巩固他们在课程中学到的概念并提高他们的解决问题的能力。
Show steps
Show steps
Show steps
- 从教科书、课程笔记或在线资源中收集练习题和问题集。
- 定期解决练习题和问题集，并检查你的答案是否正确。
Four other activities
Expand to see all activities and additional details
Show all seven activities
与同学讨论博弈的案例研究
Show steps
通过案例研究讨论博弈，学生可以将理论应用于实际情况，并培养批判性思维技能。
Show steps
Show steps
Show steps
- 选择一个感兴趣的案例研究。
- 与同学组队，分析案例并讨论参与者的策略。
- 准备一份简报，向小组的其他成员介绍你的分析结果。
创建一个信息图表或视频，解释博弈论中的一个概念
Show steps
创建信息图表或视频可以帮助学生深入理解博弈论中的一个概念，并培养他们的沟通技巧。
Show steps
Show steps
Show steps
- 选择一个你想解释的博弈论概念。
- 收集有关该概念的信息并创建草稿。
- 根据你的目标受众选择信息图表或视频格式。
- 创建信息图表或视频，清晰简洁地解释该概念。
指導其他學習賽局理論的學生
Show steps
透過指導他人，你將加深你對賽局理論的理解，並幫助其他學生取得進步。
Show steps
Show steps
Show steps
- 招募學生，指導他們學習賽局理論。
- 準備教材。
- 與你的學生定期見面。
- 回答他們的問題。
创建博弈模型来分析业务情境
Show steps
通过创建博弈模型，学生可以深入了解如何将博弈论应用于实际业务决策。
Show steps
Show steps
Show steps
- 选择一个业务情境，其中有多个参与者和竞争利益。
- 识别参与者、他们的偏好和行动。
- 构建一个博弈树或矩阵来表示博弈。
- 分析博弈，以确定每个参与者的最佳策略和预期结果。
- 准备一份报告，总结你的分析并就最佳行动方案提出建议。
Career center
Learners who complete 賽局與產業競爭策略 (Game Theory and Business Strategy) will develop knowledge and skills
that may be useful to these careers:
Business Consultant
Business Consultant
Business Consultants work with clients to improve their business processes. Game Theory is a fundamental concept for this career field. It enables professionals to understand how decisions made by one party can impact the decisions of other parties, which is a concept that is frequently relied upon in business. For example, Porter's Five Forces Analysis is a framework that is based on Game Theory principles. Many of the topics in the course are directly relevant to the career field of Business Consulting, such as "Understanding what a game is, what game theory is, and the basic spirit of game theory." Additionally, the course will introduce participants to "the five basic elements of a game: participants, value added, rules, cognition, and scope." These concepts will provide participants with a better understanding of how to analyze and make strategic decisions in a business environment.
Operations Research Analyst
Operations Research Analyst
Operations Research Analysts develop and implement mathematical models to help organizations make better decisions. Game Theory is a fundamental concept for this career field. It enables professionals to understand how decisions made by one party can impact the decisions of other parties, which is a concept that is frequently relied upon in operations research. For instance, course participants will learn about "the five basic elements of a game: participants, value added, rules, cognition, and scope." This will help Operations Research Analysts to better understand the different factors that can influence a decision.
Academic Researcher
Academic Researcher
Game Theory is a fundamental tool for academic researchers in many fields, such as economics, political science, and psychology. This course can help researchers to develop a deeper understanding of Game Theory and its applications. For example, the course on "the five basic elements of a game" can help researchers better understand how different factors can influence the outcome of a game. This can help researchers to design more effective experiments and to develop more accurate models.
Game Designer
Game Designer
Game Designers create and design games. In their work, Game Designers must take into account how different players will interact with each other and the game itself. Game Theory provides a solid foundation for this career role, as it gives professionals insight into how people make decisions in competitive environments. For example, the course on "the five basic elements of a game" can help Game Designers better understand how players will react to different game mechanics. This can help Game Designers develop more engaging and challenging games.
Strategy Consultant
Strategy Consultant
Strategy Consultants help organizations to develop and execute strategies. Game Theory can help Strategy Consultants to understand how different stakeholders will react to different strategic decisions. For example, the course on "the five basic elements of a game" can help Strategy Consultants better understand how stakeholders will react to different market entry strategies. This can help Strategy Consultants to develop more effective strategies for their clients.
