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Sebastián Camiser
Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital.
Semana 2) Una estrategia de contenidos en base a los códigos de 3 Redes Sociales que elija.
Semana 3) Diseñará una campaña ejemplo de Google Adwords, definiendo qué red es más conveniente para sus objetivos publicitarios y con qué segmentaciones. También deberá diseñar anuncios acorde a las mejores prácticas recomendadas.
Read more
Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital.
Semana 2) Una estrategia de contenidos en base a los códigos de 3 Redes Sociales que elija.
Semana 3) Diseñará una campaña ejemplo de Google Adwords, definiendo qué red es más conveniente para sus objetivos publicitarios y con qué segmentaciones. También deberá diseñar anuncios acorde a las mejores prácticas recomendadas.
Read more
Semana 1) Definirá las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital.
Semana 2) Una estrategia de contenidos en base a los códigos de 3 Redes Sociales que elija.
Semana 3) Diseñará una campaña ejemplo de Google Adwords, definiendo qué red es más conveniente para sus objetivos publicitarios y con qué segmentaciones. También deberá diseñar anuncios acorde a las mejores prácticas recomendadas.
Semana 4) Diseñará una campaña ejemplo en Compra Programática haciendo foco en las audiencias que compraría (1st party, 2nd party y 3rd party) y las estrategias de retargeting que aplicaría para maximizar los resultados de la campaña.
Register for this course and see more details by visiting:
OpenCourser.com/course/u0mb2b/proyecto
What's inside
Syllabus
Pilares de Marketing Digital
¡Bienvenido a la semana 1 del Proyecto Final de la especialización de Marketing Digital. Al finalizar esta semana lograrás definir las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital.
Read more
Syllabus
Pilares de Marketing Digital
¡Bienvenido a la semana 1 del Proyecto Final de la especialización de Marketing Digital. Al finalizar esta semana lograrás definir las estrategias, objetivos y tácticas de Marketing Relacional y cómo esto se vincula con el correspondiente ecosistema de Marketing Digital.
Read more
Estrategias de Redes Sociales
Estás en la segunda semana del proyecto final, cuando finalices la semana habrás logrado definir una estrategia de contenidos en base a los códigos de alguna de las redes sociales que fuimos estudiando en el curso de Estrategias de Redes Sociales.
Publicidad Digital con Google AdWords
¡Ya estás en la semana 3! Al finalizar esta semana habrás logrado diseñar una campaña ejemplo de Google Adwords. También lograrás diseñar anuncios acorde a las mejores prácticas recomendadas.
Compra Programática de Medios: Publicidad online en tiempo real
¡Felicitaciones por haber llegado a la última semana! Al finalizarla habrás logrado diseñar una campaña ejemplo en Compra Programática.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Este curso está diseñado para estudiantes que buscan profundizar sus conocimientos en marketing digital, particularmente en áreas como marketing relacional, redes sociales, publicidad digital y compra programática
Está dirigido a profesionales de marketing, gerentes de marca y estudiantes de negocios que desean mejorar sus habilidades en el panorama del marketing digital en constante evolución
El plan de estudios del curso es completo e incluye temas esenciales en marketing digital, lo que lo convierte en una opción valiosa para quienes buscan una comprensión integral del campo
Los instructores, Sebastián Camiser, son expertos reconocidos en la industria del marketing digital, lo que garantiza la calidad y relevancia del contenido del curso
El curso ofrece un proyecto final práctico que permite a los estudiantes aplicar sus conocimientos y habilidades a un escenario del mundo real
Los estudiantes deben tener conocimientos previos en marketing, ya que el curso se basa en conceptos básicos de la materia
Save this course
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Reviews summary
Highly recommended marketing course
This course is well received and highly rated by its students. Reviewers mention that the course provides comprehensive and up-to-date material and is beneficial for those new to the field of marketing. Students also appreciate the engaging and knowledgeable instructors.
Suitable for those new to marketing
"Muy buen curso para todos aquellos que están incursionando en el maravilloso mundo del Marketing Digital."
Provides thorough coverage of marketing concepts
"Muy completa toda la información, gracias"
Instructors are knowledgeable and make learning enjoyable
"Excelente curso, dinámico, entretenido, interesante, aprendí del marketing digital a la vez que refresqué temas, lo recomiendo al 100%... gracias, Los instructores dominan el tema y transmiten sus conocimientos con facilidad..."
