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Peter O'Connor
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Read more
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Read more
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience.
As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.
Register for this course and see more details by visiting:
OpenCourser.com/course/d314fc/hotel
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What's inside
Syllabus
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
Read more
Syllabus
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
Read more
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches concrete tactics and methods of revenue and demand management in the context of an international upscale hotel chain
Integrates real-world industry data provided by current industry players into the curriculum
Builds a strong foundation for revenue and demand management
Uses interviews with senior managers to give learners a real business world perspective
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Save Hôtel “De l'étoile” - a hotel in crisis? to your list so you can find it easily later:
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Reviews summary
Hotel in crisis detailed case study
Learners say this is a largely positive and engaging course that provides a detailed case study for students. Those taking this course found that it was worth it, even with it being a fast-paced one-week course. Key takeaways such as ROI analysis, distribution, revenue, and demand management can be immediately applied to hotel operations. Despite this, students did say that it was a difficult course, especially for beginners.
Students can apply the knowledge they learned to their work in hospitality management.
"I can now apply the knowledge and tactics I've learned, and I'm already seeing immediate growth in our service sales this October."
"Hopefully it will work on upcoming future as well."
Many students found the course to be worthwhile, especially given its detailed case study.
"It took me five weeks of intense work to complete the study and homework, but it was definitely worth it."
"This course is amazing."
"The busy tourism season has begun, and our team is excited for what's to come."
Students experienced slow response times in receiving grades.
"So so slow in the respond time to obtain grades....one week approx. to receive grades after submission."
While worthwhile, many beginners found the course to be difficult.
"This course is amazing. But bit difficult for beginners..."
"I was upset to find out it was only a 1-week course, Maybe I was hoping for more knowledge or education..."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Hôtel “De l'étoile” - a hotel in crisis? with these
activities:
Review Revenue Management Concepts
Show steps
Review the key concepts of Revenue Management to prepare for the course.
Browse courses on
Revenue Management
Show steps
-
Read articles and blog posts on Revenue Management
-
Watch videos on Revenue Management
-
Take a practice quiz on Revenue Management
Watch videos on revenue management best practices
Show steps
Videos by experts in the field provide additional insights and practical applications of revenue management strategies.
Browse courses on
Revenue Management
Show steps
-
Search for videos on revenue management best practices
-
Watch the videos and take notes
Join a study group on revenue management
Show steps
To reinforce your learning, discuss course materials with fellow students, quiz each other, brainstorm ideas, and collaborate on projects.
Browse courses on
Revenue Management
Show steps
-
Find or form a study group
-
Meet regularly to discuss the course material
Six other activities
Expand to see all activities and additional details
Show all nine activities
Review: Profitable! Hospitality Management in the 21st Century
Show steps
This will help you understand how revenue management is applied in hospitality businesses.
Browse courses on
Hospitality Management
Show steps
-
Read Chapters 1-3
-
Review the case studies in Chapter 4
Solve revenue management case studies
Show steps
Case studies are based on real-world scenarios and help refine your decision-making process and improve your critical thinking skills.
Browse courses on
Revenue Management
Show steps
-
Review the case study
-
Identify the key issues
-
Develop and evaluate alternative solutions
-
Recommend a solution
Participate in a revenue management competition
Show steps
Revenue management competitions not only test your knowledge but can also demonstrate your skills to potential employers.
Browse courses on
Revenue Management
Show steps
-
Find and register for a competition
-
Prepare for the competition
-
Participate in the competition
Write a blog post on revenue management strategies for hotels
Show steps
This helps you understand how revenue management and marketing interact to affect a hotel's profitability.
Browse courses on
Revenue Management
Show steps
-
Identify the key revenue management concepts
-
Research and identify revenue management strategies
-
Write the blog post
Attend a workshop on revenue management for hotels
Show steps
Workshops provide a structured and interactive learning environment where you can learn from practitioners and network with other professionals in the field.
Browse courses on
Revenue Management
Show steps
-
Find and register for a workshop
-
Attend the workshop
Develop a revenue management plan for a hotel
Show steps
Creating a revenue management plan will test your knowledge and help develop the skills needed for implementation.
