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Product Development Lifecycle

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May 1, 2024 3 minute read

Product Development Lifecycle (PDLC) is a framework that outlines the stages involved in developing a new product or service. It provides a structured approach to guide organizations through the process, from ideation to launch and beyond. Understanding PDLC is crucial for individuals interested in careers in product management, design, engineering, marketing, and other related fields.

The Stages of PDLC

PDLC typically consists of several stages, although the specific number and names of stages may vary depending on the organization and industry. Some common stages include:

  • Ideation: Generating and screening new product ideas.
  • Concept Development: Developing and refining the product concept.
  • Design: Designing the product specifications and features.
  • Prototyping: Building and testing physical or digital prototypes.
  • Production: Manufacturing the product.
  • Marketing and Launch: Introducing the product to the market.
  • Post-Launch Support: Providing ongoing support and updates to customers.

Why Learn About PDLC?

There are many reasons why individuals may want to learn about PDLC:

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Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product Development Lifecycle.
Provides a practical guide to product development for engineers and managers. It covers the entire product development process, from concept generation to product launch. The authors emphasize the importance of customer needs and user experience, and provide tools and techniques for managing the development process.
This handbook provides a comprehensive overview of the PDLC. It covers all stages of the PDLC, from planning to launch. The book also includes case studies and examples to illustrate the concepts.
Provides a comprehensive overview of product lifecycle management (PLM). PLM cross-functional approach to managing the product development process. The book covers all aspects of PLM, from requirements management to product retirement.
Provides a comprehensive guide to product innovation. Eisenmann covers all aspects of product innovation, from idea generation to product launch. The book also includes case studies and examples to illustrate the concepts.
Provides a comprehensive guide to product management. Norton covers all aspects of product management, from market research to product development. The book also includes case studies and examples to illustrate the concepts.
Provides a comprehensive guide to developing and launching minimum viable products (MVPs). Olsen covers all aspects of MVP development, from customer research to product testing. The book also includes case studies and examples to illustrate the concepts.
This textbook provides a comprehensive overview of product development. Ulrich and Eppinger cover all aspects of product development, from market research to product launch. The book also includes case studies and examples to illustrate the concepts.
This textbook provides a comprehensive overview of product development from a systems perspective. Reinertsen covers all aspects of product development, from requirements gathering to product launch. The book also includes case studies and examples to illustrate the concepts.
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