Some reviewers mentioned outdated content
"esta desactualizado"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Proyecto Final - Programa Especializado en Marketing Digital with these
activities:
Revise marketing fundamentals
Show steps
Helps refresh the student's understanding of the foundational terms used throughout the course.
Browse courses on
Marketing Fundamentals
Show steps
-
Review notes from previous marketing courses.
-
Consult a textbook or online resources to brush up on key concepts.
Form a study group with classmates
Show steps
Provides opportunities for collaborative learning and peer support.
Show steps
-
Identify classmates with similar interests or schedules.
-
Establish a regular meeting time and place.
-
Take turns leading discussions and reviewing course materials.
Create a social media content calendar
Show steps
Provides hands-on practice in planning and organizing social media content, reinforcing the principles learned in the course.
Browse courses on
Content Calendar
Show steps
-
Choose a social media platform to focus on.
-
Research target audience and identify relevant content.
-
Plan a variety of content formats (e.g., posts, videos, images).
-
Schedule content using a social media management tool.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a marketing conference or webinar
Show steps
Provides opportunities to connect with other professionals in the field.
Show steps
-
Identify upcoming marketing events or webinars related to the course topics.
-
Register for and attend the event.
-
Network with other attendees and speakers.
Explore case studies of successful marketing campaigns
Show steps
Provides real-world examples of how marketing principles are applied in practice.
Browse courses on
Marketing Case Studies
Show steps
-
Identify a few well-known and successful marketing campaigns.
-
Analyze the strategies, tactics, and results of each campaign.
Create a study guide
Show steps
Helps students organize and reinforce their learning.
Show steps
-
Gather notes, slides, and other course materials.
-
Organize and summarize key concepts and terms.
-
Include practice questions or exercises to test understanding.
Compile a list of marketing resources
Show steps
Provides a valuable repository of tools and information for further learning.
Show steps
-
Identify and collect articles, websites, videos, and other resources related to the course topics.
-
Organize and categorize the resources using a tool like Google Sheets or Notion.
-
Share the compilation with classmates or post it online for others to benefit.
Revise marketing fundamentals
Show steps
Helps refresh the student's understanding of the foundational terms used throughout the course.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Review notes from previous marketing courses.
- Consult a textbook or online resources to brush up on key concepts.
Form a study group with classmates
Show steps
Provides opportunities for collaborative learning and peer support.
Show steps
Show steps
Show steps
- Identify classmates with similar interests or schedules.
- Establish a regular meeting time and place.
- Take turns leading discussions and reviewing course materials.
Create a social media content calendar
Show steps
Provides hands-on practice in planning and organizing social media content, reinforcing the principles learned in the course.
Browse courses on
Content Calendar
Show steps
Show steps
Show steps
- Choose a social media platform to focus on.
- Research target audience and identify relevant content.
- Plan a variety of content formats (e.g., posts, videos, images).
- Schedule content using a social media management tool.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a marketing conference or webinar
Show steps
Provides opportunities to connect with other professionals in the field.
Show steps
Show steps
Show steps
- Identify upcoming marketing events or webinars related to the course topics.
- Register for and attend the event.
- Network with other attendees and speakers.
Explore case studies of successful marketing campaigns
Show steps
Provides real-world examples of how marketing principles are applied in practice.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Identify a few well-known and successful marketing campaigns.
- Analyze the strategies, tactics, and results of each campaign.
Create a study guide
Show steps
Helps students organize and reinforce their learning.
Show steps
Show steps
Show steps
- Gather notes, slides, and other course materials.
- Organize and summarize key concepts and terms.
- Include practice questions or exercises to test understanding.
Compile a list of marketing resources
Show steps
Provides a valuable repository of tools and information for further learning.
Show steps
Show steps
Show steps
- Identify and collect articles, websites, videos, and other resources related to the course topics.
- Organize and categorize the resources using a tool like Google Sheets or Notion.
- Share the compilation with classmates or post it online for others to benefit.
Career center
Learners who complete Proyecto Final - Programa Especializado en Marketing Digital will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
The skills gained in the Proyecto Final - Programa Especializado en Marketing Digital course, such as defining strategies, objectives, and tactics of Marketing Relacional and designing campaigns using Google Adwords and Compra Programática, align well with the responsibilities of a Digital Marketing Manager. This course provides the knowledge and hands-on experience necessary to succeed in this role, including how to develop and implement digital marketing campaigns, track results, and optimize performance.
