Hôtel “De l'étoile” - a hotel in crisis?
Hotel Management: Distribution, Revenue and Demand Management,
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.
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| Rating | 4.2★ based on 14 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 2-4 hours/week |
| Starts | Jun 12 (46 weeks ago) |
| Cost | $99 |
| From | ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera |
| Instructors | Peter O'Connor, Oktay Urcan |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Essentials Business Strategy |
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What people are saying
so reading his articles
So reading his articles on the industry is a great base to work from.Lucky to get a great set of students who I could learn from through grading their assignments and their feedback on mine.Most of the ESSEC material was easy to understand and work through.CONSUnlike University setting that I had gone through there is no professor to tell you if you are wrong or right.
interesting practical exercises during
Good introduction and interesting practical exercises during the last week.
basic business background whatsoever
most of the participants didn't have any basic business background whatsoever.
makes your brain works
A course that makes your brain works.
these people even passed
That really makes you wonder how these people even passed the last three core courses....Forth, this capstone is great for those who just want to get a certificate for the sake of having a certificate.
mention revenue or demand
Be prepared to get a bad grade from someone who's clueless about hotel business, not to mention revenue or demand management.
or 5 star ratings
Did you notice those 4 or 5 star ratings with no written reviews?
but bit difficult
But bit difficult for beginners...
made better analysis
With more information we could have made better analysis.
through.consunlike university setting
anything goes
ANYTHING GOES!
business school
Thank you ESSEC Business School for the Hospitality Management course.
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| Rating | 4.2★ based on 14 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 2-4 hours/week |
| Starts | Jun 12 (46 weeks ago) |
| Cost | $99 |
| From | ESSEC Business School, University of Illinois at Urbana-Champaign via Coursera |
| Instructors | Peter O'Connor, Oktay Urcan |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Business Essentials Business Strategy |
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