Business Analyst
Business Analyst
Business Analysts help organizations to improve their performance. A Business Analyst can use Game Theory to understand how different stakeholders will react to different decisions. This can help the Analyst to make better recommendations to their clients. For instance, course participants will learn about "the five basic elements of a game: participants, value added, rules, cognition, and scope." This will help Business Analysts to better understand the different factors that can influence a business decision.
Economist
Economist
Economists apply economic theory and principles to address real-world issues. The course content on "the five basic elements of a game" is directly applicable to this career role. This will help Economists to better understand how different parties involved in an economic scenario will make decisions. This will lead to better models and more accurate predictions. The course may also help Economists to analyze situations from different perspectives, which can assist in the identification of new solutions.
Negotiator
Negotiator
Negotiators help to resolve disputes between parties. Game Theory can help Negotiators to understand how different parties will react to different negotiation strategies. For example, the course on "the five basic elements of a game" can help Negotiators better understand how parties will react to different offers. This can help Negotiators to develop more effective negotiation strategies.
Project Manager
Project Manager
Project Managers plan and execute projects. Game Theory can help Project Managers to understand how different stakeholders will react to different project decisions. For example, the course on "the five basic elements of a game" can help Project Managers better understand how stakeholders will react to different project timelines. This can help Project Managers to develop more effective project plans.
Investment Analyst
Investment Analyst
Investment Analysts help clients to make investment decisions. Game Theory can help Investment Analysts to understand how different investors will react to different market conditions. For example, the course on "the five basic elements of a game" can help Investment Analysts better understand how investors will react to different economic news. This can help Investment Analysts to make better recommendations to their clients.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing plans. Game Theory can help Marketing Managers to understand how different consumers will react to different marketing campaigns. For example, the course on "the five basic elements of a game" can help Marketing Managers better understand how consumers will react to different pricing strategies. This can help Marketing Managers to develop more effective marketing campaigns.
Product Manager
Product Manager
Product Managers develop and manage products. Game Theory can help Product Managers to understand how different consumers will react to different product features. For example, the course on "the five basic elements of a game" can help Product Managers better understand how consumers will react to different pricing strategies. This can help Product Managers to develop more successful products.
Sales Manager
Sales Manager
Sales Managers develop and execute sales plans. Game Theory can help Sales Managers to understand how different customers will react to different sales strategies. For example, the course on "the five basic elements of a game" can help Sales Managers better understand how customers will react to different pricing strategies. This can help Sales Managers to develop more effective sales plans.
Data Scientist
Data Scientist
Data Scientists analyze data to help organizations make better decisions. Game Theory can help Data Scientists to understand how different stakeholders will react to different data-driven decisions. For example, the course on "the five basic elements of a game" can help Data Scientists better understand how stakeholders will react to different pricing strategies. This can help Data Scientists to develop more effective data-driven solutions for their organizations.
Professor
Professor
Professors teach and conduct research in their field of expertise. Game Theory is a fundamental concept for this career field. It enables professionals to understand how decisions made by one party can impact the decisions of other parties, which is a concept that is frequently relied upon in academia. For instance, course participants will learn about "the five basic elements of a game: participants, value added, rules, cognition, and scope." This will help Professors to better understand the different factors that can influence a decision. Game Theory can be useful for Professors.
For more career information including salaries, visit:
OpenCourser.com/course/id557t/Sai
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
賽局與產業競爭策略 (Game Theory and Business Strategy).
Save
賽局理論標準教科書，提供理論基礎和嚴謹的分析方法，適合進一步理解賽局理論的數學模型和演算法。
This comprehensive textbook provides a rigorous foundation in game theory, covering topics such as strategic form games, extensive form games, and cooperative games. It complements the course's practical focus with theoretical depth.
Save
探討產業競爭策略的經典著作，提供分析產業和競爭對手的架構和工具，有助於理解企業競爭環境。
Save
提供賽局理論的基礎背景知識，探討如何將賽局理論應用於商業決策中，並包含許多商業案例與分析。
Save
儘管書中沒有特別提到賽局理論，但提供了一系列策略規劃工具和技術，對於理解企業策略制定很有幫助。
提供談判技巧的實用指南，探討如何準備、執行和分析談判，對於理解賽局理論在談判中的應用很有幫助。
For more information about how these books relate to this course, visit:
OpenCourser.com/course/id557t/Sai
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