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This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.
The second edition includes new information
Current challenges for revenue managers
Big data and market intelligence
The role of social media on revenue management
New market segmentation approaches
New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.
Please
Includes course exam scan sheet for students enrolled in a school program.
To be eligible to take the final exam and earn a certificate of completion for this course, you must either be enrolled at a school or enrolled as a Distance Learning student through AHLEI. Distance Learning students MUST order their textbooks through the online application ; textbooks purchased through the online store will NOT include the necessary final exam.
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