Browse courses on
Revenue Management
Show steps
-
Conduct a situation analysis
-
Set revenue management goals
-
Develop revenue management strategies
-
Implement the revenue management plan
-
Monitor and evaluate the results
Review Revenue Management Concepts
Show steps
Review the key concepts of Revenue Management to prepare for the course.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Read articles and blog posts on Revenue Management
- Watch videos on Revenue Management
- Take a practice quiz on Revenue Management
Watch videos on revenue management best practices
Show steps
Videos by experts in the field provide additional insights and practical applications of revenue management strategies.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Search for videos on revenue management best practices
- Watch the videos and take notes
Join a study group on revenue management
Show steps
To reinforce your learning, discuss course materials with fellow students, quiz each other, brainstorm ideas, and collaborate on projects.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Find or form a study group
- Meet regularly to discuss the course material
Six other activities
Expand to see all activities and additional details
Show all nine activities
Review: Profitable! Hospitality Management in the 21st Century
Show steps
This will help you understand how revenue management is applied in hospitality businesses.
Browse courses on
Hospitality Management
Show steps
Show steps
Show steps
- Read Chapters 1-3
- Review the case studies in Chapter 4
Solve revenue management case studies
Show steps
Case studies are based on real-world scenarios and help refine your decision-making process and improve your critical thinking skills.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Review the case study
- Identify the key issues
- Develop and evaluate alternative solutions
- Recommend a solution
Participate in a revenue management competition
Show steps
Revenue management competitions not only test your knowledge but can also demonstrate your skills to potential employers.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Find and register for a competition
- Prepare for the competition
- Participate in the competition
Write a blog post on revenue management strategies for hotels
Show steps
This helps you understand how revenue management and marketing interact to affect a hotel's profitability.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Identify the key revenue management concepts
- Research and identify revenue management strategies
- Write the blog post
Attend a workshop on revenue management for hotels
Show steps
Workshops provide a structured and interactive learning environment where you can learn from practitioners and network with other professionals in the field.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Find and register for a workshop
- Attend the workshop
Develop a revenue management plan for a hotel
Show steps
Creating a revenue management plan will test your knowledge and help develop the skills needed for implementation.
Browse courses on
Revenue Management
Show steps
Show steps
Show steps
- Conduct a situation analysis
- Set revenue management goals
- Develop revenue management strategies
- Implement the revenue management plan
- Monitor and evaluate the results
Career center
Learners who complete Hôtel “De l'étoile” - a hotel in crisis? will develop knowledge and skills
that may be useful to these careers:
Hotel Manager
Hotel Manager
A Hotel Manager is responsible for the overall operation of a hotel. To do this, they must have a strong understanding of all aspects of hotel operations, including finance, marketing, human resources, and customer service. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to learn more about the challenges and opportunities in hotel management. This may help them to develop the skills and knowledge necessary to become successful Hotel Managers.
Hotel Operations Manager
Hotel Operations Manager
A Hotel Operations Manager is responsible for the day-to-day operation of a hotel. To do this, they must have a strong understanding of all aspects of hotel operations, including housekeeping, food and beverage, and maintenance. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to learn more about the challenges and opportunities in hotel operations management. This knowledge may help them to develop the skills and knowledge necessary to become successful Hotel Operations Managers.
Quantitative Analyst
Quantitative Analyst
A Quantitative Analyst is responsible for developing and implementing mathematical models to solve business problems. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the principles of quantitative analysis. This knowledge may help them to develop the skills and knowledge necessary to become successful Quantitative Analysts.
Revenue Manager
Revenue Manager
A Revenue Manager is responsible for optimizing the revenue of a hotel. To do this, they use a variety of techniques, including pricing, inventory management, and marketing. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to learn more about the principles of revenue management. This may help them to develop more effective revenue management strategies for their hotel, which can help them to increase revenue and profitability.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, cleaning, and analyzing data to identify trends and patterns. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the principles of data analysis. This knowledge may help them to develop the skills and knowledge necessary to become successful Data Analysts.
Pricing Analyst
Pricing Analyst
A Pricing Analyst is responsible for analyzing data to identify trends and patterns in pricing. This information is then used to make pricing recommendations to management. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to learn more about the principles of pricing analysis. This may help them to develop the skills and knowledge necessary to become successful Pricing Analysts.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing and implementing new business opportunities for a company. To do this, they must have a strong understanding of the company's products and services and how to market them to potential customers. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to learn more about the principles of business development. This knowledge may help them to develop the skills and knowledge necessary to become successful Business Development Managers.
Financial Analyst
Financial Analyst
A Financial Analyst is responsible for analyzing financial data to identify trends and patterns. This information is then used to make investment recommendations to clients. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the principles of financial analysis. This knowledge may help them to develop the skills and knowledge necessary to become successful Financial Analysts.
