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Hôtel “De l'étoile” - a hotel in crisis?

Hotel Management: Distribution, Revenue and Demand Management,

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

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Rating 4.0 based on 11 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Nov 30 (yesterday)
Cost $99
From ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera
Instructors Peter O'Connor, Oktay Urcan
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Business Strategy

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so reading his

So reading his articles on the industry is a great base to work from.Lucky to get a great set of students who I could learn from through grading their assignments and their feedback on mine.Most of the ESSEC material was easy to understand and work through.CONSUnlike University setting that I had gone through there is no professor to tell you if you are wrong or right.

interesting practical exercises

Good introduction and interesting practical exercises during the last week.

made better analysis

With more information we could have made better analysis.

through.consunlike university setting

wonderful learning platform

Thank you Coursera for this wonderful learning platform.

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ANYTHING GOES!

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Rating 4.0 based on 11 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Nov 30 (yesterday)
Cost $99
From ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera
Instructors Peter O'Connor, Oktay Urcan
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Essentials Business Strategy

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