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Freedom Learning Group
By the end of this project, you will be able to create an accurate customer persona that will help you leverage customer-rich data to create products with high user acceptance. To do this, you will work on a project that will help you understand the benefits and use cases of customer personas while you gain hands-on experience building a persona in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/27rvyf/create
What's inside
Syllabus
Create Personas to Represent Targeted Users in Miro
By the end of this project, you will be able to create an accurate customer persona that will help you leverage customer-rich data to create products with high user acceptance. To do this, you will work on a project that will help you understand the benefits and use cases of customer personas while you gain hands-on experience building a persona in the Miro online visual collaboration platform for teamwork.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops personas, which are used to target users in the digital marketing space
Uses an online tool to help students collaborate
Requires a base of knowledge in marketing, customer relations, and business management
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Save Create Personas to Represent Targeted Users in Miro to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create Personas to Represent Targeted Users in Miro with these
activities:
Review product development lifecycle
Show steps
Start by quickly reviewing the product development lifecycle to refresh your knowledge of how products are typically developed.
Browse courses on
Product Development Lifecycle
Show steps
-
Read a summary of the product development lifecycle
-
Create a timeline of the product development lifecycle
Review persona creation techniques
Show steps
Start the course with a review of persona creation techniques to refresh your knowledge and enhance your ability to create accurate and effective customer personas.
Show steps
-
Read industry articles on customer persona creation
-
Review existing customer personas for successful products
-
Complete an online tutorial on persona development
Practice creating personas in Miro
Show steps
Use the Miro platform to practice creating customer personas. This hands-on experience will deepen your understanding of persona development and help you build a strong foundation for the course project.
Browse courses on
Miro
Show steps
-
Set up a Miro board for persona creation
-
Use Miro's templates and tools to create a customer persona
-
Share your persona with a peer for feedback
Two other activities
Expand to see all activities and additional details
Show all five activities
Explore advanced customer persona creation techniques
Show steps
Go beyond the basics and explore advanced customer persona creation techniques. This will expand your knowledge and enable you to develop more robust and impactful personas.
Browse courses on
Advanced Techniques
Show steps
-
Read articles and watch videos on advanced persona creation techniques
-
Attend webinars or online workshops on persona development
-
Experiment with different persona creation tools and methodologies
Develop a customer persona for a specific product or service
Show steps
Create a detailed customer persona for a specific product or service of your choice. This project will allow you to apply the skills and knowledge gained in the course to a practical scenario.
Browse courses on
Product Development
Show steps
-
Define the target audience for the product or service
-
Conduct user research to gather data on demographics, motivations, and behaviors
-
Use data analysis techniques to identify patterns and insights
-
Develop a comprehensive customer persona based on the research findings
-
Present your customer persona to a team or stakeholder group
Review product development lifecycle
Show steps
Start by quickly reviewing the product development lifecycle to refresh your knowledge of how products are typically developed.
Browse courses on
Product Development Lifecycle
Show steps
Show steps
Show steps
- Read a summary of the product development lifecycle
- Create a timeline of the product development lifecycle
Review persona creation techniques
Show steps
Start the course with a review of persona creation techniques to refresh your knowledge and enhance your ability to create accurate and effective customer personas.
Show steps
Show steps
Show steps
- Read industry articles on customer persona creation
- Review existing customer personas for successful products
- Complete an online tutorial on persona development
Practice creating personas in Miro
Show steps
Use the Miro platform to practice creating customer personas. This hands-on experience will deepen your understanding of persona development and help you build a strong foundation for the course project.
Browse courses on
Miro
Show steps
Show steps
Show steps
- Set up a Miro board for persona creation
- Use Miro's templates and tools to create a customer persona
- Share your persona with a peer for feedback
Two other activities
Expand to see all activities and additional details
Show all five activities
Explore advanced customer persona creation techniques
Show steps
Go beyond the basics and explore advanced customer persona creation techniques. This will expand your knowledge and enable you to develop more robust and impactful personas.
Browse courses on
Advanced Techniques
Show steps
Show steps
Show steps
- Read articles and watch videos on advanced persona creation techniques
- Attend webinars or online workshops on persona development
- Experiment with different persona creation tools and methodologies
Develop a customer persona for a specific product or service
Show steps
Create a detailed customer persona for a specific product or service of your choice. This project will allow you to apply the skills and knowledge gained in the course to a practical scenario.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Define the target audience for the product or service
- Conduct user research to gather data on demographics, motivations, and behaviors
- Use data analysis techniques to identify patterns and insights
- Develop a comprehensive customer persona based on the research findings
- Present your customer persona to a team or stakeholder group
Career center
Learners who complete Create Personas to Represent Targeted Users in Miro will develop knowledge and skills
that may be useful to these careers:
Interaction Designer
Interaction Designer
Interaction Designers are responsible for designing the interactions between users and products or services. This course can help you develop the skills you need to understand user needs, create prototypes, and conduct user testing. By learning how to create customer personas, you can design interactions that are more user-friendly and meet the needs of your target audience.