Demand Analyst
Demand Analyst
A Demand Analyst typically researches and forecasts consumer demand for goods and services. To do this, they use a variety of statistical techniques and data analysis. They may also study factors that affect demand, such as economic conditions, demographics, and marketing campaigns. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to learn more about the factors that affect demand for hotel rooms and services. This may help them to develop more effective demand forecasting models, which can help their hotel to maximize revenue and profitability.
Distribution Manager
Distribution Manager
A Distribution Manager is responsible for developing and implementing a hotel's distribution strategy. To do this, they must have a strong understanding of the different distribution channels available and how to use them to reach the hotel's target market. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to learn more about the principles of distribution management. This may help them to develop more effective distribution strategies for their hotel, which can help them to attract more guests and increase revenue.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing campaigns for a company. To do this, they must have a strong understanding of marketing principles and practices. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the principles of marketing. This knowledge may help them to develop the skills and knowledge necessary to become successful Marketing Managers.
Hospitality Consultant
Hospitality Consultant
A Hospitality Consultant provides advice and guidance to hotel owners and operators on a variety of issues, including revenue management, distribution, and marketing. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the challenges and opportunities facing the hospitality industry. This knowledge may help them to provide more effective consulting services to their clients.
Market Research Analyst
Market Research Analyst
A Market Research Analyst is responsible for conducting research to identify and understand the needs of customers. This information is then used to develop marketing campaigns and strategies. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the principles of market research. This knowledge may help them to develop the skills and knowledge necessary to become successful Market Research Analysts.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing the sales team of a company. To do this, they must have a strong understanding of sales principles and practices. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the principles of sales management. This knowledge may help them to develop the skills and knowledge necessary to become successful Sales Managers.
Customer Service Manager
Customer Service Manager
A Customer Service Manager is responsible for managing the customer service department of a company. To do this, they must have a strong understanding of customer service principles and practices. Students of Hotel "De l'étoile" - a hotel in crisis? may take this course to gain a better understanding of the principles of customer service. This knowledge may help them to develop the skills and knowledge necessary to become successful Customer Service Managers.
For more career information including salaries, visit:
OpenCourser.com/course/d314fc/hotel
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Hôtel “De l'étoile” - a hotel in crisis? .
Provides a comprehensive overview of the distribution channels available to hotels, including traditional and online channels. It also discusses the key factors to consider when selecting and managing distribution channels.
Save
Provides a practical guide to revenue management for the hospitality industry. It covers all aspects of revenue management, from forecasting demand to setting prices.
Provides a comprehensive overview of strategic management in the hospitality industry. It covers all aspects of strategic management, from developing a strategic plan to implementing and evaluating the plan.
Provides a comprehensive overview of financial management for the hospitality industry. It covers all aspects of financial management, from financial planning to financial reporting.
Provides a comprehensive overview of marketing management for the hospitality industry. It covers all aspects of marketing management, from developing a marketing plan to implementing and evaluating the plan.
Provides a comprehensive overview of human resource management for the hospitality industry. It covers all aspects of human resource management, from recruiting and hiring to training and development.
Provides a comprehensive overview of technology for the hospitality industry. It covers all aspects of technology, from property management systems to online booking systems.
Provides a comprehensive overview of the hospitality industry. It covers all aspects of the industry, from the history of hospitality to the current trends and challenges facing the industry.
Provides a comprehensive overview of hospitality management. It covers all aspects of hospitality management, from the front office to the back office.
Provides a comprehensive overview of the business of hospitality. It covers all aspects of the business, from the financial side to the marketing side.
Provides a comprehensive overview of hospitality technology. It covers all aspects of hospitality technology, from the property management systems to the online booking systems.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/d314fc/hotel
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Effort
4 weeks of study, 2-4 hours/week
Via
Coursera
Institution
ESSEC Business School
Instructor
Peter O'Connor
Language
English
Transcripts
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This course belongs to a
collection
called
Hotel Management: Distribution, Revenue and Demand Management. It's comprised of four courses:
- Hôtel “De l'étoile” - a hotel in crisis? (viewing)
- Demand management: Breaking down today’s commercial silos
- The fundamentals of hotel distribution
- The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
Good to know
Teaches concrete tactics and methods of revenue and demand management in the context of an international upscale hotel chain
Integrates real-world industry data provided by current industry players into the curriculum
Builds a strong foundation for revenue and demand management
Uses interviews with senior managers to give learners a real business world perspective
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