Marketing Analyst
Marketing Analyst
The Proyecto Final - Programa Especializado en Marketing Digital course can be particularly useful for aspiring Marketing Analysts, as it provides a comprehensive overview of digital marketing strategies and tactics. Through hands-on experience in designing and evaluating campaigns, learners gain valuable skills in data analysis, campaign performance measurement, and optimization. This knowledge is crucial for Marketing Analysts, who are responsible for analyzing marketing data, identifying trends, and making recommendations to improve campaign effectiveness.
Social Media Manager
Social Media Manager
For individuals seeking to become Social Media Managers, the Proyecto Final - Programa Especializado en Marketing Digital course offers valuable training in developing and executing social media strategies. The course covers defining content strategies, designing targeted campaigns, and leveraging different social media platforms to achieve marketing objectives. By completing this course, learners gain the skills and knowledge needed to manage social media accounts, create engaging content, and track campaign performance.
Content Marketing Specialist
Content Marketing Specialist
The Proyecto Final - Programa Especializado en Marketing Digital is highly relevant for aspiring Content Marketing Specialists. The course provides a foundation in content marketing strategies, including developing and executing content plans, creating engaging content, and measuring content performance. By gaining hands-on experience in designing content for different social media platforms, learners develop the skills necessary to succeed in this role, which involves creating, distributing, and promoting content to attract and engage target audiences.
Digital Marketing Consultant
Digital Marketing Consultant
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become Digital Marketing Consultants. The course provides a comprehensive overview of digital marketing strategies and tactics, including defining marketing objectives, developing content strategies, and designing campaigns. By gaining hands-on experience in designing and evaluating campaigns, learners develop the skills and knowledge needed to advise clients on digital marketing strategies and help them achieve their marketing goals.
E-commerce Marketing Manager
E-commerce Marketing Manager
The Proyecto Final - Programa Especializado en Marketing Digital is highly relevant for aspiring E-commerce Marketing Managers. The course covers digital marketing strategies specifically tailored for e-commerce, including developing content strategies, optimizing product pages for search, and designing targeted campaigns. By gaining hands-on experience in designing and evaluating e-commerce campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves managing and executing marketing campaigns to drive traffic and sales through online channels.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
The Proyecto Final - Programa Especializado en Marketing Digital provides a foundation for aspiring Search Engine Optimization (SEO) Specialists. The course covers strategies for optimizing websites and content for search engines, including keyword research, on-page optimization, and link building. By gaining hands-on experience in designing and evaluating SEO campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves improving the visibility and ranking of websites in search engine results pages.
Affiliate Marketing Manager
Affiliate Marketing Manager
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become Affiliate Marketing Managers. The course provides an overview of digital marketing strategies, including developing content strategies, designing campaigns, and tracking performance. By gaining hands-on experience in designing and evaluating campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves managing affiliate partnerships and campaigns to generate revenue through affiliate links.
Email Marketing Specialist
Email Marketing Specialist
The Proyecto Final - Programa Especializado en Marketing Digital provides a foundation for aspiring Email Marketing Specialists. The course covers strategies for creating, managing, and executing email marketing campaigns, including email list segmentation, content creation, and campaign tracking. By gaining hands-on experience in designing and evaluating email marketing campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves managing email marketing programs to nurture leads and drive conversions.
Marketing Automation Specialist
Marketing Automation Specialist
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become Marketing Automation Specialists. The course provides an overview of digital marketing strategies, including campaign design, lead generation, and data analysis. By gaining hands-on experience in designing and evaluating marketing campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves using marketing automation tools to automate marketing tasks and improve campaign efficiency.
Public relations manager
Public relations manager
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become Public Relations Managers. The course provides an overview of digital marketing strategies, including content creation, media relations, and crisis communication. By gaining hands-on experience in designing and evaluating public relations campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves managing public relations activities to build and maintain a positive reputation for an organization.
Event Marketing Manager
Event Marketing Manager
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become Event Marketing Managers. The course provides an overview of digital marketing strategies, including event planning, promotion, and lead generation. By gaining hands-on experience in designing and evaluating event marketing campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves managing event marketing activities to attract attendees and achieve event goals.