Service Designer
Service Designer
Service Designers are responsible for designing and improving the customer experience for products or services. This course can help you develop the skills you need to understand user needs, create prototypes, and conduct user testing. By learning how to create customer personas, you can design services that are more user-friendly and meet the needs of your target audience.
UX Designer
UX Designer
UX Designers are responsible for designing the user experience of products and services. This course can help you develop the skills you need to understand user needs, create prototypes, and conduct user testing. By learning how to create accurate customer personas, you can design products that are more user-friendly and meet the needs of your target audience.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing strategies for products or services. This course can help you build a strong foundation in customer research, persona development, and marketing strategy, which are all essential skills for this role. By understanding the needs and wants of your target audience, you can create marketing campaigns that are more effective and drive results.
Product Manager
Product Manager
Product Managers are responsible for developing and managing the lifecycle of products or services. This course can help you develop the skills you need to understand market needs, define product requirements, and manage product development. By learning how to create customer personas, you can better understand the needs of your target audience and develop products that meet their needs.
Customer Experience Manager
Customer Experience Manager
Customer Experience Managers are responsible for overseeing the customer experience for a company's products or services. This course can help you develop the skills you need to understand customer needs, design customer experiences, and measure customer satisfaction. By learning how to create customer personas, you can better understand the needs of your customers and develop experiences that meet their needs.
Marketing Consultant
Marketing Consultant
Marketing Consultants are responsible for providing marketing advice to businesses. This course can help you develop the skills you need to understand marketing principles, develop marketing strategies, and measure marketing effectiveness. By learning how to create customer personas, you can better understand the needs of your target audience and develop marketing strategies that meet their needs.
User Experience Researcher
User Experience Researcher
User Experience Researchers are responsible for conducting research to understand user needs and improve the user experience of products or services. This course can help you develop the skills you need to design and conduct research studies, analyze data, and present your findings. By learning how to create customer personas, you can gain a deeper understanding of your target audience and develop more effective research strategies.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. This course can help you develop the skills you need to understand advertising principles, develop advertising campaigns, and measure advertising effectiveness. By learning how to create customer personas, you can better understand the needs of your target audience and develop advertising campaigns that meet their needs.
Information Architect
Information Architect
Information Architects are responsible for organizing and structuring information in a way that is easy for users to find and understand. This course can help you develop the skills you need to design and implement information architectures, conduct user research, and evaluate user experience. By learning how to create customer personas, you can better understand the needs of your target audience and develop information architectures that meet their needs.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. This course can help you develop the skills you need to build relationships with customers, understand their needs, and resolve their issues. By learning how to create customer personas, you can better understand the needs of your customers and develop strategies to improve their satisfaction.
Market Researcher
Market Researcher
Market Researchers are responsible for conducting research to understand market trends and customer needs. This course can help you develop the skills you need to design and conduct research studies, analyze data, and present your findings. By learning how to create customer personas, you can gain a deeper understanding of your target audience and develop more effective research strategies.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of a company or organization. This course can help you develop the skills you need to understand public relations principles, develop public relations campaigns, and measure public relations effectiveness. By learning how to create customer personas, you can better understand the needs of your target audience and develop public relations campaigns that meet their needs.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business needs and developing solutions to improve business processes. This course can help you develop the skills you need to understand business needs, conduct stakeholder interviews, and develop business requirements. By learning how to create customer personas, you can better understand the needs of your customers and develop solutions that meet their needs.
Content Strategist
Content Strategist
Content Strategists are responsible for developing and managing content for websites, blogs, and other digital channels. This course can help you develop the skills you need to understand user needs, create content that is engaging and informative, and measure the effectiveness of your content. By learning how to create customer personas, you can better understand the needs of your target audience and develop content that meets their needs.
For more career information including salaries, visit:
OpenCourser.com/course/27rvyf/create
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create Personas to Represent Targeted Users in Miro.
Provides a framework for developing and testing new ideas quickly and efficiently, which is essential for creating products with high user acceptance.
Save
Provides a step-by-step guide to creating user stories, which are essential for understanding the needs of your users.
Provides insights into how established companies can avoid being disrupted by new technologies.
Provides a framework for marketing and selling technology products to mainstream customers.
Save
Provides a simple framework for developing good strategy.
Provides insights into how to design products that are easy to use and understand.
Provides insights into how people interact with products and how to design products that are more user-friendly.
Save
Provides insights into how emotions play a role in product design.
Provides a comprehensive overview of user experience design.
Provides practical advice on how to make websites more user-friendly.
Provides practical advice on how to conduct user research and design user experiences.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/27rvyf/create
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Freedom Learning Group
Language
English
Good to know
Develops personas, which are used to target users in the digital marketing space
Uses an online tool to help students collaborate
Requires a base of knowledge in marketing, customer relations, and business management
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