Digital Project Manager
Digital Project Manager
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become Digital Project Managers. The course provides an overview of project management principles and practices, including project planning, execution, and monitoring. By gaining hands-on experience in designing and evaluating digital marketing campaigns, learners develop the skills and knowledge needed to succeed in this role, which involves managing digital marketing projects to ensure successful implementation and delivery.
User Experience (UX) Designer
User Experience (UX) Designer
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become User Experience (UX) Designers. The course provides an overview of human-centered design principles and practices, including user research, prototyping, and usability testing. By gaining hands-on experience in designing and evaluating user interfaces, learners develop the skills and knowledge needed to succeed in this role, which involves designing and optimizing user experiences for digital products and services.
Data Analyst
Data Analyst
The Proyecto Final - Programa Especializado en Marketing Digital may be useful for individuals seeking to become Data Analysts. The course provides an overview of data analysis principles and practices, including data collection, cleaning, and visualization. By gaining hands-on experience in analyzing marketing data, learners develop the skills and knowledge needed to succeed in this role, which involves analyzing data to identify trends, patterns, and insights that can inform decision-making.
For more career information including salaries, visit:
OpenCourser.com/course/u0mb2b/proyecto
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Proyecto Final - Programa Especializado en Marketing Digital.
Este libro proporciona una visión general completa del marketing digital, cubriendo temas esenciales como estrategias, tácticas y herramientas. Es una excelente referencia para los estudiantes que buscan una comprensión integral del campo.
Este libro se centra en los principios y estrategias del marketing relacional, que es esencial para construir relaciones duraderas con los clientes. Es una lectura valiosa para los estudiantes que buscan comprender cómo desarrollar lealtad a la marca.
Save
Esta guía integral ofrece estrategias y tácticas para desarrollar y ejecutar campañas efectivas de marketing en redes sociales. Cubre plataformas populares, análisis de datos y tendencias emergentes.
Esta guía integral cubre todos los aspectos del marketing en redes sociales. Es un recurso valioso para principiantes y profesionales experimentados por igual.
Este libro proporciona instrucciones paso a paso sobre cómo utilizar Google AdWords, una plataforma de publicidad digital esencial. Es una guía valiosa para los estudiantes que buscan aprender a crear y administrar campañas publicitarias exitosas.
Un recurso indispensable para comprender la plataforma publicitaria de Google y optimizar las campañas de AdWords. Cubre temas como segmentación, pujas y análisis de datos.
Esta guía fácil de entender proporciona una introducción a todos los aspectos del marketing digital. Es un recurso valioso para principiantes que buscan comenzar con el marketing digital.
Esta guía fácil de entender proporciona una introducción a la compra programática para principiantes. Cubre los conceptos básicos, los tipos de campañas y las mejores prácticas.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/u0mb2b/proyecto
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Effort
Se trata de un proyecto a desarrollar en 4 semanas, con una carga de trabajo de 4 horas semanales.
Level
Introductory
Via
Coursera
Institution
Universidad Austral
Instructor
Sebastián Camiser
Language
Español
This course belongs to a
collection
called
Marketing Digital. It's comprised of five courses:
- Pilares de Marketing Digital
- Compra programática de medios: Publicidad online en tiempo real
- Publicidad Digital con Google AdWords
- Proyecto Final - Programa Especializado en Marketing Digital (viewing)
- Estrategias de Redes Sociales
Good to know
Este curso está diseñado para estudiantes que buscan profundizar sus conocimientos en marketing digital, particularmente en áreas como marketing relacional, redes sociales, publicidad digital y compra programática
Está dirigido a profesionales de marketing, gerentes de marca y estudiantes de negocios que desean mejorar sus habilidades en el panorama del marketing digital en constante evolución
El plan de estudios del curso es completo e incluye temas esenciales en marketing digital, lo que lo convierte en una opción valiosa para quienes buscan una comprensión integral del campo
Los instructores, Sebastián Camiser, son expertos reconocidos en la industria del marketing digital, lo que garantiza la calidad y relevancia del contenido del curso
El curso ofrece un proyecto final práctico que permite a los estudiantes aplicar sus conocimientos y habilidades a un escenario del mundo real
Los estudiantes deben tener conocimientos previos en marketing, ya que el curso se basa en conceptos básicos de la materia
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